MANAGEMENT EDUCATION & RESEARCH INSTITUTE

POST GRADUATE DIPLOMA IN MANAGEMENT

SPRING SESSION

SCHEME OF COURSES

SEMESTER-II

201 Human Resources Management

202 Operations Management
203 Marketing Management
204 Managerial Skills Development
205 Business Research
206 E- Business
207 Financial Management
208 Operations Research
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT
SEMESTER II

BATCH: 2012-2014

201- HUMAN RESOURCE MANAGEMENT

COURSE OUTLINE

Course Instructor: Ms.Maitri

COURSE OBJECTIVE

The objective of this course is to provide students a comprehensive review of essential personnel
management concepts and techniques in a highly practical and understandable form.

This Course will aid the students in having a clear understanding about the concepts,methods and
techniques and issues involved in managing human resource so as to facilitate employing,maintaining and
promoting a motivated force in an organization.

EVALUATION
Besides the Semester end- examination, the students will be continuously assessed during the course on
the following basis:
(a) Research Project/ Presentation/
Assignments : 20 marks

(b) Mid Term Test : 20 marks

(c) Attendance : 10 marks
(d) End Term Exams : 50 marks
Total : 100 marks

METHODOLOGY
Lectures assisted by Case Studies, Presentations & Discussions.
 TEACHING PLAN

Detailed Course Outline References Sessions

UNIT 1

Introduction to Human Resource Management: Concept of Text

HRM, Nature, Scope, Functions, K.Aswathappa 7
Objectives, Processes, Importance and Evolution of HRM,
HRM Models (In India and Abroad), Roles Supplementary
and Responsibilities of HR managers. David A. Decenzo & Stephen
Competitive Challenges and HRM: Technological P. Robbins
Changes, Workforce Diversity, Employee
Empowerment, Managing Protean Careers, Moonlighting
Phenomenon etc.

Case Study
UNIT II Text
K.Aswathappa
Strategy and Workforce Planning: Strategic Planning and 7
HR Planning: Linking the Processes, Supplementary
Methods and Techniques of Forecasting the Demand and David A. Decenzo & Stephen
Supply of Manpower, Computing Turnover P. Robbins
and Absenteeism, Job Analysis, Job Design: Behavioral C.S.Venkataratnam &
Concerns, Ergonomic Considerations and B.K. Srivastava
Flexible Work Schedules. C.B. Memoria, Flippo
(10 Hours)
Presentation

UNIT III Text

K.Aswathappa
Expanding the Talent Pool: Recruitment, Selection, Career 7
Management: Developing Talent Supplementary
Overtime, Career Development Initiatives, HRM Flippo
Competencies: Roles of HR Generalists and HR David A. Decenzo & Stephen
Specialists, Training & Development, Appraising and P. Robbins
Improving Performance: Performance Appraisal
Programs, Processes and Methods, Job Evaluation,
Managing Compensation, Incentives and
Employee Benefits, Health and Social Security Measures,
Managing Labor Relations: An Overview.
(18 Hours)
Role Play
UNIT IV Text
K.Aswathappa 7

Supplementary
Contemporary Issues in HR – Strategic Human Resource David A. Decenzo & Stephen
Management, International Human P. Robbins
Resource Management Creating High Performing HR C.S.Venkataratnam &
Systems: Wellness Programs and Work Life B.K. Srivastava
Balance and Green HRM
Human Resource Information Systems, Human Resource
Audit, and Human Resource Accounting,
(14 Hours)
Action Learning

Complete Overview of Syllabus 2

30
Total

Text Book
1. K.Aswathappa – Human Resources and Personnel Management, Tata McGraw Hill,
1997
Reference Book
1. Snell et al (2010). Human Resource Management, Cengage Learning(India Edition).
2. Dessler et al (2008). Human Resource Management, Pearson Education.
Reference Books
3. Armstrong, M. (2009). Armstrong’s Handbook of Human Resource Practice, Kogan Page
4. Lepak, D. & Gowan M. (2009). Human Resource Management, Pearson Education.
5. Ivancevich (2009). Human Resource Management, Tata Mc Graw Hill
6. Denisi, A S, Griffin, R W (2005). HRM an Introduction, Cengage Learning
7.K..Aswathappa – Human Resources and Personnel Management, Tata McGraw Hill, 1997

8.Davi A. Decenzo and Stephen P. Robbins –Human Resource- Pearson

9.Management, New Delhi, Prentice Hall of India Private Ltd., Fourth Edition.

