Begin n er s gu ide t o

Car eer in An alyt ics

By An alyt ics Leap
INTRODUCTION

Thank you for downloading our complimentary eBook!

In this book, you will find valuable information that you
need to know to start your career in analytics off in the
right direction. This book is for anyone even remotely
interested in pursuing a career in the field of data
analytics. Whether you are a recent graduate, an
experienced professional looking for a career change, or
if you just have an interest in the field, you will learn
incredible insights throughout this book.
An?l?ti?? is ?n all ?n??m????ing ?nd multi-dim?n?i?n?l
fi?ld that u??? mathematics, ?t?ti?ti??, predictive
modeling and machine-learning techniques t? identify
patterns and extract insights from d?t?.By learning how
to analyse data and how to make informed decisions
based on it, you will become a valuable asset for any
company no matter their industry or sector.
T?d??, w? have added ??w?rful computers t? th? mix
f?r ?t?ring ?nd running ???hi?ti??t?d software
?lg?rithm? ?r?du?ing insights n??d?d t? make
f??t-b???d d??i?i?n?. B? ?utting th? ??i?n?? ?f numb?r?,
data ?nd analytical discovery t? w?rk, w? can find ?ut if
wh?t w? think or b?li?v? is tru? and ?r?du?? ?n?w?r?
t??u??ti?n? w? n?v?r th?ught t? ??k. Th ?t ?? t h e ??w ?r
?f an alyt ics.
By harnessing the power of data and with experience, your career will be future-proof. For
decades companies have relied on data analysts, and over the next few decades with new
advancements in technology, they will still need skilled analysts. We hope you enjoy our
ebook and if you are ready to start learning how to use the programs and platforms
mentioned in the book, check out our suite of online courses!
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TABLE OF CONTENTS

1. Wh y ch oose a Car eer in An alyt ics?

2. Wh at r ecr u it er s look f or ?
3. Dat a An alyst
a. Who is a data analyst?
b. What does it take to become one?
4. Dat a Scien t ist
a. Who is a data scientist?
b. What does it take to become one?
5. Dif f er en ces bet w een a Dat a An alyst an d a
Dat a Scien t ist
6. Use of an alyt ics in :
a. Retail
b. Banking and Financial Services
c. Manufacturing
d. Logistics
e. Human Resources (HR)
7. Kn ow t h e t ools
a. Data Analysis Tools
b. Data Visualisation Tools
8. Wr ap u p
WHY CHOOSE A
CAREER IN
ANALYTICS
For the past few years, ?n?l?ti?? h?? b??n ??unt?d ?m?ng th?
w?rld?? h?tt??t j?b? with th? bright??t prospects. Th? Harvard
Business R?vi?w ??ll?d it th? ?S?xi??t J?b of th? 21st C?ntur??
and CNN ??ll?d it th? ?B??t New J?b in Am?ri??? in 2014.
Link?dIn r???ntl? conducted a ?tud? ?n th? ?Top Skill? that ??n
g?t you Hir?d in 2016? ?nd Analytics w?? #2 ?n the list after
Cl?ud Computing. Int?r??tingl? ?n?ugh, ?n?l?ti?? i? the ?nl?
?kill ?n that list th?t is ??n?i?t?ntl? r?nk?d among the t?? four
??r??? all the ??untri?? th?t w?r? analyzed.
All this tells u? th?t w? ?r? living in an in?r???ingl? data-driven
w?rld where ????l? who und?r?t?nd th? l?ngu?g? ?f data ?r?
b???ming m?r? and more valuable. H?r? are a few m?r?
reasons wh? you (i.e., any ?r?f???i?n?l) should jum? int?
?n?l?ti??.

