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The brand behind the brands


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The Brand Behind The Brands 1

Fundamentals

Olam is a leading global supply chain manager of agricultural


products and food ingredients.Our distinctive position is
based both on the strength of our origination capability and
our strong position in the destination markets worldwide.
We manage each activity in the supply chain from origination
to processing, logistics, marketing and distribution. Our
complete integration allows us to add value and manage
risk along the entire supply chain from the origins to our
customers. We are suppliers to many of the world’s most
prominent brands, and have a reputation as the ‘brand
behind the brands’.We are committed to providing
employment, supporting the community and protecting
the environment in every country in which we operate.
Across our worldwide network we seek to create value, at
every level, for our customers, shareholders and employees
alike. We will continue to pursue profitable growth because,
at Olam, we believe creating value is our business.

Contents

01I42 Fundamentals
02I42 Heritage
04I42 Worldwide
08I42 Origination
10I42 Processing
12I42 Logistics & Shipping
14I42 Marketing
16I42 Distribution
18I42 Cocoa
20I42 Coffee
22I42 Sheanuts
23I42 Sesame
24I42 Cashew
26I42 Other Edible Nuts
27I42 Beans
28I42 Spices
30I42 Rice
32I42 Sugar
33I42 Dairy Products
34I42 Cotton
36I42 Wood Products
38I42 Risk Management
38I42 IT & Systems
39I42 Sustainability
40I42 People & Training
42I42 Future
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The Brand Behind The Brands 3

Our Heritage

Olam was established in 1989 by the Kewalram Chanrai Group, which has over 140
years of business experience. In the past 15 years Olam has developed into a dynamic
supply chain manager based in Singapore and a world leader in many of its businesses.
Our success has enabled us to attract world-class investors, namely, Russell AIF
Singapore Investments Limited (managed by AIF Capital Limited), Temasek Holdings,
through its wholly owned subsidiary, Seletar Investments Pte Ltd and International
Finance Corporation, adding both business and financial strength to the company.

(Opposite) Founded in 1860, the Kewalram In 2003, Temasek Holdings, through In addition to these world-class
Our corporate heaquarters in Singapore Chanrai Group is one of the oldest its wholly owned subsidiary Seletar investors, the management team of
(Above) international companies in Africa and Investments, acquired a stake in the Olam has a significant shareholding
Left & Middle:Our World class investors Asia with a long and successful tradition company, encouraged by Olam's strong in the company, which greatly aligns
Right: Idanre – the heart of cocoa growing of being in business. Headquartered in international perspective. Temasek shareholder and management interests
industry in Nigeria Singapore, the Group is a multi business Holdings is an Asia investment in creating value.
conglomerate operating in over 45 company focusing on maximising
countries and employing over 12,000 shareholder returns by being an active
people worldwide. investor and shareholder. Temasek's
In 2002, Russell AIF Singapore sole shareholder is the Ministry of
Investments Limited (managed by AIF Finance of Singapore.
Capital Limited) became the first Our third investor is the International
external investor to take an equity stake Finance Corporation (IFC). IFC's mission
in the company. AIF Capital is one of is to promote sustainable private sector
the largest private equity investors in investment in developing countries,
Asia, with over 100 years of combined helping to reduce poverty and improve
investment experience. people's lives.
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The Brand Behind The Brands 5

Worldwide

Olam has operations in over 35 countries, across 14 businesses and employs over
3,000 people worldwide. We operate an integrated supply chain, sourcing from
multiple village level collection points in the origins and supplying to over 3,000
customers in more than 50 destination markets.
With our proven ability to grow organically by exploiting adjacent opportunities,
we have evolved from a single country, single product trader, to a multinational,
multi-product integrated supply chain manager. We have leveraged our resources,
including people, knowledge, systems and assets, to create competitive advantage
and maximise our potential – consistently outperforming the expectations of
our stakeholders.
The integration of these activities – origination, processing, logistics, marketing
and distribution – forms a recurrent core in all of our businesses.
Our Businesses

Confectionery
& Beverage
Ingredients
Cocoa
Coffee
Sheanuts
Edible Nuts,
Spices & Beans
Cashew
Other Edible Nuts
Beans
(This Page)
Olam is a company with broad horizons Sesame
trancending many boundaries
Spices
Food Staples &
Packaged Foods
Rice
Sugar
Dairy Products
Packaged foods
Fibre &
Wood Products
Cotton
Wood products
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The Olam Value Chain 7

• The Netherlands
• United Kingdom •• Poland
• France
• Russia •• United States of America

•• Italy • Kazakhstan
•• China
• Uzbekistan
•• Turkmenistan

• United Arab Emirates


•• India

•• Mali • Thailand
•• Guinea Bissau
•• Burkina Faso •• Vietnam
•• Guinea •• Benin •• Nigeria
• Togo
•• Ghana
•• Cote D’Ivoire
•• Cameroon •• Uganda •• Singapore
•• Kenya
•• Gabon
• Congo • Brazil
•• Tanzania •• Indonesia
• Papua New Guinea

• Mozambique
• Zimbabwe •• Madagascar

•• South Africa

The Olam Value Chain • Origin • Marketing Office


• Benin • Madagascar • Benin • Madagascar
• Brazil • Mali • Burkina Faso • Mali
Supply chain manager of agricultural raw materials and food ingredients • Burkina Faso • Mozambique • Cameroon • Nigeria
Integrated across the value chain from farm gate to factory gate • Cameroon • Nigeria • China • Russia
• China • Papua New Guinea • Cote D'Ivoire • Singapore
• Cote D'Ivoire • Poland • France • South Africa
Secondary Processing • Democratic Republic of Congo • Singapore • Gabon • Tanzania
• Gabon • South Africa • Ghana • The Netherlands
Origin Sourcing Inland Logistics Primary Shipping & • Ghana • Tanzania • Guinea Bissau • Turkmenistan
Origination & Warehousing Processing Marine Logistics Marketing Distribution Customer
• Guinea Bissau • Thailand • Guinea • Uganda
• Guinea • Togo • India • United Arab Emirates
Warehousing Storage • India • Turkmenistan • Indonesia • United Kingdom
• Indonesia • Uganda • Italy • United States of America
• Italy • United States of America • Kenya • Vietnam
Risk Management • Kazakhstan • Uzbekistan
Olam acts across this range • Kenya • Vietnam
• Zimbabwe
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The Olam Value Chain 9

Origination

Our experience starts at the origin. At the heart of our


business is our origination activity, where our knowledge
and expertise assists farmers and collectors and provides
us with a consistent supply of good quality produce. We
believe in partnerships that are dedicated to long-term
success for Olam and our suppliers.

