Bahan Bacaan Saja Difference Between Qualitative and Quantitative Research (With Comparison Chart) - Key Differences PDF

4/21/2020 Difference Between Qualitative and Quantitative Research (With Comparison Chart) - Key Differences
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Di erence Between Qualitative and Quantitative

Research
Last updated on November 19, 2018 by Surbhi S
Research is the most widely used tool to increase and brush-up the stock of
knowledge about something and someone. In the field of marketing, business,
sociology, psychology, science & technology, economics, etc. there are two
standard ways of conducting research, i.e. qualitative research or quantitative
research. While the qualitative research relies on verbal narrative like spoken
or written data, the quantitative research uses logical or statistical
observations to draw conclusions.
In a qualitative research, there are only a few non-representative cases are used
as a sample to develop an initial understanding. Unlike, quantitative research in
which a sufficient number of representative cases are taken to consideration to
recommend a final course of action.
https://keydifferences.com/difference-between-qualitative-and-quantitative-research.html 1/16
There is a never-ending debate on, which research is better than the other, so in
this article, we are going to shed light on the difference between qualitative
and quantitative research.
Content: Qualitative Research Vs Quantitative Research

1. Comparison Chart
2. Definition
3. Key Differences
4. Video
5. Conclusion
Comparison Chart
BASIS FOR QUALITATIVE QUANTITATIVE

COMPARISON RESEARCH RESEARCH
Meaning Qualitative research is a Quantitative research is a

method of inquiry that research method that is used
develops understanding to generate numerical data
on human and social and hard facts, by employing
sciences, to find the way statistical, logical and
people think and feel. mathematical technique.
Nature Holistic Particularistic
Approach Subjective Objective
Research type Exploratory Conclusive
Reasoning Inductive Deductive
Sampling Purposive Random
Data Verbal Measurable
Inquiry Process-oriented Result-oriented
Hypothesis Generated Tested
Elements of Words, pictures and Numerical data

analysis objects
BASIS FOR QUALITATIVE QUANTITATIVE

COMPARISON RESEARCH RESEARCH
Objective To explore and discover To examine cause and effect

ideas used in the ongoing relationship between
processes. variables.
Methods Non-structured Structured techniques such as

techniques like In-depth surveys, questionnaires and
interviews, group observations.
discussions etc.
Result Develops initial Recommends final course of

understanding action
De nition of Qualitative Research

Qualitative research is one which provides insights and understanding of the
problem setting. It is an unstructured, exploratory research method that studies
highly complex phenomena that are impossible to elucidate with the
quantitative research. Although, it generates ideas or hypothesis for later
quantitative research.
Qualitative research is used to gain an in-depth understanding of human

behaviour, experience, attitudes, intentions, and motivations, on the basis of
observation and interpretation, to find out the way people think and feel. It is a
form of research in which the researcher gives more weight to the views of the
participants. Case study, grounded theory, ethnography, historical and
phenomenology are the types of qualitative research.
De nition of Quantitative Research

Quantitative research is a form of research that relies on the methods of natural
sciences, which produces numerical data and hard facts. It aims at establishing
cause and effect relationship between two variables by using mathematical,
computational and statistical methods. The research is also known as empirical
research as it can be accurately and precisely measured.
The data collected by the researcher can be divided into categories or put into
rank, or it can be measured in terms of units of measurement. Graphs and tables
of raw data can be constructed with the help quantitative research, making it
easier for the researcher to analyse the results.
Key Di erences Between Qualitative And

