PRODUCT OVERVIEW

Forcepoint DLP

Sales Enablement

© 2020 Forcepoint
Learning Objectives

• Describe how, at a conceptual level,

DLP technology helps companies
secure their critical data.
• Identify the unique opportunity that the
current market presents for selling DLP.
• Explain prominent use cases and
common desired business outcomes,
and describe the DLP feature(s) that
help achieve those outcomes.
• Articulate key messages related to DLP
that we are driving in the market.
• Describe how this product fits into
Forcepoint’s converged capabilities.

© 2020 Forcepoint
 Agenda

 Data Protection Overview

 Forcepoint DLP: Key Capabilities &

Differentiators

 Converged Capabilities

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Data Protection Overview

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Copyright © 2018 Forcepoint
Approaching Data Protection

People
and
Data
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Human-Centric Cybersecurity Changes Everything

Traditional Security Human-Centric Security

Policy

One-to-many enforcement of static, generic One-to-one enforcement of different policies

policies, producing high false positive rates. based on the risk, enabling automation.

© 2020 Forcepoint
The Industry Recognizes Forcepoint as a Leader

9X Enterprise DLP Market Quadrant

Leader 2017 Enterprise DLP MQ: Top Player

2017 Critical Capabilities for Enterprise 2018 Enterprise DLP MQ: Top Player
DLP: Highest Product Score in
Regulatory Compliance Use Case

2016 Forrester Wave: Data Loss

Prevention Suites: Leader 2018 Gartner Peer Insights
Customers’ Choice for Enterprise DLP

© 2020 Forcepoint
Where do threats come from?

Malicious Outsiders Trusted Insiders

SHADOW

Social Engineering, Phishing Shadow IT IT

Malware, Bugs Copy to a Thumb/Cloud Drive

Bribes Printing Sensitive Documents

© 2020 Forcepoint
Types of Data

Regulatory/Compliance Intellectual Property (IP)

Personally Identifiable Information (PII) Source Code, Recipes, Patents

Payment Card Information (PCI) Brand Information

Protected Health Information (PHI) Confidential Trade Practices

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Common Business Challenges

Finding & securing data

everywhere

Simplifying
regulatory compliance

Protecting data
based on user risk

Moving business apps

into the cloud

Securing data
on remote endpoints

© 2020 Forcepoint
 Agenda

 Data Protection Overview

 Forcepoint DLP: Key Capabilities &

Differentiators

 Converged Capabilities

© 2020 Forcepoint
 Forcepoint DLP Portfolio

DLP Discover DLP Network DLP Endpoint DLP Cloud Apps

Data at Rest Data in Motion Data in Use Data In Use, in Motion
& at Rest

Cloud IM IM Monitor File Monitor

Permissions Uploads

Active Sync FTP

Email Databases Active FTP
Sync

Storage Printer

Web Email
Network Laptop
Storage Drives Web Email
Network Discover
Media
Printer Cloud Apps

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Identifying Data: DLP Discovery

Email Cloud Apps Databases

Network
Storage Laptops

Discover data everywhere it resides

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Enterprise DLP vs. Standard DLP

Precise ID Fingerprinting
Structured and Unstructured data

Machine Learning
Unstructured data, registered and learned

Scripts
300+ predefined, available in various languages. Intelligent data type
detection based on content with contextual helpers for accuracy.

Azure
File classification labels
Information File meta-data, natively integrated with MIP and Boldon James.
Protection Supporting any file labelling tool in the market

File-Types
Close to 600 file-types detected based on true file-type

Regular Expressions
Perl based regular expressions

Keyword / Phrases / Dictionaries

Over a 1,000 pre-defined with regards to regulatory and
compliance rules

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Machine Learning

• Train the system to recognize complex patterns and relationships

• Classify without having to define explicit criteria

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Fingerprinting

• Unstructured Data
• Office docs
• Email messages

• Structured Data
• Databases

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Data Labeling & Classification

