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ESTD 1948


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A training report submitted in partial fulfilment of the requirement for the award of degree of
Master of Business Administration (Industry Integrated), Gauhati University on

³MARKETING´
For BOMBAY STOCK EXCHANGE

›
  
  
  ›
 


  
 

MR. RAJEEV GARG MR. KAMALENDU GHOSH

MANAGER Head of Department

(DELHI REGIONAL OFFICE) Hierank school of Mgt. & Technology

Prepared & Submitted By:

Mr. Ankit

G. U. Registration No. ± 004130 of 2009-2010

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This is to certify that Mr. Ankit, a student of the Gauhati University has prepared his training
report entitled ³Marketing of Bombay Stock Exchange´ under my guidance. He has fulfilled
all requirements under the regulations of MBA (IIP) Gauhati University leading to the MBA
(IIP) degree. This work is the result of his own investigation and the project; neither as whole
or not any part of his work was submitted to any other University of Educational Institution
for any research or diploma.

I wish his all success in life.

MR. KAMALENDU GHOSH

Head of Department

Hierank School of Management & Technology

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I hereby declare that the training Report conducted at

BOMBAY STOCK EXCHANGE

NEW DELHI

Under The Guidance of

Mr. KAMALENDU GHOSH

Submitted in Particular fulfilment of requirements for the Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

GAUHATI UNIVERSITY, GUWAHATI

Is my original work and the same has not been submitted for the award of any
degree/diploma/fellowship or other similar titles or prizes.

Place : Mr. ANKIT

Date : Reg. No. 004130


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I would like to thank Hierank School of Management Technology, Coordinator of the

College, the Head of the Academic Partner, NIAM, Facultly guide. Training Officer in
Charge. Manager in Charge, other staff members, colleagues and friend for their
encouragement, support, guidance and assistance for undergoing management training and
preparing the project report,

Mr. ANKIT
CHAPTER 1: INTRODUCTION

1.1cGeneral introduction about Sector

1.2cIndustry profile
a.c Origin and development of industry
b.c Growth and present status of the industry
c.c Future of industry

CHAPTER 2: PROFILE OF SNT INFOTECH

2.1 Origin of the Organisation

2.2 Growth and development of organisation

2.3 Present status of the organisation

2.4 functional departments of the organisation

2.5 Organisation structure

2.6 product and service profile of the organisation competitor

2.7 Market profile of the organisation

CHAPTER 3: DISCUSSION ON TRAINING

3.1 Students work profile, tools and techniques used

3.2 Key Learning

3.3 SWOT analysis

CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM

4.1 Statement of research problem

4.2 Statement of research objectives

4.3 research design and methodology

CHAPTER 5: ANALYSIS

5.1 Analysis of data

5.2 Summary of Findings

CHAPTER 6: SUMMARY AND CONCLUSIONS

6.1 Summary of learning experience

6.2 conclusion and recommendations

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Bombay Stock Exchange is the oldest stock exchange in Asia What is now popularly
known as the BSE was established as "The Native Share & Stock Brokers' Association" in
1875.

Over the past 135 years, BSE has facilitated the growth of the Indian corporate sector by
providing it with an efficient capital raising platform.

Today, BSE is the world's number 1 exchange in the world in terms of the number of listed
companies (over 4900). It is the world's 5th most active in terms of number of transactions
handled through its electronic trading system. And it is in the top ten of global exchanges
in terms of the market capitalization of its listed companies (as of December 31, 2009).
The companies listed on BSE command a total market capitalization of USD Trillion 1.28
as of Feb, 2010.

BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000
certification. It is also the first Exchange in the country and second in the world to receive
Information Security Management System Standard BS 7799-2-2002 certification for its
BSE On-Line trading System (BOLT). Presently, we are ISO 27001:2005 certified, which
is a ISO version of BS 7799 for Information Security.
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The BSE Index, SENSEX, is India's first and most popular Stock Market benchmark
index. Exchange traded funds (ETF) on SENSEX, are listed on BSE and in Hong Kong.
Futures and options on the index are also traded at BSE.

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ðc Became the first national exchange to launch its website in Gujarati and Hindi and
now Marathi
ðc Purchased of Marketplace Technologies in 2009 to enhance the in-house
technology development capabilities of the BSE and allow faster time-to-market
for new products
ðc Launched a reporting platform for corporate bonds christened the ICDM or Indian
Corporate Debt Market
ðc Acquired a 15% stake in United Stock Exchange (USE) to drive the development
and growth of the currency and interest rate derivatives markets
ðc Launched 'BSE StAR MF' Mutual fund trading platform, which enables exchange
members to use its existing infrastructure for transaction in MF schemes.
ðc BSE now offers AMFI Certification for Mutual Fund Advisors through BSE
Training Institute (BTI)
ðc Co-location facilities for Algorithmic trading
ðc BSE also successfully launched the BSE IPO index and PSU website
ðc BSE revamped its website with wide range of new features like 'Live streaming
 quotes for SENSEX companies', 'Advanced Stock Reach', 'SENSEX View',
'Market Galaxy', and 'Members'
ðc Launched 'BSE SENSEX MOBILE STREAMER'

With its tradition of serving the community, BSE has been undertaking Corporate Social
Responsibility (CSR) initiatives with a focus on Education, Health and Environment. BSE
has been awarded by the World Council of Corporate Governance the Golden Peacock
Global CSR Award for its initiatives in Corporate Social Responsibility (CSR).

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ðc The Annual Reports and Accounts of BSE for the year ended March 31, 2006 and
March 31, 2007 have been awarded the ICAI awards for excellence in financial
reporting.
ðc The Human Resource Management at BSE has won the Asia - Pacific HRM
awards for its efforts in employer branding through talent management at work,
health management at work and excellence in HR through technology

Drawing from its rich past and its equally robust performance in the recent times,
BSE will continue to remain an icon in the Indian capital market.
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BSE provides following information products: ðc Categories

ðc Market Data-Equity
ðc Indices ðc Delivery
ðc Market Data-Derivatives
ðc Market Data-Corporate Bonds ðc BSE Data feed brochure
ðc Corporate Data -
—c Results (Quarterly, Half-yearly, ðc BSE Data feed policy
Annual)
—c Announcements ðc Click here to view vendors Details
—c Shareholding Pattern
ðc Book Building Data (Public Offerings)
ðc Investors Relations Page
ðc Historical Data
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1.c Level 1 Data contains the following information:

i.c BSE Scrip Code
ii.c Open, High, Low and Last Traded Price
iii.c Best Bid / Offer with Volume
iv.c Traded Volume
v.c Close and Last Traded Quantity (only for live feed)
2.c Level 2 Data contains the following information in addition to the level 1 data:
i.c Weighted Average Price
ii.c Upper Circuit Limit and Lower Circuit Limit
iii.c Turnover Value, Number of Trades, Trend
iv.c Total Buy Quantity and Total Sell Quantity