Quantitative Research
The differences between qualitative and quantitative research are
provided can be drawn clearly on the following grounds:
1. Qualitative research is a method of inquiry that develops

understanding on human and social sciences, to find the way people
think and feel. A scientific and empirical research method that is
used to generate numerical data, by employing statistical, logical
and mathematical technique is called quantitative research.
2. Qualitative research is holistic in nature while quantitative research

is particularistic.
3. The qualitative research follows a subjective approach as the

researcher is intimately involved, whereas the approach of
quantitative research is objective, as the researcher is uninvolved
and attempts to precise the observations and analysis on the topic to
answer the inquiry.
4. Qualitative research is exploratory. As opposed to quantitative

research which is conclusive.
5. The reasoning used to synthesise data in qualitative research is

inductive whereas in the case of quantitative research the
reasoning is deductive.
6. Qualitative research is based on purposive sampling, where a small

sample size is selected with a view to get a thorough understanding
of the target concept. On the other hand, quantitative research relies
on random sampling; wherein a large representative sample is
chosen in order to extrapolate the results to the whole population.
7. Verbal data are collected in qualitative research. Conversely, in

quantitative research measurable data is gathered.
8. Inquiry in qualitative research is a process-oriented, which is not in

the case of quantitative research.
9. Elements used in the analysis of qualitative research are words,

pictures, and objects while that of quantitative research is numerical
data.
10. Qualitative Research is conducted with the aim of exploring and

discovering ideas used in the ongoing processes. As opposed to
quantitative research the purpose is to examine cause and effect
relationship between variables.
11. Lastly, the methods used in qualitative research are in-depth

interviews, focus groups, etc. In contrast, the methods of conducting
quantitative research are structured interviews and observations.
12. Qualitative Research develops the initial understanding whereas

quantitative research recommends a final course of action.
Video: Qualitative Vs Quantitative Research
Qualitative Vs Quantitative Research: Difference between them with e…

e…
Conclusion
An ideal research is one, which is conducted by considering both the methods,

together. Although, there are some particular areas which require, only one type
of research which mainly depends on the information required by the
researcher. While qualitative research tends to be interpretative, quantitative
research is concrete.
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Filed Under: General
Comments
Zeenat khan says

February 14, 2018 at 11:14 pm
Thank you so much it helped me a lot..
Reply
Janine says
April 9, 2019 at 7:04 pm
thanks this helps
Reply
Brenda says
February 20, 2018 at 11:32 am
Thank you!!
May the force be with you ,!For giving me the light of this paradigm..
Reply
Joseph liwa says

March 27, 2018 at 4:26 pm
Nice material for Reading
Reply
Michael Nyabasa says

August 15, 2018 at 5:41 pm
This is helpful to my learning
Reply
kebbie says
August 18, 2018 at 12:43 pm
good stuff
Reply
Naveen says
August 19, 2018 at 1:52 pm
Appreciate the effort. Nicely articulated.
Reply
Dinal says
October 24, 2018 at 7:45 pm
It was really helpful kindly don’t tell my teacher that i copied it from
here.
Reply
Julia says
November 24, 2018 at 4:14 pm
it was extraordinary. I am writing a thesis using both the qualitative and

quantitative methods can I please get more insight. On how to use the
mixed method in educational psychology
Reply
zainab says
I have got an exam of research methodology tomorrow. It helped me a

lot. Such a nice explanation. Thanks
Reply
Janet Mayowa Olowe says

December 27, 2018 at 1:57 pm
Wow… you are doing a great job… much hugs for this…. well explained
to the level of a grade four… THANK YOU….XOXO….
Reply
Zoha says
January 8, 2019 at 2:50 pm
It helped alot. Thank you so much.
Reply
S. Smith says
January 28, 2019 at 12:09 pm
Thank you so much for this! My professor did not know how to
differentiate the two, and it was extremely annoying!
Reply
Joel Mayowa Folarin says

May 8, 2019 at 6:33 pm
thanks very much, thanks for your support
Reply
Fola says
May 19, 2019 at 5:29 pm
Thanks for the video and ‘Key Differences’ as a whole.
Reply
DANIEL says
June 6, 2019 at 9:32 am
This is very insightful!
Reply
Maloney M Chirumiko says

July 4, 2019 at 9:33 am
Benefited a lot, Thank you
Reply
Bali Kumar says

July 7, 2019 at 1:33 pm
Simple and straight forward
Cheers!
Reply
Surbhi S says
July 18, 2019 at 3:33 pm
To all the readers, Thanks a ton for appreciating the article and
sharing your views with us. Keep reading.
Reply
Sadeeq Ruma says