Product Integration Partners “works with” partners

employee document labelling, Microsoft rights employee document labelling, rights management
management, and Microsoft data discovery enablement, and Titus data discovery

employee document labelling and rights employee document labelling via Boldon James and
management enablement Seclore rights management

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Boldon James Classifier Enterprise Suite

Select Classification
directly from Office Ribbon

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 Boldon James Classifier Enterprise Suite

Document sensitivity
validated, Classified email
attachment blocked

See the level of

Classification
Classify files without
having to open the
Office application

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 What Forcepoint DLP Adds to Classifier

Classifier Creation Employee Coaching

Create custom
classification tags
(ie. Restricted, Confidential)

Set Action Plans

Use DLP policies to identify

Set policy action plans to labels and respond before
apply labels upon data is uploaded or copied.
discovery - automatically

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Accelerate compliance with pre-defined policies

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Data Theft Risk Indicators

Employee
Discontent

Indicators of
Compromise

Suspicious User
Activity

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Enabling Legitimate Workflows

Tries copying
presentation files to
USB stick

BLOCK ALERT I.T.

!!
!

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 A Human-Centric Approach

Who What Where How Action

Human Resources Source Code Evernote File Transfer Confirm

Customer Service Credit Card Data Dropbox Web Block

Marketing Personal Data Business Partner Instant Messaging Notify

Finance M&A Plans Facebook Peer-to-Peer Remove

Accounting Employee Salary OneDrive Email Encrypt

Sales/ Marketing Financial Report Malicious Server Print Quarantine

Legal Customer Records Removable Media File Copy Confirm

Technical Support Manufacturing Data Competitor Print Screen Audit

Engineering Research Customer Copy/Paste Notify

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Incident Risk Ranking

8.9

5.7

3.4

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Drip DLP - “Low & Slow Data Leaks”

Typical Inline Security

Forcepoint DLP

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Optical Character Recognition

Typical Inline Security

JPG PDF

Forcepoint DLP

JPG PDF

• Screenshots
• Smart device photos
• Check images

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 Forcepoint DLP Portfolio

DLP Discover DLP Network DLP Endpoint DLP Cloud Apps

Data at Rest Data in Motion Data in Use Data In Use, in Motion
& at Rest

Cloud IM IM Monitor File Monitor

Permissions Uploads

Active Sync FTP

Email Databases Active FTP
Sync

Storage Printer

Web Email
Network Laptop
Storage Drives Web Email
Network Discover
Media
Printer Cloud Apps

© 2020 Forcepoint
DLP Cloud Applications

Control Control Uploads

Sharing & Downloads

Discover Data
at Rest

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Differentiators

Pre-architected Policy Library

Advanced Data Detection:

Fingerprinting, OCR, Machine Learning

Drip DLP

Cloud App Security

Unified Policy Management

© 2020 Forcepoint
 Agenda

 Data Protection Overview

 Forcepoint DLP: Key Capabilities &

Differentiators

 Converged Capabilities

© 2020 Forcepoint
The Forcepoint Solution Portfolio

Dynamic Edge Protection Dynamic Data Protection Dynamic User Protection

Web Security Data Loss Prevention Insider Threat

Enterprise Firewall Cloud Access Behavioral Analytics

& SD-WAN Security Broker
Emerging User Activity
Emerging SASE market Email Security Monitoring market

© 2020 Forcepoint
Forcepoint Converged Product Portfolio
Dynamic Edge Protection Dynamic Data Protection Dynamic User Protection

D P D P D P
Dynamic
DLP Cloud Data
CASB Apps DLP FBA
Protection
AMD

FIT

NGFW & URL

Web Email
SD-WAN Filtering
AMD AMD AMD

FDG
© 2020 Forcepoint
 Agenda

 Data Protection Overview

 Forcepoint DLP: Key Capabilities &

Differentiators

 Converged Capabilities

© 2020 Forcepoint
THANK YOU!
Sales Enablement

© 2020 Forcepoint