(Opposite) Olam is one of the world’s leading Our trained and experienced field However, the reason behind our
An Olam expert discusses the cotton sourcing companies, with a unique managers, with well-institutionalised extraordinary success in origination
crop with a grower in Central Asia procurement reach. Our distinctive field operating systems, enable accurate lies not simply in our physical presence
(Above) advantage is our origination capability. stock and quality assessment and in many origins and our innovative
Left: We constantly assess crop yield and Our physical presence across a wide effective risk management. This ensures approach to business but in our belief
quality – a coffee farm in Cote d'Ivoire network of locations allows us to source we have complete control over in partnerships, enabled by the close
Right: Quality of fresh produce is preserved
the products from as close to the farm procurement, logistics and storage. and productive relationships that we
through control of moisture – our drying
gate as possible directly from the origin. We are a multi-product company, develop with growers and suppliers.
yard in Brazil
To support this, we have developed a which enables our country operations
network of up-country procurement to cross-source products by sharing
units and warehouses. resources, thereby making each country
and business, cost competitive and
locally effective.
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The Olam Value Chain 11

Processing

Olam is engaged in processing and adding value to the


various agricultural products that we handle. The primary
and intermediate processing of products in the origin
enhances Olam’s origination strengths. Adding value
through processing is fundamental to our strategy and
enables us to provide the required quality for our
customers on a consistent basis.

(Opposite) We process most of the products we All our cashew processing facilities Our qualified and experienced managers
Our cashew processing facility in Brazil supply before they are delivered to the adhere to the international quality closely monitor every stage of processing
(Above) final customer. Our processing activities standards (HACCP) demanded by and packaging to maintain stringent
Left: We continually invest in appropriate range from processing and grading of our customers. quality standards. The ability to control
new technologies coffee, pressing of cocoa beans, shelling and add value through our own
In cocoa processing, we enter into
Middle: Green coffee being processed and blanching of cashew and other processing activities is pivotal to
in Cote d'Ivoire tolling agreements with processors,
edible nuts, ginning of seed cotton to mainly at the origin, and provide both strengthening our overall supply chain
Right: We maintain high standards of hygiene –
cotton lint, to sawing of timber logs the cocoa bean supply and marketing management.
our HACCP certified processing facility
into to sawn timber and milling and expertise for the semi finished products. Olam’s processing activities, particularly
polishing of rice. We also are able to supply a range of in the developing countries, has helped
Olam is one of the leading processors high quality cocoa powder to our to transfer technology, build local
of cashew nuts globally. We have buyers. capability, create local employment,
considerable investments in the As a leading coffee supplier, we have and generate higher foreign exchange
established cashew processing centres, invested significantly in modern earnings for all the economies.
of India, Vietnam and Brazil. This has processing equipment and manage
played a pioneering role in transferring factories for the hulling, grading and
the complex processing skills from colour sorting of green coffee in the
traditional cashew processing centers, producing origins. These coffee
to raw cashew nut producing origins like processing capabilities enable us to
Tanzania and Cote d’Ivoire with reliable customise our output to meet specific
quality and reduced costs. quality and grade-mix requirements of
the coffee roasters.
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The Olam Value Chain 13

Logistics & Shipping

Olam’s infrastructure in the origins facilitates the efficient


export and import of our products. We have the ability to
manage the multi-modal transportation requirements of our
businesses. This ensures we remain competitive and flexible
to meet our client’s requirements, no matter how complex
they are.

(Opposite) We place significant emphasis on our Olam is always ready to offer innovative The in-house management of our
Our managers oversee all aspects of the ability to organise every detail of the solutions to logistical challenges. We are shipping operation also enables us to
shipping and discharging process logistics chain, beginning with the one of few companies to have moved reduce costs, improve efficiency and
(Above) aggregation of numerous small parcels cocoa in megabulk from Africa and maintain the quality of products. We
Left: Our extensive network of warehouses help into suitably sized lots for shipment. Asia. Efficient logistics management is are able to impact the rate of loading
us maximise supply chain efficiencies Our investment in transportation enabled by our wide geographical and discharge in the case of vessels
Middle: Cartons of cashew kernels being
infrastructure, combined with contractual spread and the extensive infrastructure on time charters, where there are
stuffed in containers for export
agreements with numerous haulage of warehouses and transportation significant benefits to be gained from
Right: Inland transportation of Olam's logs
in Cameroon waterways companies, enables us to move our systems we use. With our network, compressing the turnaround time. As a
products quickly and efficiently from we have a global reach, but at the same result, customers receive reliable, timely
up country to the port. The effective time, we provide a local response to our and competitive supplies at their
management and co-ordination of customers and ensure a customised chosen destination.
shipments is integral to our success, and efficient service. Everyday, throughout
with our in-house shipping function our worldwide operations, goods are
providing the company with additional being moved to our warehouses,
advantages. The strength of our shipped, discharged and delivered to
freighting and forwarding capability our customers.
provides us with a competitive platform
for our business and ensures reliable
and timely delivery to our customers.
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The Olam Value Chain 15

Marketing

Our extensive network and integration within the supply chain enables us to
provide our customers with timely, consistent and reliable supplies as well as
up-to-date information on the world markets. This has helped us forge privileged
relationships with the end users to whom we provide various value added
services and customised solutions. Olam is committed to having the best people
and technology to support our customers in effectively responding to
opportunities and market developments.

