Mariano Marcos State University

COLLEGE OF BUSINESS ECONOMICS AND ACCOUNTANCY

City of Batac, Province of Ilocos Norte

QUIZ 3

In partial fulfillment of the course requirements in

BA50- CORPORATE GOVERNENCE AND SOCIAL RESPONSIBILITY

Submitted by:
MICAELA GAYLE R. PINGQUIAN

Bachelor of Science in Business Administration

Major in Marketing Management

Submitted to:
PROF. ANALYN HERMOSO
Professor

Second Semester, SY 2019-2020

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 The Coca-Cola Company
The Coca-Cola Company, American corporation founded in 1892 and today
engaged primarily in the manufacture and sale of syrup and concentrate
for Coca-Cola, a sweetened carbonated beverage that is a cultural
institution in the United States and a global symbol of American tastes. The
company also produces and sells other soft drinks and citrus beverages. With more than 2,800
products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer
and distributor in the world and one of the largest corporations in the United States.
Headquarters are in Atlanta, Georgia.

Mission & Vision

The world is changing all around us. To continue to thrive as a business over the coming years,
we must look ahead, understand the trends and forces that will shape our business in the
future and move swiftly to prepare for what’s to come. We must get ready for tomorrow
today.That’s what our 2020 Vision is all about. It creates a long-term destination for our
business and provides us with a "Roadmap" for winning together with our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.

To refresh the world. To inspire moments of optimism and happiness.To create value and make
a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business
by describing what we need to accomplish in order to continue achieving sustainable, quality
growth. People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs. Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value. Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable communities. Profit: Maximize long-term
return to shareowners while being mindful of our overall responsibilities. Productivity: Be a
highly effective, lean and fast-moving organization.

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 Coca-Cola Philippines was honored by the Asia
Corporate Excellence and Sustainability Awards
(ACES) as one of the Top Corporate Social
Responsibility (CSR) Advocates in Asia because of
their unwavering commitment to sustainable
business operations in the Philippines. The Top
CSR Advocates award is presented to companies
that place genuine attention to the needs and
wellbeing of all its stakeholders as concretized by
initiatives that focus on community engagement,
environmental protection, and social empowerment.

In today’s mindful and socially-aware world, the success of a company is not solely measured
by sales and profits but also by its purpose. Now, more than ever, companies are taking on the
responsibility to give back and create a positive impact in society, as its consumers, employees,
and stakeholders look to them for real action against some of the world’s pressing issues.
Among the companies striving to make a difference is Coca-Cola, one of the world’s leading
beverage giants. In the Philippines, Coca-Cola continuously ingrains sustainability and corporate
social responsibility (CSR) in its development, focusing on the long-term and ensuring that they
grow the right way as a business through various programs and initiatives that uplift
communities and safeguard the environment. The Coca-Cola system in the Philippines takes on
a multi-faceted approach to its sustainability framework, focusing on various pillars including
Waste, Water, Women empowerment, and more.

Here are some programs examples of the the Coca-cola company:

The Company’s most recent efforts have been towards their World Without Waste vision—a
commitment to collect and recycle the equivalent of 100% of its product packaging by 2030. To
drive its advocacy in the Philippines, Coca-Cola has mapped out a plan to boost the waste
management system in the country. In this circular economy model, its packaging goes full-
circle, transformed into recycled PET bottles or other useful products. Collection systems and
recycling efforts implemented with the aid of public and private partners across multiple
communities in the country, and an investment in an advanced first PET bottle recycling facility
are some of the main initiatives to take its World Without Waste vision further.

Agos Program

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The Filipino word agos means “flow” and best illustrates our commitment to water
stewardship. The Agos Program provides poor communities with access to safe water, supports
watersheds, and educates communities on the importance of conservation in order to ensure
that water continues to flow for life. Beyond its operations, Coca-Cola also instituted the Agos
program to provide communities with access to water and protects watersheds. Through the
Agos Ram Pump, a technology that elevates water to far-flung communities, around 215,000
members of 210 Agos sites in 49 provinces now have access to this valuable resource. In
Marawi, Agos was able to bring a mobile potable water plant that served more than 500,000
gallons of safe drinking water to families and students. Still on the path of environmental
protection, the Company practices responsible water stewardship, understanding the value of
water for their business and for life. At present, the company has gone beyond its initial goal of
100% water replenishment to 124%. Its operations have cut down water consumption by 27%
from 2014 to 2018, saving an equivalent of 5.27 billion liters of water, and have recovered,
treated, and returned more than 17.5 million liters of wastewater since 2014.

Water Stewardship Story

A Miracle In A Bottle

Hope is part of the human nature. There is something

within us that wants to reach out for the future,
towards somewhere we do not know yet. We keep on
hoping for things to happen even if we do not know if it
will truly happen, because humans believe that if it is
fulfilled then they will be contented. But what if hope is
suddenly gone? What if we are already hoping
forlornly? What will keep us going?After three terms of being the Kapitan of Barangay Imelda in
Bato, Leyte, 57-year-old Jose Piñaranda already lost his hope that water will arrive in their
community.

