Product Design & Engineering For Developing A Product, A Start-Up's Perspective

Product design & Engineering
for developing a Product, a Start-up’s

perspective
Dr. Pankaj Parashar
MBBS, PhD (Biomedical Engineering)
IIT Delhi
Royal Academy of Engineering London – LIF fellow
What is Entrepreneurship?
• The technology based entrepreneurship is called

Technopreneurship
Dr. Pankaj Parashar,

2
drpankaj.iitd@gmail.com
Entrepreneurship
• For most, Entrepreneurship is a Dream..
• For some, it is a Desire
• BUT, for a very few ‘Elite,’ it is an AIM

3
Entrepreneurs…

4
What actually is Entrepreneurship?

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6
7
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Lamborghini Centenario
Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 9
What is Product???
• “An article or substance that is manufactured
or refined for sale.”
• “A thing or person that is the result of an

action or process”

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SCINTIGLO prototype

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What is peculiar of a product???
• Tangible or intangible
• Serious intentional efforts are put in
• Products are outcomes of sustained,
continuous events of iterations in a item or a
service being offered
• Often is the face of those/company offering it.
12
What is DESIGN?
• Decide upon the look and functioning of (a
building, garment, or other object), by making a
detailed drawing of it.
• a plan or drawing produced to show the look and

function or workings of a building, garment, or
other object before it is made.
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Aspects of design
• Interaction design: how users interact with your product, what different
contexts are, what buttons do, etc.
• Information architecture: a model or concept of various data elements

organized to solve task flows
• Visual design: the look and feel of the product (this is what most folks
think of when you say design!)
• Usability testing: closed-door or in-situ testing of design, prototype or

near-final software with target consumer base to understand reactions
and suggest modifications
15
Aspects of Design
Industrial Design
Communication Design Thinking

Design
Dr. Pankaj Parashar, 16

Importance of DESIGN
• Utility
• Peculiarity
• Distinguishing feature
• Ergonomics
• Safety
• Unique Selling Preposition.
• Part of Marketing strategy
• Aligns with Company motto
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Utility???
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Dr. Pankaj Parashar, drpankaj.iitd@gmail.com
Peculiarity
19
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Distinguishing feature

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Ergonomics
An Ergonomic keyboard
Safety

Unique Selling Preposition.
Which bike would you like

ride/own?

Aligns with Company motto
Which car would you like

drive/own?
27
Steps of Engineering a product through design
• Ideation/sketches
• Design proposal
• Feasibility analysis
• Prototypes
• Feedback
• Finalize product/design roadmap

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RAPID PROTOTYPING

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RAPID PROTOTYPING

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RAPID PROTOTYPING

31
RAPID PROTOTYPING

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3–D
Printers
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3 D PEN

34
My journey of Innovation and product
development
An innovator’s and Start-up’s Perspective

35
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PROBLEM Statement
• Around 317 Million People in India who suffer from Proteinuria at some point of
time.
• Tell-tale sign for various complex diseases like Pregnancy Induced Hypertension
(PIH), Diabetes, Hypertension and other Chronic Kidney diseases (CKD)
Source: WHO Report 2013 on Indian Population

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The Appropriate Solution
TM
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USP of SCINTIGLO
• First of a kind Smart Point of Care Diagnostic device for quantitative estimation
of proteins in urine.
• > 95 % accuracy and reproducibility.
• Instant results in 2 – 3 Seconds.
• NOT A STRIP BASED test device.
• Data Logging and 2 way communication through a Smartphone Application.
• Just a fraction of the cost!!! Compared to Rs 150 – 650/- per test

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Utility of SCINTIGLO
• > 2 million pregnant women suffering from Pregnancy Induced
Hypertension of the 30 Million Pregnancies annually.
• 150 – 200 Million undiagnosed patients in the villages to be served by

800,000 ASHA Workers.
• Instant spot screening by 1 Million doctors.
• > a Million hospital beds for instant bedside monitoring.
• “At – Home” monitoring.
• Addresses a global unmet need.

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A Humble beginning
First Proof of Concept made on 4th January 2013

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Journey…
Version 2.0
42
Journey…
Version 3.0
43
Journey…
Version 4.0
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Journey…
Version 5.0

45
Journey…
Version 6.0

46
Version 7 TM

THANK YOU VERY MUCH
DR. PANKAJ PARSHAR
9873275305

Product Design & Engineering For Developing A Product, A Start-Up's Perspective

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Product design & Engineering

for developing a Product, a Start-up’s

• The technology based entrepreneurship is called

Dr. Pankaj Parashar,

• For some, it is a Desire

• BUT, for a very few ‘Elite,’ it is an AIM

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

• “A thing or person that is the result of an

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

• a plan or drawing produced to show the look and

• Information architecture: a model or concept of various data elements

• Usability testing: closed-door or in-situ testing of design, prototype or

Communication Design Thinking

Dr. Pankaj Parashar, 16

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 21

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 25

Which bike would you like

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 26

Which car would you like

• Finalize product/design roadmap

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

An innovator’s and Start-up’s Perspective

Dr. Pankaj Parashar,

Source: WHO Report 2013 on Indian Population

• > 95 % accuracy and reproducibility.

• Instant results in 2 – 3 Seconds.

• NOT A STRIP BASED test device.

• Data Logging and 2 way communication through a Smartphone Application.

• Just a fraction of the cost!!! Compared to Rs 150 – 650/- per test

Dr. Pankaj Parashar,

• 150 – 200 Million undiagnosed patients in the villages to be served by

• Instant spot screening by 1 Million doctors.

• > a Million hospital beds for instant bedside monitoring.

• “At – Home” monitoring.

• Addresses a global unmet need.

First Proof of Concept made on 4th January 2013

Dr. Pankaj Parashar,

Dr. Pankaj Parashar,

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 47

Dr. Pankaj Parashar, drpankaj.iitd@gmail.com 48

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