10.Edwin B. Flippo – Personal Management, New York, Mc Graw Hill Book Company, International Edition, 1984

11.C.S. Venkataratnam and B.K. Srivastava, Personnel Management and Human Resources, New Delhi, Tata Mc Graw Hill
Publishing Company Ltd., 1991

12.C.B. Memoria, Personal Management (Management of Human Resource), Himalaya Publishing House, Twelfth Edition
Reprint, 1997

13.Human Resources Management by Gary Dessler

**
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE

POST GRADUATE DIPLOMA IN MANAGEMENT

SEMESTER II

Batch: 2012-2014
Operations Management (202)
Course Instructor: Lalit Sukhija

COURSE OBJECTIVES
(1) The objective of this course is to develop a basic understanding of various Operations
Management concepts, terminologies and processes.
(2) To develop strategic thinking about Operations management.
(3) To make students understand new metaphor that characterizes Production and Operations
Management in the IT and computer age.
(4) To familiarize students with current Operations Management practices in organizations.

METHODOLOGY
(1) The pedagogy will be lectures, discussions, case analysis and assignments.
(2) Audio-Visual aids will be used during the course.

Case studies will be specified for preparation to supplement learning wherever the faculty finds it
appropriate.

EVALUATION
Case Analysis / Project: 20 marks
Mid Term Exam: 20 marks

Attendance: 10 marks

End Term Exam: 50 marks

----------------------------------

Total: 100 marks

----------------------------------- P.T.O
TEACHING PLAN

Detailed Course Outline References No. of Sessions

UNIT: - 1
Nature of Production ; Production management and Operations Chapter 1, Production and 2
management ; Emerging role of the POM manager ; Recent trends in
POM Operations Management,
Aswathappa & Bhat.

Operations objectives and Operations strategies ; Chapter 2, Production and

Elements of Operations strategy . Operations Management,
2
Aswathappa & Bhat.

Production and Operations

CASE STUDY. Management, Upendra
1
Kachru.

UNIT: - II
Product Design - Concept, importance and Chapter 5, Production and 4
approaches to product design ; Operations Management,
Process Design – Definition, basic process types ; Aswathappa & Bhat.
Make or Buy Decisions .

Production and Operations

CASE STUDY. Management, Upendra
2
Kachru.
UNIT: -III
Capacity Planning – Concept, Major capacity Chapter 7, Production and 2
decisions, Types of capacity, Developing Operations Management,
capacity alternatives . Aswathappa & Bhat.

Facility Location – Factors effecting location Chapter 8 & 9, Production and

choices, Location models Operations Management,
3
Aswathappa & Bhat.
Facility Layout – Meaning, Principles of layout, Types of layout

Production and Operations

Management, Upendra
CASE STUDY. 2
Kachru

UNIT: -IV
Production planning and control – concept, Chapter 11&12 , Production 3
production planning functions, production and Operations Management,
control functions Aswathappa & Bhat.

Aggregate Planning – Concept, Approaches to aggregate planning

Material Requirement Planning Chapter 13&14, Production

and Operations Management,
Scheduling for Services 2
Aswathappa & Bhat.

UNIT: - V
Materials Management Chapter 19, Production and
Operations Management,
2
Aswathappa & Bhat.

Purchase Management- Concept, Vendor Chapter 21&22, Production

Rating and Operations Management,
3
 Aswathappa & Bhat.