For several years they were asking help from the government about the scarcity of water, but
nothing happened. “This is why I no longer hope that the day will arrive when we will no longer
go down the mountain just to get water,” he said.Before dawn strikes, the locals will go down
the mountain bringing two containers each. The men will trek for 15 long minutes, while the
women for 30 minutes along the 900 meters steep course of the mountain down to the river in
order to get fresh water for the community. Difficult times are no stranger for Barangay Imelda,
every summer, drought happens because of El Niño. The amount of water in the river dwindles,
leading the locals to find the nearest well in their barangay. It was crucial for them to have
water not only for their survival, but also for their livelihood such as corn, sweet potato, and
coconut.

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 Until one day when Barangay Imelda’s previous councillor, Gilbert,
saw on a social media platform that Coca-Cola Foundation
Philippines supplies water to communities that does not have direct
access to water.As the months passed by, the water still did not
reach their community, but all the other four communities near
them who also had the same issue were solved. This made Kapitan
Jose lose hope, for he thought that the other barangays
were more accessible and it was impossible since they
were located at the top of the mountain.Not until in
2015, a miracle happened as the daily struggles finally
ended when the Agos Ram Pump Project of the Coca-
Cola Foundation Philippines together with Alternative
Indigenous Development Foundation Inc. (AIDFI)
helped alleviate the water scarcity of the barangay.

Gravity Systems
Gravity-fed water systems have been used by
communities for centuries. In some communities, the
natural force of gravity may be the simleple solution to their water needs if there is an abudant
source of water located above them. The Coca-Cola Agos Program installs gravity-fed systems
to bring watre from uphill springs to communities located on lower grounds.

The gravity-fed systems directs water from the uphill source through pipes to fill community
reservoirs downhill. From the reservoirs, pipes are installed to deliver water to community tap
stands. While the system is simple, important considerations regarding its feasibility include
distance between the source and community, slope of the incline, and type of terrain

Technologies

Hydraulic Ram Pump

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The Coca-Cola Agos Program uses the ram pump designed by the Alternative Indigenous
Development Foundation (AIDFI). The AIDFI ram pump is a perfected model of a 200-year old
technology: the hydraulic ram pump. It uses the energy of falling water to lift a portion of this
water to a higher elevation. It does not use fossil fuel nor electricity and is ideal for projects in
upland communities. The ram pump technology pushes water, normally sourced from springs,
streams, and rivers, to fill reservoirs located on higher elevations. From the reservoir, pipes are
installed to distribute water to community tap stands. Each household beneficiary is given a
ceramic filter for their drinking water needs. The AIDFI ram pump has the proven ability to drive
water up to an elevation of 240 meters.

Watershed Conservation
Watersheds play an important role in
supplying clean water to communities. That’s
why we engage in efforts to protect these
sanctuaries, such as adopting watersheds,
rehabilitating denuded areas, and supporting
conservation research.Over the years, we have
partnered with local governments,
professional organizations, and fellow
corporate foundations on various watershed conservation initiatives.Most recently in 2016, The
Coca-Cola Foundation (global), Coca-Cola Foundation PH, and
Coca-Cola FEMSA Philippines entered a five-year partnership with
WWF-Philippines to help conserve the 263-hectare Sapang Munti
Micro Watershed in the Ipo Watershed in Bulacan. The project
will help ensure that residents within the watershed and in Metro
Manila will have a sustainable water supply now and in the future.

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 Water Donation
As part of our relief response to calamity-hit areas, we
provide 6L bottles of wilkins purified water per family.
The water is distributed with the help of Coca-Cola
FEMSA Philippines’ employees, partner non-
government organizations, and local government units.

Water Filtration
We also deploy a mobile potable water plant to areas in
dire need of potable water. It is capable of pumping
water from rivers and other water sources into a multi-
stage filtration system that can yield 3,000 liters of safe
drinking water every hour. This equipment is a donation from Coca-Cola FEMSA philippines and
Coca-Cola Philippines, and was used in relief efforts following Typhoon Yolanda.

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 Little Red Shoolhouse Program
Started in 1997 in partnership with the
Philippine Business for Social
Progress(PBSP) and the Department of
Education, the Little Red Schoolhouse
program was created to give
disadvantaged children access
to complete elementary
education. Under this project, we have constructed
schoolhouses; providd teacher training in public elementary
schools in underserved areas; and built up the capability of
parent-teacher-community associations (PTCAs) to support
and maintain the schools.

Coke Barkada
TAYO is the Filipino word for “we”.
TAYO is also the acronym for “Ten
Accomplished Youth Organizations”,
the nation’s premier search for
outstanding youth organizations that
have made a positive difference in their schools and
communities, highlighting the value of collaboration
Andrew ok recognizing innovative and replicable projects.