(Opposite) Customers expect a reliable supply Our offices in Singapore, London & New In addition to our own marketing
Our traders are constantly in touch and efficient service. We achieve this York form the axis for all our hedging expertise and infrastructure, we have
with markets around the world by getting to know our business activity, with rapid access via our brokers an extensive network of trusted and
(Above) partners and determining their specific to the London (LIFFE) and New York experienced agents, with an in-depth
Left: Olam's traders have instant access to needs. We are dedicated to building (NYBOT) futures exchanges and to understanding of the local markets,
the futures markets around the world unique relationships with customers that our banks for covering our currency which is particularly important in
Middle: Olam has strong presence in our
reflect their individual requirements by exposure. These offices form the key fragmented industries like cotton. With
destination markets – our Netherlands office
providing them with customised hubs for our marketing activities with our origination skills, we are able to offer
Right: Strong customer relationships are of
paramount importance to us solutions, including special grades and experienced traders who are in constant a level of service and information, which
quality, traceability, providing organically contact with our customers worldwide. differentiates us in the market place.
certified supplies or fair trade produce To service the more specific customer We have strong relationships with
certified supplies and tailor made risk requirements marketing offices have our customers, including major
management solutions. An example of been established in Poland, The multinationals and support their supply
this is in the marketing of timber where Netherlands, Russia, France, U.A.E, chain requirements adding value and
we offer a basket of origins and species South Africa and China. providing a reliable source of raw
to customers. The offer quantity of each materials and customised solutions
of the species within the basket can be and services to them.
tailor-made to suit the user’s requirement
without burdening the customer with a
heavy inventory.
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The Olam Value Chain 17

Distribution

Olam provides timely and cost effective deliveries to customers throughout


the world. Our supply chain infrastructure and our close relationships with
other logistics companies enable us to meet the specific needs of our customers
which vary in terms of location, time of delivery, volume, and packaging.
What differentiates Olam is our willingness and ability to service each
client’s unique requirements.

(Opposite) As one of the world’s leading supply Our distribution activities depend on We have developed our packaged food
Delivery of cashew kernels to a customer chain managers of agricultural products the product, market and customers’ business to cater for new products to
from a warehouse in Rotterdam and food ingredients, we deliver requirements. For example, in the case supply in our existing and new markets.
(Above) products of a consistent standard to our of cotton, we are able to deliver directly We have begun to distribute our milk
Left: Our rice brands provide good value customers in the destination markets. to the large textile mills in Italy, Portugal, powder brand, “Pearl” in various African
to our customers in Africa With expertise in shipping and logistics, Brazil, China, Taiwan, South Korea and markets and launched a 3-in-1 coffee
Middle: Delivering cocoa to a factory
we are able to manage the supply chain India. In the case of cashew kernels, mix in Russia.
gate in Nigeria
and provide cost effective delivery of our we are able to deliver grade-wise door The timely supply of products of a
Right: Distribution of our branded rice
products. We also provide value-added delivery to roasters and salters across consistently high standard ensures that
services such as Vendor Managed Europe and North America, while in the our customers can outsource their
Inventory (VMI) services, which involves case of rice, we distribute directly to small inventory management to us, while
the outsourcing of inventory activities by wholesalers and retailers in numerous having complete confidence in our
our customers to us to reduce working urban and rural locations across countries ability to deliver.
capital requirements and improve just- in Asia and Africa. We distribute a portfolio
in-time practices by tapping our of brands in rice across these markets,
inventory management expertise. which include ‘Gangan’, a Thai parboiled
In order to understand our customers’ rice and a high quality white rice, ‘Mama
requirements, we maintain regular Africa’, from Thailand. Through the same
communication with them, both pre distribution network, employing an
and post-delivery, through our network enterprising sales force, we distribute
of offices and marketing agents/brokers. sugar and milk powder.
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Confectionery and Beverage Ingredients 19

Cocoa

Olam is one of the world’s largest


originators of cocoa, being
physically present in most of the
major exporting countries in Africa
and Asia. Headquartered in London,
we have a strong marketing and
trading presence in all key markets
through our regional hubs in
Singapore and New York. In all
countries we have built upon our
origination strengths to ultimately
provide chocolate manufacturers
and cocoa powder users with their
most valuable ingredient.

(Opposite) Olam is one of the world’s leading In 1998, we became the first International Olam’s trading team has a wealth of
Cocoa – 'the food of the Gods' – and a valued suppliers of cocoa beans and cocoa Company to be granted approval by experience in both the physical and
commodity in Africa products, which include cocoa butter, the Ghana Cocoa Board to operate as futures markets and close relationships
(Above) cocoa liquor and cocoa powder. a Licensed Buying Company and have with leading cocoa processors and
Far Left: A cocoa pod being inspected maintained a leading position thereafter. chocolate manufacturers worldwide.
Olam has an extensive primary
in Indonesia We are leading exporters in Cote d’Ivoire, Olam’s marketing and trading
Left: Quality assessment in Cameroon procurement network in each country;
and is one of the world’s most diversified Nigeria, Indonesia and Cameroon and headquarters moved from Singapore
Right: Cocoa nibs are ground into cocoa liquor
sourcing companies, operating as have good market shares in countries to London in 2003, to ensure greater
Far Right: Different types of cocoa powders for
confectionery, baking and beverages Outspan in various countries including as diverse as Uganda, Tanzania and proximity to the origins and to further
Cote d’Ivoire. Papua New Guinea. develop its customer base in Europe,
Olam has developed from its processing Eastern Europe and North America.
We have a good understanding of the
of cocoa products in Nigeria to sourcing Olam continues to be a major supplier
countries in which we operate and an
products from many processors, to most of the processing and chocolate
ability to develop and maintain strong
particularly in Africa and Asia. Value industries in the Asian region and has a
relationships with the farmers, co-
added activities such as cocoa butter growing position in Japan and China.
operatives and agents who supply
cocoa. We engage quality control melting and liquid delivery are being
inspectors who monitor cocoa at every undertaken and we have an ability to
stage, from source through to export. provide high quality natural and alkalised
cocoa powder to our customers.
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Confectionery and Beverage Ingredients 21

Coffee

Olam is one of the world’s largest


shippers of robusta coffee with
operations in most major robusta
producing countries. The spread
and reach of its procurement
network and its significant
investments in processing in these
countries distinguishes Olam
from its competitors. This and its
understanding of quality allows
Olam to service the most discerning
of customers. Olam is now expanding
its presence in arabica origins to
replicate the pre-eminent position
it has established in robustas

