1.

Answer:
Dubai, UAE Tour Tourism has played an important role in promoting Dubai's economic
growth. In terms of recreational infrastructure, Dubai is an enviable city. There are
many first-class shopping centers, water parks, beaches and hotels, all of which enable
the city to benefit from the growth of tourism each year and make it one of the most
attractive destinations in the world.

4.7 million people in the UAE choose holidays. That number has risen to 10 million in the
last 12 months, and the government plans to withdraw more than 20 million by 2020.

According to the facts at the airport, the number of passengers in the first year was
42,800. Last year, 57.8 million people crossed the airport. This shows that Dubai is the
ultimate destination for tourists to see and learn a new era. The Dubai Tourism Authority
wants to develop advertising and marketing methods to attract new tourists to the
country. Tourism marketing is a complex, dynamic, innovative and innovative process
aimed at marketing new destinations for vacations, new tours, routes and landscapes.
Advertising is a particularly important part of this process, but it also includes other
important activities. Successful companies achieve their goals by using expertise to
meet customer needs more fully than competitors.

The initial planning of advertising and marketing technology begins with proprietary
technology
1. Target market
2. Understand the customer's expectations, desires and wishes.
3. Purchase method required by customer.
4. Provide the best marketing mix for presenters.
5. Maintain customer resources.

Today, modern advertising and marketing technologies use the Internet as an integrated
enterprise edition advertising tool.
There are basically three different formats for online advertising.
Advertising on the Display Network
In recent years, online advertising has grown exponentially. Online advertising and
marketing to print advertising banners on the website.

Advertising and email marketing

Email advertising is a form of direct marketing. The organization created a database of
email addresses and then used it to send advertising emails directly.

Viral marketing
The idea of viral marketing is actually word of mouth using online platforms. Viral
marketing assumes peer-to-peer communication.

Affiliate Marketing
This type of online marketing is unique because it depends on the links between the
"hosted" websites or the direct publishers. Participants may promote similar values or
content, or promotional activities.

Online community
In addition, the online community also provides user-generated content through the use
of travel boards or special interest groups. This type of content is often very useful to
consumers and advertisers.
.
Customer Relationship Marketing (CRM) is the company's core tool used to collect
demographic data and "psychological" facts from e-mail list brokers, hotels, airlines and
suppliers of various travel operators. These statistics are used to develop advertising
technology.

Make frequent business and recommendations

Marketing is used to take advantage of the choice of travelers to build a recurring
business. The company's market rewards and loyalty programs allow tourists to do
business again.

Innovative strategies for promoting and marketing Dubai as a tourist

destination
With great advertising and marketing strategies, Dubai has become one of the most
attractive tourist destinations in the world. In addition to using extensive marketing
methods to attract millions of tourists, Dubai's rulers have also invested heavily in
world-class infrastructure.

Dubai - Corona virus epidemic status

Dubai officials said the closure authority was to ensure the safety and health of
employees and passengers. He noted that authorities believe that this option is an
appropriate precautionary measure to confirm the rapid spread of the corona virus.
He added that he has decided to strengthen security measures as it has been observed
that during the entire period of sterilization, many people will visit the city, which has
affected people's domestic life. Rules Government Earlier, all airports closed bus shelters
in the UAE to prevent large numbers of passengers from gathering in one place.

Globally, there are more than 3.3 million infections, and modern epidemics show no
signs of slowing Dubai's growth. The outbreak of covid-19 paved the way for humans to
take extreme precautions and take lives because we knew it was completely dead.

The government has taken drastic measures to protect explorers, such as urging people
to stay home, and enforcing instructions that require the complete closure of offices and
schools. Passenger and tourist destination. Although these measures help reduce
transmission of virus, they also include eliminating “economic emergencies”.

However, the UAE does have excellent healthcare tools, and the timely assistance of
Emirates Hospital has helped COW 19 recover.

The epidemic had a major impact on the Dubai Expo 2020, and the authorities pledged
to postpone the event for 12 months or more until the situation improved.
2. Answer:
Trademarks and trademarks
The Trademark aims to create unique names and images for products based on
consumer ideas, especially through fixed theme campaigns. The goal of this brand is to
create a huge and unique influence in the market to attract customers and maintain its
loyalty. Common examples of Nike include McDonald's gold bracelets and Apple's Apple
Computer.

Branding is a marketing tool that keeps companies or products away from similar
products that the market seeks to use. Trademarks are types of intellectual property and
may be valid for employers and / or producers. Attractive logos, logos or phrases are
common examples of brands.

Trademark / Company Brand

Trademark / Manufacturer is an effective transaction communication tool that can
capture the interest of customers and highlight your company, services and products.
Your brand may be the deciding factor in consumer buying behavior. Branding allows
companies to effectively use the Internet and social media to commercialize their
brands.

Brand / consumer product manufacturer

Consumer satisfaction is affected by the reputation of the brand and its representatives.
People need to understand why brands are important assets and contribute to the
development of their companies and products.

Apple's brand loyalty is a perfect example of how the brand's approach and high level of
customer satisfaction in a sustainable competitive environment are practical examples of
this brand.

Brand equity:
Brand equity is determined by researchers in different ways. Akar defines trademark
rights as fixed and explicit assets and liabilities related to the brand name, and symbols
that increase or decrease the value of services or products provided by the company and
/ or organization's customers or companies. Do

Brand Trust:
The brand trust states that "the average customer's ability to rely on a logo to perform
their intended function."

The importance of brand ownership and trust:

Brand ownership is the value of the brand, or its value can be attributed to the value of
the brand, as the perceived value is causing buyers to buy other products. Brand
ownership is very important because if your brand has high quality brand integrity, you
may receive additional fees for services and products from public products or other
competitors.

In addition, the brand should not only increase its market share, but also increase its
prosperity in the market.