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Prerequisites: Marketing Management is a core subject and assumes that the student must have
basic understanding of business principles.
Textbook
Reference Material
Understand the basic principles and tools of marketing.
Know the concepts and theories and strategies of marketing.
Recognize the nature and process of marketing concepts and management
decisions irrespective of career plan.
Identify the role of marketing led decisions and appreciate the marketing function
in order to achieve organizational success.
ASSESSMENT INSTRUMENT WITH WEIGHTS