(Opposite) Olam drew on a wealth of experience in Our investment in sophisticated One of our key competencies – the
Our manager checking coffee cherries origination operations when the coffee processing operations and quality ability to assess the true values of
readiness for harvesting business was first established and today control systems allows us to offer coffee at origin – is based on our quality
(Above) we are one of the major trade houses in special grades tailored to customer systems, our cupping facilities and our
Left: Grading of coffee in our factory in Vietnam coffee as well as one of the largest specifications. The regular channels trained quality and cupping personnel.
Middle: Bagging of green coffee in Cote d'Ivoire shippers of robusta coffee in the world. of sourcing and control on processing
Right: Tasting of coffee at our inhouse We have leveraged our leadership
Our procurement reach sets us apart enable us to offer a high consistency in position in the robusta market, our
cupping facility
from the competition. In almost every quality. This, combined with our logistics understanding of quality and our
town that is a coffee source, from Cote strengths in the origin and destination relationships with the major coffee
d’Ivoire to Uganda in Africa and Vietnam markets, including our ability to hold roasters in the world to develop our
to Indonesia in Asia, there is an Olam stocks close to our customers, allows arabica business and thus provide a
buying office or an Olam buying agent. us to provide a high level of service to comprehensive range of coffees to
Our presence on the ground gives us both the large and small coffee roasters. our customers.
access to valuable market intelligence
that helps support our marketing
and trading decisions and provides
our trading partners with proprietary
origin information.
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Confectionery and Beverage Ingredients Edible nuts, Spices and Beans 23

Sheanuts Sesame

Olamheritage:
Our is one ofOlam
the largest
was established
exporters in Olam is a significant participant
1989
of sheanuts
by the inKewalram
the world,Chanrai
with in the sesame trade out of Africa,
Group, in Nigeria.
operations in all the
From
major
the beginning managing an extensive procurement
we have benefited
producing countries.
from
Wethe
haveGroup’s
a network focused on sourcing directly
140 years of
privileged relationship
business experience
with many from the farmers and small collectors.
throughout
of the villagers
the who
world.
in This
manyhas cases
been a Our effective quality management
strong
rely upon
foundation
our involvement
for Olam’sto growth
start and processing systems adds value
intocollection
the a dynamicofmultinational
this crop grown based
in in to our customers by providing them
Singapore.
the wild in the Savannah regions with a consistent quality of sesame
of West Africa. We place significant seed. Olam, today has the largest
emphasis on the quality of the origin presence in the sesame
product and are developing industry.
processing initiatives at the origin.

(Above) Olam operates in all of the major In Ghana, we have been awarded the We are probably the only sourcing (Above) Olam is a key player in the African Uganda and Mozambique. Significant The majority of sesame that we supply
Left: Sheanuts grow on wild scattered trees sheanut producing countries and we are Ghana Export Promotion Council Award company with laboratories and Far Left: Quality controllers discussing sesame industry, managing an extensive investments in infrastructure including is primarily used in the crushing industry,
Middle: Sheanuts provide important revenue the largest supplier of sheanuts in the for Non Traditional Exports, in equipment in up-country locations with the results of their analysis primary procurement network. Our warehouses and cleaning machines, in which Japan is the largest importer
to the Savannah people Left: One of our sesame cleaning
world. This is a natural business choice recognition of our commitment to the trained personnel able to test the FFA procurement operations start at the first ensures that we manage the entire and our principal market. We are
Right: Turning of sheanuts controls the machines in operation
for us as we capture the synergies of growth and development of the sheanut level of sheanuts at the farmgate. We point of collection, where the sesame chain of operations from collection, expanding our origin base to include
temperature and FFA Right: Sampling of sesame in our
the sourcing infrastructure of other industry. To maintain our position we are also able to add value by warehouse in Nigeria seeds are delivered by the farmer or storage and processing through to Sudan, India and Myanmar with the
crops located in or adjacent to the continually seek to improve the quality processing sheanuts into sheabutter, Far Right: An export ready bag small buying agents in lots weighing just packing, transportation and shipping. objective of adding to our portfolio the
savannah areas, including cashew, provided to our customers, with which is then further processed into a couple of kilograms. With our network This approach has allowed us to add white and hulled sesame from India and
sesame and cotton. Our experience in particular attention being paid to critical shea styrene and shea olien. The ability of buying units and agents, which value through the introduction of Sudan. This would leave us uniquely
the procurement, drying and shipment quality parameters, such as the oil to understand and manage the quality number over one hundred in the large effective quality management systems, positioned in terms of being physically
of sheanuts spans a decade, with our content and the percentage of free fatty of sheanuts is our competitive operations, we are able to aggregate which assures our customers of a high present in most major origins across
first shipment of 3,000 tonnes to acids (FFA). We manage to keep the advantage, which is evidenced by the the supplies into sizable quantities. quality sesame seed in their factories, Africa and Asia.
Sweden in 1991. We are the only FFA as low as possible with our efficient capability to consistently deliver a Olam’s sesame business originated in improving their processing yields. We
sheanut supplier in the world to be drying processes and good warehouse reliable product in large volumes to our West Africa in 1995 and we made our have recently integrated further along
physically present in all the Shea management practices. customers. first shipments from Nigeria and Burkina the value chain by investing in hulling
growing origins in Africa with an Faso to Japan in that year. Growth facilities and producing table grade
established procurement network through geographic expansion followed, hulled sesame seed.
reaching to the very first link in the chain as we set up procurement operations in
- the collectors. the East African origins of Tanzania,
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Edible nuts, Spices and Beans 25

Cashew

Olam is fully integrated along the


entire supply-chain of cashew
starting from the farm gate in 15
producing countries, through its
processing facilities in seven origins,
right up to the end user’s factory
gate across markets in USA, Europe,
Asia and Africa.
The procurement spread and
processing infrastructure makes
Olam a unique participant within the
cashew industry and also underlines
its commitment to knitting sustainability
and community development into its
core business operations.

