Documente Academic
Documente Profesional
Documente Cultură
Digital Marketing
Mr. Dedi Kurniawan
ANSWER
1&3. GetResponse
GetResponse has a special place in the world email marketing due to the fact
that they are a Polish company that has taken the email marketing space by
the storm, becoming one of the worldwide leaders. But that’s not the only
reason. GetResponse delivers truly world-class solutions for anyone who
wants to get into email marketing. Their brand is not only about the tool, but
also about various resources and education/training that you can jump on.
Unfortunately, there’s no free plan, but they do offer a free 30-day trial.
The good thing about GetResponse plans is that no matter which plan you
select, you can send an unlimited number of emails.
Also, paying annually gets you 18% off, and if you run a non -profit, you get
an automatic 50% off whatever plan you select. Overall, it does seem like
GetResponse has thought of every possible type of customer with their
pricing options.
Let’s look at how it plays out for a couple of possible scenarios:
GetResponse Cost
Features
GetResponse is also the most education-centered solution on this list. Right after you
open an account with them, they invite you to join their free daily sessions (tips on how
to grow your email list), where they share lessons, video tutorials, presentations, and
tasks for you to complete (like a normal course).
However, there’s also a downside. that is the cost of working with MailChimp. Let’s
take this step by step:
To begin with, your MailChimp account is free, which is great. It basically allows you
to get off the ground and start learning your craft in the world of email marketing.
But then, once you’re above the 2,000 subscribers mark, your MailChimp bill is going
to grow quite a lot. Here’s the math:
• Getting to 2,000 subscribers is free = $0 / month, $0 / year.
• Having 2,001 subscribers is $30 / month, $360 / year.
That is a huge jump … there’s just no other way to say it. For many businesses,
switching from $0 to $360 / year is just too huge of a gap.
More than that, MailChimp also has some ridiculous pricing models in the 2,000-
3,000 subscribers range. Particularly:
Anyway, MailChimp also gives you a pay-as-you-go plan. In other words, instead of
paying a monthly fee, you pay only for the emails that you actually send.
For example, if you have a list of just 1,000 people, and want to message them once
– just once – it’s going to cost you $20. If you want to message them, say, twice a
week for a month, that’s $160 / month. And that’s provided that you buy your “email
credits” (MailChimp’s pay-as-you-go email currency) for $0.02 a piece, which means
buying at least $100-worth of them.
Features:
• Flexible design and great newsletter building tools.
• Drag-and-drop email building.
• Email automation, and advanced tools for automated marketing. Allows you
to target customers based on their behavior, preferences, previous sales.
• Advanced analytics and reporting. You can see everything there is to know
about your audience and how they interact with your emails
• Great mobile apps. Both for managing your campaigns and tracking your stats.
• Integrations with multiple third-party apps and tools.
• Split testing.
• Custom subscription forms creation, and much more.
MailChimp is the top league when it comes to the number and the quality of the
features they offer. But the price tag makes them a tough choice for a bootstrapping
business owner.
SendinBlue Cost
For a new list:
There’s a free plan with SendinBlue. It doesn’t restrict the number of subscribers you
can have, but it does limit your daily emails to 300, and your monthly emails to
9,000. What this means in practice is that SendinBlue is a good solution for those of
you who are just starting out and want to experiment with email marketing for free.
So, new list = $0.
• The math here is a bit tougher to do. SendinBlue doesn’t limit your number of
subscribers at all. What it does look at, however, is the total number of emails
you send.
• Having the above in mind, if you have 2,500 subscribers and you want to
message them twice a week (so 20,000 emails in a month), it’s going to cost
you $7.37 / month.
Overall, SendinBlue offers more than enough to get your email marketing efforts going
and allow you to keep things on a budget at all times.
The email designs that SendinBlue lets you use are easy to grasp and render well on
most devices and screen sizes. In other words, SendinBlue is email marketing
simplified.
1. Email Marketing is important in F&B, because indeed with the email that can
show our professionals. Because many people who like to communicate
directly through their social media / phone numbers or their mobile numbers
because some of them think that "it's privacy, so if there is anything better
through email" so because it's very important for Wings'o to have email. And
at that time who said, with email we could share promotions / info about
Wings'o to many people and the possibility of reading it was very high.
Because every one of us almost every day always check email / open email /
use email. So, email can also be a good promotional tool and information
medium for Wings'o to customers, we try a free trial email marketing platform
on GetResponse, and it need to submit a good visual page landing and content
on the email, we use a page landing on our website on wix.com. so the
subscribers will see all of menu and the content in our website.