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SENSEX BSE Auto DOLLEX 30
BSE 100 BSE Bankex DOLLEX 100
BSE 200 BSE Capital Goods DOLLEX 200
BSE 500 BSE Consumer Durables
BSE Mid Cap Index BSE FMCG
BSE Small Cap Index BSE Healthcare
BSE IT
BSE Metal
BSE Oil & Gas
BSE Power
BSE PSU
BSE Realty
BSE TEC k

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There is a rekindled interest in the BSE F&O segment, which is now reporting a daily
turnover of nearly Rs. 10,000 million. Presently, the BSE F&O segment covers 88 scrips.
It also includes 7 Indices including our flagship product SENSEX. The BSE F&O
segment also has unique product -the Weekly Options being available on SENSEX and 4
other scrips (Reliance Industries, Satyam, State Bank of India and Tata Steel).

The newly introduced SENSEXMini Derivatives product is also available in this feed.

The data includes Close Price, OHLC, Buy Price, Sell Price, Buy Qty, Sell Qty, Total
Volume, Trade Count etc.

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 BSE, in consultation with SEBI, has developed an Internet-based reporting platform - the
Indian Corporate Debt Market (ICDM) for reporting of all corporate deals done in respect
of corporate bonds that are listed on any stock exchange in the country, This is presently
limited to corporate bonds that are in demat form and the trade value is over Rs. 1 lakh.
ICDM is presently being used by over 120 participants.

The data includes basic information about traded bonds and also the latest traded price,
latest traded quantity, weighted average price, weighted average yield, cumulative trading
value etc.

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 Listed companies are required to file their financial results every quarter with
BSE. In addition to the quarterly results, consolidated results are also made available. All
such results are provided in XML format.

  
 These cover various announcements made by the listed companies,
many of which are price-sensitive. These include announcement about a new project,
announcement of a Board meeting, announcement about any material development etc.
Company announcements contain information about corporate actions and issues,
dividend payments, amendments to Articles, general meetings etc. All such
announcements are provided in XML format.


 

  Listed companies are required to submit the shareholding pattern

at the end of each quarter to BSE. All such shareholding patterns are provided in XML
format.

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Book Building has emerged as the most preferred option for the corporates to raise money
from the public.

BSE provides an online Book Building facility in which bids are entered through the large
network of BSE Brokers across the country.

The Book Building process generates significant data on the bids:

- Number of shares bid for
- Price point at which the bids have been placed
- Type of bidder

This information provides a guide for the investors about the status of the bidding i.e. the
level of investor interest in the public offering and the pricing points at which the bids are
active, and to then take a decision on how much to bid and at what price.

BSE provides this bidding data, updated every 5 minutes, through its real time Data Feed
network.

(BSE also makes available the prospectus of every public issue for download, before the
 commencement of the bidding process.)

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BSE provides the historical data of All stocks and All Indices as well as the Corporate
data. Data is provided through the internet.

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BSE's real-time Data Feed is a streaming data provided through an online Data Feed
server, which covers raw data of all traded stocks and indices. This category of data is
mainly intended for real-time data vendors disseminating information to their users. BSE
members can also subscribe to these Data Feeds for use in data applications.

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This category of data provides a snapshot of the market activity every minute. The data is
provided over the Internet, and covers raw data of all traded stocks, indices and Corporate
Data. This data can be subscribed directly from BSE or through an empanelled data
vendor.

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This is a file generated at the end of each trading day and gives the details of day's scrip
wise volumes and prices. The file is provided over the Internet via HTTP download.

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 Leased Line is used for real-time feed only. The Data Feed is through a 2 MBPS leased
line which can be taken from MTNL / Reliance Communications / Tata Teleservices. The
subscriber can also opt for having two separate lines from different carriers for
redundancy. The Leased Line is arranged for by BSE and the subscriber is required to pay
the charges as levied by the service providers. BSE charges the port usage charges only.

The data is provided live in binary format.

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HTTP server is used for providing data through the Internet (pull method). 1-minute
snapshot and End-of-Day quotation file is available through this method. The subscriber
is provided with a login id for accessing the server and downloading the data.

Real-time feed is not available through the HTTP server setup.

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³Sub-broker´ means any person not being a member of a Stock Exchange who acts on behalf of a member-
broker as an agent or otherwise for assisting the investors in buying, selling or dealing in securities through such
member-brokers.

All Sub-brokers are required to obtain a Certificate of Registration from SEBI without which they are not
permitted to deal in securities. SEBI has directed that no broker shall deal with a per son who is acting as a sub-
broker unless he is registered with SEBI and it shall be the responsibility of the member -broker to ensure that
his clients are not acting in the capacity of a sub-broker unless they are registered with SEBI as a sub-broker.

It is mandatory for member-brokers to enter into an agreement with all the sub-brokers. The agreement lays
down the rights and responsibilities of member-brokers as well as sub-brokers.

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ðc Checklist for Sub-Broker Registration

ðc Sub-Broker Application Forms
ðc Sub-Broker Model Agreement between Stock Broker & Sub-Broker
ðc Sub-Broker Model Tripartite Agreement between Stock Broker
ðc Checklist for Sub-Broker Cancellation
ðc Sub-Broker Cancellation Forms
ðc Checklist for Change in Affiliation of Sub-Broker
ðc Forms for CH in Affil.of SB

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The oldest stock exchange in Asia (established in 1875) and the first in the country to be
granted permanent recognition under the Securities Contract Regulation Act, 1956,
Bombay Stock Exchange Limited (BSE) has had an interesting rise to prominence over the
past 133 years.

While BSE is now synonymous with Dalal Street, it was not always so. The first venues of
the earliest stock broker meetings in the 1850s were in rather natural environs - under banyan
trees - in front of the Town Hall, where Horniman Circle is now situated. A decade later, the
brokers moved their venue to another set of foliage, this time under banyan trees at the
junction of Meadows Street and what is now called Mahatma Gandhi Road. As the number
of brokers increased, they had to shift from place to place, but they always overflowed to the
streets. At last, in 1874, the brokers found a permanent place, and one that they could, quite
literally, call their own. The new place was, aptly, called Dalal Street ( Brokers' Street).