(Opposite) Olam has a diversified sourcing Olam operates large scale centralised Through its marketing offices in
Olam's cashew processing facility in Brazil operation in all cashew growing areas factories, where the kernel output Singapore, Rotterdam, New York,
(Above) across 15 countries, including Brazil, is graded according to stringent Moscow and Durban, all the major
Far Left: We operate one of the largest cashew India, Vietnam, Indonesia and various international standards. Most of our cashew users have a timely access to
processing facility in Tanzania origins in West and East Africa. The facilities are HACCP certified by Olam’s proprietary market information
Left: Quality control at roasting stage success of this operation is built on internationally renowned companies and intelligence.
Right: Our state of the art filling center in Vietnam
Olam’s superior origination and logistics like SGS and BVQI. Olam’s factory in Olam’s vertical integration and
Far Right: Cashew Kernels ready for export
capability, excellent relationships with the Tanzania is also certified for supplying geographical spread, coupled with its
farmers and other local suppliers, as well organic cashew, with traceability innovative model of buying, processing
as an in-depth understanding of the raw established back to over 1800 and distributing kernels - has enabled
seed quality and value. Olam is probably individual farms. it to build a unique competitive position
the world’s largest supplier of raw Apart from the capability to offer the in the industry, making it probably the
cashew nuts with around 25% market complete spread of all cashew grades largest Cashew supplier in the
share of the current global trade flow. from all origins, through its own factories world today.
The knowledge of cashew processing - Olam also provides tailor made
that Olam has built over the years in solutions like guaranteed 100% foreign
established processing centres like material free kernels, container stuffing
India, Brazil and Vietnam has been without using the traditional cardboard
successfully transferred to the cartons, and packaging in bulk bags
producing countries in Africa, like to its customers.
Tanzania, Cote d’Ivoire and Nigeria.
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Edible nuts, Spices and Beans 27

Other Edible Nuts Beans

Migrating
Our heritage:
the Olam
cashew was
business
established
into ain Olam is a niche player in the beans
1989 by
larger edible
the Kewalram
nuts business
Chanrai
was industry, catering to requirements for
Group,
a naturalin Nigeria.
adjacency From
for Olam.
the beginning direct human consumption, as well
we have benefited
Leveraging on the from
strong
the
and
Group’s
well- as the animal feed industry, in select
140 years ofrelationships
established business experience
with destination markets. We leverage our
throughoutinthe
customers theworld.
food services,
This has been a origination strengths in key producing
strong foundation
snack, bakery and for confectionery
Olam’s growth countries to meet our customers’
into a dynamic
sectors, we offermultinational
them a largerbased
ediblein requirements across a range of
Singapore.
nuts portfolio today, which includes products including red and white
peanuts, almonds, and hazel nuts. kidney beans, field peas, lentils, and
We are continually building and chickpeas.
integrating our supply value chain,
to ensure that we meet stringent
customer requirements in each
individual product category.

(Above) Olam has grown and leveraged its We offer the entire range of in-shell, We are looking to expand our product (Above) Olam’s entry into the beans business We have leveraged our origin presence Although we still consider ourselves as
Far Left: Peanut plant growing in South Africa existing origin and market presence to blanched and kernel grades to meet the portfolio as well as the specific value Left: We offer a wide range of beans was initiated through our origination in China, Russia, South and North a niche company in this industry, we
Left: We offer all three forms of peanuts – build comprehensive strengths within exacting standards of the snack and chain participation in various edible nuts from around the world presence in East Africa, which had an America to expand the portfolio of see tremendous opportunities for
In Shell, Shelled and Blanched Right: Olam provides customised grades
the peanuts supply chain. We have ingredient industry. by continually investing and upgrading existing trade flow into the Middle East product and service offerings to our growth in the future. We are seeking to
Right: The nut industry provides livelihood through sorting processes
direct origination capability across most While relatively a recent entrant in the our procurement, processing and and Indian sub-continent. Starting from customers. Apart from our direct expand our product portfolio as well as
for many
Far Right: Edible Nuts offer a healthy exporting origins including China, almond and hazel nut business, Olam distribution infrastructure in key origins this niche trade flow, we quickly infrastructure in various origins, we are our origin and market spread in the
snack alternative Vietnam, India, East and West Africa, seeks to provide its customers with a and consumption markets. expanded our distribution presence in also engaged in sourcing the product coming years.
South Africa and Brazil. Our marketing comprehensive package of product the Indian sub-continent as well as from select suppliers in many countries,
offices in Singapore, Indonesia, quality, delivery and other value added expanding into other consuming including Argentina, Brazil, Mexico,
Moscow, Durban, Marseilles and services, similar to those that it provides markets in South and North Africa. Canada, Turkey, Uzbekistan, China and
Rotterdam service a host of customers in cashews and peanuts. Ethiopia.
in most of the importing countries and
destination markets.
olam_brochure_new_FA11.qx 01/16/05 4:46 PM Page 28

Edible nuts, Spices and Beans 29

Spices

Olam’s direct presence in the key


producing countries of pepper, led
to our entry into the pepper business.
Rapid and substantive investments
in origination, processing and
distribution infrastructure have made
us one of the world’s leading suppliers
of pepper, cloves and other spices into
the major consuming markets. Our
current spices portfolio includes a
host of spice seeds and seasonings,
herbs, dehydrates and other spice
condiments, which are distributed
globally through our widespread
network of marketing offices.

(Opposite) With a captive procurement and Olam’s direct presence in all major Olam plans to consolidate its position in
We undertake crop study and forecasting processing infrastructure in Vietnam, cloves origins (Indonesia, Madagascar the spice industry by integrating along
at the farm level Indonesia and Brazil, as well as a direct and Zanzibar) as well as the main ginger its supply chain in selected spices,
(Above) origination capability from India and producing countries (Nigeria, China) investing in specialised processing at
Left: Our pepper processing facility in Vietnam China, we believe, Olam is one of the gives us a unique procurement spread, origin and further expansion of the
Middle: Our range of spices leading industry participants in black unparalleled in the industry. product range to include other seed
Right: First stage evaluation of quality at
and white pepper. Our versatile plants Olam’s offices in Indonesia, Vietnam and spices, herbs and dehydrates.
our warehouse
enable us to ‘tailor make’ the product to Middle East also procure, process and In addition, we will continually strive to
produce all grades including ASTA, supply a host of other spices and spice enhance our value to our customers by
steam-washed, and sterilised pepper, condiments like gambier, arecanut, providing a bundle of services including
to meet the needs of our discerning long pepper, garlic, cassia, nutmegs, consistency of product quality and
buyers, including the retail and industrial mace, cumin and turmeric. contractual performance, product
spice and seasoning manufacturers as customisation, enhanced food safety
With marketing offices and stocking
well as the oleo resin industry. and hygiene standards, traceability and
points in Rotterdam, Marseilles, New
York, Singapore, Moscow, Durban, fair trade practices, customised risk
Dubai and India – Olam is able to reach solutions, and reliable proprietary
and service its customers across a market intelligence.
variety of markets and also offer
customised delivery and payment
terms, to meet specific customer
requirements.
olam_brochure_new_FA11.qx 01/16/05 4:47 PM Page 30