1. An alyt ics = Big Bu ?k ?:

Analytics pays ?xtr?m?l? well. Data ??i?nti?t? ??mm?nd
??l?ri?? th?t are high?r than th?t ?f finance, marketing ?r IT
professionals. Th? gl?b?l ?v?r?g? ??l?r? f?r d?t? ??i?nti?t? i?
upwards ?f USD 100,000.
2. An alyt ics = In t er est in g Wor k :
An?l?ti?? is lik? a never-ending investigation. Ju?t ?? a detective
sifts through t?n? ?f inf?rm?ti?n t? ??ll??t ?m?ll ?lu??, a d?t?
??i?nti?t/?n?l??t combs thr?ugh r??m? of d?t? in search of
?vid?n?? th?t ??n ?h?d light on th? problem at h?nd, ?nd
reveal th? bigg?r ?i?tur?. It i? one of the most challenging ?nd
mentally ?timul?ting jobs ??u ??n do ?nd i? a hug? r????n wh?
th?u??nd? ?f ??ftw?r? ?r?f???i?n?l? ?r? u?gr?ding th?ir
analytics ?nd big data ?kill set.
3. An ?l?t i?? = W?r k -Lif ? B?l?n ??:
What can b? more r?l?xing th?n sitting ?n a b???h all d???
Well, being a d?t? scientist sure ??m?? close! A r???nt ?tud? by
Glassdoor li?t?d D?t? S?i?n?? ?? th? j?b with th? best w?rk-lif?
b?l?n??. And guess whi?h job ??m? ????nd? Working as a
lif?gu?rd on that same beach. An?l?ti?? j?b? provide a l?t of
fl?xibilit? with most projects lasting between 1 to 6 months. If
managed w?ll, m??t ?r?j??t? d? not r??uir? disaster
management ?n the ???l? ?f ?n IT or O??r?ti?n? ?r?j??t.
4. An ?l?t i?? = V?r i?t ? ? t Wor k :
Analytics inv?lv?? ??rf?rming ?t?ti?ti??l analysis of d?t? t?
g?n?r?t? bu?in??? in?ight?. An?l?ti?? is a univ?r??l language,
whi?h m??n? th?t ?n?? ??u master the ??r? skills, ??u can
???l? th?m in v?ri?u? industries, ??r??? a spectrum ?f
fun?ti?n? ?nd f?r various bu?in??? problems.
5. An ?l?t i?? = B?t t ?r D??i?i?n M ak in g:
With bu?in??? b???ming in?r???ingl? data driv?n, ?n?l?ti?? is
???li?d in all areas of an ?rg?nis?ti?n. Wh?th?r you ?r? ?n HR
?r?f???i?n?l, a m?rk?ting expert or a fin?n?? g??k, b?ing
?kill?d in g?n?r?ting in?ight? fr?m d?t? will m?k? ??u better in
??ur fi?ld of choice.
WHAT RECRUITERS
LOOK FOR IN
APPLICANTS

To become a successful data specialist, these are the skills and

attributes that recruiters from major companies seek above all
else
Pr oblem Solvin g Sk ills: When working with complex sets of
data, companies rely on analysts to interpret the numbers and
figures to find solutions to their problems. Your primary job is
to read between the numbers and datasets to find the answers
that inexperienced analysts can't see. You are who they turn to
when they need a complex problem solved with data, and you
could potentially shape the future of the company.
An alyt ical M in d: This goes hand-in-hand with the
problem-solving skills needed. An optimal candidate for any
analytics position must have a mind that naturally looks for
answers and connections between data sets. This is incredibly
useful, especially when handling large sets of data. You must
be able to decipher and make connections that nobody else
can.
M at h an d St at ist ic Sk ills:It goes without saying that if you
want to be an effective data analyst or scientist, you must be
able to do the math to analyze and interpret the data.
Although a majority of calculations are completed with
computer programs, a solid foundation and understanding of
mathematics or statistics will take you far in this field.
Com m u n icat ion (bot h or al an d w r it t en ): Once you find
solutions and make connections using the data you won't be
keeping it to yourself. You must be able to succinctly and
accurately explain sophisticated mathematical and statistical
principles that other departments can understand.
Communication skills go a long way in any career and data
analysis is no exception.
Team w or k Abilit ies: More times than not, you never work
alone. You will be a part of a team of data specialists, and it is
vital to the success of the team and organization that you can
all work together to solve complex problems.
DATA ANALYST
Wh ? I? A Dat a An alyst an d Wh at Do Dat a An alyst s
Do?
Every business ??ll??t? d?t?, wh?th?r it's ??l?? figur??, m?rk?t
research, l?gi?ti??, ?r tr?n???rt?ti?n. The job of a data analyst
is t? take th?t d?t? ?nd u?? it t? help companies make b?tt?r
bu?in??? decisions. In other words, data ?n?l??t? translate
numb?r? int? plain Engli?h. This could m??n analysing h?w to
price new product, how to reduce ???t and increase revenue
for the company.

