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http://en.wikipedia.org/wiki/World_population
there are 1.6 billion net users
in the world (which is a quarter
of everyone)
http://www.50x15.com/en-us/internet_usage.aspx
40% of all net users are in Asia
(660 million)
http://www.internetworldstats.com/stats.htm
2/3ʼs of the online world are
on social network sites
http://www.nielsen.com/
Only 16.5% of Asia is
currently Online!
There are more Asians with a
mobile phone (1 billion) than an
internet connection (660 million)
How did we get here?
2000 ... Blogger
2002 ... Friendster
2003 ... MySpace
2004 ... Facebook
2005 ... YouTube
2006 ... Twitter
2009 ... FourSquare
2010 ... Layar
Augmented Reality
Maturing of Social Networks
Millions
on SNS
700
Layar
600
FourSquare
500
Twitter
400
SNS explode internationally Bebo
Multiply
300 Facebook
Hi-5 Orkut
MySpace
200 Friendster Linkedin
100
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
I am 16 ...
I am 24 ...
multi-tasking
thirty-six hour day
four things at once
five minute attention span ...
WHATʼS HOT
SPENDING TIME ONLINE +56%
WHATʼS NOT
SPENDING $$$ ON MUSIC -36%
50
Offline Friends
44
Online Friends
54
66
41
66
48
39 30
94 33 31
30
93 83 31 27
60
55 46
48 39 39
41 34 30
11 21 13 15 11 9 14 14 15 9 9 12
Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India
Online Friends
Offline Friends
Close Friends
8 5 4 4 4 4 4 3 3 3 3 2
Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India
22.5
13.0
9.0 8.6
6.4 6.3
3.2 3.2 2.0 0.9 0.9 0.1
Indo Phil India Oz Mal Twn Thai HK Sing Viet Korea China
Moshi Monsters
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
For Teens:
a social hangout place
see and be seen
checking in, grooming
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
For Adults:
a social utility
re-connecting
networking, advancing
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
Play Ground Bed Room Living Room Night Club
Fragmentation is mirroring real life
http://mashable.com/2009/08/31/parents-social-media-stalking/
“it is awkward for parents
and kids to be in the same
social network”
IAN STEWART
Where is it all heading?
“Twitter wants to be more like
MySpace, which is cleaning up to
be more like FaceBook, which
wants to be more like Twitter”
TECHCRUNCH
2010
10
Teens & Tweens
Mobility & Location
Intimacy & Immediacy
Virtual Currencies
Gifting & Gaming
Social Shopping
Monetization Models
Cross Platform Aggregation
Better Privacy Tools
Brands Work It Out ....
Brands Work It Out
Top Fan Pages
on Facebook
Michael Jackson 11.1 million
Obama 7.7
Facebook 7.5
Starbucks 6.0
Lady Gaga 5.4
Coke 5.1
YouTube 4.3
Disney 3.3
iTunes 3.1
Victoriaʼs Secret 2.9
Coldplay 2.8
Source: Facebook March 2010
Brands, Bands, Fans