Food Staples and Packaged Foods 31

Rice

Olam’s physical presence in the


major rice exporting countries and
its distribution infrastructure in the
major African destination markets
has provided us with an unparalleled
insight into the market. With the
company’s strong shipping and
logistics capability and a portfolio
of well- established brands in many
markets, Olam is one of the top three
rice players in the world. On any
given day, we have multiple cargoes
of rice being loaded or discharged in
some part of the world.

(Opposite) Olam has a distinctive position within The majority of the rice trade occurs Our over-riding concern for quality is
Loading of rice in Thailand the global rice market as we participate between developing economies. Olam evidenced by the importance we place
(Above) in the complete value chain from is one of the leading buyers of rice from on quality control inspectors, who closely
Far Left: Quality control prior to shipment sourcing, shipping and logistics Thailand, Vietnam, China, Myanmar monitor the quality and the packing at
Left: Bagging of our rice in Thailand management through to branding, and India. We import and distribute our suppliers’ mills and warehouses prior
Right: Rice loaded into one of the vessels marketing and distribution. rice in Africa using the extensive to export. The rice business relies upon
on time charter
Our physical presence, in all the major network of our sales force, distributors the company’s in house shipping
Far Right: 'Mama Africa' is one of our leading
importing and exporting countries, and warehousing facilities that we have expertise to ensure that the supply line
brands of rice in West Africa
provides us with an in-depth established in most of the key markets is uninterrupted and cost effective.
understanding of the dynamics of in this region. The growth in the demand We have successfully integrated every
the local markets. This expertise has for our own registered brands, element of the origination and distribution
allowed us to develop long-standing established over a number of years, process enabling us to meet stringent
relationships with producers and is evidence of our ability to cater to deadlines and effectively execute
consumers alike. the requirements of diverse markets. customised supply contracts.
olam_brochure_new_FA11.qx 01/16/05 4:47 PM Page 32

Food Staples and Packaged Foods 33

Sugar Dairy Products

Olam’s strength in sugar comes from Olam’s


Our heritage:
recent Olam
entry was
into established
the dairy in
our ability to use our extensive 1989 by the
business hasKewalram
been extremely
Chanrai
network in the key sugar markets in Group, in Nigeria.
successful, enablingFrom
it to the
attain
beginning
Africa and Asia to distribute sugar, we have benefited
significant market from
shares theinGroup’s
many
as well as from our strong sourcing 140
of the
years
major
of business
importingexperience
countries
relationships with producers in the throughout
in Africa. Olam
the world.
has established
This has been a
world’s major sugar origins including strong foundation
exporting operations
for in
Olam’s
Europegrowth
and
Brazil, Thailand and South Africa. into a dynamic
sourcing networks
multinational
in all the major
based in
Our long-standing and multi-product Singapore.
dairy producing countries. With
business relationships with buyers at increasing participation in the Asian
destination gives us a superior cost and the Middle East markets and
position and a strong base of loyal the launch of consumer packs in
customers. Africa, the dairy business is poised
for rapid growth.

(Above) Olam’s sugar business began in 1995 The knowledge and understanding that Olam’s sourcing and trading (Above) The dairy business comprises largely Olam’s dairy business began in 2003 Besides catering to the industrial and
Far Left: A sugar cane plantation with the import of our first consignment was developed in West Africa was headquarters in Singapore acts as the Far Left: Meticulous quality control of milk of powders, cheese and fat products with the import of our first consignment repackaging segment in bulk packs we
Left: Cane – a key source of sugar to Nigeria and Ghana. We currently leveraged into expanding the sugar center for all its physical and futures before purchase such as butter and butter oil. Olam’s of milk powder into Algeria. We rapidly are also directly marketing consumer
Right: Bags of sugar at our warehouse Left: Bagging of milk powder before export
distribute sugar in destinations where business into East Africa including hedging activity with ready access to participation is principally focused in expanded into other adjacent markets packs, with ‘Pearl’ being one of our
for distribution in Africa Right: Our dairy business is built on our
we have a multi-product presence. Uganda and Madagascar, and into both the London and New York the powders category. and are today supplying dairy products leading brands, in several markets in
Far Right: Refined white sugar – our strength in our origin and destination markets
principal product Multi-point storage ensures availability of Central Asia. In South East Asia, our markets. Our offices in Brazil, Thailand, Far Right: 'Pearl' is our flagship milk Commonality of customers and to all the major African countries, Asia Africa. These consumer packs are
stocks in locations as close to our business has been focused on India, Poland and Netherlands provide powder brand distribution channels provided us the and the Middle East to discerning available as tins, sachets and bag in
customers as possible, providing them Indonesia following the liberalisation of valuable research information in relation foundations for initiating and developing industrial end users, repackers boxes in various sizes.
immediate access. The sugar business the market. In addition, we have been to the sugar business. this business. The dairy products and distributors. With participation across all segments in
benefits from the many synergies it has regularly supplying into Sri Lanka and business leveraged the existing network With export operations in Poland, the destination markets and a presence
with the rice business including shared Bangladesh as well. for other commodities imported by Netherlands and sourcing networks in most of the producing countries, the
customers and costs. Olam into Africa and Asia to quickly in East Europe, South America and dairy products business has good growth
establish a significant market presence. Oceania, Olam is able to offer customers prospects within the Olam portfolio.
a wide range of choices from high-end
applications to the commodity grade
dairy products.
olam_brochure_new_FA11.qx 01/16/05 4:47 PM Page 34

Fibre and Wood Products 35

Cotton

Olam has a global sourcing network


covering 90% of world trade in cotton.
We have the capability to offer a
diverse range of qualities from over
30 key origins. We are focused on
quality control and by integrating all
elements of the value chain we aim
to provide the best spinning value
to our customers. We provide an
effective global supply chain bridge
between the cotton farmers in the
producing countries and the
spinners worldwide.

