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:
LEGO A/S, LEGO SYSTEMS, INC., :
and LEGO JURIS A/S :
:
Plaintiffs, :
:
v. :
: JURY TRIAL DEMANDED
Laser Pegs Ventures, LLC :
: May 22, 2020
Defendant. :
:
COMPLAINT
Plaintiffs LEGO A/S (“LAS”), LEGO Systems, Inc. (“LSI”), and LEGO Juris A/S
(“LJAS”) (collectively, “the LEGO Group”) file this Complaint against Defendant Laser Pegs
THE PARTIES
100 Print Shop Road, Enfield, Connecticut 06082. LSI is responsible for the LEGO Group’s
U.S. operations, including sales, distribution, marketing, and intellectual property management,
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 2 of 20
4. Upon information and belief, Defendant Laser Pegs is a Florida limited liability
company with a principal place of business located at 1991 Main Street Suite 227, Sarasota, FL
34236. Upon information and belief, Laser Pegs transacted business in the State of Connecticut.
5. This Court has jurisdiction over the subject matter of this Complaint pursuant to
6. This Court has personal jurisdiction over Laser Pegs by virtue of its transacting,
doing, and soliciting business in this District, and committing acts of copyright and trademark
7. Venue is proper in this District, because the Court has personal jurisdiction over
Laser Pegs.
FACTS
and manufacturing toys and play materials for children of all ages worldwide. The LEGO
Group’s toy building elements, figurines and toy sets established the construction toy category,
are well-recognized around the world and have enjoyed tremendous commercial success and
consistent popular acclaim. Constructive LEGO® play fosters positive, lifelong skills, such as
creativity, imagination and creative problem solving, which are valuable to any child.
9. The LEGO Group is known for delivering the very best construction toy products
and associated play experiences. In fact, the name “LEGO” is an abbreviation of the Danish
words “leg godt” meaning “play well.” The LEGO Group was founded in 1932 by Ole Kirk
Kristiansen, who started the company making wooden toys and selling them from his workshop
in Billund, Denmark. The company has passed from parent to child with Thomas Kirk
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 3 of 20
Kristiansen, great grandchild of the founder, representing the fourth generation of ownership and
currently serving as Deputy Chairman of the Board of Directors. Ole Kristiansen’s motto– “det
bedste er ikke for godt” meaning “only the best is good enough”– helps explain why, according
to a 2020 study by the Reputation Institute, the LEGO Group is the most reputable brand in the
world. The phrase also explains why the LEGO Group’s products have been named “Toy of the
Century” by both Fortune magazine and the British Association of Toy Retailers. Over the years,
the LEGO Group has amassed significant goodwill and a strong reputation for quality.
10. The LEGO Group’s innovative and commercially successful products are the
result of its long-time investment in research and development and commitment to cutting-edge
toy designs. The LEGO Group’s innovations and products have become so popular and well-
recognized that they attract competitors who attempt to capitalize on the LEGO Group’s success
by copying its innovations and products and preying on the vulnerability of youthful consuming
population, instead of developing their own product lines. Over the years, the LEGO Group has
made substantial investments in design, research and development, licensing, and manufacturing
in a wide variety of product lines, including those containing the Minifigure figurine construction
toy products.
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 4 of 20
11. As described in further detail below, Laser Pegs has infringed the LEGO Group’s
intellectual property rights with all products featuring figurines that are confusingly, strikingly
and substantially similar to the overall look and feel of the LEGO® Minifigure figurine.
12. In 1978, the LEGO® brand introduced its Minifigure figurine. For more than 40
years, the Minifigure figurine has been sold worldwide in numerous varieties of LEGO® brand
toy sets, as well as individually, becoming one of the most iconic toys for the LEGO Group.
Over 120 million Minifigure figurines have been sold in the U.S. since 1978.