How M u ch Do Dat a An alyst s M ak e?

This d???nd? ?n ?x??ri?n?? ?nd what t??? of d?t? ?n?l??t ??u
?r?. There are m?n? different t???? of d?t? ?n?l??t? in th?
fi?ld, including o??r?ti?n? analysts, marketing an?l??t? and
financial analysts. A???rding t? th? Bur??u ?f Labor St?ti?ti??
(BLS), fin?n?i?l ?n?l??t? m?d? a m?di?n h?url? r?t? ?f $35.75,
or $74,350 ?nnu?ll? in 2010. M?rk?ting ?n?l??t? m?d? $29.12
an h?ur, ?r $60,570 annually, and operations ?n?l??t? made
$34.12 ??r h?ur ?r $$70,960 annually.
 Wh ?t D??? It Tak e T? B???m ? On e?

1. A??d?m i??
A bachelor 's d?gr?? i? n??d?d f?r m??t entry-level j?b?, and a
master 's degree will be n??d?d f?r many upper-level j?b?.
M??t analysts will h?v? degrees in fi?ld? lik? m?th, ?t?ti?ti??,
??m?ut?r ??i?n??, ?r something ?l???l? r?l?t?d t? th?ir fi?ld.
Str?ng m?thematical and analytical ?kill? ?r? needed.

2. Tech n ical Sk ills

S?m? ?m?l???r? m?? ?r?f?r t? hir? ???li??nt? with ?dv?n??d
degrees, ?? ?r?????tiv? data ?n?l??t? may w?nt t? ??n?id?r to
advance their education in information analysis, m?n?g?m?nt
information ???t?m? (MIS), statistics, or ?n?th?r r?l?t?d fi?ld.
These ?r?gr?m? ?ff?r ??ur??? ?nd seminars in data analytics,
data warehousing, advanced analytics, etc.

3. An alyt ical Sk ill?:

D?t? ?n?l??t? w?rk with large amounts ?f d?t? to extract
nsights to help make business take decisions. You will n??d t?
??? thr?ugh the d?t? ?nd ?n?l?s? it to find conclusions.

4. Com m u n icat ion Sk ill?:

D?t? ?n?l??t? ?r? ?ft?n present th?ir findings, ?r tr?n?l?t? the
d?t? int? ?n easy to understand d??um?nt. Y?u will need to
write ?nd ????k clearly, easily communicating ??m?l?x ideas
with ease.
5. Cr it i??l Th in k in g:
D?t? analyst?s mu?t l??k ?t th? numb?r?, trends, ?nd d?t? to
help organisations achieve business results.

6. At t ?n t i?n To D?t ?il:

Data can be interpretted in many ways. D?t? ?n?l??t? h?v? t?
make sure that th?? have paid attention to detail in th?ir
?n?l??i? to arrive at a ??n?lu?i?n.

7. M at h Sk ills:
Working with numerical data numerical skills and therefore
d?t? analyst?s are expected to be good with math.
DATA SCIENTIST
Wh ? I? A Dat a ??i?n t i?t ?
D?t? ??i?nti?t? ?r? a n?w breed of d?t? experts wh? h?ve the
t??hni??l ?kill? t? ??lv? ??m?l?x ?r?bl?m? ?nd th? ?uri??it? to
explore new ways to solve these problems.
They?re part m?th?m?ti?i?n, ??rt ??m?ut?r ??i?nti?t, ?nd ??rt
tr?nd-???tt?r. And, because th?? ?tr?ddl? between b?th th?
bu?in??? ?nd IT world, they are highl? ??ught-?ft?r ?nd
well-paid. Who w?uldn?t w?nt t? b? one?
D?t? ??i?nti?t was not a prevalent term a decade ?g?, but their
?udd?n ???ul?rit? reflects h?w bu?in????? n?w think ?b?ut big
d?t?. That unwi?ld? mass of un?tru?tur?d inf?rm?ti?n ??n no
longer b? ignored ?nd f?rg?tt?n. It?? a virtual g?ld min? th?t
h?l?? b???t r?v?nu? ?? l?ng ?? there?s ??m??n? wh? dig? in
?nd un??rth? bu?in??? in?ight? th?t n? ?n? thought to l??k for
b?f?r?.