(Opposite) With a rich heritage in the textile the spinner. In addition, Olam acts as a We have developed innovative financial
Inspection of cotton before export industry it is natural that cotton was one-stop shop to provide agricultural and risk management solutions to help
(Above) one of the first businesses that Olam inputs such as fertilizers, pesticides and manage inventory cost and protect
Left: A Cotton flower established. We believe that to have also ginning inputs to farmers in the margins in volatile environment for our
Middle: Seed cotton awaiting ginning effective control on the cotton supply producing countries to secure cotton customers. Providing such customised
Right: Ghanian Kente cloth chain it is imperative to have a physical volumes at the farm gate level. solutions helps us develop preferred
presence in the origin, strong quality With marketing operations in Europe access to these customers.
focus, superior logistics and risk and Singapore, we are strategically Olam values integrity in our dealings
management skills. placed to serve customers in Asia and as a core value in the cotton business,
We have a strong presence in the global beyond, at any time of the day. Our which is a key to the development of
cotton supply chain with focus on marketing activities are focused in long term sustainable relationships with
Central Asia, West Africa, East Africa, Europe, the Far East, China and South our key partners including farmers,
Brazil and US. We ensure the availability Asia, where we also operate through a ginners and spinners.
of cotton for a variety of grades including network of trusted and experienced
specialised grades like Extra Long agents. Professionals with experience in
Staple (ELS) cotton throughout the year. physical cotton, risk management and
Olam’s key strategy is to add value by the futures markets manage the trading
our involvement in the complete supply of cotton, in Singapore
chain, from procurement of seed cotton,
converting this to lint and delivering it to
olam_brochure_new_FA11.qx 01/16/05 4:47 PM Page 36

Fibre and Wood Products 37

Wood Products

Olam is one of the largest suppliers


of teak from Africa adding value with
a vertically integrated operation
including log selection, processing,
shipping and redistribution. Teak is a
raw material that is environmentally
friendly and can be harvested and
replanted in managed forest areas.
Our ability to transfer knowledge
across origins, species and markets
has enabled us to grow rapidly with
specialisation in the tropical logs
and lumber market.

(Opposite) Olam’s first timber business was in the medium local suppliers who deliver the The diverse geographic spread helps us
Our log park manager directs operations sourcing and shipping of Ghana teak to logs at log parks in port city locations. to offer a choice of origins and species
in the Cote d'Ivoire India. Our ability to transfer knowledge We have recently commenced sawn to our customers that meet their
(Above) across origins, species and markets has timber sourcing from Brazil. individual needs. We use our wide origin
Left: Truck and Rail transportation of timber enabled us to diversify from teak to spread and familiarity with multiple
The major focus areas in the origins are
in Cameroon non-coniferous tropical hardwoods. markets to suggest alternate species,
Middle: Large loader moves an Olam log risk, quality and logistics management.
We chose to operate in the tropical The control over quality is reflected in which may offer better value to our
Right: Sawn timber ready for export
sawing logs segment due to our strong our effective management systems customers. Our objective is to enhance
presence in the producing countries, starting with the physical log selection value through providing superior service
understanding of the African context and measurement undertaken by to our customers whilst contributing to
and expertise in origin supply chain trained graders at the log park. The final the economies and people who benefit
management. product, either in log or lumber form, is from socially responsible forestry.
Today we operate in most of the tropical then screened for export, with its quality Olam considers preservation of forests
hardwood producing countries namely, specifications detailed, marked and as a part of its social responsibility that
Gabon, Congo DRC, Nigeria, Cote segregated lot-wise for shipment. aligns with its long-term business
d’Ivoire, Brazil, Ghana and There is also a continuing effort to objective to deal in wood products that
Mozambique. We harvest teak in integrate along the value chain as in come from sustainable and well-
Government allotted parcels (Cote origin processing or increased primary managed forests.
d’Ivoire) and buy lumber from small and level of aggregation. We currently
medium forestry enterprises (Ghana). process hardwood logs and rough sawn
Our hardwood logs are from small and lumber in Nigeria and Brazil.
olam_brochure_new_FA11.qx 01/16/05 4:48 PM Page 38

The Olam Value Chain 39

Risk Management Sustainability

Capturing and measuring risk is one At Olam, Sustainability is not a distinct and separate
of the fundamental capabilities of our activity – it’s the way we conduct our business.
business. Robust risk control systems Sustainability initiatives are aimed at making a
are an integral part of Olam’s business meaningful social impact in the communities within
and help us ensure our operations which we operate. We continually challenge ourselves
maintain their track record of to create a more inspirational and compelling business
profitable growth. case for sustainable development, based on creating
We believe that Risk Management is a exposure in each of our businesses and shareholder and societal value concurrently.
part of the larger process of financial for the company as a whole through a
optimisation. This is the process by number of market, credit and counter
which we try and ensure that the risk party, operational and statutory risk
exposures emanating from the conduct reporting policies, systems and
of our business do not lead to financial procedures. To quantify the level of risk,
distress and that shareholders obtain a we use a Value at Risk (VAR) model.
fair return on the equity or risk capital in It is the alignment between the risk
which they have invested. management framework, capital
The soul of our risk culture is respect for allocation process and performance
“risk” and “capital”. We seek to identify, evaluation and aligned compensation,
assess, measure and control risk that influences behavior across our
organisation.

