TEA CARE

SUBMITTED BY:

Nelfa Echavez
Niň a Maicah Tomines
Chrystal Vivero
Alryelken Angelo
 CHAPTER 1

A. BUSINESS CONCEPT
As much as you can eat healthy, it’s also important to remember to drink healthy
too. Teacare is very healing. So we decided to build our business at Javier Leyte
because we observe that there is no Tea House there. A tea that will help them to
relieve their stress, problems or anxieties. There will be unexpected activities
that we will offer to all customers.
This is open to all customer and has no age limit. Come and visit.
B. BUSINESS MODEL

TEA CRATE
Offer a good, affordable healthy products

Innovation and more unexpected activities

Good service

The business located at Javier, Leyte.

C. BUSINESS GOAL

 Objectives
-To provide a good quality of product.
-To provide the best house and “tambayan” to release their
stress/boredom/problems in that very moment.

D.
 MIISSION
-The business will help the customers to relieve their
stress/boredom/problems by providing peace of mind, relaxation, and
enjoyment through giving them a good quality and new taste of tea, also by
giving some activities.
 VISION
-Our goal within the next 3 years is to have successful and popular one
of the best business tea in Leyte.
E. SWOT (strength, weakness, opportunities, threats)
 Strength
-location
-new product and the activities/healthy product
-service/friendly customer service
-convenient, fast
  Weakness
-costumers
-time9/9
-money
-supplies
-high rental
 Opportunities
-new build own business in other city
-new product introductions
 Threats
-business competitors
-copied products
-branding don’t have many loyal customers

CHAPTER 2: Executive Summary

The following marketing plan is about to introduce the new product which is named as
Teacare that will be located at Javier Leyte. Teacare is a place to dream as you try to escape daily
stressed of life and just a comfortable place to meet this will be a convenient product which will
be reading available to quench the thirst of our customers and will also give the same
satisfaction to the customer. Teacare will offer you a different and unique activities and the
target market for the product will be the health conscious and energetic customers. The
company will increase its market share to increase the number of customers who want
convenience and have a drink of unique nature which will give them taste energy and the
nutritional benefits of tea. Part of our mission is to educate our customers about tea, however
this most only done in a respectful fashion. Our knowledge is a resources and must never be
used to make a customer feel uncomfortable or ignorant.

CHAPTER 3: Business Proponents

Resource Mobilizers and Financial Banker

Nelfa Echavez – very popular in milk tea industry and a famous business woman in the
Philippines. In her 37 years of existence, she received different awards. She will extend her help
to the business as a Resource mobilizer and financial backer.

Technology providers Application

Krystal mae Vivero – is much known in technology industry. She has much experience
on setting up computers, installation and etc. She will be the source of our business in terms of
technology crafting.

Governance and Top Management

Niň a Tomines- she will be one of the asset in governing and handling customers. She
received a Master’s degree of Business Management. She will be heading the business and will
also serve the governance team.

Operating and Support Team

Alryelken Angelo- He is willing to let out his skill in handling people and in business. He
is much known of his talent which is to experiment different things. He also received many kinds
of awards.
 CHAPTER 4: The target Customers and the Main Value Proposition to the
Customer

Have time to relax, enjoy and be happy. New taste of Tea and exciting activities they will
encounter. And having new products and innovative products can catch customers. We want to
offer affordable and healthy product at Javier, Leyte. We build a tea house that will relieve their
boredom, stress and problems away and a place that will inspire and satisfied them. This is open
to all customer not only children but also to adults.

CHAPTER 5: Market Demand and Supply, Industry Dynamics and Macro

Environmental factors

Market demand is the total amount goods and services that all consumers are willing
and able to purchase at a specific price in market place. We know that some of business having a
high prices of demand of products we the entrepreneur decided to have an affordable price
offered.

ECONOMIC
ENVIRONMENT

SOCIAL MACRO POLITICAL

ENVIRONMENT ENVIRONMENT ENVIRONMENT

ECOLOGICAL
ENVIRONMENT

Social Environment includes the demographics and cultural dimensions that govern
entrepreneurial behavior, structure, social status and dynamics of the population of large
beliefs, faster moves, costumers, customers, traditions
Changes:
-to train comfort interface
-to train consumer
 Effect:
-copying of our products
-more competitors
-our products are defective

Political Environment the aim is always to take better division for the firm progress. The
business organizations could add a risk factor and lead to a major loss and increase/decrease I
tax. There are the main effects the changes in political regulation, stability and mitigation of risk.

Ecological Environment includes both abiotic features, as climate, salinity, soil type or
availability of water, and biotic factors, as food supply, prey, predators, parasites, on
conspecifics.

Economic Environment refers to all the economic factors that affect commercial and
consumer behavior. It also refers to all the external economic factors that influence buying
habits of consumers and businesses and therefore affect the performance of a company.

CHAPTER 6: Product/Service offering, Description, Evolution and Justification

An important component of our business is not just our products but our service the
Teacare will carry a variety of quality ingredients that will enable us to provide full service
delivery to express the customer desire. Our business offers new activities, enjoyment staying,
free friendly workers and etc. the service of our business will really be experienced well the
customers.

CHAPTER 7: Enterprise Strategy and Enterprise Delivery System

Efficient delivery of business services is critical and can be a challenge to business

owners. Is it because we all know that some of the business this days doesn’t last long term
because of the competitors. So we are striving for backup plan/strategies so that If there is a
conflict we can catch up quickly and able to stabilized a new taste of products that will captivate
customers desire sales forecast depends on establishing a loyal customer base who visit our
Teacare at least one every month. We expect a few limited tea drinking “regulars” who will come
in more than once a week. If there’s a corporation of our products we can make innovate
products.

Market demand is the total amount goods and services that all consumers are willing
and able to purchase at a specific price in market place. We know that some of business having a
high prices of demand of products we the entrepreneur decided to have an affordable price
offered.

CHAPTER 8: Final Forecast, Expected Returns, Risk and Contingencies

CATEGORY PROJECT SUBTOTAL

Location Php740,000
Lot Rental Php100,000
Building Materials(steel bar, hallow Php600,000
blocks, cement, wood)
Labor Php40,000
EQUIPMENTS Php175,626
Table and chairs Php5,880
Electronic cash drawer Php1,248
Ventilations(air conditioning, lightings) Php140,000
Tea machine(blinder) Php5,998
Tea cups Php22,500
Ingredients storage Php5000
PRODUCTS-SUBTOTAL Php25,000
Tea Ingredients Php25,000
DECOR-SUBTOTAL Php112,000
Stuff toys Php1,200
Additional furniture and decorative items Php100,000
OTHERS-SUBTOTAL Php7,000
PROJECTED TOTAL Php1,059,626

CHAPTER 9: Environmental and Regulatory Compliances

When starting a business or before opening your doors. After choosing the paper
business establishment, registering your business, attain your federal tax identification number
and determining your state licenses and permit your business needs. It is best to talk with a
lawyer to ensure your business complies with any relevant regulations. Before you grab in
certain regulated activities through your business, you may be required to obtain a permit to be
sure you are satisfying every requirement of any applicable environmental and regulatory
compliance it is best to work with a larger with strong experience in this area

CHAPTER 10: Capital Structure and Financial Offering Returns and Benefits to
Investors, Financiers and Business Partners

We will start the business with the name of teacare with a total of 2,000,000. This
owned business. We will have more expenses of the equipment, location, product and
etc. , because we don’t have yet investors who can provide the needs of our business.