Wh er e Did Th ?? ??m ? Fr ?m ?
M?n? data scientists b?g?n th?ir ??r??r? ?? ?t?ti?ti?i?n? or
data analysts. But as big data (?nd big d?t? ?t?r?g? ?nd
?r?????ing technologies ?u?h as Hadoop) b?g?n to gr?w ?nd
evolve, th??? roles ?v?lv?d as well. Data i? no longer ju?t an
?ft?rth?ught f?r IT to h?ndl?. It?? key inf?rm?ti?n th?t requires
?n?l??i?, ?r??tiv? ?uri??it? and a kn??k f?r translating high-t??h
id??? into n?w w???of making ?r?fits.
The d?t? scientist r?l? also has ???d?mi? ?rigin?. A few ???r?
ago, univ?r?iti?? b?g?n to r???gniz? that employers wanted
????l? wh? w?r? ?r?gr?mm?r? ?nd team players. Professors
tw??k?d th?ir ?l????? to ????mm?d?t? this ?nd some
?r?gr?m?, such as th? In?titut? f?r Adv?n??d An?l?ti?? ?t
N?rth Carolina St?t? Univ?r?it?, ?r???r?d t? ?hurn ?ut th? next
g?n?r?ti?n ?f d?t? ??i?nti?t?. There ?r? n?w m?r? than 60
similar programs in univ?r?iti?? around the country.

Th? field has ?x??ri?n??d tr?m?nd?u? growth. Ch??k ?ut

these tr?nd? d?ting b??k t? 2011.
1. D?m?nd f?r advanced analytics talent in the U.S is
projected to b? 50-60% greater than the supply b? 2018.
This will lead t? a shortage of 140,000 t? 190,000 data
scientists
2. In Q1 2015, th? number ?f job postings f?r d?t? ??i?nti?t
gr?w by 57% year-on-year while ???r?h?? for data
??i?nti?t gr?w 73.5% f?r th? same ??ri?d.
3. D?t? scientist was ranked the b??t j?b in America
b???u?? ?f its high ??rning ??t?nti?l, ?bund?nt career
????rtuniti??, ?nd a number ?f j?b ???ning?.
4. Related ???r?h queries have increased ?ix times over the
???t fiv? ???r?.

B???u?? the fi?ld i? gr?wing ?? f??t, employers are challenged

t? ???uir? t?l?nt with ?r?vi?u? experience, ?r??ting an
opportunity f?r college ?tud?nt? ?nd mid-??r??r ?r?f???i?n?l?
to develop th??? ?kill? ?nd get hired for the ???iti?n.
 Wh ?t d??? it t ?k ? t ? b???m ? a Dat a
Scien t ist

1. A??d?m i??
Broadly ????king, you h?v? 3 ?du??ti?n ??ti?n? if ??u ar?
??n?id?ring a career as a data ??i?nti?t:
1. D?gr??? ?nd gr?du?t? ??rtifi??t?? ?r?vid? structure,
int?rn?hi??, n?tw?rking and r???gniz?d ???d?mi?
?u?lifi??ti?n? for ??ur ré?umé. They will ?l?? ???t you
significant time and m?n??.
2. Massive open online courses (MOOC) ?nd ??lf-guid?d
l??rning ??ur??? ?r? economical, ?h?rt and t?rg?t?d.
They allow ??u t? complete ?r?j??t? in ??ur ?wn time ?
but th?? r??uir? ??u t? ?tru?tur? your academic ??th.
3. B??t camps ?r? intense ?nd faster t? complete th?n
tr?diti?n?l d?gr???. Th?? may be taught b? ?r??ti?ing
data ??i?nti?t?, but th?? w?n?t give ??u an academic
qualification.
Academic qualifications m?? b? m?r? im??rt?nt than ??u
im?gin?. A? Burtch W?rk? n?t??, ?it?s incredibly rare f?r
someone without ?n advanced ?u?ntit?tiv? d?gr?? to have the
t??hni??l skills necessary t? be a d?t? scientist.?
In it? data ??i?n?? ??l?r? r???rt, Burtch W?rk? determined that
88% ?f data ??i?nti?t? h?v? a m??t?r ?? d?gr?? ?nd 46% h?v? a
Ph.D. Th? m?j?rit? ?f th??? degrees are in rigorous
?u?ntit?tiv?, technical ?r ??i?ntifi? ?ubj??t?, including m?th
?nd ?t?ti?ti?? (32%), ??m?ut?r ??i?n?? (19%) or ?ngin??ring
(16%). With th?t b?ing ??id, companies ?r? d????r?t? f?r
candidates with r??l-w?rld skills.
2. Pr ?bl?m s?lvin g
A??r???hing high-level challenges with a ?l??r ??? ?n wh?t i?
im??rt?nt; and ?m?l??ing the right ???r???h/ m?th?d? t?
m?k? th? maximum u?? of time ?nd hum?n resources.

