MBA Program Regulations 2017 (Amended) - Course Plan

Course Name and Course Code P17BACE105 Data Analysis

Credits 4

Version No 1

Semester and Batch I, Term 2, 2019-21

Number of Students Enrolled 180

Batch B1 B2 B3 B4

Course Facilitators*** SJ BP KP BP

Signature

Name and Signature with date:

1. Course Coordinator : Dr.B.Poongodi, poongodi@kctbs.ac.in
2.IQAC :
3.HOD / Director :

***Course facilitators to ensure that the stipulated credit hours are achieved as per the
academic schedule.

Program Educational Objectives

Within a few years of obtaining a Master’s Degree in Business Administration from KCT Business School, the
recent graduate

1. Exhibit specialized knowledge in the functional area of work through continuous learning.
2. Assess the business environment, and integrate the understanding in their roles, and contribute effectively
to the organization’s goals by being customer centric.
3. Exhibit well developed interpersonal skills to interact with groups and individuals at all levels.
4. Act ethically, respectfully and responsibly in all situations

Course Title and P17BACE105 Data Analysis

Program Objectives
 MBA Program Regulations 2017 (Amended) - Course Plan

Course Code

Version No. 1

Course Facilitators poongodi@kctbs.ac.in| jaisankar@kctbs.ac.in | kirupa@kctbs.ac.in

Mail id
Course Description Course on Data analysis will familiarise the students on basic understanding of
business data analysis tools and techniques. The plat form provides inputs on the
application of statistics in workplace. The forum broadly covers concepts on
descriptive statistics, Hypothesis testing, simple linear regression, forecasting
techniques and equip them on how to apply such techniques through spread
sheet, interpret and make recommendations for business decision.

Objectives  Present and describe the basic concepts in business statistics

 Application of appropriate statistical techniques and hypothesis testing to
functional   areas in management.
 Aid in  decision making through data analysis
1. Understand and explain the concepts of Business statistics, tools and
Course Outcomes techniques [PO1]
2. Identify and Apply suitable statistical tests for various business
scenarios[PO2]
3. Interpret and make recommendations for business decisions based on
statistical analysis[PO2]
 David M. Levine, David F. Stephan, Kathryn A. Szabat, “ Statistics for
Reference Books Managers Using Microsoft Excel”, Pearson,ISBN-10: 8120348133,
ISBN-13: 978-8120348134

 M.KirupaPriyadharsini, S.Jaisankar, B.Poongodi, A.Latha, ‘Business

Statistics Using Excel’ Published by Trinity Press, 2017
Learning Methods (LM)
LM Hours
Particulars
No.
1 Lectures / Guest Lecture / Case studies 30
2 Practice Peer learning session 10
3 Application Project - Web source - Secondary data based research Analysis 10
4 Class Test 10
5 Continuous Assessment Test 1& 2 4
Total 64
 MBA Program Regulations 2017 (Amended) - Course Plan

Course Plan

SESSION SCHEDULE

Session No.
Number of
Topic LM
Hour
s
1 2 Business Statistics Introduction 1&2
Data types, Scales of Measurement, Summarizing data
and crosstabs. Introduction to excel basic functions,
2 4 Data Visualization -- Graphical Methods 1&2
3 3 Introduction to excel 1&2
Cell referencing, Arrays – H Lookup, V Lookup
4 2 Index and Match, Statistics Functions 1&2
5 3 Pivot tables 1&2
6 2 Descriptive Statistics  1&2
Measures of Central Tendency - Measures of Location
7 2 Measures of Variability - Detecting Outliers 1&2
8 2 Exploratory Data Analysis - Weighted Mean. 1&2
 MBA Program Regulations 2017 (Amended) - Course Plan

9 2 Measures of Association - Covariance and Correlation 1&2

10 2 Hypothesis Testing 1
Hypothesis Formulation, Sampling Distributions
11 4 Hypothesis testing for small samples and 1&2
Statistical Inference about Means.
[ t Test]
12 4 Sampling Distribution for large samples and 1&2
Statistical Inference about Means.
[ Z Test]
13 2 Class Test 1 4
14 2 CAT I 5

