Chapter 10: Cruise Line Profile

I. Carnival Cruise Lines

• Carnival Cruise Lines has earned its position as the world's largest
(in number of ships and passengers) by offering what consumers
desire in a vacation--a wide variety of onboard dining,
entertainment, and activity choices; a fun, relaxed atmosphere;
outstanding value; and beautiful and exciting destinations.
Carnival dining features everything from multicourse meals to 24-
hour pizzerias, dazzling Las Vegas-style entertainment, casinos,
duty-free shops, "Nautica Spa" health and fitness facilities, and
"Camp Carnival," a complimentary children's program. And
Carnival is confident enough in its product that it offers cruising's
only vacation guarantee program.
• Hallmark Features

* Carnival's "Fun Ships" offer a cruise vacation experience that

appeals to a broad cross section of people of a variety of ages and
backgrounds

* Wide choice of itineraries from 3 to 16 days

* Total Choice Dining, which includes casual dining and a 24-hour

pizzeria

* Innovative cruise vacation offerings on four-, five-, and eight-day

cruises

* Supervised year-round Camp Carnival Program for young

cruisers 2 to 5 years of age

II. Celebrity Cruises

• Celebrity Cruises offers a premium cruise experience that appeals
to couples and families. Its target audience is adults 35 to 60, with
household income of $60,000 plus. Celebrity Cruises tends to
attract experienced travelers who appreciate quality and desire a
premium vacation experience that is superior, inviting, and
engaging.
• Hallmark Features

* Exotic and inviting itineraries

 * Gorgeous, luxurious ships

* High-tech features onboard its contemporary-looking vessels

* Gourmet cuisine

* Aqua Spa facilities

III. Costa Cruises

• Costa, Europe's number-one cruise line, offers 199 sailings, with
51 different itineraries ranging in length from 5 to 17 nights.
Guests enjoy a YES European experience throughout the
Mediterranean, North Cape/Fjords, Baltic & Russia, and
Transatlantic. Costa features the youngest fleet in Europe aboard
eight Italian-inspired ships, the CostaAllegra, CostaAtlantica,
CostaEuropa, CostaClassica, CostaMediterranea, CostaRomantica,
CostaTropicale, and CostaVictoria. Costa also cruises the
Caribbean, "Italian Style," with plenty of sun, fun, and an Italian
week of unforgettable enjoyment
• Hallmark Features

* Italian Style Cruising

* Europe's number-one cruise line

* Italian-inspired ships

* YES European Experience

* Andiamo Advance Purchase Discount Rates

IV. Crystal Cruises

• Crystal Cruises is the recipient of many of the travel industry's
highest awards, including "World's Best" Cruise Line
('96,'97,'98,'99,'00,'01) and "Best Large Ship Line"
('96,'97,'98,'99,'00) in Travel and Leisure and Conde Nast Traveler
surveys, respectively. Its vessels, Crystal Harmony and Crystal
Symphony, feature elegantly appointed staterooms (most with
private verandas), an array of dining options (Italian and Asian
alternative restaurants, as well as casual dining in the Trident Bar
on designated nights), award winning entertainment, a lavish
Crystal Spa and Salon adhering to Feng Shui principles, extensive
 exercise and sports facilities and instruction, and the only Caesars
Palace at Sea casino.
• Hallmark Features

* Crystal ships have consistently earned top awards.

* Year after year guests return because the service is

incomparable.

* More than half the ships' accommodations feature a private

veranda.

* Crystal's European hotel and dining staff are schooled in the fine
art of genteel service.

* Crystal offers excellent value, competitive rates, and group

booking discounts.

V. Cunard Line
• Cunard Line proudly continues its tradition of luxury cruising that
began in 1840. Today its flagship, Queen Elizabeth 2, is the world's
most famous ship and the greatest liner of her time. She maintains
the legacy of her Cunard and White Star predecessors in providing
a definitive annual World Cruise and the only scheduled
transatlantic line service. QE2 is known for its traditional British
elegance, superb White Star Service, gourmet cuisine, and
accommodations that have secured Cunard's reputation. QE2 is
joined by another classic liner, Caronia, which also delivers an
elegant Old World cruising experience in the UK market. Queen
Mary 2, the world's biggest, longest, widest, and most expensive
cruise ship ever built, joined the fleet in January 2004.
• Cunard caters to sophisticated, well-seasoned travelers who enjoy
the finer things in life. The classic liners attract guests who want to
reclaim the legacy of luxury travel without sacrificing modern
luxuries.
• Hallmark Features

* Queen Mary 2 is the biggest, longest, widest, and most expensive

ship ever built.