(This Page)
Left: A Risk Management meeting in progress
Middle: Currency and financial markets are
closely monitored
Right Bottom: Our Enterprise wide system (e-SIP)
won the Computer World Honors Award in 2003

IT & Systems

With our diverse spread and complexity, The enormous geographic spread and
complexity of our operations, combined
This has helped the business units to
get real time access to critical data on
(This Page)
Left: Educating farmers to improve the
As supply chain managers of agricultural
products, our sustainability initiatives are
We undertake local capacity building
initiatives, which create significant longer-
Agricultural subsidies, protective tariffs
and non tariff barriers have significantly
quality of their farm produce in Brazil
Information Technology (IT) is a critical with less than adequate IT infrastructure
and support in most of our remote
procurement, sales, risk, processing and
logistics. The e-SIP project was recognised Middle: We touch and enhance the lives of
inter-woven into our business model. We
identify opportunities to create societal
term social and economic impact. For
instance, our cashew factory at Mtwara,
reduced profitable market access to
some of the poorer nations, who
many in Africa
element that helps us reduce the locations, pose a unique systems
challenge. To overcome this we have
as a unique case study and won the
Computer World Honours Award in 2003.
Right: Meeting with village level collectors
value in the communities within which
we operate and use our expertise and
Tanzania, enables technology transfer,
earns more foreign exchange through
otherwise have a natural advantage in
producing various agricultural products.
in Tanzania
complexity of managing a supply chain developed an Internet based enterprise
wide system
We have a comprehensive and integrated resources for making a meaningful
impact. The relevance of the context
value addition, provides skill development
and training for local workers and creates
We are actively involved in advocacy to
achieve more open and competitive
IT platform which combines all our
of 14 products from over 35 countries, (e-SIP), which innovatively adapts a operational systems like order and the domain expertise makes us employment opportunities for about global markets that honor the legitimate
mobile computing technology, to link administration, logistics and risk more effective, while the reciprocal value 2000 women, who were otherwise comparative advantages of the
many of which are challenging remote upcountry locations, across management, with our financial and for Olam and the community helps unemployed. producing countries that we operate in.
several countries, to a central server accounting systems. sustain these initiatives over time. We are committed to protecting and We are excited about the tremendous
environments to operate in. We have located in Singapore. In line with this philosophy, we have built nurturing the environment around us. opportunities ahead for Olam, to create
long term stakes with our suppliers, Olam has undertaken various initiatives in societal and economic value, advance
built proprietary and innovative IT comprising of smallholder farmers, village this regard, which includes our efforts to responsible corporate citizenship and
systems to enable us to exercise level buying agents and cooperatives.
We provide direct farm inputs, micro-
promote sustainable forestry management
practices amongst small and medium
contribute to a more sustainable and
inclusive global economy.
effective control on a real time basis, financing schemes for farmers, seed
capital for local buying agents, advise
foresters in West Africa.

across the spread of our operations. to improve farming practice and post-
harvest care, fair and transparent pricing
and regular market updates.
olam_brochure_new_FA11.qx 01/16/05 4:48 PM Page 40

People & Training The Olam Value Chain 41

At Olam, we recognise that our people are at the heart of


our success and are our most effective and sustainable
competitive advantage. We are totally dedicated to investing
in the growth and development of our people to maximize
their potential. Our people constantly improve their skills
through both in-house and external training.

(Opposite) At Olam, we have consistently attracted countries. These shared experiences help as owners. Each time a new business is
An Internal training session in Singapore high quality professionals to work in the to foster intra-business communication, started, or a new location is opened, we
(Above) challenging emerging market conditions disciplined operational management, and are able to deploy a core team of senior
Left: Our people are at the heart of our in which we operate. Our management an entrepreneurial spirit. managers who are tried, tested, and
organisational advantage team consists of a combination of Olam proven, and who understand our
Our greatest strength, as a company
Middle: Our people take pride in their work developed managers and external business model, our culture and risk
Right: We provide a structured programme has come from creating an environment
recruits who combine to provide the that has helped secure the highest systems and who will serve as role
to induct and integrate all new employees
necessary expertise for our business. possible discretionary effort from our models in the new operation. This
We have a structured and formalised managers and staff. This has enabled method has proved extremely valuable
training programme and a career us to attract good quality talent to live in reducing the execution risk of the
development plan designed to provide and work in difficult, emerging market various growth initiatives that have been
our managers with the opportunity to conditions and developed our capacity successfully launched over the years.
manage a mix of businesses and to build ‘global’ managers by requiring Our organisational advantage, delivered
locations. This not only provides them that everybody go through a similar ‘rite through the skills, knowledge and
with broad knowledge and experience, of passage’, including living and commitment of our people, will continue
but also enhances our ability to operate working overseas. Our policy of to be the key driver of our success in
as a globally integrated organisation. promoting from within, and a policy to the future.
Most of our core management team align owners and managers’ interests
have had extensive field experience and by giving them meaningful ownership
are therefore aware of the issues that stakes in the business has been an
may arise from operating in developing important part of our manager’s acting
olam_brochure_new_FA11.qx 01/16/05 4:48 PM Page 42

Future

The Olam story, during the first 15 years of its existence, charts the rapid rise
of a company into a global leader in many of its businesses, with a breadth of
knowledge and experience, we feel, is unparalleled in our industry. This has been
made possible by keen business acumen and the many talents of our people.
We have developed an innovative business model and have successfully
replicated and scaled this growth model across our businesses and geographies.
We believe in discharging our responsibility towards shareholders, not only by
generating strong and sustained financial results, but also by ensuring transparency
in information sharing and continuously upgrading the quality of our governance
processes. The trust and support of world class investors is a testament to our
proven track record, potential for sustained future growth and our continued
commitment to uphold the highest standards in corporate ethics and governance.
We will continue to focus on securing growth by expanding into new origins and
markets, expanding our product portfolio and enhancing margins through deeper
supply chain integration – we are developing new ways of serving our customers,
including offering value added services, which will capitalise on our strengths
along the entire supply chain. We will continue to promote the Olam brand as
a mark of excellence. These factors will ensure Olam prospers and that we
continue to create value for our customers, shareholders and employees now
and in the future.

Head Office

Designed and produced by DIA Brand Consultants


Olam International Limited
9 Temasek Boulevard
#11-02 Suntec Tower Two
Singapore 038989

Telephone (65) 6339 4100


Fascimile (65) 6339 9755
Website www.olamonline.com
Contact us enquiries@olamnet.com

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