15 3 Analysis of Variance – One Way Classification 1&2

16 4 Hypothesis Testing 1&2
Testing of Goodness of Fit and Independence – Chi
Square.
17 3 Forecasting 1&2
Smoothing Methods and Trend Projections.
18 3 Simple & Multiple Linear Regression.  1&2

19 3 Seasonal Index 1&2

20 2 Class Test 2 4

21 4 Application Project 3

22 6 DATA ANALYSIS : ANALYTICA CONCLAVE 3

23 2 CAT II 5

Total 64
hours

S. Assessment Individ Tota Final Due

No (Internal and ual/ l mar Date CO POs
. External) Group Mar ks /Exam s
ks dates
Continuous
Assessment Test1
Part A – 1*10 = 10 26.11.2 1 1
1 Marks 019 to 2 2
Individ
Part B - 5*2 = 10 50 7.5 30.11.2 3 2
ual
Marks 019
Part C - 3*10 = 30
Marks
2 Continuous Individ 08.01.2
Assessment Test 2 ual 020 to 1 1
Part A – 1*10 = 10 50 7.5 10.01.2 2 2
Marks 020 3 2
Part B - 5*2 = 10
Marks
 MBA Program Regulations 2017 (Amended) - Course Plan

Part C - 3*10 = 30
Marks

06.01.2
020
3 Data based Project Group 20 20 - 3 2
Presentation 08.01.2
020
Research Paper / 03.01.2
4 Group 20 05 3 2
Article 020
25.11.2
019
Individ
Class Tests [Case &
ual 10 10 3 2
5 lets] 31.12.2
5*2 = 10 Marks 020

TOTA 50
L CAM (A) 150
6 External Exam
Part A – 1*10 = 10 1 1
20.01.2
Marks 2 2
Individ 020 to
Part B - 5*2 = 10 50 50 3 2
ual 29.01.2
Marks
020
Part C - 3*10 = 30
Marks

TOTAL ESE (B)* 50 50

TOTAL MARKS(A+B)* 200 100

Assessment Pattern

Teams : Team consisting of 3 members formed based on the topic of interest

Submissions : moodle.kctbs.ac.in
 MBA Program Regulations 2017 (Amended) - Course Plan

Passing Minimum: *Minimum 50% marks should be achieved to get a pass

Rubrics for Assessment: Given in Annexure I& II

Exam Coordinator

ANNEXURE –I

Secondary Data based study Report Grading Rubric (Group)

APPLICATION PROJECT ASSESSMENT

Objective
To apply statistical analysis knowledge to real time business data for effective decision
making
Team Size: 3 members/ team
Procedure
1. Identifying the data from economics, finance, Operations, Marketing, or HR area
2. Collect sufficient secondary data
3. Analyse data using descriptive statistics and inferential statistics
4. Article Preparation
5. Project Presentation

RUBRICS FOR ARTICLE BASED ON THE APPLICATION PROJECT

NO Topic High Moderate Low

4-5 2-3 0-1
1 Relevance and Able to identify the Limited data sources Unable to choose
Choice of Data appropriate data to and points were appropriate data to
suit the objectives, identified. suit the project
identify correct objectives
sources of data
2 Data Analysis Able to clearly Understands the Very less
identify the data type and understanding on the
appropriate technique statistical tool compatibility between
for data to suit compatibility to a data type and choice
objectives certain extent. of technique
3 Inference and Able to make Able to make Very low clarity on
Interpretation conclusive inferences and the values to be
interpretation based interpretation reported and the
on the data analysis partially. Unable to inferences and
by reporting the relate to business interpretations to be
correct values scenario made
4 Summary of Clear and candid in Moderately relevant Findings have less
Findings & substantiating the relevance to business
Insights findings and scenarios or problem
 MBA Program Regulations 2017 (Amended) - Course Plan

suggestions based on objectives

the study

ANNEXURE -II

Secondary Data Based Study Presentation Grading Rubric (Group)

Presentation Marking Rubric (Groupl)