3. Ef f ect ive Com m u n icat ion

Explaining ??ur t??hni?u?? ?nd discoveries t? technical ?nd
non-technical ?udi?n??? in a l?ngu?g? they can und?r?t?nd.

4. In t ellect u al Cu r iosit y
Ex?l?ring n?w t?rrit?ri?? ?nd finding ?r??tiv? ways t? ??lv?
?r?bl?m?.

5. In du st r y Kn ow ledge
Understanding th? w?? your industry functions ?nd how data
is ??ll??t?d, analysed and utiliz?d.
 Dat a An alyst vs Dat a Scien t ist

Although both roles work with data extensively, there are crucial differences
between the two roles and will attract different types of personalities and
people. These are the primary differences between the two that are crucial to
your decision

Dat a Scien t ist s Pr edict t h e Fu t u r e

The primary responsibility of a data scientist is to look at past trends in the
data to make informed predictions for the future.
Dat a An alyst s Collect an d War eh ou se Dat a
As a data analysts, your role is to collect the data and form meaningful insights
based on what you already know about the data set.
Dat a Scien t ist s Ask Qu est ion s
The person in this role is expected to harness their creativity and analytical
thinking to ask meaningful questions based on the data that they see.
Dat a An alyst s Fin d An sw er s
Based on already predetermined questions, data analysts will look at the data
and try to find the answers that the company needs to know.
Dat a An alyst s Ar e Im por t an t t o Day-t o-Day Fu n ct ion s
Each day, data analysts do relatively the same tasks of collecting, organizing,
and storing data for future use. They will also look at this data to find new
answers to old questions.
Dat a Scien t ist s Ask ?Wh at If ? Qu est ion s
As a data scientist, you must remain curious when working with the data.
?What If ? questions play a crucial role in their day-to-day job functions as they
try to find new ways for the company to use their existing data sets.
ANALYTICS IN ACTION
As we've mentioned, a career in analytics will make you a
valuable asset to any company, regardless of their industry or
sector. In the modern age, every company has a warehouse of
data that they collect to shape their future and improve their
products, services, and processes. Here are a few examples
showing how five of the most prominent industries rely on
analytics and data specialists every day.

Ret ail
Retailers use data in a variety of different ways to predict the
behavior of their customers, determine which products will
become successful, and find new and inventive ways to boost
customer engagement and communicate value to their target
customers. All of this is possible through the analysis of
customer data and data analysts and scientists play a crucial
role in their strategy.
Pr ovidin g In cen t ives t o Cu st om er s
Through analytics, retailers can successfully bring back loyal
customers that are becoming disengaged with the brand. By
using predictive models, analysts can better understand which
customers are straying, which have the potential to be loyal
over the long term, and which shoppers will make a purchase
soon. They can then target coupons, discounts, and other
incentives to straying customers in hopes they will return soon.
Lever agin g Pr edict ive An alyt ics
From the collection of big data, retailers can better understand
how their customers shop, which products they prefer in
different seasons, what their needs are, and many more useful
insights that can shape their future success in customer
engagement.
An alyt ics Im pr ove Cu st om er Ser vice
With the use of powerful analytical tools, retailers will be able
to understand better the interactions shoppers have with the
company. Customer service is a crucial department for a
retailer, and it is every store's primary goal to ensure shoppers
always have an excellent experience. With analytics retailers
can predict their personal needs, expectations, likes, and
dislikes.