* Transatlantic Crossing: Queen Elizabeth 2 is the only ship

currently offering regular transatlantic crossings. Each crossing is
 highlighted with a theme.

* Cunard chefs combine seasonal and regional ingredients from

worldwide itineraries.

* Illuminations Enrichment Program: Guest experts from the field

of journalism, literature, academia, and the diplomatic corps are
aboard every sailing.

* Around the World in 107 Days: Cunard's annual World Cruise

typically visits more than 30 ports of call in 23 countries.

VI. Disney Cruise Line

• As the first owned and operated cruise line by the dream makers at
Disney, Disney Cruise Line specifically designed its ships with
areas and activities that appeal to the unique vacation needs of
every member of the family. As a result, Disney Cruise Line
vacations offer guests a distinctive cruise experience not found
anywhere else.
• The Disney Magic cruise ship alternates each week between a
Western Caribbean itinerary and an Eastern Caribbean route. The
Disney Wonder offers one-of-a-kind land and sea vacations that
combine the fun and excitement of the Walt Disney World Resort
with a three- or four-night Disney Cruise Line voyage to the
Bahamas.
• Hallmark Features

* Castaway Cay--Disney's private Bahamian island

* Entertainment--original Disney musicals and family activities

* Age-specific programming--children, teens, and adults

* Rotation dining

VII. First European Cruises

• Highly regarded in Europe for its spotless ships, superior food, and
interesting and unusual destinations, First European Cruises is
successfully attracting American passengers, who now average
about 15% of its overall passenger mix, just five years after the
line's introduction to the U.S. market. The company specializes in
creative itineraries (mostly from 7 to 14 nights) that cover much of
 Europe and its neighboring countries around the Mediterranean
and winter cruises in the deep Caribbean. The ambiance aboard its
ships is casual, with a sophisticated European flair, drawing
passengers from throughout the European Union. Three new ships
signal a significant commitment to European-style cruising, and
the young company continues to expand rapidly, with two new
ships planned for introduction soon.
• Hallmark Features

* Beautiful new ships

* European atmosphere

* Outstanding food and service

* Excellent itineraries

* Great value

VIII. Holland America Line

• Holland America Line--a company that has been in business for
over 130 years--features 11 five-star ships offering premium
cruises to more than 250 destinations around the world. Holland
America delivers gracious and attentive service in stylish, spacious
comfort while providing delightful discoveries worldwide. Holland
America delivers experiences that create extraordinary vacations
for its guests.
• As a leader in long cruises (10 days or longer), Holland America
offers an unusually broad selection of destination choices, on all 7
continents, with cruises from 7 to 108 days in length. Holland
America has been given the "Best Cruise Value" award from the
World Ocean and Cruise Liner Society and is consistently rated
among the world's best cruise lines in Conde Nast Traveler's
Readers' Choice survey and Travel and Leisure magazine's World's
Best awards.
• Hallmark Features

* A leader in worldwide premium cruise vacations

* Renowned for long cruises (10+ days) around the world and
attention to onboard details
 * Gracious and attentive service in stylish comfort

* Perfect for multigenerational customers: family reunions, Club

HAL for kids, and spa and fitness programs and a range of dining
options

* Great value for the price paid

IX. MSC Italiane Cruises

• MSC Italian Cruises brings gracious Italian service, hospitality,
and cuisine, with Old World refinements, to worldwide cruising. Its
unique itineraries--featuring both popular as well as unusual
cultural destinations--are targeted to the mature, experienced
traveler, along with families and honeymooners. A fleet of three
classic cruise ships will be expanded with two medium-sized
(1,600 pax), new-build ships to be soon delivered.
• Hallmark Features

* Italian staff and service

* Unique itineraries

* Value pricing

* Classic style and larger cabins

* Personalized service

X. Norwegian Coastal Voyage

• Norwegian Coastal Voyage has traveled the spectacular west coast
of Norway for more than 100 years, carrying passengers as well as
freight and cargo on what is called "The World's Most Beautiful
Voyage." Guests enjoy 1,250 miles of captivating, fjord-filled
landscape. Majestic fjords, snow-capped mountains, sea eagles,
and reindeer are all part of the cruise as the ships call on 34
amazing ports each way, from Bergen in the south, across the
Arctic Circle in the north, to Kirkenes near the Russian border, or
vice versa. Shore excursions, sightseeing opportunities, and land
packages are available in conjunction with the voyage.
• NCV also offers once-in-a-lifetime Expedition Voyages to
Spitsbergen, Greenland, Antarctica, and the Chilean Fjords. These
areas of the world offer magnificent mountains, fjords, and an
 abundance of wildlife, Zodiac landing, expedition guides, and
lectures, which create an intimate learning experience. All
programs are perfect for the well-educated, mature, and seasoned
traveler who is looking for multicultural experiences.
• Hallmark Features