4 3 2 1 Mark
Visual There are no errors There are some There are many There are many  
Appeal in spelling, errors in spelling, errors in spelling, errors in spelling,
grammar and grammar and grammar and grammar and
punctuation. punctuation. Too punctuation. Too punctuation. The
Information is clear much information on much information slides were
and concise on two or more slides. was contained on difficult to read
each slide. Visually Significant visual many slides. and too much
appealing/ appeal. Minimal effort information had
engaging. made to make been copied onto
slides appealing them.
or too much No visual appeal.
going on.
Extensive Most showed a good Few members Presenters didn’t
Compre knowledge of understanding of showed good understand topic.
hension topic. topic. understanding of Majority of
Members showed All members able to some parts of questions answered
complete answer most of topic. by only one
understanding of audience questions. Only some member or
assignment. members majority of
Accurately accurately information
answered all answered incorrect.
questions posed. questions.
Presenta Regular/constant Most members Members focused Minimal eye  
tion eye contact, The spoke to majority of on only part of contact by more
Skills audience was audience; steady eye audience. than one member
engaged, and contact. Sporadic eye focusing on small
presenters held the The audience was contact by more part of audience.
audience’s engaged by the than one The audience was
attention. presentation. presenter. not engaged.
Appropriate Majority of The audience was Majority of
speaking volume & presenters spoke at a distracted. presenters spoke
body language. suitable volume. Speakers could be too quickly or
heard by only half quietly making it
of the audience. difficult to
understand.
Inappropriate/disin
terested body
language.
 MBA Program Regulations 2017 (Amended) - Course Plan

Content The presentation The presentation was The presentation The presentation  
was a concise a good summary of was informative was a brief look at
summary of the the topic. but several the topic but many
topic with all Most important elements went questions were left
questions information covered; unanswered. unanswered.
answered. little irrelevant info. Much of the Majority of
Comprehensive information information
and complete irrelevant; irrelevant and
coverage of coverage of some significant points
information. of major points. left out.
All presenters Slight domination of Significant Unbalanced
knew the one presenter. controlling by presentation or
Prepare information, Members helped some members tension resulting
dness/ participated each other.  with one from over-helping.
Participa equally, and helped Very well prepared. minimally Multiple group
tion/ each other as contributing. members not
Group needed. Primarily participating.
Dynamic Extremely prepared prepared but with Evident lack of
s and rehearsed. some dependence preparation/rehears
on just reading al. Dependence on
off slides. slides.

ANNEXURE III

(Template for Article)

 MBA Program Regulations 2017 (Amended) - Course Plan

Title of the Article

<Guide Name>, Designation, Institution
<Team Lead’s Name>, (I MBA), Institution
<Team Member2’s Name>, (I MBA), Institution
<Team Member3’s Name>, (I MBA), Institution

Abstract

< A short summary of why this topic ………… how it is relevant to the society or business at this time
……….what is the main objective…….. what hypothesis have been tested…….. what are the other statistical
analysis ………… all major findings……… and one line conclusion > { 150 words}

1. Introduction:
2. Objectives:
 To identify _____________________________________________

 To suggest ______________________________________________
.
3. Research Methodology:
 Research Study: Descriptive Research
 Sampling Frame: [Type the population, eg: I year & II year MBA students at KCTBS]

 Data Source: [Website, Date of Retrieval]

Data Source:
A, Organisation - Name of contact person, Designation, Address, E mail id
Mode of Data Collection- in person/ email / other

B.Websource – Weblink , report, databases etc.,

 Data Collection : secondary (Online / Direct)

 Limitation : Time period

 Statistical Tools used for analysis (using MS Excel)

Note: The data collected need to be analysed using at least 5 tools discussed in the class [
Descriptive statistics/ hypothesis testing : Z test, F test, ANOVA, Regression, Correlation/
Forecasting techniques] tables and graphs can be used wherever it is necessary
4. Data Analysis

Note: chapter on data analysis should disclose the details on the following items

 Type of test
 MBA Program Regulations 2017 (Amended) - Course Plan

5. Summary of Findings

<Type bullet points for all the inferences stated in charts and tests>

6. Conclusion

<Type the conclusion to min of 5lines stating the objectives, major findings and
suggestions>

ANNEXURE –IV

Workshop Details

S.No Guest Topic Month Tentative Date

. Speaker

1. Yet to be Workshop on Application of November 01.12.19 – 31.12.19

Identified statistics in Business Process

Course Facilitator(s) Course Coordinator