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THE CONCEPT: Sustainable development is development that meets the needs of the present
without compromising the ability of future generations to meet their own needs. The word
sustainable development is regarded by some authors as the perfect excuse to continue growing
and consuming in order to sustain current life styles. To achieve sustainable development, it will
be necessary to increase the production in industries since the population will continue growing
and demanding goods, which will result in more waste and more pollution. Opponents of
sustainable development argue that this kind of behaviour is not sustainable since people and
manufacturers continue exploiting resources to satisfy their needs; and what they point out is that
those industries, who were guilty for the environment degradation, are now the key players to
take forward the sustainable development. Sustainable development policies need to be designed
and executed by elites, by politicians, since they have the economic resources and the political
power to do it. However, business pressure groups are always behind politicians decisions.
This term focuses its attention on human welfare, and put the environment in second place as a
factor of this development. This view is considered as resourcist, because other living beings are
not considered as part of this sustainability, they are just a source of food, entertainment and
money that needs to be sustained so it can be used by human beings. The special contribution of
the concept of sustainable development is that it emphasises respect for cultural values and, thus,
does not see economic indicators as the sole measure of development. Rather, sustainable
development represents the balanced integration of social and environmental objectives with
economic development. These three aspects of sustainable development – society, environment
and economics – were named as the three pillars of sustainable development at the World
Summit on Sustainable Development in Johannesburg in 2002.
The concept of sustainable development has been, and still is, subject to criticism, including the
question of what is to be sustained in sustainable development. It has been argued that there is no
such thing as a sustainable use of a non-renewable resource, since any positive rate of
exploitation will eventually lead to the exhaustion of earth's finite stock; this perspective renders
the Industrial Revolution as a whole unsustainable. It has also been argued that the meaning of
the concept has opportunistically been stretched from 'conservation management' to 'economic
development', and that the Brundtland Report promoted nothing but a business as usual strategy
for world development, with an ambiguous and insubstantial concept attached as a public
relations slogan.
While the modern concept of sustainable development is derived mostly from the
1987 Brundtland Report, it is also rooted in earlier ideas about sustainable forest
management and twentieth-century environmental concerns. As the concept developed, it has
shifted towards focus more on economic development, social development and environmental
protection for future generations. It has been suggested that "the term 'sustainability' should be
viewed as humanity's target goal of human-ecosystem equilibrium, while 'sustainable
development' refers to the holistic approach and temporal processes that lead us to the end point
of sustainability". Modern economies are endeavoring to reconcile ambitious economic
development and obligations of preserving natural resources and ecosystems, as the two are
usually seen as of conflicting nature. Instead of holding climate change commitments and other
sustainability measures as a remedy to economic development, turning and leveraging them into
market opportunities will do greater good. The economic development brought by such
organized principles and practices in an economy is called Managed Sustainable Development
(MSD).