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 5 of 20
13. LAS owns numerous copyrights registered with the United States Copyright
VA0000655230 (the “Minifigure Copyrights”), protecting the 3D sculpture and derivative works
of the Minifigure figurine. LSI owns, among other rights, exclusive rights in the U.S. to
distribute the copyrighted 3D sculpture and derivative works of the Minifigure figurine. The
registrations and copies of the deposit material are attached as Exhibits A and B.
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 6 of 20
14. Since 1978, the LEGO Group has continuously displayed the © symbol in
15. Since at least as early as 1993, the LEGO Group has continuously displayed the ©
16. Since at least as early as 1998, the LEGO Group has continuously displayed “©
LEGO” in the plastic of the Minifigure figurine in various locations. For example, in the images
below, “© LEGO” is in the plastic of each element comprising the Minifigure figurine:
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 7 of 20
© LEGO located on the top © LEGO located on the © LEGO located on the torso
of leg element of Minifigure bottom of leg element of element of Minifigure
figurine Minifigure figurine figurine
17. LJAS owns numerous trademarks registered with the United States Patent &
Trademark Office including Registration Number 4,903,968 for the Minifigure figurine (“the
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 8 of 20
Registered Minifigure Trademark”). A copy of the Registration Certificate for the Registered
18. The LEGO Group also has common law trademark rights in the Minifigure
figurine set forth in Exhibit C, by virtue of its continuous use of the mark in commerce
throughout the U.S. since 1978 (together with the Registered Minifigure Trademark, the
“Minifigure Trademarks”). As the U.S. arm of the LEGO Group, LSI is the U.S. licensee with
the rights to use and sublicense the Minifigure Trademarks and other trademarks.
19. The LEGO Group has established valuable (indeed, invaluable) trademark rights
and goodwill in the Minifigure Trademarks by virtue of its long use and registration of the
trademark, the substantial promotional and marketing efforts under the trademark, the
expenditure of vast sums in advertising and promotional activities under that trademark, and
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 9 of 20
20. The products and services offered, sold, and advertised in connection with the
Minifigure Trademarks have generated substantial revenue. Such revenue has exceeded over
21. As a result of the long and extensive use of the Minifigure Trademarks, and the
significant sales, promotion, advertising, third-party licensing, and commercial success under
those marks, the Minifigure figurine has achieved such widespread public exposure and
recognition that it is distinctive and is well-known and famous among the general consuming
22. Laser Pegs has sold figurines (the “Infringing Figurines”), shown below, that are
confusingly, strikingly and substantially similar to the overall look and feel of the LEGO®
Minifigure figurine.
23. The Infringing Figurines were advertised and offered for sale on Laser Pegs’
website, https://laserpegs.com/. See Exhibit D for printout of the website. The website was
interactive, as customers, including customers located in Connecticut, can place orders for
Pegs for support, leave reviews, join a mailing list, and manage their personal accounts via Laser
Pegs’ website.
24. The Infringing Figurines are also sold at Michaels, Walmart, Barnes & Noble in
their retail locations throughout the U.S., including Connecticut locations, and online for local
25. The Infringing Figurines are unauthorized reproductions of the LEGO Group’s
copyrights and trademarks including the Minifigure Copyrights and Minifigure Trademarks.
Comparison of the LEGO® Minifigure figurine (left) and Infringing Figurine (right)
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 11 of 20
26. Laser Pegs has had actual notice of the LEGO Group’s copyrights and trademarks
including the Minifigure Copyrights and Minifigure Trademarks in and to the Minifigure
figurine since at least as early as July 29, 2019. Counsel for the LEGO Group sent a letter and e-
27. The construction toy market is highly competitive. Selling products that infringe
the LEGO Group’s copyrights and trademarks will allow Laser Pegs to increase its market share
and sales, and enable Laser Pegs to establish relationships with customers, and licensors
potentially, for whom the LEGO Group competes. That potential injury to the LEGO Group is
unquantifiable.