In 2002, the name "The Stock Exchange, Mumbai" was changed to Bombay Stock
Exchange. Subsequently on August 19, 2005, the exchange turned into a corporate entity
from an Association of Persons (AoP) and renamed as Bombay Stock Exchange Limited.
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BSE, which had introduced securities trading in India, replaced its open outcry system of
trading in 1995, with the totally automated trading through the BSE Online trading (BOLT)
system. The BOLT network was expanded nationwide in 1997.

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The journey of BSE is as eventful and interesting as the history of India's securities market.
In fact, as India's biggest bourse, in terms of listed companies and market capitalisation, BSE
has played a pioneering role in the development of the Indian securities market. It is surely
BSE's pride that almost every leading corporate in India has sourced BSE's services in capital
raising and is listed with BSE.

Even in terms of an orderly growth, much before the actual legislations were enacted, BSE
had formulated a comprehensive set of Rules and Regulations for the securities market.. It
had also laid down best practices which were adopted subsequently by 23 stock exchanges
which were set up after India gained its independence.

BSE, as a brand, has been and is synonymous with the capital market in India. Its SENSEX
is the benchmark equity index that reflects the health of the Indian economy.

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At par with the international standards, BSE has in fact been a pioneer in several areas. It has
several firsts to its credit even in an intensely competitive environment.
 w First in India to introduce Equity Derivatives

w First in India to launch a Free Float Index

w First in India to launch US$ version of BSE SENSEX

w First in India to launch Exchange Enabled Internet Trading Platform

w First in India to obtain ISO certification for a stock exchange

ðc 'BSE On-Line Trading System¶ (BOLT) has been awarded the globally
recognised the Information Security Management System standard
BS7799-2:2002.

w First to have an exclusive facility for financial training

w First in India in the financial services sector to launch its website in Hindi and Gujarati

w Shifted from Open Outcry to Electronic Trading within just 50 days

w First bell-ringing ceremony in the history of the Indian capital markets (listing ceremony
of Bharti Televentures Ltd.on February 18,2002)

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An equally important accomplishment of BSE is its nationwide investor awareness campaign

- "Safe Investing in the Stock Market" - under which awareness campaigns and
dissemination of information through print and electronic medium is undertaken across the
country. BSE also actively promotes the securities market awareness campaign of the
Securities and Exchange Board of India..

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BSE places a great deal of emphasis on Information Technology for its operations and
performance. The 'Operations & Trading Department' at BSE continuously upgrades the
hardware, software and networking systems, thus enabling BSE to enhance the quality and
standards of service provided to its members, investors and other market intermediaries.

BSE strictly adheres to IS policies and IS Security policies and procedures for its day-to-day
cc operations on 24x7 basis which has enabled it to achieve the BS7799 certification and the
subsequent ISO 27001 certification. In addition, BSE has also been successful in maintaining
systems and processes uptime of 99.99%.

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To facilitate smooth transactions, BSE had replaced its open outcry system with the BSE On-
line Trading (BOLT) facility in 1995. This totally automated, screen-based trading in
securities was put into practice nation-wide within a record time of just 50 days. BOLT has
been certified by DNV for conforming to ISO 27001:2005 security standards.

The capacity of the BOLT platform stands presently enhanced to 80 lakh orders per day.

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BSE has also introduced the world's first centralized exchange based Internet trading system,
BSEWEBx.co.in. The initiative enables investors anywhere in the world to trade on the BSE
platform.

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BSE's website www.bseindia.com provides comprehensive information on the stock market.

It is one of the most popular financial websites in India and is regularly visited by financial
organizations and other stakeholders for updates.

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BSE, along with its strategic partners, have put into place several critical processes/systems
such as

ðc Derivatives Trading & Settlement System (DTSS)

ðc Electronic Contract Notes (ECN)
ðc Unique Client Code registration (UCC)
ðc Real-time Data Dissemination System -
ðc Integrated Back-office System - CDB / IDB
ðc Book Building System (BBS)
ðc Reverse Book Building System (RBBS)
ðc Debt Market
ðc Director's Database

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BSE operates a large private network in India. The network uses following segments to cater
to market intermediaries:-

BSE's Campus LAN: Connects market participant offices across 20 floors of BSE campus to
BSE systems. BSE Campus comprises of 3 BSE buildings: P.J. Towers, Rotunda and Cama
building

BSE WAN: TDM / MPLS lines from different service providers cater to connectivity
requirements of market participants across the country. Wired / Wireless media is used.

VSATs: Satellite based communication system serves the connectivity requirements of

market participants in remote areas. Services are provided through BSE's Satellite
Communication Hub in Mumbai.

Connectivity forms are available at url

 : http://www.bseindia.com/about/bolt_connect_forms.asp

BSE Online Surveillance System - integrated (BOSS-i). an Real-time system to closely

monitor the trading and settlement activities of the member-brokers. This system enables
BSE to detect market abuses at a nascent stage, improve the risk management system and
strengthen the self-regulatory mechanisms.

# ##c

BSE uses higher-end, fault-tolerant systems for its trading and related functionalities. It uses
Integrity Non-stop NS16000 and S88000 systems for its online trading systems (BOLT). The
systems have been designed to deliver the best performance without compromising on key
factors of availability, scalability, ROI and TCO.

RISC based Unix Severs rp8420 from HP: for our Derivatives, Settlement, Backoffice, Data
Feed, BBS, RBBS and other systems related to trading and related functionalities. The
systems are facilitated by the use of the robust and high available storage subsystems from
HP.

Intel blade servers running on Microsoft platform are used for the Internet based trading
system (ITS) enabling the end users to carry out the trading activities from any location
facilitated by the internet.