* Senior Savings on most Norwegian Coastal Voyage sailings

* AARP member discounts

* Three brand-new Millennium ships, with swimming pools,

Internet Cafes, and suites with balconies, and Jacuzzis

* Mother Nature is the entertainer--no casinos or showgirls; casual

ambiance

* Multinational passengers--opportunities for cultural exchanges

and experiences

XI. Norwegian Cruise Lines

• Miami-based Norwegian Cruise Line (NCL) is an international
cruise company and industry innovator operating nine ships
sailing to 140 ports around the world. Designed to meet the
changing needs of today's passengers, NCL's "Freestyle Cruising"
challenges the traditional cruise model by offering guests a more
relaxed resort-style experience with complete flexibility and
nonintrusive service. It offers unprecedented dining freedom: There
are no assigned meal times or tables. Restaurants feature open
seating and extended hours of operation. Guests are free to dine
when they want, whenever they want, with whom they want. The
shipboard dress code is "resort casual" and formal nights have
been eliminated. NCL's Homeland Cruising program offers cruises
to Alaska, the Bahamas, Bermuda, and the Caribbean, departing
round-trip from close-to-home U.S. ports.
• Hallmark Features

* Freestyle Cruising: All NCL ships (except for the classic S/S
Norway) offer Freestyle Cruising in dining, attire, service, and even
gratuities.

* Homeland Cruising: Each NCL ship (with the exception of

Norwegian Dream) cruises to the most popular ports in Alaska, the
 Bahamas, Bermuda, the Caribbean, and Hawaii from close-to-
home ports.

* Its newest vessels feature up to 10 restaurants, two-level spa and

fitness facilities, dedicated facilities for kids, an Internet cafe, and
even a chapel.

* New York cruises: Norwegian Dawn offers seven-day cruises from

New York to the Bahamas and Florida.

* Garden Villas: Featured on several new vessels, each of these

exclusive suites features a large dining room, three bedrooms, an
entertainment center, and a luxurious bath with a whirlpool tub
and a separate shower.

XII. Oceania Cruises

• Oceania Cruises was formed in 2002 by cruise industry veterans
Frank Del Rio and Joe Watters. Fine cuisine, inventive itineraries,
and excellent value define Oceania Cruises' five-star product and
position the company to appeal to traditional premium- and
luxury-category cruisers.
• The onboard atmosphere is relaxed and reminiscent of the casual
elegance of a country club. Tuxedos and gowns are never a
requirement for dining, so guests can dress and enjoy the evening
comfortably. The overall feeling is one that is never stuffy and is
void of any pretension.
• Guests enjoy the flexibility of four open-seating restaurants; they
dine when, where, and with whom they choose. Oceania Cruises'
5-Star menus are crafted under the meticulously watchful eye of
renowned master chef Jacques Pepin, its Executive Culinary
Director. Host of numerous public television series, he is one of
America's best-known chefs, food columnists, and cookbook
authors. He has also served as the personal chef to no less than
three French heads of state, including Charles de Gaulle.
• Oceania Cruises' two intimate and luxurious 684-passenger ships,
Regatta and Insignia, feature private verandas in 70% of their
staterooms. All-suite accommodations feature private butler
service. Itineraries have been tailored to include many overnight
port stays, allowing passengers to immerse themselves in the
history, culture, and local flavor of the region.
• Hallmark Features
 * One of the highest staff-to-guest ratios in the industry

* Smaller-sized, luxury ships carrying just 684 guests

* Destination-focused itineraries, many with overnight stays in the

"star" ports

* A very comprehensive lecture and enrichment program at sea

* Excellent value in luxury cruising

XIII. Orient Lines

• Miami-based Orient Lines is the cruise industry's destination
specialist, offering passengers an in-depth experience through
extended land and sea journeys to sought-after destinations
around the globe. It offers Cruise Tours of 7 to 40 days to over 140
different ports on all seven continents.
• Cruise Tour itineraries include first-class hotel stays and
sightseeing in embarkation/disembarkation cities, detailed
briefings on upcoming ports, imaginative shore excursions, and,
wherever possible, presentations of native culture, dance, and
music by local performers. Orient Lines' cruise schedules are
carefully designed to allow for longer daytime stays and frequent
overnight visits in ports of call.
• Hallmark Features

* Destination-intensive: CruiseTours offer extended journeys to

ports of call across the world, from small, intimate venues to
world-famous cities.

