Value proposition design

IED, 14 Mar 2017

Lesson 3/2017

Frieda Brioschi / Emma Tracanella

frieda.brioschi@gmail.com / emma.tracanella@gmail.com
 Course program

1. Start-ups
2. Business Model & Canvas
3. Value proposition design

2 3. Value proposition design

 Business Model Canvas

3 3. Value proposition design

 The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
6 3
• Customer segments
5 1 2
• Channels
• Customer relationship
• Revenue streams
7 4
• Key resources
• Key partner
• Key activities 9 8
• Cost structure

4 3. Value proposition design

 Value proposition design

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 2

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7 https://www.flickr.com/photos/osterwalder/7888051104/
3. Value proposition design
8 3. Value proposition design
http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
 https://www.flickr.com/photos/osterwalder/7917587562/

9 3. Value proposition design

 3
6 1

4
2
5

https://www.flickr.com/photos/osterwalder/7887898256/

10 3. Value proposition design

 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
11 3. Value proposition design
 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
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13 3. Value proposition design
http://designstrategyzer.com/design-strategy/
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 Value proposition canvas
examples

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 https://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
http://en.wikipedia.org/wiki/Business_Model_Canvas
16 3. Value proposition design
 airbnb

http://www.slideshare.net/adrianholzer37/value-proposition-design
17 3. Value proposition design
 https://issuu.com/strategyzer/docs/vpd_preview/68

18 3. Value proposition design

https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/
19 3. Value proposition design
 https://strategyzer.com/

20 3. Value proposition design

2003

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 2003 - Consumer to Consumer

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2006

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 2006 - Small Business to Consumer

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2008

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 2008 - Big Business to Consumer

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 2008 - Big Business to Consumer

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28 3. Value proposition design
29 3. Value proposition design
 Value proposition templates

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 Messaging & Positioning

31 https://www.template.net/design-templates/psd/value-proposition-template/ 3. Value proposition design

 Essential levels

32 https://www.template.net/design-templates/psd/value-proposition-template/ 3. Value proposition design