Pepsi and Coca-cola

History
Pepsi
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, in 1883 by
Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later
named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the
recipe. Bradham sought to create a fountain drink that was delicious and would aid in
digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was
sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race
pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A
bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme
"Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi
received its first logo redesign since the original design of 1905. In 1929, the logo was
changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered
bankruptcy - in large part due to financial losses incurred by speculating on wildly
fluctuating sugar prices as a result of World War I. Assets were sold and Roy C.
Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt
again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft
was a candy manufacturer with retail stores that contained soda fountains. He sought to
replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on
syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was
offered the opportunity to purchase the Pepsi-Cola company and it declined on each
occasion.
Coca-cola
The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical
Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca
wine called Pemberton's French Wine Coca. He may have been inspired by the
formidable success of Vin Mariani, a European coca wine.

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton
responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine
Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It
was initially sold as a patent medicine for five cents a glass at soda fountains, which were
popular in the United States at the time due to the belief that carbonated water was good
for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine
addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first
advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the
market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and
incorporated it as the Coca Cola Company in 1888. The same year, while suffering from
an ongoing addiction to morphine, Pemberton sold the rights a second time to four more
businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth.
Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version
of the product.
John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other
two manufacturers could continue to use the formula. So, in the summer of 1888, Candler
sold his beverage under the names Yum Yum and Koke. After both failed to catch on,
Candler set out to establish a legal claim to Coca-Cola in late.
1888, in order to force his two competitors out of the business. Candler purchased
exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk
Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale
had been forged, and subsequent analysis has indicated John Pemberton's signature was
most likely a forgery as well.

In 1892 Candler incorporated a second company, The Coca-Cola Company (the current
corporation), and in 1910 Candler had the earliest records of the company burned, further
obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the
status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias
Geffen, after the company made minor changes in the sourcing of some ingredients.
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall
advertisement was painted in the same year as well in Cartersville, Georgia. Cans of
Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg,
Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A.
Biedenharn. The original bottles were Biedenharn bottles, very different from the much
later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling
the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and
Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a
contract giving them control of the procedure for only one dollar. Candler never collected
his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling
company. The loosely termed contract proved to be problematic for the company for
decades to come. Legal matters were not helped by the decision of the bottlers to
subcontract to other companies, effectively becoming parent bottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small
quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
Mission and Vision Statement
Pepsi
Our Mission
Our mission is to be the world's premier consumer Products Company focused on
convenient foods and beverages. We seek to produce financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business partners
and the communities in which we operate. And in everything we do, we strive for
honesty, fairness and integrity.

Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making
PepsiCo a truly sustainable company.

Coca-cola
The world is changing all around us. To continue to thrive as a business over the next ten
years and beyond, we must look ahead, understand the trends and forces that will shape
our business in the future and move swiftly to prepare for what's to come. We must get
ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term
destination for our business and provides us with a "Roadmap" for winning together with
our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.
That include to refresh the world in body, mind, and spirit, inspire moments of optimism
and happiness through our brands and our actions, and create value and make a difference
everywhere we engage.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.

•People: Be a great place to work where people are inspired to be the best they can
be.
•Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate
and satisfy people's desires and needs.
•Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
•Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
•Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
•Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to
make our 2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

•Leadership: The courage to shape a better future

•Collaboration: Leverage collective genius
•Integrity: Be real
•Accountability: If it is to be, it's up to me
•Passion: Committed in heart and mind
•Diversity: As inclusive as our brands
•Quality: What we do, we do well

Focus on the Market

•Focus on needs of our consumers, customers and franchise partners

•Get out into the market and listen, observe and learn
•Possess a world view
•Focus on execution in the marketplace every day
•Be insatiably curious
Work Smart

•Act with urgency.

•Remain responsive to change.
•Have the courage to change course when needed.
•Remain constructively discontent.
•Work efficiently.

Act like Owners

•Be accountable for our actions and inactions.

•Steward system assets and focus on building value.
•Reward our people for taking risks and finding better ways to solve problems.
•Learn from our outcomes -- what worked and what didn’t.

Be the Brand

Inspire creativity, passion, optimism and fun.

Goals and Objectives
Pepsi
The goals are designed to advance PepsiCo's commitment to deliver sustainable growth
and they apply to the company's food and beverage businesses around the world,
including Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade. PepsiCo calls this
commitment Performance with Purpose.

To encourage people to live healthier lives – and to address growing consumer desire for
healthier, great-tasting products – PepsiCo is committing to achieve industry-leading
nutrition goals, including:
•Increasing the whole grains, fruits and vegetables, nuts, seeds and low-fat dairy in
its product portfolio.
•Reducing the average sodium per serving in key global food brands in key markets
by 25 percent by 2015.
•Reducing the average saturated fat per serving in key global food brands in key
markets by 15 percent by 2020.
•Reducing the average added sugar per serving in key global beverage brands in key
markets by 25 percent by 2020.

Human Sustainability/Health and Wellness

•Display calorie count and key nutrients on food and beverage packaging by 2012
•Eliminate the direct sale of full-sugar soft drinks to primary and secondary schools
around the globe by 2012.
•Expand PepsiCo Foundation and PepsiCo corporate contribution initiatives to
promote healthier communities, including enhancing diet and physical activity
programs.
•Invest in business and research and development to expand offerings of more
affordable, nutritionally relevant products for underserved and lower-income
communities.

Environmental Sustainability
•Provide access to safe water to three million people in developing countries by the
end of 2015.
•Reduce packaging weight by 350 million pounds – avoiding the creation of 1 billion
pounds of landfill waste by 2012.
•Work to eliminate all solid waste to landfills from PepsiCo's production facilities.
•Commit to an absolute reduction in GHG emissions across global operations.
Talent Sustainability
•Ensure a safe workplace by continuing to reduce lost-time injury rates, while
striving to improve other occupational health and safety metrics through best
practices.
•Encourage associates to lead healthier lives by offering workplace wellness
programs globally.

Match eligible associate charitable contributions globally, dollar for dollar, through the
PepsiCo Foundation.

Coca-cola
The goals that thing we want to contribute to reduce child mortality in developing
countries, promote global partnerships for development especially to provide access to
affordable, essential drugs in developing countries, improve maternal health, combat
HIV/AIDS, Malaria and other diseases. Therefore, the aims also to reduce the mortality
in children under the age of five from simple causes such as dehydration from diarrhea,
improve mothers’ health and their knowledge of health issues, reduce the prevalence of
HIV/AIDS, Malaria and other diseases.

List of Products
Pepsi

− Pepsi

− Teem

− Mirinda

− Pepsi Max

− Pepsi Lemon

− Pepsi Blue

− Mountain Dew

− 7up
Coca-cola
− Coke

− Sprite

− Fanta

− Diet Coke

− Coke classic