Coca-Cola Foundation has been co-presenter of the TAYO

awards since 2006 in partnership with the TAYO Awards
Foundation. The Foundation also presents the Coke Barkada Award to the youth organization
that shares our passion to improve the well-being of communities through projects that are
aligned with the Coca-Cola Company’s sustainability priorities.

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 STAR PROGRAM
The economic empowerment program of Coca-Cola
Philippines for women micro-entrepreneurs is one
of the most responsive and inclusive advocacies in
the Asia Pacific region. To date, the Coca-Cola Sari-
sari Store Training and Access to Resources (STAR)
Program has impacted the lives of more than 80,000
women.

STAR aimed to help uplift women’s livelihood through micro-retail business, TESDA said
Friday.vIt added that STAR would provide women access to business skills training, as well as
access to business capital, assets and peer mentoring support.

TESDA noted that it targeted the distressed women, returning overseas Filipino workers
(OFWs), and the wives of soldiers and policemen to be part of this program.In 2016, more than
83,000 women micro-retailers benefitted from the STAR program nationwide. TESDA and Coca-
Cola want to assist more than 200,000 women through the STAR program by 2020.Meanwhile,
TESDA and Coca-Cola participated in the “We Make Change Work for Women” Women’s
Month celebration held Friday (March 10) in Davao City. Around 5,000 sari-sari store and
carinderia owners in the Davao region also participated in the event.

“The STAR Program in the Philippines is a model program on how Coca-Cola can create a more
direct and positive contribution to the development of the communities where we are
present,” said John Murphy, The Coca-Cola Company
Asia Pacific Group president.The STAR Program has
expanded to include women in agriculture, distressed
and repatriated women overseas Filipino workers
(OFWs) through the Overseas Workers Welfare
Association of the Department of Labor and Employment
(DOLE), beneficiaries of the government conditional cash
transfer program or the Pantawid Pamilyang Pilipino
Program (4Ps) in coordination with the Department of
Social Welfare and Development – National Capital
Region, women micro-entrepreneurs under the Kapatid

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Program of the Department of Trade and Industry (DTI) and GoNegosyo, and women in
disaster-stricken areas.

In an Impact Report done by the Company in 2017, it was discovered that 97% of the
STARpreneurs found the training useful and 98% of them applied their learnings to their
business. After the program, 65% of the trainees felt confident of their future financial stability.
Community and people-centered in all that they do, Coca-Cola also created a program for the
street-smart women who drive 90% of the Company’s local business – the sari-sari store
owners. Through the Sari-Sari Store Training and Access to Resources (STAR) program, these
women are provided skills training, peer mentoring, and access to resources to grow their
businesses. Present in 16 regions and 68 provinces, the STAR program has impacted the lives of
over 150,000 women.

The Coca-Cola Scholars Program Scholarship

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The Coca-Cola Scholars Program scholarship is an achievement-based scholarship awarded to
graduating high school seniors. Students are recognized for their capacity to lead and serve, as
well as their commitment to making a significant impact on their schools and communities.
With the 31st class in 2019, the Foundation has provided over 6,150 Coca-Cola Scholars with
more than $69 million in educational support. 150 Coca-Cola Scholars are selected each year to
receive this $20,000 scholarship. The application for the Coca-Cola Scholars Program
scholarship has closed. High school seniors who applied have been notified of their status via
email.

Youth and Education Story

Youth First Program

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the

printing and typesetting industry. Lorem
Ipsum has been the industry’s standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type specimen
book. It has survived not only five
centuries, but also the leap into electronic
oktypesetting, remaining essentially
unchanged. It was popularised in the
1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and
more recently with desktop publishing
software like Aldus PageMaker including
versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page
when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal
distribution of letters, as opposed to using ‘Content here, content here’, making it look like
readable English. Many desktop publishing packages and web page editors now use Lorem
Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites
still in their infancy. Various versions have evolved over the years, sometimes by accident,
sometimes on purpose (injected humour and the like).

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Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of
classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin
professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin
words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in
classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections
1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by
Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the
Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in
section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those
interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are
also reproduced in their exact original form, accompanied by English versions from the 1914
translation by H. Rackham.

The Coca-Cola Foundation, the

philanthropic arm of The Coca-Cola Company,
today announced it is awarding a total of $13.5
million in grants to five non-profit organizations
that are working on the front lines of the U.S.
and Canadian humanitarian response to the coronavirus pandemic.

The latest grants support organizations focused on providing relief to first responders and
residents of economically disadvantaged communities, both in the company’s hometown of
Atlanta and across North America. The company and the foundation will continue to evaluate
additional opportunities for grants around the world as the crisis evolves.

Source cited:

https://businessmirror.com.ph/2019/10/16/coca-cola-philippines-recognized-as-one-of-the-
top-socially-responsible-companies-in-asia/

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https://www.acesawards.com/stories/sustainability/coca-cola-philippines/

http://www.coca-colafoundation.ph/

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