Intel blade servers running on Microsoft platform are also used for bseindia.com website, one
of the best portals on the capital market which is also facilitated by the regional languages viz
Hindi and Gujarati.c
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The Exchange has been exposed to a large number of risks, which have been inherently borne
ccby the member brokers for all times. Since the introduction of the screen based trading thecc
nature of risks to which the members of the Exchange are exposed to has undergone radical
transformation. At the same time the inherent risk involved with the trading of paper based
securities still remains. Though the process of dematerialisation has already begun, till such
that it is made compulsory in all scrips, the risk of trading in fake/forged shares and instances
of loss of shares etc. will continue to exist. The safe custody of these shares in physical form
in the Exchange as well as in the member brokers offices is of prime importance.

c "cc)c& cc

1.c Risks associated with Paper Based Trading

—c Lost/misplaced securities
—c damage to securities
—c loss of securities in transit
2.c Client Risk
—c Client default
—c Client absconding
—c Fake/ forged/stolen securities introduced by the clients

ccã&c c "

As a measure of the pro-active risk control several measures have been initiated by the
Exchange to reduce the risks to which the Exchange and the member brokers are exposed. In
this regard the Exchange has initiated the following measures:
 c

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1.c Know Your Client Scheme :

Under the procedure the member brokers of the Exchange are compulsory required to
obtain detailed information of clients prior to commencement of any transactions for
new clients. A similar procedure is also to be followed for existing clients. This
information is to be made available to the Exchange authorities whenever called for.
In case the member brokers fails to furnish the same it is viewed seriously?c

2.c Database of lost , Stolen , Misplaced Securities :

The Exchange maintains a database on all the shares that have been reported as lost,
stolen, duplicate etc. by the Companies / registrars. The information available through
the database is time relevant thus the database is modified on a regular basis and is
downloaded by the members through BOLT on a weekly basis. This database is also
provided to the Clearing House. The member brokers can thus reduce the instances of
delivery of shares that have been reported by the Company as bad delivery by
checking all the deliveries in their office with the database provided. The Exchange
has designed and developed a software module for the above for the benefit of the
members.

The Clearing House also uses the database. At the time of pay-in the members of the
Exchange are required to submit the details of the shares being deposited in the pay-in
in a softcopy in a prescribed format.. These details are checked against the database
and a report is generated in case a match is found. Such shares are then reported as
bad delivery in the Exchange. Further follow-up is done with the delivering broker
and they are directed to lodge a police complaint against the client introducing the
stolen shares.cc

3.c Client Caution Database :

The Risk Management department in conjunction with the Bad Delivery Cell of the
Exchange, the Exchange has designed and developed a client database. All member
brokers whose clients / sub-brokers have introduced fake / forged shares are required
to lodge a FIR / Police complaint against their clients and also report the same to the
Exchange. The information of such clients is called for in a prescribed format. As per
the scheme the members have to collect detailed information about the clients. These
 details are incorporated in the database, which is downloaded to the members, as a
precautionary measure. The member brokers at the time of admitting new clients can
refer to the client caution database for further verification.

cc

4.c Verification of shares at members office :

The Risk Management Committee has outlined a process for minimizing the risks
arising out of Fake/ forged /stolen shares introduced by the clients of the member
brokers.

As per the procedure outlined issued by the Exchange, in case the transaction in a
script with one particular client in a settlement exceeds Rs. 10 lakes then the member
brokers are required to send the photocopies of the transfer - deeds and the share
certificates to the Company / Registrar for verification of the material particulars. The
members can select a random sample for the same from the lot. A similar procedure
should also be followed in case the shares worth more than Rs. 10 lakes are received
from the Clearing House during pay-out in one scrip.

The basic idea behind the introduction of this procedure is to prevent Fake/
forged/stolen shares from being introduced in the market. The Exchange issued a
notice outlining the procedure to be followed. The above procedure is an important
Risk Management Tool especially where there exists a large volume of deliveries.
The Risk Management Department acts as a facilitator in this regard and has written
to all "A" group and B1 group companies in this regard seeking their co-operation.

cc

5.c Inspection :

The department is carrying out inspection of the member brokers records as regards
compliance of the risk management procedures.c

(cã!'ccr&%c c!)

To reduce the systematic risk, Securities & Exchange Board of India ( SEBI) vide its circular
ref. No SMD/SED/RCG/270/96 dated January 19th, 1996, had directed all stock exchanges to
ensure that all active Members are properly insured. Insurance companies in consultation
with BSE have offered an insurance policy which covers losses on account of trading as well
as back office losses to the Members. The minimum sum insured is Rs.5 lakhs per Member

Presently, all active Members obtain the said policy directly from the insurance companies
and then inform BSE about the same.
 c

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The assets at BSE are fully covered through fire, burglary theft (including terrorism)
insurance policies.

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ðc Public Listed Company

ðc Public Non-listed Company

µListed Company¶ means a public ltd Co which is

--Listed on any one or more recognized stock exchanges in India.

--Securities (shares: debentures) of such company are traded on such stock

exchanges.

µUnlisted company¶ therefore means a company whose securities are not listed on any
of recognized stock exchanges in India.

Why Companies get Listed with Stock Exchange?

Companies get listed with Stock Exchange for following reasons:

##Securities are freely transferable.

--Easy liquidity of securities.

--Easy availability of prices of securities.

--Reputation, Image, Goodwill.

--Public awareness.

--More transparency.

--Helps in obtaining loans from Banks/Institutions.

--Helps in marketing its Products.

In order to list securities of a company & get its shares traded on any recognized
stock exchanges, the Public Ltd Company may either come out wit ha public issue
(i.e. to offer further securities to public) or make an offer for sale of existing
securities to public. This can be done by issuing of Prospectus & Complying with
all The Provinces of Company Act 1956.

Each stock exchange has its own criteria for listing securities which should also be
met.

Eg: If company intends to get listed its securities in Bombay Stock Exchange,
Mumbai post issue capital (paid up capital after proposed public issue) of such
companies should be Rs. 10 Crores at least.

The Company enters into a listing agreement with concerned stock exchange & on
receipt of permission from concerned Stock Exchange, company is listed and
securities are thereafter traded on such stock exchange.


 

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ã'& (Cash only) 1c2 Rs.8.75 L in cash
equivalentsc

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10.00.01 500 1002 - - ¥ 5-54

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10.01.05 cc* 5c c4 c

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10.02.00 300 1002 ¥ 6-54

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10.02.00 300 1002 ¥ *-4

10.02.00 Trade at 1002 for 300 contracts

 

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‡c DMA facility is currently restricted to Institutional clients only

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‡c Orders can be placed directly to the Exchange trading system without any manual
intervention of the broker

‡c Faster execution of client orders

‡c Greater transparency, increased liquidity, lower impact costs

‡c Reduces the risk of errors associated with manual order entry

‡c Better audit trails and better use of hedging and arbitrage opportunities through the
use of decision support tools / algorithms for trading


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‡c Reduction in manpower requirement and the cost associated with it

‡c Reduces the risk of errors associated with manual order entry

‡c Better use of arbitrage opportunities through use of Automated trading

‡c Systematic order-flow into the system

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‡c Allows hosting of members servers, close to ï

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‡c Helps members who use DMA and Automated trading facilities as both make use of
strategies that exploit short-lived market opportunities and have a high dependence on
speed of execution

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The Co-Location facility will be Tier 3 grade with following specifications ±

‡c Standard 19´ Rack/s with 3KVA power

‡c Uplink ports to BSE Campus LAN for BSE connectivity

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‡c Co-location facility can be availed at our premises at an indicative price of Rs. 5 lakh
per rack per annum






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 ± BSE, NSE, MCX, NCDEX, NMCE, MCX-SX & USE

‡c &.)&c 
± Built-in RMS & Admin module with distributed RMS across
dealers/clients.