August 25, 2019 at 2:51 am
Thanks so much. I used it to write my exam. It really helps me so much
Reply
Janvier Agbotome says

October 30, 2019 at 10:54 am
Very grateful for this useful information. I can now write my thesis
paper in religious research paper with precision. Thanks and God bless
you.
Reply
Thalia says
Very interesting and good results I’m satisfied
Reply
Weber Irembere says

Well clearly explained. I appreciate
Reply
Maimuna Mohamed says

Very insightful! i have an assignment to write on research methodology

and this really helped thanks you so much.
Reply
Austine Okereke says

January 14, 2020 at 9:31 pm
Wow this is such a great write-up. thumbs up to the writer. i have learnt
alot from this. God bless you real good for impacting.
Regards
Reply
Suqita J Abdullah says
January 18, 2020 at 6:11 am
Thank You, I need some information that sums up all the articles I read
on some of these subjects. I need a website like this one who realizes
that students need help and full clarity of the subject matter.
Reply
KAFEERO NATHAN says

February 12, 2020 at 9:42 pm
GOD IS GOOD because HE made me arrive at the exact work i was

looking for all along.
Reply
Olga Simon says

March 27, 2020 at 11:04 pm
Thank so much . this information was helpful with my assignment.
Reply
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4/21/2020 Difference Between Qualitative and Quantitative Research (With Comparison Chart) - Key Differences

BUSINESS FINANCE BANKING EDUCATION GENERAL LAW

Di erence Between Qualitative and Quantitative

Content: Qualitative Research Vs Quantitative Research

BASIS FOR QUALITATIVE QUANTITATIVE

Meaning Qualitative research is a Quantitative research is a

Nature Holistic Particularistic

Approach Subjective Objective

Research type Exploratory Conclusive

Reasoning Inductive Deductive

Sampling Purposive Random

Data Verbal Measurable

Inquiry Process-oriented Result-oriented

Hypothesis Generated Tested

Elements of Words, pictures and Numerical data

BASIS FOR QUALITATIVE QUANTITATIVE

Objective To explore and discover To examine cause and effect

Methods Non-structured Structured techniques such as

Result Develops initial Recommends final course of

De nition of Qualitative Research

Qualitative research is used to gain an in-depth understanding of human

De nition of Quantitative Research

Key Di erences Between Qualitative And

1. Qualitative research is a method of inquiry that develops

2. Qualitative research is holistic in nature while quantitative research

3. The qualitative research follows a subjective approach as the

4. Qualitative research is exploratory. As opposed to quantitative

5. The reasoning used to synthesise data in qualitative research is

6. Qualitative research is based on purposive sampling, where a small

7. Verbal data are collected in qualitative research. Conversely, in

8. Inquiry in qualitative research is a process-oriented, which is not in

9. Elements used in the analysis of qualitative research are words,

10. Qualitative Research is conducted with the aim of exploring and

11. Lastly, the methods used in qualitative research are in-depth

12. Qualitative Research develops the initial understanding whereas

Video: Qualitative Vs Quantitative Research

Qualitative Vs Quantitative Research: Difference between them with e…

An ideal research is one, which is conducted by considering both the methods,

You Might Also Like:

Difference Between Difference Between Difference Between

Difference Between Difference Between Difference Between

Filed Under: General

Zeenat khan says

Thank you so much it helped me a lot..

thanks this helps

Joseph liwa says

Nice material for Reading

Michael Nyabasa says

This is helpful to my learning

Appreciate the effort. Nicely articulated.

it was extraordinary. I am writing a thesis using both the qualitative and

I have got an exam of research methodology tomorrow. It helped me a

Janet Mayowa Olowe says

It helped alot. Thank you so much.

Joel Mayowa Folarin says

thanks very much, thanks for your support

Thanks for the video and ‘Key Differences’ as a whole.

This is very insightful!

Maloney M Chirumiko says

Benefited a lot, Thank you

Bali Kumar says

Simple and straight forward

Sadeeq Ruma says