Just In Time – Introduction , Characteristics , Chapter 24&25, Production

Kanban system and Operations Management,
2
Aswathappa & Bhat.
Supply Chain Management

Total Number of Sessions 30

Text Book
Aswathappa & Bhat, “Production and Operations Management”, Revised 2nd Edition 2008,
Himalaya Publishing House.

Supplementary Readings:-

1. Kachru Upendra, “Production and Operations Management”, Excel Books.

2. Adam & Ebert, “Production and Operations Management”, 5th Edition, PHI.

*************************************
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT
SEMESTER II

BATCH: 2012-2014
MARKETING MANAGEMENT (203)
COURSE OUTLINE

Course Instructor: Mr Samarth Singh

COURSE OBJECTIVES

(1) The objective of this course is to develop a basic understanding of various marketing
concepts, terminologies and processes.
(2) To develop strategic thinking about customer and market place.
(3) To make students understand new metaphor that characterizes marketing in the age of
information democracy.
(4) To familiarize students with current marketing practices in organizations.

METHODOLOGY

(1) The pedagogy will be lectures, discussions, case studies, assignments and role-plays.

(2) Audio-Visual aids will be used during the course.

EVALUATION
Besides the Semester end- examination, the students will be continuously assessed
during the course on the following basis:

(a) Research Project / Case Analysis : 20 marks

(b) Mid Term Test : 20 marks
(c) Attendance : 10 marks
(d) End Term Exams : 50 marks
Total : 100 marks
TEACHING PLAN

Detailed Course Outline References No. of Sessions

Text
UNIT I-------
Marketing definitions & Core marketing Kotler, Armstrong,Agnihotri 2
concepts,Customer driven marketing
strategy-production concept,product
concept,selling concept,marketing concept
Supplementary

Ramaswamy, Nama Kumari

The central role of strategic planning, The Text

nature and contents of a marketing
plan.Marketing mix Kotler, Armstrong,Agnihotri 2

Supplementar

Ramaswamy, Nama Kumari

Marketingenvironment,green Text
marketing,frugal marketing
Kotler, Armstrong,Agnihotri 2

Supplementary

Ramaswamy, Nama Kumari

 Text
UNIT II------
Kotler, Armstrong,Agnihotri
- •Marketing information system
Marketing research process 2
Customer value, satisfaction and loyalty-
CPV,CLV,RACLV,Data warehouse and Supplementary
datamining
Ramaswamy, Nama Kumari

Text

Consumer Behavior-The decision process Kotler, Armstrong,Agnihotri 2

Supplementary

Ramaswamy, Nama Kumari

Market segmentation and targeting Text

Identifying and analyzing competitors
Kotler, Armstrong,Agnihotri

Supplementary 2

Ramaswamy, Nama Kumari

 Text
UNIT III-------
Role of Brands, Brand Equity, Branding Kotler, Armstrong,Agnihotri
strategies
Positioning and Differentiation
Supplementary 2

Ramaswamy, Nama Kumari

Text
PRODUCT
Product Levels, Product Mix, Packaging, Kotler, Armstrong,Agnihotri
Labeling.
Product life-cycle strategies 2

Supplementary

Ramaswamy, Nama Kumari

Text

Kotler, Armstrong,Agnihotri

New Product Development 2

Supplementary

Ramaswamy, Nama Kumari

UNIT IV ------- Text

PRICE Kotler, Armstrong,Agnihotri

Understanding Pricing, Setting the Price, pricing strategies 2
Adapting the Price

Supplementary

Ramaswamy, Nama Kumari

PLACE Text

The role of marketing channels, channel Kotler, Armstrong,Agnihotri

 design decisions, channel management 2
decisions
Supplementary

Ramaswamy, Nama Kumari

Retailing , Wholesaling & Market Logistics Text

Kotler, Armstrong,Agnihotri

Supplementary 2

Ramaswamy, Nama Kumari

UNIT V------- Text

PROMOTION Kotler, Armstrong,Agnihotri

The role of marketing communications,
developing effective communications 1

Supplementary

Ramaswamy, Nama Kumari

Advertisement, Personal selling Sales Text

promotion, Public relations
Direct Marketing,online marketing Kotler, Armstrong,Agnihotri 2
Interactive Marketing .