* CruiseTour itineraries: CruiseTours combine ocean voyages with

first-class hotel stays and sightseeing in
embarkation/disembarkation cities.

* In-depth European schedule: Extensive itineraries in the summer

to the Greek isles, the Mediterranean, and Scandinavia.

* Grand Voyages: Grand Voyages sail through legendary waterways

and also offer two-day stays in exotic cities across the globe.

* Guest Lecturers: Exotic itineraries feature distinguished experts

 from politics, science, diplomacy, and journalism.

XIV. Princess Cruises

• Princess Cruises operates a fleet of 11 ships on nearly 150
different itineraries calling at nearly 260 ports around the globe.
Princess is known for its Personal Choice Cruising program, a
fleetwide dedication to providing passengers with a wide variety of
options with which to customize their vacations. The line's ships
are designed to offer an array of choices in dining, entertainment,
and amenities.
• Princess itineraries span the globe, with cruises range from 7 to 72
days in length. Destinations include the Caribbean, Alaska,
Europe, Panama Canal, Mexico, South Pacific, South America,
Hawaii/Tahiti, Asia, India, Africa, Holy Land, Canada/New
England, Bermuda, Antarctica, and world voyages. Princess owns
five Alaskan riverside wilderness lodges, plus a fleet of UltraDome
railcars and luxury motorcoaches, which take passengers through
the heart of the 49th state. Princess additionally operates
cruisetours in China, Australia, Africa, India, Europe, the
Canadian Rockies, and the eastern United States.
• Hallmark Features

* Personal Choice Dining--choice of anytime or traditional dining

* Worldwide itineraries on the largest and newest ships

* New and amenity-filled ships on the West Coast--Alaska and

Mexico

XV. Radisson Seven Seas Cruises

• Radisson Seven Seas Cruises delivers consistent quality, service,
and value over a diverse range of unique luxury cruise experiences.
Its fleet of six award-winning ships provides a unique blend of
product and experiences, with cruise destinations around the
world. Its ships visit over 300 ports on six continents. Cruises vary
from 4 to 108 nights in length.
• By offering a higher percentage of private balconies than any other
cruise line (including the only two all-suite/all-balcony ships in the
world), it offers guests the ultimate luxury in cruising: personal
space. With vessels carrying only 180 to 700 guests, guests never
feel crowded. Open-seating dining with superb cuisine is offered
throughout, always with a choice of dining venue. Radisson Seven
 Seas Cruises offers excellent value in luxury cruising, not only in
pricing. Gratuities, wine with dinner, soft drinks, and juices are
always included in the fare.
• Hallmark Features

* Higher percentage of balconies than any other cruise line

* Among the highest space-to-guest ratios in the industry

* Among the highest crew-to-guest ratios in the industry

* Smaller-sized ships (180 to 700 guests)

* Great value in luxury cruising: great pricing, gratuities included,

wine with dinner, in-stateroom bar setup, and soft drinks

XVI. Royal Caribbean Cruises

• Royal Caribbean International typically appeals to couples and
singles in their 30s to 50s, as well as family vacationers. The
median age is low 40s, slightly lower on three and four-night
cruises and slightly higher on longer cruises of ten or more nights.
RCI guests are active travelers looking for an affordable, cost-
effective vacation that's fun, relaxing, and refined.
• Hallmark Features

* State-of-the-art ships and amenities

* Exciting itineraries

* Great youth programs

* Active amenities (e.g., rock climbing wall, in-line skating, etc.)