Ban k in g, an d Fin an cial Ser vices

Similar to retailers, banks and other financial service providers
rely on analytics to improve how they target, segment, and
acquire new customers that will stay loyal for years. They can
also use data analytics to maintain and grow their customer
base for the future. These are just a few of the specific goals
that banks use big data to achieve:
Per son alize M ar k et in g Ef f or t s
By better understanding customer ?s individual buying and
spending habits, banks can craft and execute messages that
will engage with prospects and existing customers to
encourage them to purchase new products and sign up for
new services
Det ect Fr au d
Fraud is a detrimental problem that many banks must
consistently avoid. By harnessing the power of big data, they
can better understand which transactions are fraudulent and
which are legitimate. Through machine learning and other
automated processes, they can analyze customer 's typical
habits to quickly distinguish which interactions are unusual
and require a closer look.
Rem ain in g Com plian t w it h Regu lat or y Requ ir em en t s
Banks and financial service providers are under immense
regulatory pressure which requires a significant effort in both
monitoring and reporting. Under the Dodd-Frank Act, they
must monitor deals and document the details of every trade.
This requires they remain current and diligent in their
analytics.

M an u f act u r in g
Manufacturers use predictive analytics or data sets in the four
crucial areas of their manufacturing processes. Without this
data and analysis framework, entire factories could grind to a
halt and profits and production could stagnate.
For ecast in g Dem an d
In every form of manufacturing, manufacturers must be able
to forecast the demand for their products accurately.
Traditionally, manufacturers would rely on past years'
experiences to predict demand in the coming years. Now, their
predictions are much more accurate because they have the
power of predictive models and analytics to understand better
which products sell more during different seasons, and by
leveraging this data, they can produce more goods while using
fewer resources.
Im pr ove Qu alit y
Predictive analytics in the manufacturing sector are mostly
used for continuously improving quality of products. With this
data, manufacturers can better distinguish the snags and
bottlenecks in the operation that results in a quality drop, and
they can efficiently minimize the number of defects as well
Redu ce Dow n t im e
When a machine goes down in a plant, the manufacturer is
losing money. Preventative maintenance is one of the primary
ways that manufacturers can avoid emergency repairs, and by
harnessing the power of predictive models, they can better
predict when to perform preventative maintenance on
equipment and machines to ensure they are running optimally
and ready for the next day.

Logist ics
The logistics industry is complicated, and there are many
moving parts to ensure that packages go to the right place,
supply chains are optimized, and bottlenecks are minimized.
By harnessing the power of digital analytics platforms, logistics
companies can better optimize the entire supply chain.
Opt im izin g War eh ou se Oper at ion s
Supply chain performance is significantly affected by the
location, flexibility, and capacity of warehouses. By leveraging
advanced analytics, managers can analyze the performance of
individual warehouses, predict demand, and further optimize
their strategy to increase efficiency.
Im pr ove M ar k et in g
By harnessing the data from social media platforms, loyalty
programs, and other customer data metrics, managers can get
a clearer picture of customer sentiment and then create a
sales and marketing strategy to effectively reach these
customers while also predicting inventory demand for the
future.
In ven t or y M an agem en t
Through machine learning, data analytics, and optimization
algorithms, supply chain managers can better observe past
patterns and trends while also make informed decisions
related to procurement and inventory management. By
looking at previous data, they can better judge if the correct
decisions were made and what needs to be adjusted moving
forward.

Hu m an Resou r ces (HR)

By using the power of analytics, human resource managers
can help shift their strategy and solve business problems. By
using the data they have collected on individuals, they can
evolve their HR strategies to meet the needs of employees
better, reduce employee turnover, and much more.
M easu r e Em ployee Capabilit ies
The success of a business greatly depends on the competency
and capabilities of each employee. Through the use of HR
analytics, managers can better determine the level of skill and
expertise within the workforce while also identifying gaps that
must be filled.
Em ployee Ch u r n
No company wants to see a high turnover rate. Through the
use of predictive models and data analysis, HR managers can
see the company?s churn rate while also getting to the root of
the issue in hopes to adjust their strategy to keep more
employees for the long term.
Adju st Recr u it m en t St r at egies
By using recruitment channel analytics, managers can
determine where their best employees came from and better
strategies their recruitment tactics to ensure that every recruit
is valuable and will be an asset to the organization.
KNOW THE TOOLS
Dat a An alysis Tools
D?t? analysis t??l? ?nd ??ftw?r?s ?r? typically used t? ??rt
thr?ugh ?nt?r?ri?? data in ?rd?r t? id?ntif? patterns ?nd
extract insights. Data ?n?l??i? t??hni?u?? ??n h?l? virtu?ll? ?n?
bu?in??? gain gr??t?r in?ight into organisational ?nd customer
tr?nd?.