Supplementary

Ramaswamy, Nama Kumari

Marketing of services Text

Global Marketing
Kotler, Armstrong,Agnihotri

2
 Supplementary

Ramaswamy, Nama Kumari

Organizing the marketing department Text

Marketing implementation and control
Kotler, Armstrong,Agnihotri

Supplementary

Ramaswamy, Nama Kumari

Total Number of Sessions 30

Text Book

Marketing Management – A South Asian Perspective by Kotler, Armstrong,Agnihotri Pearson

Publication

Supplementary Readings:-

1.Marketing Management by Ramaswamy, Nama Kumari( 4rd Edition)

2. Kellogg on Marketing by Iacobucci

3.Marketing by Etzel, Walker, Stanton (13th Edition)

4.Marketing Management by Rajan Saxena (3rd Edition)

 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT
SEMESTER II

BATCH: 2012-14
204-MANAGERIAL SKILLS DEVELOPMENT

COURSE OUTLINE
Course Instructor: Mrs. Monika Sharma
COURSE OBJECTIVE

The objective of this course is to train the budding managers to communicate

effectively and develop their personality by giving them practical exercises and
activities so that they gain the confidence and become apt to work in a global
environment.

METHODOLOGY

The pedagogy will include Lectures, Group Discussions, Mock Interviews,

Presentations, Role Play & Case Studies.

EVALUATION

(A) BOOK PRESENTATION(AT THE END OF SEMESTER):

---PRESENTATION AND WRITTEN SUMMARY-------------------------25 MARKS

(B) MOCK INTERVIEWS--------------------------------------------------------25 MARKS

(C) GROUP DISCUSSION--------------------------------------------------- ----15 MARKS

(D) EXTEMPORE ---- ------------------------------------------------------------ 15 MARKS

(E) ATTENDANCE----------------------------------------------------------------10 MARKS

(F) ROLE PLAY/GROOMING BEHAVIOUR/INTERACTION)-------------------------------------------10 MARKS

-------------------------
TOTAL 100 MARKS
 TEACHING PLAN:

COURSE CONTENTS SESSIONS

Unit I

Strengthening Oral Communication:

Presentations
PRESENTATION SKILLS(importance of presentation skills,
5
capturing data, guidelines to make presentations interesting, Voice
and picture integration 5
body language, voice modulation, audience awareness, presentation
plan,
visual aids, styles of presentation. Presentation by students. (Book
Presentation at the end of semester)

Extempore
Unit II

Strengthening Oral Communication:

5
Role Playing
Debates
Quiz.
Unit III

Strengthening Written Communication:

Case Studies.

Exercises on Corporate Writing

Creative Writing
5
Poster Making

Framing Advertisements

Slogans

Captions

Preparing Press Notes.

Unit IV 5
 GROUP DISCUSSIONS

What are recruiters looking for? Why do they have it in their selection
process? How to go about it? Do’s &Don’ts of G.D. Conducting mock group
discussions in groups – providing inputs to the students, thereby bringing in
the requisite changes in their participation/facing a
G.D.

INTERVIEWS / MOCK INTERVIEW

Concept of interview/types of interview/preparing students on 30 most FAQ’S

Do’s & Don’ts of facing an interview Checklist etc
5
Conducting Mock Interviews/ Counseling each student on the shortcomings
and bringing in the improvements therein

TOTAL 30

Reference Books :
1. Business Communication & Personality Development by Biswajit Das
2. Communication Skills By Leena Sen
3. Business Communication by PD Chaturvedi & Mukesh Chaturvedi
4. Communication Skills for Engineers by Sunita
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT

SEMESTER II
BATCH: 2012-2014

206- RESEARCH METHODOLOGY

COURSE OUTLINE

Course Instructor : Ms. DeepShikha Kalra

COURSE OBJECTIVE:
The course has been designed with following objectives:
i) To familiarise the students with the current and past theory and practice of ‘Business
Research’ in India and abroad.
ii) To sensitise them to the best practices in Business Research.
iii) To enable them to understand the importance of knowing research better.
iv) To help them comprehend the variety of factors which influence research in business.
v) To facilitate a positive attitude towards research in general and business rsearch in
particular.

