THE SECRET TO

MULTIPLYING YOUR
SALES ONLINE
Unlock that one secret that’s going to make you an
online super-sales-man!
Introduction
T
he best salesmen in the
world are just normal,
everyday people. What
differentiates them from
others is a special secret that helps
them close every sale with a bang.
In this eBook, we are going to unlock
that one secret that’s going to make
you an online super-sales-man!
Ready?
We are all salesmen. Job titles don’t
matter. Every one of us is selling
something and always wants to grow.
We are constantly wondering how to
improve sales, the kind of questions
to ask prospects and what products
to sell, to whom.
Why do some people get it right,
while most don’t? Here’s the secret!
The best brands in the world always
deliver a great customer experience!
Take it from the experts:
“In the business world, everyone
is paid in two coins: cash and
experience. Take the experience
first; the cash will come later. “-
Harold S. Geneen, President of ITT
Corp.
A customer never comes to you
because of your product. They come
to you because they have a problem
that needs solving. Any product or
service that solves a customer’s
problem, with ease, is a successful
brand!
A customer will always remember
you if you solved their problem in an
effortless, simple manner in no time.
Selling Online
T
he nation is currently
undergoing a great
technological shift.
Demonetization has
opened a plethora of modes to
conduct business online – including
selling and collecting payments
online.
The fastest way to solve a problem
today is via technology.
The marketplace model has become
super popular of late. Here, big
online companies like Amazon and
Flipkart don’t own any inventory but
let sellers sell on their platform in
exchange for a commission.
After the major ecommerce
companies started onboarding
individual sellers with them, there
has been a decline in the growth
of these sellers in terms of profits.
There are, however, quite a few
problems when it comes to earning a
profit in a competitive environment
like that.
With huge margins and logistics
issues, these marketplaces become
difficult to continue selling with.
You must become a brand of your
own someday, that comes with
patiently growing your businesses
with effective strategies. It is
important for you to be an individual
brand online to be successful.
If you are looking for reasons to start
selling online or need validation
about your online business, here are
some numbers to crunch on:
 HERE ARE SOME NUMBERS
TO CRUNCH ON:

2 1.6
`
Lakh
Crore %
A recent survey showed E-commerce contributes
that the e-commerce more than 1.6% of the
industry of India is expected nation’s entire GDP (Gross
to cross `2 Lakh Crores. Domestic Product) currently.

100 %
Indian smartphone market
share increased 100% in
2015 and has been growing
at that rate.
68 %
Mobile sales are expected
to account for 68% of the
total online retail sales
in 2017.
Why “buying”
experience matters:
I
n this highly competitive
market, if you can provide a
great buying experience to a
customer, you are winning.
To provide a great experience,
we must identify what annoys
customers the most when shopping
online:
Abandonment rate:
Abandonment rate is the number of
buyers dropping off from payment
page after selecting the products
they want to buy.
This could be because of various
issues like:
• High page load time
• Slow payment processing
• Bad checkout flow
• Lack of a visually appealing design
• Lack of information
Mobile Experience:
Drop offs from the payment page
because of a bad experience on
mobile can hurt your sales. It matters
a lot if your payment processor is
mobile optimized.
What You Should
Be Doing:

PROVIDE CONVENIENCE:

A consumer will always choose convenience over anything else. Sometimes,

a happy customer will stick with you for the convenience you are providing
even if your price is higher than the market average.

It only makes sense to keep your customer’s convenience in mind while

deciding on your payment flow online. This can be done by minimizing the
number of steps it takes for the customers to make a purchase.

For example: you can avoid collecting too much information in your payment
form and only ask for required details. A good checkout flow from your
payment provider can take care of this.

SPOIL WITH CHOICES:

Spoil your customers with choices. Give them more options of not just
products but also mode of payments. Customizing the experience for a buyer
could help too. Suggest links to relevant products and provide a smooth
check out process.

Give them several payment options like Debit Card, Credit Card, Mobile
Wallets and Net Banking.
Don’t overload and confuse them with too many options though.
(Trust us, It’s an over-kill)
COMMUNICATE “MORE” WITH CUSTOMERS:

More Communication = More care.

At least that’s what your customer feels when you inform him about every
step involved in the transaction.

Maintaining a good relationship leads to return sales which is more beneficial

for your business.
Customer retention is important, not only for a regular sales flow but for
word-of-mouth marketing as well. Try to maintain contact throughout the
transaction process, beyond the point of sale. Here are the things you can do:

1. Send Invoices with a Thank You note.

2. Ask for feedback after you have delivered the product.
3. Provide incentives for feedbacks.
4. Send an email containing recommended products to buy
between 1-3 weeks of previous sale.

CLOSE SALE FROM ABANDONED CARTS:

As discussed earlier, abandoned carts at the point of sale are a gold mine of
interested customers. However, they drop off due to some reasons. You can
push them to make the sale by notifying them.

Send emails to users who have abandoned their carts. It is a good idea to add
Call to Action buttons in these emails such as:

Complete Your Purchase Grab Your Cart Items

Following these simple steps can help boost your sales and make you a
memorable brand for your customers. Over time, this will not just help you
multiply your sales but will also establish you as a big brand.
 START YOUR SELLING EXPERIENCE ON

Selling on Instamojo is probably the easiest thing to do. You can set up your online store
in two minutes and watch it work magic for your sales.

WHY CHOOSE INSTAMOJO?

Quick onboarding No complicated Shopping cart and

process. Get started coding skills required payments enabled
in two-minutes store

SEO-optimized online Track sales and

store URLs payouts in one place
What’s More?

INSTAMOJO HELPS OPTIMIZE CART ABANDONMENT

1. Fast payment page load time

2. Best payment success rate
3. Awesome checkout flow
4. Mobile optimized payment pages

INSTAMOJO SENDS YOU A NOTIFICATION ON PAYMENT FAILURE:

You are notified, every time there is a failure in payment on Instamojo. You can
use this to send emails to your customers with a note saying their order has been
accepted but payment wasn’t successful. You can request them to try again.

INSTAMOJO SUPPORTS MULTIPLE MODES OF PAYMENT:

With Instamojo, your customers can choose from multiple ways to pay online:
1. Internet Banking - All banks are supported
2. Debit Card from all banks
3. Credit Card
4. Mobile Wallets

THERE ARE MULTIPLE WAYS TO COLLECT PAYMENTS

FROM YOUR CUSTOMERS USING INSTAMOJO:

1. Request a Payment
2. Integrate payment button on your website
3. Sell directly from Online Store
GET THE APP!
TRACK PAYMENTS ON THE GO..

Create payment Track your Request

links payments payments

Issue Monitor Handle customer

refunds payouts disputes
 Start collecting payments with Instamojo Now

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