‡c ã% ± Lease-line , Broad band & VSAT

‡c ãc
( ± 30 times less expensive vis-à-vis other trading terminal

‡c cïc&>c ± 3-4 Kbps bandwidth utilization for 50 Scrips

marketwatch

‡c r%!c % ± Interface with multiple banks

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50-100 p Exchange/Segment/Month/user
CTCL/IML

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100-500
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>500
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IBT Enterprise Per month enterprise license

(browser) license V for all segments all exchanges

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‡c All ETFS available in the Indian capital market are available for trade at BSE

‡c c(c&)&ccï c1 &c9c $c9c$%c2

‡c Hang Seng Index-based ETF also launched in BSE

‡c Major Index-tracking ETFs ± 1. SENSEX ETF

2. SENSEX Prudential ICICI ETF

3. Kotak SENSEX ETF

4. Nifty BeES

5. Junior Nifty BeES

6. S&P CNX Nifty

7. Hang sang BeES

8. Kotak Nifty

‡c /cï
 - Liquid ETFs (Liquid BeES) can be pledged as co-lateral

- Buying of Liquid BeES helps for parking of funds, and earn daily NAV

STT levied only on Equity-based ETFs; not on Liquid & Gold ETFs.

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‡c ' of securities are temporarily transferred from the lender to the borrower

‡c Lender retains all the benefits of ownership, other than voting rights

‡c & members to cover their c' and maximize the yields on their
portfolio

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 ‡c Trading Members

‡c Custodians

‡c Banks

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‡c Written application to BOISL

‡c Execute an Agreement with BOISL

‡c Deposit of Base Minimum Capital of Rs. 10 Lacs in favour of BSE

&()&c


‡c All securities traded in Derivatives segment

‡c Dematerialised securities only



‡c Current tenure: T+30 days

‡c Proposed tenure: T+365 days

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submission)

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‡c r#'cã'&cRs.30Lakh

‡c
( Min. 21 years

‡c !!cc+& c# HSC

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±c r''c!,& ± Indian

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Èc Domestic ± Company should be registered in India

Èc Foreign ± Subsidiary registered in India to apply

‡c .' 2 years Capital Market exp.

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‡c An electronic communication protocol which helps real-time exchange of securities

transactions in financial markets

‡c Converts the orders data coming from the system of FIIs outside India in a different
language into the language understood by the user Exchange

‡c Can result in increased liquidity & depth in Indian markets as existing & new players
would increase their electronic execution & automated trading capabilities

‡c Cost savings for foreign investors by integrating Indian markets with their global
order routing system & making transactions speedier

‡c ï
cc@c4- c!'&

‡c Widely used across markets & asset classes ± Cash, Equity/ Currency Derivatives,
etc. segments

‡c Users of FIX protocol

 ±c large investment banks like JP Morgan, Deutsche Bank securities, UBS,
Goldman Sachs & large Mutual funds, etc.

NYSE, CBOT, Australian Stock Exchange, etc

 DISCUSSION ON TRAINING

WORK PROFILE

I joined the BSE as management trainee and my work profile was Business Development
Marketing. I had to meet that person who wanted to know about deposit based membership
and want to take membership.

Meeting with interested person

I had to meet those people who wanted to take the membership of BSE. For that I had to fix
the appointment and my main focus was to make the NSE members, BSE members too.

Selling the DBM

Calling on data of NSE members and fix appointment regarding of DBM.

Organising the seminars

Also I had to organise the seminar for those people who are interested for BSE membership.
 KEY LEARNINGS

There are very glorious conditions of working here. Ample of things are there to learn from
our seniors who have such a good knowledge and skills along with their experiences. They
just help us like the mentors and being working as a trainee they really help us with our
future prospective and teaching us from the ground level to clear our organizational working
base.

I also grasped the organizational culture of the company , I learned the basic practicals of
Marketing , how the marketing strategies are made , how the customers are targeted for the
products and services, what is the best suitable time of marketing, how the advertisement is to
be carried on and with how much frequencies.

I learn how to deal with the customers , to maintain a relation with them which will work for
the long terms of the business , and the every possible ways of turning of the customers in
favour of the organization. By handelling the responsibilities of advertisement process I also
learned the system of effective advertisement which will be the best sourse to attract the
customers. The basics of effective advertisement sources so that the information can be
carried clearly and in simplicity to make customers aware and understand.

So it was really experience of learning things for my future growth and applying all these
Principles and system for the future , and I really thanks this company for making me feel
Like a good learner while handelling my responsibilities.

To evaluate the performances of the employee and improve on their weakness weekly
company¶s meetings were held on weekends , in this meeting each employee performance is
evaluated and to help them work in areas in which they are lacking. This really enhanced my
working stamina and the changes which I have to made for my better performance in the
company. So I am very thankful to my senior and Sir who has give me such opportunity to
spend time with him I will always thankful to you sir.

c



c

During my On-Job-Training I faced some good experience as well as some difficulties. In my

training period I feel some strength and weakness of myself.

In the starting of my training I faced a lot of problem while talking with students and other
people, but one thing i got good thing which is live experience of industry i learned a lot
things which will very helpful to me always like following:-

Strength

In the duration of my training I feel I¶ve good ideas of doing marketing and promotion.

Also i can do hard work like I did 8 to 10 hours for BSE.

I had full knowledge about different BDM module of BSE.

I had full detail about the different fee structure of different types of membership.

I had good guidance of my senior college who always guide me where and how to put efforts
for positive results.

I had also knowledge of all that areas which I had to cover.

Weakness

While working for BSE I feel I have to work on my English speaking and communication.

Well I had good knowledge about BDM modules of BSE but i always faced problem for start
the communication with those person who has already have NSE membership.

0ppertunities

Working with BSE was a great opportunities for me, and also I feel there are so many new
path of making career in the field of stock exchange. This is my personal view that i can
make good career in the field of stock exchange working with BSE, like join the middle or
top management of this organization. Also I got good opportunities to visiting the different
location of Delhi-NCR, and other cities.

