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7P's MARKETING
MIX STRATEGY
YOU NEED IN
2020

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#1 Product
ASPECTS OF THE PRODUCT INCLUDES ITS BRAND NAME,
FEATURES, DESIGN, WARRANTY, VALUE & PRODUCT VARIETY.

EX - 'NIKE' THE COMPANY MAKES & MARKETS MANY THINGS,

ALL FOR SPORTS ENTHUSIASTS FROM SHOES TO CLOTHES.

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#2 Price
MARKETERS SHOULD SET A PRICE THAT COMPLEMENTS THE
OTHER ELEMENTS OF THE MARKETING MIX.

EX - 'NIKE' PRODUCTS ARE PRICED HIGHER AS THE COMPANY

TARGETS CUSTOMERS WHO TYPICALLY SEEK FOR HIGH
QUALITY PRODUCTS AND ARE WILLING TO PAY A PREMIUM FOR
IT.

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#3 Place
PLACE REFERS TO THE POINT OF SALE OF THE PRODUCT OR
SERVICE WHERE YOU DELIVER VALUE TO THE CUSTOMERS.

EX - 'NIKE' PRODUCTS ARE SOLD BOTH ONLINE AND OFFLINE IN

MULTI BRAND AND PROPRIETARY STORES.

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#4 Promotion
PROMOTION COVERS ALL METHODS OF COMMUNICATION USED
TO PROVIDE INFORMATION ABOUT THE PRODUCT TO DIFFERENT
CONSUMER SEGMENTS.
EX - 'NIKE' PROMOTIONAL TECHNIQUES INCLUDES SLOGANS OF
‘JUST DO IT’ AND CELEBRITY ENDORSEMENTS TO PROMOTE ITS
PRODUCTS

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#5 People
ENCOUNTERS WITH SALESPEOPLE ARE IMPORTANT TO THE
PERCEPTIONS THAT CUSTOMERS THEN DEVELOP ABOUT THE
BRAND.
EX - 'STARBUCKS' DEDICATES TIME IN TRAINING ITS STAFF
BECAUSE THAT IS HOW THEY PRESENT THEIR BRAND VALUES
TO THE CUSTOMERS.

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#6 Process
PROCESS IS THE WAY IN WHICH A PRODUCT OR SERVICE IS
DELIVERED TO THE END CUSTOMER.

EX - 'STARBUCKS' CONSISTENTLY UPGRADES IT'S BUYING

PROCESS. THEY HAVE A MOBILE APP THAT ALLOWS YOU
TO CREATE CUSTOMIZED COFFEE DRINKS, PAY VIA MOBILE
PHONE.

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#7 Physical evidence
SINCE SERVICES ARE INTANGIBLE IN NATURE, COMPANIES ATTEMPT
TO INTRODUCE TANGIBLE ELEMENTS TO ENHANCE THE EXPERIENCE
OF CUSTOMERS.
EX - THE COZY 'STARBUCKS' OUTLET OR THE RECEPTION OF A
'DOCTOR'S CLINIC'

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You can now identify 7P's

for your brand.
ALIGNING ALL THESE 7P'S TO EACH OTHER,
YOU CAN POSITION YOUR BRAND RIGHT IN THE MARKET.

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Looking for a professional

advice with marketing for
your brand?
BOOK AN ON-CALL APPOINTMENT WITH ME AT WWW.OYEROHIT.COM

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