FOOD PREFERENCES OF THE MILLENNIALS IN UNIVERSITY OF BOHOL

A Thesis

Presented to the Dean and Faculty of the

College of Hospitality Management Tourism and Nutrition

University of Bohol

Tagbilaran City

In Partial Fulfilment

of the Requirements for the Degree of

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT

(BSHRM)

By:

Aclon, Rosemarie G.

Arbilo, Louie A.

Apolinar, Ralph Aries E.

Aton, Lesly Rose B.

Incon, Ianjo M.

Moralida, Blessie Ella B.

Palaca, Lorelyn Grace P.

Razo, Jasmin May A.

Simporios, Joshua D.

Tinaja, Richard Alejandro

2016-2017

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 ACKNOWLEDGEMENT

This research would not be possible without the guidance, love, and

support of the following people who stood before the researchers during the

accomplishment of this paper.

The researchers owe their deepest gratitude to the Almighty God for

bestowing upon them strength, good health, knowledge, courage, and dedication

to pursue this study and to the following people:

To Mrs. Jane Doren A. Bungabong, MBA-HRM, for her exemplary

guidance, encouragement, patience and useful critiquing;

To their Research Class instructor Reinalda Josephine O. Gamutan,

Ph.D. for the suggestions, corrections and supervision for the improvement of this

research study;

To our statistician, Dr. Buenaventura Libot, for her effort and patience in

correcting the table on the data gathered;

To our research instructor and our dean Dr. Maria Asuncion LaxaBersabal

for her utmost dedication in teaching, helping us to have a good outcome in this

research, and also for helping us in doing every aspect in this study by correcting

and reviewing our drafts.;

Furthermore, the researchers want to thank their beloved families and

friends for the financial and moral support, encouragement and understanding;

Finally, to all the respondents who gave their most valuable time to

answer all the questions.

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 TABLE OF CONTENTS

Page

Title Page…..………………………………………………………………… i

Acknowledgement………………………………………………………….. ii

Table of Contents…………………………………………………………... iii

List of Tables ………………………………………………………………..

List of Figures………………………………………………………………..

CHAPTERS

1. THE PROBLEM AND ITS SCOPE

Introduction………………………………………………… 7

Rationale……………………………………………………. 8

Theoretical Background…………………………………. 8

Legal Basis…………………………………………………. 9

Related Studies…………………………………………... 12

THE PROBLEM

Statement of the Problem……………………………… 14

Significance of the Study………………………………. 15

RESEARCH METHODOLOGY

Research Design ………………………………………... 15

Informants ………………………………………………... 16

Research Environment ………………………………… 16

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 Instruments ………………………………………………. 17

Procedures ……………………………………………….. 18

Statistical Treatment …………………………………… 19

Definition of Terms ……………………………………... 20

2. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

3. SUMMARY OF FINDINGS,CONCLUTIONS AND RECOMMENDATIONS

Summary of Findings …………………………………. 26

Conclusion ……………………………………………… 28

Recommendations ……………………………………… 39

REFERENCES …………………………………………………… 40

APPENDICES

A.LETTER OF INTENT ………………………………….. 44

B.DATA GATHERING METHOD ………………………. 47

CURRICULUM VITAE ……………………………………… 51

Table 1. Distribution of Respondents…………………………………… 12

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 2. Profile of Respondents…………………………………………. 18

3. Food Preferences of Millennials………………………………. 22

4. How Often Millennials Consume Their Food Preferences… 29

5. Reason Why Millennials Choose These Foods………..…… 30

Figures 1. Statement of the Problem…………………………………… 9

2. Map of University of Bohol………………………………… 11