Threats

Well there were a lot of opportunities and good working environment in BSE but also there
were some threats like other industries.

Also sometimes I had working pressure for achieve the targets.

  (ccc')&!c

ccc')&!Ac

A research problem, in general, refers to some difficulty which a researcher experiences in

the context of either a theoretical or practical situation and wants to obtain a solution for the
same.

Usually we say that a research problem does exist if the following conditions are met with:

1.c There must be an individual (or a group or an organization), let us call it µI¶, to whom
the problem can be attributed. The individual or the organization, as the case may be,
occupies an environment, say µN¶, which is defined by value of the uncontrolled
variables, Y.
2.c There must be at least two courses of action, say C1 and C2, to be pursued. A course
of action is defined by one or more values of the controlled variables. For example,
the number of items purchased at a specified time is said to be one course of action.
3.c There must be at two possible outcomes, say O1 and O2, of the course of action, of
which one should be preferable to the other. In other words, this means that there
must be at least one outcome that the researcher wants, i.e., an objective.
4.c The course of action available must provide some chance of obtaining the objective,
but they cannot provide the same chance, otherwise the choice would not matter.

&(cc')&!c

The research problem undertake for study must be carefully selected. The task is difficult
one, although it may not appear to be so. Help may be taken from a research guide in this
connection. Nevertheless, every researcher must find out his own salvation for research
problems cannot be borrowed. A problem must spring from the researcher¶s mind like a plant
springing from its own seed. The following points may be observed by the researcher in
selecting a research problem or a subject for research:

1.c Subject which is overdone should not be normally chosen, for it will be a difficult
task to throw any new light in such a case.
2.c Controversial should not become the choice of an average researcher.
3.c Too narrow or too vague problems should be avoided.
4.c The subject for research should be familiar and feasible so that the related research
material or sources of research are within one¶s reach.
 5.c The importance of the subject, the qualifications and the training of a researcher, the
costs involved, and the time factor are few other criteria that must also be considered
in selecting a problem. In other words, before the final selection of a problem is
done, a researcher must ask himself the following questions:
a.c Whether he is well equipped in terms of his background to carry out the research?
b.c Whether the study falls within the budget he can afford?
c.c Whether the necessary cooperation can be obtained from those who must
participate in research as subjects?

If the subject for research is selected properly by observing the above mentioned points, the
research will not be a boring drudgery, rather it will be love¶s labour. In fact, zest for work is
a must. The subject or the problem selected must involve the researcher and must have an
upper most place in his mind so that he may undertake all pains needed for the study.

%c c (cc')&!c

Quite often we all hear that a problem clearly stated is a problem half solved. This segment
signifies the need for defining a research problem. The problem to be investigated must be
defined unambiguously for that will help to discriminate relevant data from the irrelevant
ones. A proper research problem will enable the researcher to be the track whereas an ill-
defined problem may create hurdles. Question like:

What data are to be collected?

What characteristics of data relevant and need to be studied?

What relations are to be explored?

What techniques are to be used for the purpose?

Thus, defining a research problem properly is a prerequisite for any study and is a step of the
highest importance. In fact, formulation of a problem is often more essential than its solution.
It is only on careful detailing the research problem that we can work out the research design
and can smoothly carry on all the consequence step involved while doing research.
c

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Defining a research problem properly and clearly is a crucial part of a research study and
must in no case be accomplished hurriedly. However, in practice this frequently overlooked
which causes a lot of problems later on. Hence, the research problem should be defined in a
systematic manner, giving due weighted to all relating points. The technique for the purpose
involves the undertaking of the following steps generally one after the other:

1.c Statement of the problem in a general way;

2.c Understanding the nature of the problem;
3.c Surveying the available literature;
4.c Developing the ideas through discussion;
5.c Rephrasing the research problem into a working proposition.

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First of all the problem should be stated in a broad general way, keeping in view either some
practical concern or some scientific or intellectual interest. For this purpose, the researcher
must immerse himself thoroughly in the subject matter concerning which he wished to pose a
problem. In case of social research, it is considered advisable to do some field observation
and as such the researcher may undertake some short of preliminary survey or what is often
called pilot survey. Then the researcher can himself state the problem or he can seek the
guidance of the guide or the subject expert in accomplishing this task. Often, the guide puts
forth the problem in the general terms, and it is then up to the researchers to narrow it down
and phrase the problem in operational terms. In case there is some directive from an
organizational authority, the problem then can be stated accordingly. The problem stated in a
broad general way may contain various ambiguities which must be resolved by cool thinking
and rethinking over the problem. At the same time the feasibility of a particular solution has
to be considered and the same should be kept in view while stating the problem.

5-c(ccc cc')&!

The next step in defining the problem is to understand its origin and nature clearly. The best
way of understanding is to discuss it with those who first raised it in order to find out how the
problem originally came about and with what objectives in view. If the researcher has stated
the problem himself, he should consider once again all those points that induced him to make
a general statement concerning the problem. For a better understanding of the nature of the
problem involved, he can enter in to discussion with those who have a good knowledge of the
problem concerned or similar other problems. The researcher should also keep in view the
environment within which the problem is to be studied and understood.

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All available literature concerning the problem at hard must necessarily be surveyed and
examined before a definition of a research problem is given. This mean that the researcher
must be well-conversant with relevant theories in the field, reports and records as also all
other relevant literature. He must devote sufficient time in reviewing of research already
undertaken on related problems. This is done to find out what data and other materials, if any,
are available for operational purposes. ³Knowing what data are available often serves to
narrow the problem itself as well as the technique that might be used.´ This would also help a
researcher to know if there are certain gaps in the theories, or whether the existing theories
applicable to the problem under study are inconsistent with each other, or whether the
findings of the different studies do not follow a pattern consistent with the theoretical
expectations and so on.

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Discussion concerning a problem often produces useful information. Various new ideas can
be developed through such exercise. Hence, a researcher must discuss his problem with his
colleagues and others who have enough experience in the same area or in working on similar
problems. This is quite often known as an experience survey. People with reach experience
are in a position to enlighten the researcher on different aspects of his proposed study and
their advice and comments are usually invaluable to the researcher. They help him sharpen
his focus of attention on specific aspects within the field. Discussion with such persons
should not only be confined to the formulation of the specific problem at hand, but should
also be concerned with the general approach to the given problem, techniques that might be
used, possible solutions, etc.