28. The LEGO Group has no agreement of any kind with Laser Pegs that would
authorize the manufacture or sale of the Infringing Figurines. The Infringing Figurines are sold
through many of the same trade channels as the LEGO® Minifigure figurine.
29. In 1958, the LEGO® brand of construction toys bearing distinctive cylindrical
studs for interconnectivity was launched. The familiar repeating cylindrical stud design has been
used by the LEGO Group in connection with a wide assortment of goods and services since that
time.
30. LJAS owns numerous trademarks registered with the United States Patent and
Trademark Office, including Registration Numbers 2,273,314 and 2,273,321 for cylindrical
surface features, covering, “toy figures and construction toys,” amongst other goods, in Class 28
(“the Registered Cylinder Trademarks”). Copies of the Registration Certificates for the
31. LJAS also owns U.S. Trademark Registration Number 2,922,658 for an eight stud
Brick Trademark”) (together with the Registered Cylinder Trademarks, the “Stud Trademarks”).
A copy of the Registration Certificate for the Registered Brick Trademark is attached as Exhibit
G. As the U.S. arm of the LEGO Group, LSI is the U.S. licensee with the rights to use and
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 13 of 20
32. The LEGO Group has common law trademark rights in the Registered Cylinder
Trademarks set forth in Exhibits E and F, by virtue of its continuous use of the marks in
33. The LEGO Group has common law trademark rights in the Registered Brick
Trademark set forth in Exhibit G, by virtue of its continuous use of the marks in commerce
34. The LEGO Group has established valuable trademark rights and goodwill in the
Stud Trademarks by virtue of its long use and registration of the trademarks, the substantial
promotional and marketing efforts under the trademarks, the expenditure of vast sums in
advertising and promotional activities under those trademarks, and third-party licensing
agreements.
35. The products and services offered, sold, and advertised in connection with the
Stud Trademarks have generated substantial revenue. Such revenue has exceeded over one
36. As a result of the long and extensive use of the Stud Trademarks, and the
significant sales, promotion, advertising, third-party licensing, and commercial success under
those marks, the Stud Trademarks have achieved such widespread public exposure and
recognition that it is distinctive and is well-known and famous among the general consuming
37. Laser Pegs has used construction bricks as source identifiers (the “Infringing Stud
Trademarks”) that are confusingly similar to the LEGO Group’s Stud Trademarks.
38. Laser Pegs has used four stud construction bricks in its packaging, shown below:
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39. Laser Pegs has used the four stud bricks in connection with the sale of a line of
40. Laser Pegs’ use of cylindrical protrusions and four stud bricks as source
identifiers for toy figurines and construction toy products is confusingly similar to the Stud
Trademarks.
41. The LEGO Group has no agreement of any kind with Laser Pegs that would
COUNT I
42. The LEGO Group hereby repeats and realleges paragraphs 1 through 41 of this
Complaint as if fully set forth herein. LAS and LSI, through its agreements, have the authority
original works of authorship that are copyrightable subject matter under the copyright laws of the
U.S., 17 U.S.C. §§ 101, et seq. The LEGO Group has complied in all respects with the laws
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 15 of 20
governing copyright and has secured the rights and privileges in, to, and under the Minifigure
44. In violation of the LEGO Group’s exclusive rights in the Minifigure figurine and
the Minifigure Copyrights, Laser Pegs has sold the Infringing Figurines that are strikingly and
substantially similar to the overall look and feel of the Minifigure figurine.
45. Laser Pegs’ unlawful conduct constitutes direct and indirect infringement of the
LEGO Group’s exclusive rights in the Minifigure Copyrights, including without limitation the
46. Upon information and belief, as a direct and proximate result of Laser Pegs’
wrongful conduct, Laser Pegs has realized and continue to realize profits and other benefits
47. As a result of Laser Pegs’ unlawful conduct, the LEGO Group has suffered and
48. The LEGO Group has suffered and will continue to suffer irreparable harm from
COUNT II
(Trademark Infringement under Section 32(a) of the Lanham Act, 15 U.S.C. § 1114(a))
49. The LEGO Group hereby repeats and realleges paragraphs 1 through 48 of this
Complaint as if fully set forth herein. LJAS has the authority to bring this claim.