* Great customer service

XVII. Seabourn Cruise Line

• The Yachts of Seabourn provide the ultimate in small-ship,
ultraluxury cruise vacations to the most desirable destinations on
earth. The intimate, all-suite Seabourn Pride, Spirit, and Legend
each carry a maximum of 208 guests and nearly the same number
of skilled and dedicated staff, providing a remarkable level of
personalized service. Many suites have balconies. Superb cuisine,
 created by celebrity chef Charlie Palmer, is served in an open-
seating restaurant, in suites, and at the casual indoor/outdoor
Veranda Cafe. Signature Delights add value for all guests:
complimentary wines and spirits; free Massage Moments on deck;
Dress Circle enrichment speakers; Movies Under the Stars;
watersports from a unique, foldout marina; and free Exclusively
Seabourn shoreside experiences on each cruise. Because its
intimate ships carry fewer guests and go where many larger ships
cannot, Seabourn delivers privileged, in-depth destination
experiences. Optional Signature Series and Adventure Collection
shore excursions provide a virtual backstage pass to the world.
• Hallmark Features

* Intimate, yachtlike ships, just 200 guests, friendly, uncrowded,

and sociable

* Uncompromising luxury--from French Champagne to Caviar in

the Surf, Sea-bourn is loaded with extras

* Sumptuous suites and only suites, 277 square feet or larger,

many with balconies

* Superb cuisine that Gourmet magazine called "consistently

excellent"

* Worldwide destinations, exotic ports, and cruises of 7 to 72 days

XVIII. Silversea Cruises

• Silversea's fleet is purpose-built for the ultraluxury market,
permitting its smaller, intimate vessels to slip into more exotic
ports off the beaten path. The company's elite vessels are
specifically designed for fewer guests, more space, and the highest
levels of personalized service, delivered by Italian officers and
European staff. All ocean-view suites, most with private veranda,
and open-seating dining options so guests dine when, where, and
with whom they desire, add to the very special ambiance created
onboard. Silversea vessels also incorporate the favorite amenities
found on larger ships, such as an elaborate show lounge featuring
nightly entertainment, casino, spa, and state-of-the-art fitness
facility.
 • Silversea is a favorite among modern, affluent travelers, with its
all-inclusive pricing and enhanced by partnerships with the world's
most respected luxury brands.
• Hallmark Features

* All-suite fleet and exotic worldwide destinations

* An extremely inclusive product

* A rewarding loyalty program

* Caters to discerning guests (well traveled, affluent, and well

educated)

* Rated world's top cruise line and innovative pioneer in luxury

cruising

XIX. Swan Hellenic

• Fifty years' experience has made Swan Hellenic a leader in
discovery travel. Swan Hellenic is best known for its effortless style
of exploration, which delights its passengers and encourages a
high rate of repeat customers.
• The concept of discovery is a powerful ingredient in Swan
Hellenic's recipe for success. Its itineraries encompass some of the
most charismatic places on earth, visiting a variety of famous and
lesser-known destinations and allowing ample time to experience
the full flavor of different cultures, people, and places encountered
along the way. Guest speakers present a captivating range of
introductory topics, and the inclusive shore excursions are led by
local guides. For these reasons, Swan Hellenic appeals to mature
culture-seekers who are drawn to unusual or exotic port
destinations.
• Inclusive prices mean no hidden costs along the way. Swan
Hellenic's inclusive fares cover flights from London or Manchester,
as specified, transfers to and from the ship, accommodation, and
all meals onboard, including coffee and afternoon tea. The price
also includes a choice of tailor-made excursions, with entrance fees
to places of interest and the service of guides. All tips onboard and
ashore are also included, as are airport and local taxes.
• Hallmark Features

* Focus on learning, enrichment, and discovery, with many exotic

 ports

* Classically designed, intimately sized vessel, The Minerva

* Highly inclusive product

XX. Windstar Cruises

• "180[degrees] from Ordinary" describes Windstar's small luxury
sail cruises. The elegantly casual and relaxed atmosphere features
no assigned-seat dining, no ties or jackets required, and five-star
cuisine. Visiting some of the world's small, exotic, and most
fascinating ports in ships accommodating 148 to 308 pampered
guests, Windstar's target clientele are around 51, professional, well
educated, and most have cruised on large ships previously.
• Hallmark Features

* Beautiful sailing ships

* Interesting destinations, attractively priced

* Casually elegant atmosphere and attire

* Fully stabilized sailing experience

* 5-star-plus luxury without pretense

Alternative Learning System Activity Instructions:

a. Type your answer on the Facebook-messenger application,

and send the answer to my personal Facebook account
before 12:00 midnight.
b. Upon sending it, please include your full name and section
at the top.
c. When our class resume at UCC; please provide a hard copy
of your answer. (Printed)
d. If the above is unavailable you may write your answers on
any piece of paper.
Alternative Learning System Activity 6 (20pts)
In your own opinion, which among the cruise line profile is the best?
Explain why.