EXTRA ATTEMPT, NOVEMBER 2013 EXAMINATIONS

ICMA. Saturday, the 23rd November 2013

ENTERPRISE MANAGEMENT – (ML-302)
Pakistan SEMESTER- 3

Time Allowed: 02 Hours 45 Minutes Maximum Marks: 90 Roll No.:

(i) Attempt all questions.

(ii) Answers must be neat, relevant and brief.
(iii) In marking the question paper, the examiners take into account clarity of exposition, logic of arguments,
effective presentation, language and use of clear diagram/ chart, where appropriate.
(iv) Read the instructions printed inside the top cover of answer script CAREFULLY before attempting the paper.
(v) DO NOT write your Name, Reg. No. or Roll No. anywhere inside the answer script.
(vi) Question No.1 – “Multiple Choice Question” printed separately, is an integral part of this question paper.
(vii) Question Paper must be returned to invigilator before leaving the examination hall.

MARKS

Q.2 (a) Management is the process of reaching organizational goals by working with and 08
through people and other organizational resources. Briefly explain the functions of
management, and also outline the relationship among the four management functions.

(b) Organizations do not operate in vacuum, environment does affect an organization’s 06

capability to serve its customers and meet the expectations of stakeholders. Briefly
describe the three levels of marketing environment.

Q.3 (a) Today more and more companies are becoming team based, and due to globalization 10
many companies engaged in international operations are managing global teams.
What are the issues associated with “managing global teams” and why it is important
for managers to understand the social networks and social relationships of work
groups?

(b) Frederick W. Taylor pioneered the scientific management movement. Outline the 04
principles of scientific management.

Q.4 (a) Henry Mintzberg suggested that organizations are made up of five parts. Identify and 10
briefly explain these five parts.

(b) Good marketing communication is a critical element in company efforts to build 05

profitable relationships. Briefly explain the tools of marketing communication mix.

Q.5 (a) Lean production is a manufacturing methodology originally developed for Toyota, and 09
it is also known as Toyota Production System. What is lean production? Discuss
benefits it may provide to a company that employs it.

(b) Total Productive Management (TPM) emphasizes on productive maintenance to be 06

carried out by all employees through small group activities. Describe the goals of TPM
and mention at least two benefits of it.

PTO

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 MARKS

Q.6 (a) A company can introduce line extensions, brand extensions, multibrands, or new 08
brands as four choices when it comes to developing brands. Discuss each choice.

(b) Success of any organization largely depends on performance of its employees. What 08
do you understand by the term “performance management system”? Briefly describe
the various performance appraisal methods which can be used to evaluate the
performance of employees.

Q.7 (a) Corporate governance is the system by which companies and other entities are 08
directed and controlled. Discuss the various risks and problems that can arise in
organization’s system of governance.

(b) Write short notes on the following: 08

(i) Transactional and transformational leaders
(ii) Grievance
(iii) Diversity
(iv) Mentoring

THE END

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