6. Pedagogy

Prior reading of suggested course material for each session happens to be a prerequisite for each
participant (that includes the Faculty too) to meaningfully reflect his/her point of view. Since the reading
material will be quite exhaustive, barring exceptions, the role of faculty member is restricted to that of a
facilitator or a moderator. Each session shall involve discussion among participants with practical
examples and supplements from the faculty member.

Case studies/Assignments will be specified for preparation to supplement learning wherever

the faculty finds it appropriate

EVALUATION:
Besides the Semester end- examination, the students will be continuously assessed
during the course on the following basis:
 (a) End Term Exams : 50 marks

(a) Written Assignments/ Case Analysis/

Presentation : 20 marks

(b) Mid Term Test : 20 marks

(c) Attendance : 10 marks
Total : 100 marks

Course Content
The programme will unfold as per following Session-wise Teaching-Learning Plan:
You have to come prepared
Section Session No. Theme
with/for
I
1. Intro to Business Research, Chapter 1
Introduction
3. Research Process Chapter 4
Problem definition and the
4. Chapter 6
research proposal
Exploratory research and
5. Chapter 7
qualitative analysis
6. Secondary data Chapter 8
II
Primary 7. Survey Research: An overview Chapter 9
Research
Survey Research:
8-9. Communication with Chapter 10
respondents
10. Observation methods Chapter 11
III
Measurement and scaling
Measurement 12. Chapter 13
concepts
Concepts
13. Attitude Measurement Chapter 14
 14-15. Questionnaire Design Chapter 15
IV
Sample design and sampling
Sampling and 16-17. Chapter 16 (
procedure
Fieldwork
18. Determination of sample size Chapter 17
19-20 Fieldwork Chapter 18

V
Data Analysis 21. Editing and Coding Chapter 19
and
presentation
22. Basic data analysis Chapter 20
23. Univariate analysis Chapter 21
Bivariate Analysis: test of
24. Chapter 22
difference
27. Communicating research results Chapter 25
28-30 Presentation of Group projects.

Prescribed Text:

Zikmund William G, Business Research Methods, Seventh Ed., Thomson South Western

Recommended Websites:

i) www.agencyfaqs.com
ii) www.domain_b.com
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT
SEMESTER II

BATCH 2012-2014

207 : E-BUSINESS

COURSE OUTLINE

Course Instructor: Mrs.B.Rajeswari

COURSE OBJECTIVE
The objective of this course is to impart understanding of the concepts and various application issues of
e-business like Internet infrastructure, security over internet, payment systems and various online
strategies for e-business.

METHODOLOGY
1. The pedagogy will be lectures & exercises and also related case study.
2. Audio Visual aids will be used extensively during the course.

EVALUATION
Besides the Semester end- examination, the students will be continuously assessed during the
course on the following basis:

1. Mid Term Examinations : 20 marks

2. Internal assessment
(Presentations & Assignments) : 20 marks
3. Attendance : 10 marks
4. End Semester Examinations : 50 marks
Total : 100 marks

Contd…2..
 :2:

TEACHING PLAN:

Detailed Course Outline Reference No. of

s Sessions

Unit I

Introduction to e-business: Ch-1,2

1) Electronic Business, Electronic Commerce, Types of Bharat

Electronic Commerce, Benefits, Limitations and Barriers Bhasker
of E-commerce
2) Electronic Commerce Models Ch-1,2
3) Value Chains in Electronic Commerce 6
Awad

Unit II

The Technology of e-commerce: Ch-3

1) Web Based Tools for Electronic Commerce Bharat

2) Intranet, Composition of Intranet, Business Applications Bhasker
on Intranet, Extranets. 6
3) Electronic Data Interchange, Components of Electronic Ch-
Data Interchange, Electronic Data Interchange 4,10,11
Communication Process.
Awad