50. Without the LEGO Group’s consent, Laser Pegs has used in commerce the
Infringing Figurines, and the Infringing Stud Trademarks, as described above, in connection with
the offering, sale, and advertising of toy figurines and construction toy products, which are likely
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 16 of 20
51. Upon information and belief, the actions of Laser Pegs described above have at all
52. As a direct and proximate result of the actions of Laser Pegs alleged above, the
53. The LEGO Group has suffered and will continue to suffer irreparable harm from
COUNT III
(Trademark Infringement, False Designation of Origin, and Unfair Competition under
Section 43(a)(1)(A) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(A))
54. The LEGO Group hereby repeats and realleges paragraphs 1 through 53 of this
Complaint as if fully set forth herein. LJAS and LSI, though its agreements, have the authority
55. The actions of Laser Pegs relating to the Infringing Figurines and Infringing Stud
Trademarks are likely to cause confusion, mistake, or deception as to the origin, sponsorship, or
approval of the products and services and commercial activities of Laser Pegs, and thus
constitute trademark infringement, false designation of origin, and unfair competition with
respect to the Minifigure Trademarks and Stud Trademarks, in violation of Section 43(a)(1)(A)
56. Upon information and belief, the actions of Laser Pegs described above have at all
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 17 of 20
57. As a direct and proximate result of the actions of Laser Pegs alleged above, the
58. The LEGO Group has suffered and will continue to suffer irreparable harm from
COUNT IV
59. The LEGO Group hereby repeats and realleges paragraphs 1 through 58 of this
Complaint as if fully set forth herein. LJAS and LSI, through its agreements, have the authority
60. Laser Pegs’ actions described above, including its manufacture, sale, offer for
sale, display and distribution of the Infringing Figurines constitute common law trademark
infringement, unfair competition, and misappropriation of the LEGO Group’s goodwill under the
61. Upon information and belief, the actions of Laser Pegs described above have at all
62. As a direct and proximate result of the actions of Laser Pegs alleged above, the
63. The LEGO Group has suffered and will continue to suffer irreparable harm from
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 18 of 20
COUNT V
64. The LEGO Group hereby repeats and realleges paragraphs 1 through 63 of this
Complaint as if fully set forth herein. LJAS and LSI, through its agreements, have the authority
65. By engaging in the acts alleged above, Laser Pegs has willfully and maliciously
engaged in conduct offensive to public policy, governing statutes, common law principles, and
66. Laser Pegs’ willful and malicious conduct was and is immoral, unethical,
67. Laser Pegs’ conduct has caused and will continue to cause substantial injury to
68. Laser Pegs committed such acts, and continue to commit such acts, in the conduct
of trade or commerce.
69. The LEGO Group has suffered, and if Laser Pegs is not enjoined will continue to
70. By virtue of the conduct above, Laser Pegs has engaged in unfair competition and
unfair or deceptive acts or practices in the conduct of trade or commerce in violation of the
Connecticut Unfair Trade Practices Act, Conn. Gen. Stat. § 42-110a, et seq.
