HN01

Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business

Student Name /ID Number
Unit Number and Title 2 Marketing Essentials
Academic Year 2019
Unit Assessor Daw Soe Soe
Assignment Title Marketing Mixes and Marketing Plan
Issue Date August 8, 2019
Formative Submission Date September 27, 2019
Formative Feedback October 7, 2019
Submission Date - October 13, 2019
Summative
IV Name Dr. Sein Min
Date July 29, 2019

Submission Format:
The submission is in the form of an individual written report. This should be written in a concise, formal business
style using 1.5 line spacing and Arial 11 or 12. You are required to make use of headings, paragraphs and subsections
as appropriate, and all work must be supported with research and referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system. The recommended word count is no more
than 2500 words, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO 2 compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business
objectives
LO 3 Develop and evaluate a basic marketing plan
Assignment Brief and Guidance:
Scenarios and Activity:

As there are a lot of new restaurants in different or same categories popping up in Yangon, suppose that Khaing
Khaing Kyaw is thinking of revamping to not loosing the current customers as well as trying to get the new
customers. Therefore, you need to compare Khaing Khaing Kyaw with its competitor to see how both of them are
using marketing mixes to achieve their objectives. After that, as a marketing consultant, advise what the restaurant
should do.

Based on the recommendations, you need to produce a marketing plan that must include the following headings:
• Executive Summary
• Current Situation Analysis
o Market Description
o Product Review
o Competitive Review
o Channel and Logistics Review
• SWOT Analysis
• Objectives and Analysis
• Marketing Strategy
• Action Programmes
• Budgets

Pearson Education 2016

Higher Education Qualifications
Assignment Brief
 HN01
• Controls

Learning Outcomes and Assessment Criteria

Learning Outcome Pass Merit Distinction
LO2 Compare the ways in P3 Compare the ways in M3 Evaluate different
which organisations use which different tactics applied by
elements of the marketing organisations apply the organisations to
mixes (7Ps) to achieve marketing mix to the demonstrate how business
overall business objectives marketing planning objectives can be achieved
process to achieve
business objectives D2 Design a strategic
marketing plan that
tactically applies the use of
LO 3 Develop and evaluate P4 Produce and evaluate a M4 produce a detailed, the 7Ps to achieve overall
a basic marketing plan basic marketing plan for an coherent evidence-based marketing objectives.
organisation marketing plan for an
organisation

Pearson Education 2016

Higher Education Qualifications
Assignment Brief