4-c '(ccc')&!ccc"(c''c

Finally the researcher must sit to rephrase the research problem into a working proposition.
Once the nature of the problem has been clearly understood, the environment has been

defined, discussion over the problem have taken place and the available literature has been

surveyed and examined, rephrasing the problem into analytical or operational terms is not a

difficult task. In addition to what has been stated above, the following points must also

observed while defining a research problem:

1.c Technical terms and words or phrases, with special meanings used in the statement of

the problem, should be clearly defined.

2.c Basic assumption or postulates relating to the research problem should be clearly

stated.

3.c A straight forward statement of the value of the investigation should be provided.

4.c The suitability of the time-period and the source of data available must also be

5.c considered by the researcher in defining the problem.

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We may conclude by saying that the task of defining a research problem, very often, follows

a sequential pattern- the problem is stated in a general way, the ambiguities are resolved,

thinking and rethinking process results is a more specific formulation so that it may be a

realistic one in terms of the available data and resources and is also analytically meaningful.

All this result in a well defined research problem that is not only meaningful from an

operational point of view, but is equally capable of paving the way for the development of

working hypotheses and for means of solving the problem itself.

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The purpose of research is to discover the answers to questions through the application

of scientific procedures. The main aim of research is to find out the truth which is hidden

and which has not been discovered yet. Through each research study has its own specific
purpose, we may think of research objectives as falling into a number of following broad

groupings :

To gain familiarity with a phenomenon and to achieve new insights into it.

(studies with this object in view are termed as EXPLORATORY OR FORMUL-

ATIVE RESEARCH studies )

To portray accurately the characteristics of a particular individual , situation

or a group. (studies with these object in view are known as DESCRIPTIVE

research studies.

To test the hypothesis of a casual relationship between the variables.(such

Studies are known as HYPOTHESIS TESTING RESEARCH.)

In short , the search of knowledge through objective and systematic method

of finding solution to a problem is research. The systematic approach

concerning the generalisation and the formulation of theory is also a research.

As such the research is the consisting of the enunciating the problem, formulation

of a hypothesis , collecting the facts of data , analysing the facts and reaching

certain conclusions.

FOLLOWING ARE THE POINTS OF THE OBJECTIVES OF RESEARCH

1)c Desire to get a research degree along with its consequential benefits .

2)c Desire to face the challenges in solving the unsolved problem, i.e, concern
 3)c over practical problems initiates research.

4)c Desire to get intellectual joy of doing some creative work.

5)c Desire to be of services to society.

6)c Desire to get respectability.

This is not an exhaustive list of factors motivating people to undertake research

studies. Many more factors such as directives of government, employment

conditions, curiosity about new things, desire to understand causal relationships,

social thinking and awakening, and the like may as well motivate (of at times

compel) people to perform research operations.

The study of research methodology gives the student the necessary training

in gathering material and arranging or card-indexing them, participation in the field

work when required, and also training in techniques for the collection of data

appropriate to particular problems, in the use of statistics, questionnaires and

controlled experimentation and in recording evidence, sorting it out and interpreting

it. In fact, importance of knowing the methodology of research of how research is

done stems from the following considerations:-

I.c For one who preparing himself for a career of carrying out research, the importance of

knowing research methodology and research techniques is obvious since the same

constitute the tools of his trade. The knowledge of methodology provides good

training specially to the new research worker enables him to do better research. It
 helps him to develop disciplined thinking or a µbent of mind¶ to observe the field

objectively. Hence, those aspiring for careerism in research mush develop the skill of

using research techniques and mmust thoroughly understand the logic behind them.

11.Knowledge of how to do research will inculate the ability to evaluate and use research

results with reasonable confidence. In other words, we can state that the knowledge of

research methodology is helpful in various fields such as government of business

administration, community development and social work where persons are increasingly

called upon to evaluate and use research results for action.

When one knows how research is done, then one may have the satisfaction of acquiring a

new intellectual tool which can become a way of looking at the world and of judging every

day experience. Accordingly, it enables use to make intelligent decisions concerning

problems facing us in practical life at different points of time. Thus, the knowledge of

research methodology provides tools to took at things in life objectively.

I.c In this scientific age , all of us are in many ways consumers of research

results and we can use them intelligently provided we are able to judge

the adequacy of the methods by which they have been obtained. The

knowledge of methodology helps the consumer of research results to

evaluate them and enables him to take rational decisions.

Significane of Research

³All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to i

nquiry, and inquiry leads to invention´ is a famous Husdson Maxim in context of which the

significance of research can well be understood. Increased amounts of research make

progress possible. Research inculates scientific and inductive thinking and it promoted the

development of logical habits thinking and organisation.

The role of research in several fields of applied economics, whether related to business of to

the economy as a whole, has greatly increased in modern times. The increasingly complex

nature of business and government has focused attention on the use of research in solving

operational problems. Research, as an aid to economic policy, has gained added

importance, both for government and business.

Research provides the basis for nearly all government policies in our economic system. For

instance, government¶s budgets rest in part on an analysis of the needs has to be equated to

probable revenues and this is a field where research is most needed. Through research we

can devise alternatives policies and can as well examine the consequences of each of these

alternatives. Decision-making may not be a part of research, but research certainly facilities

the decisions of the policy maker. Government has also to chalk out programmes for dealing

with all facets of the country¶s existence and most of these will be related directly of

indirectly to economic conditions. The plight of cultivators, the problems of big and small

business and industry, working conditions, trade union activities, the problems of

distribution, even the size and nature of defence services are matters requiring research.

Thus, research is considered necessary with regard to the allocation of nation¶s resources.

Another area in government, where research is necessary, is collecting information on the

economic and social structure of the nation. Such information indicates what is happening

in the economy and what changes are taking place. Research has its special significance in

solving various operational and planning problem of business and industry. Operations

research and market research , along with motivational research, are considered crucial and

their results assist, in more than one way, in taking business decisions. Market research is

the investigation of the structure and development of a market for the purpose of

formulating efficient policies for purchasing, production and sales. Operations research

refers to the application of mathematical, logical and analytical techniques to the solution of
business problems of cost minimization or of profit maximization or what can be termed as

optimisation problems. Motivational research of determining why people behaves as they

do is mainly concerned with market characteristics. In other words it is concerned with the

determination of motivates underlying the consumer(marker) behaviour. Research is

equally important for social scientists in stying social relationships and in seeking answers to

various social problems. It provides the intellectual satisfaction of knowing a few things just

for the sake of knowledge and also has practical utility for the social scientist to know for

the sake of being able to do something better or in a more efficient manner. Research in

sciences is concerned both with knowledge for its own sake and with knowledge for what it

can contribute to practical concerns. This double emphasis is perhaps especially appropriate

in the case of social science. On the other hand, its responsibility as a science is to develop a

body of principles that make possible the understanding and perfection of the whole range

of human interactions. On the other hand, because of its social orientation, it is increasingly

being looked to for practical guidance in solving immediate problems of human relations.