Unit III

Security Issues in e-business Ch-8,9

1) Security Overview, Electronic Commerce Threats Bharat 6

2) Encryption, Cryptography, Public Key and Private Key Bhasker
Cryptography, Digital Signatures, Digital Certificates
3) Securing E-commerce Networks: Security Protocols such Ch-13,14
as HTTP, SSL, Firewalls, IDS, VPN
 Awad

& Web
Resources

Unit IV

Electronic Payment System

1) Concept of e-Money
2) Electronic Payment System, Types of Electronic Payment
Systems, Smart Cards, Stored Value cards and Electronic Ch-15 6
Payment Systems, B2B Electronic payments Awad
3) Infrastructure Issues in EPS, Electronic Fund Transfer.
& Web
Resources

UNIT V

e-Business Applications & Strategies Ch-13

1) Business Models & Revenue Models over Internet Bharat

2) Mobile Commerce Bhasker
3) Legal, Ethical and Societal Impacts of E-Commerce. 6
Ch-6,12
Awad

& Web
resources

Presentations 2

Total 32

Text Books

1. Dave Chaffey (2009). E-Business and E-Commerce Management- Strategy,

Implementation and Practice, 3rd Edition, Pearson Education.

2. Bharat Bhaskar (2009). Electronic Commerce- Framework, Technologies and

Applications, 3rd Edition, Tata McGraw Hill.

3. Elias M. Awad (2007). Electronic Commerce- From Vision to Fulfillment, 3rd Edition.
PHI Learning.
Reference Books

1. Efraim Turban, David King, Dennis Viehland, Jae Lee, (2009): Electronic Commerce
– A Managerial Perspective, 4th Edition, Pearson Education.

2. Joseph, P.T. and S.J. (2008). E-Commerce – An Indian Perspective, 3rd Edition, PHI.

3. Schneider Gary P. and Perry, James T (2007). Electronic Commerce Strategy, 1st
Edition, Cengage Learning.
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE
POST GRADUATE DIPLOMA IN MANAGEMENT
SEMESTER II

BATCH: 2012-2014
208 – FINANCIAL MANAGEMENT
COURSE OUTLINE

Course Instructor : Prof. B.C. Sehgal

COURSE OBJECTIVE

The objective of this course is to develop skills which are useful for understanding and dealing
effectively with finance in organization.

METHODOLOGY
(a) The pedagogy will be Lectures, Case Study, Discussions and Presentations.

EVALUATION
Besides the Semester end- examination, the students will be continuously assessed during the
course on the following basis:

(a) End Term Exams : 50 marks

(d) Written Assignments/ Case Analysis/

Presentation : 20 marks

(e) Mid Term Test : 20 marks

(f) Attendance : 10 marks
Total : 100 marks

Contd…2…
TEACHING PLAN:
Detailed Course Outline References Sessions
UNIT I Text
Introduction IM. Pandey - Chap.1 ½
Finance function & goals of F.M. Supp.
Prasanna Chandra –Chap.1
Financial Flows & forecasting Text
IM. Pandey - Chap.2 1
Supp.
Prasanna Chandra –Chap.1
Fundamental valuation concepts Text
Time value of money IM. Pandey - Chap.3 2
Supp.
Prasanna Chandra –Chap.3
UNIT II
Capital Budgeting Text
IM. Pandey - Chap.6-8 ½
Basic Concepts 2
Methods of Appraising investment
proposals Supp. 2
Cost of Capital Prasanna Chandra –Chap.15 2
Risk Analysis in Capital Budgeting