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 19 of 20
WHEREFORE, the LEGO Group requests judgment in its favor and against Laser Pegs
as follows:
1. A judgment that Laser Pegs has infringed the Minifigure Copyrights;
2. A judgment that Laser Pegs has infringed the Minifigure Trademarks;
3. A judgment that Laser Pegs has infringed the Stud Trademarks;
4. For a temporary restraining order, preliminary and permanent injunction
restraining Laser Pegs, their employees, and all persons in active concert or participation with
Laser Pegs or with any of the foregoing from:
a. manufacturing, selling, offering for sale, displaying or authorizing the sale of
products, including the Infringing Figurines, containing unauthorized
reproductions of the copyrighted and trademarked Minifigure figurine,
including any figurine or image that is substantially similar to the
Minifigure Copyrights or likely to be confused with the Minifigure
Trademarks;
b. manufacturing, selling, offering for sale, displaying or authorizing the sale of
products that make use of the Infringing Stud Trademarks including use of
any trademarks that are confusingly similar to the Stud Trademarks;
5. An order that Laser Pegs be directed to file with this Court and serve on the
LEGO Group within thirty days after the service of an injunction, a report, in writing and under
oath, confirming all copies of the Infringing Figurines, and products and product packaging
using the Infringing Stud Trademarks and means for copying the same, have been destroyed;
6. Awarding the LEGO Group its actual damages and Laser Pegs’ profits in an
amount to be determined at trial or statutory damages pursuant to 17 U.S.C. § 504 and15 U.S.C.
§ 1117 and other applicable laws;
7. Awarding the LEGO Group its reasonable attorney’s fees and costs; and
8. Such other and further relief as the Court deems appropriate.
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Case 3:20-cv-00716-JAM Document 1 Filed 05/22/20 Page 20 of 20
Pursuant to Rule 38 of the Federal Rules of Civil Procedure, the LEGO Group demands
trial by jury in this action of all issues triable by jury in this matter.
Respectfully submitted,
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Case 3:20-cv-00716-JAM Document 1-1 Filed 05/22/20 Page 1 of 8
Exhibit A
Case 3:20-cv-00716-JAM Document 1-1 Filed 05/22/20 Page 2 of 8
7 U$,C.7061
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Exhibit B
Case 3:20-cv-00716-JAM Document 1-2 Filed 05/22/20 Page 2 of 9
FORIVÍ VA @g
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Case 3:20-cv-00716-JAM Document 1-2 Filed 05/22/20 Page 3 of 9
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O Ycr f No U your arewer is 'Ys," why i; anolher registration þing sought? (Checl appmpri:lebor) Y
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by ne in this âpplicåtion are mned to the bq t of my knowledge.
fyp.d or printcd n¡mc ¡nd drte V lf this ap rlication gives a date of publication in space 3, do not sign rnd submil it bdore tl¡¡t datc.
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Susan Upton Douglass, Esq.
Weiss Dawid Fr
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633 Third
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Exhibit C
Case 3:20-cv-00716-JAM Document 1-3 Filed 05/22/20 Page 2 of 3
Case 3:20-cv-00716-JAM Document 1-3 Filed 05/22/20 Page 3 of 3
Case 3:20-cv-00716-JAM Document 1-4 Filed 05/22/20 Page 1 of 3
Exhibit D
Case 3:20-cv-00716-JAM Document 1-4 Filed 05/22/20 Page 2 of 3
Case 3:20-cv-00716-JAM Document 1-4 Filed 05/22/20 Page 3 of 3
Case 3:20-cv-00716-JAM Document 1-5 Filed 05/22/20 Page 1 of 3
Exhibit E
Case 3:20-cv-00716-JAM Document 1-5 Filed 05/22/20 Page 2 of 3
Case 3:20-cv-00716-JAM Document 1-5 Filed 05/22/20 Page 3 of 3
Case 3:20-cv-00716-JAM Document 1-6 Filed 05/22/20 Page 1 of 3
Exhibit F
Case 3:20-cv-00716-JAM Document 1-6 Filed 05/22/20 Page 2 of 3
Case 3:20-cv-00716-JAM Document 1-6 Filed 05/22/20 Page 3 of 3
Case 3:20-cv-00716-JAM Document 1-7 Filed 05/22/20 Page 1 of 2
Exhibit G
Case 3:20-cv-00716-JAM Document 1-7 Filed 05/22/20 Page 2 of 2
Case 3:20-cv-00716-JAM Document 1-8 Filed 05/22/20 Page 1 of 2
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