RESEARCH DESIGN AND METHODOLOGY

The formidable problem that follows the task of defining the research problem is the

Preparation of design of the research project, popularly known as the ³research

design ³.decisions regarding what, where, when, how much, by what means concerning

of an enquiry or a research study constitute research design.

³A research design is the arrangement of conditions for collections and analysis of data in a

manner that aims to combine the relevance to the research purpose with economy in

procedure.´ In fact , the research deign is the conceptual structure within which research is
conducted. It constitutes the blueprint for the collection , management and analysis of data.

As such the design includes an outline of what researcher will do from writing the hypothesis

and its operational implications to the final analysis of data.

Research design is needed because it facilitates the smooth sailing of the various research

Operations , thereby making the research as efficient as possible yielding maximum

Information with minimal expenditure of effort , time and money. Just for as better,
economical

attractive construction of a house , we need a blueprint well thought out and prepared by an

expert architect, similarly we need a research design and plan in advance of data collection

and analysis of our research project. Research design stands for advance planning of the

methods to be adopted for collecting the relevant data and the techniques to be used in

their analysis.

Preparation of research design should be done with great care as any error in it may upset the

entire project. Research design in fact has a great bearing on the reliability of the results

arrived at end and as such constitutes the firms foundation of the entire edifice of the research

work. Even then the need for a well thought out research design at times not realized by

many . The importance this problem deserve is not given to it. As a result many researches

do not serve the purpose for which thy are undertaken. In fact they they even give misleading

conclusions. Thoughtless in designing the result project may result in rendring the research

exercise futile. It is therefore , imperative that an efficient and appropriate design must be

prepared before starting the research operations. The design helps the researcher to organize
his

ideas in a form whereby it will be possible for him to look for flaws and inadequacies.

Such a design can even be given to others for their comments and critical evaluation. In the
absence of such a course of action, it will be difficult for the critic to provide a
comprehensive

review of the proposed study.

A research design for a research problem , usually involves the considerations of the
following

Factors :

1)c The means of obtaining information .

2)c The availability and skills of the researcher.

3)c The objective of the problem is to be studied.

4)c The nature of the problem to be studied

5)c The availability of time and money for the research work.

!'c'c&(ccc(

Before describing the designs , it will be important to explain the various concepts relating to

research design so that these may be easily understood.

1)c Dependent and independent variable.

2)c Extraneous variable

3)c Control

4)c Confound relationship

5)c Research hypothesis

6)c Experimental and non- experimental hypothesis testing research

 7)c Experimental and control group

8)c Treatments

9)c Experiment

Different research designs can conveniently described if we categorize them as :

1)c Research design in case of exploratory research studies.

2)Research design in case of descriptive and diagnostic research studies.

3)Research design in case of hypothesis ± testing research studies.

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the

various steps that are adopted by a researcher in studying his research problem along

with the logic behind them. It is necessary for the researcher to not only know the research

methods and techniques but also to know the research methodologies.

The study of research methodology gives student the necessary training in gathering the

material and arranging them , participation in the field work when required, and also training

in techniques for the collection of the appropriate data to particular problems, in use of

statistics, questionnaires and controlled experimentations and in recording evidence, sorting it

out and interpreting it. In fact, importance of knowing the methodology of research or how

research is done stems from the following considerations.

1} For one who is preparing himself for a career of carrying out research, the importance of

knowing the research methodology and research techniques is obvious since the same

constitutes the tool of his trade. The knowledge of methodology provides good training

specially to the new research worker and enables him to do better research.

2} knowledge of how to do research will inculcate the ability to evaluate and use research

results with reasonable confidence. In other words, we can say that the knowledge

of research methodology is helpful in various fields such as government or business

administration, community development and social work where persons are increasingly

called upon to evaluate and use research result for action.

3} when one knows how research is done, then one may have the satisfaction of acquiring

a new intellectual tool which can become a way of looking at the world and of judging

every day experience. Accordingly it enables use to make intelligent decisions.

concerning problems facing us in practical life at different points of time.

Thus the knowledge of research methodology provides tools to took at things in

life objectively.

4} In this scientific age , all of us are in many ways consumers of research results and we

can use them intelligently provided we are able to judge the adequacy of the methods by

which they have been obtained. The knowledge of methodology helps the consumers

of research results to evaluate them and enables to take the rational decisions.
 SUMMARY AND CONCLUSION

SUMMARY OF LEARNING EXPERIENCE

There are very glorious conditions of working here. Ample of things are there to learn from

our seniors who have such a good knowledge and skills along with their experiences.

They just help us like the mentors and being working as a trainee they really help us

with our future prospective and teaching us from the ground level to clear our organizational

working base.

I also grasped the organizational culture of the company , I learned the basic practicals of

Marketing , how the marketing strategies are made , how the customers are targeted for

the products and services, what is the best suitable time of marketing, how the advertisement

is to be carried on and with how much frequencies.

I learn how to deal with the customers , to maintain a relation with them which will work

for the long terms of the business , and the every possible ways of turning of the customers

in favour of the organization. By handelling the responsibilities of advertisement process I

also

learned the system of effective advertisement which will be the best sourse to attract the

customers. The basics of effective advertisement sources so that the information can be

carried clearly and in simplicity to make customers aware and understand.

So it was really experience of learning things for my future growth and applying all these

Principles and system for the future , and I really thanks this company for making me feel

Like a good learner while handelling my responsibilities.

 CONCLUSIONS AND RECOMMENDATION

According to my summer project,it was my great experience to do work with a such a

company that is an innovation in the field of stock exchange, is a company that is a quality of
name in the field of stock market. It was my honour that my institute gave me such a great
opportunity of summer training in such a company that is at well established stage. The main
quality of the organization that all the seniors are very co-operative, at everyday of my
working I learnt something new from my senior.. So I pay thanks to HIERANK SCHOOL
OF MANAGEMENT & TECHNOLOGY, NIAM & GAUHATI UNIVERSITY for giving
me a great opportunity of summer training.
 RECOMMENDATIONS

Internet

BSE books

Marketing Teams
 BIBLIOGRAPHY

www.bseindia.com

www.google.com

Research and Methodology Book

By C.R Kothari

Training Diary