SAS
SAS (Statistical Analysis System) is a ??ftw?r? ?uit? developed
by SAS Institute. It is used to - manipulate, mine and carry out
statistical analysis on the data. It can be connected to various
databases and can read from different data sources (excel
sheets, text files, etc.).

R
R is a l?ngu?g? ?nd environment f?r statistical computing ?nd
gr??hi??. It i? ?imil?r t? th? S language ?nd ?nvir?nm?nt which
w?? d?v?l???d ?t B?ll L?b?r?t?ri?? (f?rm?rl? AT&T, now Lu??nt
Technologies) b? J?hn Chambers ?nd colleagues. R ??n b?
??n?id?r?d ?? a diff?r?nt im?l?m?nt?ti?n ?f S.
P?t h ?n
Python is general purose programming language and is very
popular among data analytics professionals. The reason for its
popularity is - a) easy to understand structure and syntax b)
powerful data processing capability

SPSS
SPSS is a comprehensive system for ?n?l?sing d?t?. SPSS can
t?k? data fr?m ?lm??t any type of fil? ?nd use th?m to
generate t?bul?t?d reports, charts, and ?l?t? ?f distributions
and tr?nd?, d???ri?tiv? ?t?ti?ti??, ?nd ??m?l?x ?t?ti?ti??l
?n?l??i?.
Dat a Visu alisat ion Tools
B???u?? of th? w?? th? hum?n brain processes inf?rm?ti?n,
u?ing ?h?rt? or gr??h? t? vi?u?liz? l?rg? ?m?unt? of ??m?l?x
d?t? i? easier than ??ring over spreadsheets ?r reports. Data
vi?u?liz?ti?n is a ?ui?k, ???? way to ??nv?? ??n???t? in a
universal manner and ??u ??n ?x??rim?nt with different
???n?ri?? b? m?king ?light adjustments.

Tableau
Tableau is ?n int?r??tiv? d?t? vi?u?liz?ti?n t??l that enable ??u
t? ?r??t? int?r??tiv? ?nd ??t vi?u?liz?ti?n? in the form ?f
dashboards, worksheets to g?in bu?in??? in?ight?.. It allows
n?n-t??hni??l u??r? t? ???il? ?r??t? ?u?t?miz?d dashboards
that ?r?vid? in?ight t? a broad ????trum ?f inf?rm?ti?n.
Qlik View
QlikVi?w i? th? m??t fl?xibl? Bu?in??? Int?llig?n?? ?l?tf?rm f?r
turning data int? kn?wl?dg?. More th?n 24,000 organizations
w?rldwid? have ?n?bl?d th?ir users t? easily ??n??lid?t?,
???r?h, ?nd visually analyze all their d?t? for un?r???d?nt?d
bu?in??? insight using QlikView?s ?im?li?it?.
M S Excel
After data has b??n imported, business u??r? ??n employ th?
full range ?f Ex??l ?n?l?ti??l and vi?u?liz?ti?n functionality t?
explore th? data ?nd ?r??t? reports that include color-code
data v?lu??, ?h?rt?, indi??t?r?, and int?r??tiv? ?li??r? and
timelines. Built-in charts, formatting, PivotTables, ?nd
Piv?tCh?rt? provide slicing and dicing capabilities
WRAP UP

Businesses face challenges from ?ll sides. Bu?in???

?wn?r? n??d t? b? ?r???tiv? and in ?dditi?n, th??
should also f??u? on th?ir v?lu? ?h?in. The d?n?mi?m ?f
the market h?? ??m??ll?d organisations t? ?d??t
th?m??lv?? t? th? ?h?nging ??nditi?n?.
Businesses cannot do this alone, they require trained
data analysts to support them in this changing
environment. However, shortage of human resource in
the field of analytics is creating a huge gap in the supply
of such professionals then the existing demand. Now
according to the industry is the right to 'take the leap'
into this new, exciting and very rewarding world of
analytics.

ALEAP KNOWLEDGE SERVICES LTD.

115-116 Spon En d
Con vet r y - Un it ed Kin gdom
CV1 3HF

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