UNIT III Text

Capital Structure & Dividend Policy
Analysis of leverages IM. Pandey - Chap.26 2
Capital Structure & cost of capital IM. Pandey - Chap.10-12 2
Dividend policy and Internal financing Supp. 2
Prasanna Chandra –Chap.18
& 21
UNIT IV Text
Working Capital & Management IM. Pandey Chap.18-22
Nature & scope ½
Determination and Computation Supp. 2
Management of Cash 1
Management of Receivables Prasanna Chandra –Chap.22 2
Management of inventors to 25 2
Financing Current Assets ½
UNIT V Text
Financial analysis planning & control IM. Pandey Chap.23-24
Financial statement Analysis Chap 28 3
Leasing, Hire purchase and project 1
financing Chap 29 1
Merger & Acquisition Chap 30 1
International Financial Management
TOTAL NO. OF SESSIONS 30
Text Book

I.M. Pandey, Financial Management , Vikas Publishing House Pvt. Ltd. , Ninth edition
Supplementary Readings:-
Prasanna Chandra, Fundamentals of Financial Management, Tata Mc Graw Hill Publishing Company
Ltd., Forth Edition
 MANAGEMENT EDUCATION & RESEARCH INSTITUTE

POST GRADUATE DIPLOMA IN MANAGEMENT

SEMESTER II

BATCH: 2012-2014

OPERATIONS RESEARCH

COURSE OUTLINE

Course Instructor: Pankaj Kumar

OBJECTIVE

Present Course outline has been designed to impart the basic skills in Operations Research which would
be relevant to a manager. This time training will continue to provide students an understanding of
problem-solving methods based upon a careful discussion of model formulation, solution procedure and
analysis. This easy-to-understand approach would enable readers to develop the required skills and
apply operations research techniques to all kind of decision-making problems.

METHODOLOGY

The pedagogy will be lectures, exercises, test-series & assignments.

EVALUATION
Besides the Semester end-examination, the students will be continuously assessed during the course on
the following basis:

(a) Test/Assignments : 20 marks

(b) Mid Term Test : 20 marks

(c) Attendance : 10 marks

(d) End Term Exams : 50 marks

Total : 100 marks

Contd......

TEACHING PLAN:

No. of
Detailed Course Outline TOPICS References
sessions

UNIT I -Historical background of OR Text 01

 Operations Research: An -Defining the OR J. K. Sharma
Introduction
-Main Features of OR Chapter 1

-Methodology of OR

-Applications of OR

-Basic Structure of LPP model

Text
-Formulation of LPP model
Linear Programming:
J. K. Sharma 02
Application and Model
- Applications of LP
Formulation
Chapter 2
- Limitations of LP

Text
-The Graphical Method-feasible
region and solutions J. K. Sharma
UNIT II
-The Simplex Method: Problem Chapter 3 04
Linear Programming: Solutions involving minimization type
Chapter 4
-Duality in LP only behavior
Chapter 5

-Hungarian method

-Balanced case Text

-Unbalanced case J. K. Sharma 04

Assignment Problem
-Maximization situation Chapter 10

-Practice questions

-Least Cost Method (LCM)

Text
UNIT III -North-West Corner Method (NWCM)
J. K. Sharma 05
Transportation Problem -Unit Cost Penalty Method/Vogel’s
Chapter 9
Approximation Method (VAM)

-Networking: CPM and PERT

applications Text
UNIT IV
-Slackness in the activities
J. K. Sharma 06
Project Management: PERT
and CPM -EST, EFT, LST, LFT and IF in CPM
Chapter 13
-PERT
 -Meaning of Inventory Control

-Factors involved in Inventory

Management

-Inventory Model Building

Text
UNIT V
-EOQ model with constant rate of
J. K. Sharma 06
Deterministic Inventory demand
Control Models Chapter 14
-EOQ model with different rate of
demand

-EOQ model with shortages

-Practice questions

TOTAL NO. OF SESSIONS 28

Text Book:

Operations Research, J. K. Sharma, Macmillan India Ltd. 2010 Edition

Reference Books:

1. Quantitative Techniques for Decision Making, Gupta & Khanna, PHI

2. Operations Research for Managers, A V Hans, BRHD International Society, 2011 Edition

3. Operations Research, Winston, ThomsonPress