Answer the following items in no more than five (5) complete sentences.

Respond directly in this

assessment or you may attach a file.

1. Explain the relationship among the groups involved in community-based tourism.

Community – based tourism (CBT) is defined as tourism that takes environmental, social,
and cultural sustainability into account. This brings economic benefits and opportunities
since tourism is an activity that involves a large array of retail and service businesses.
There are three (3) groups that shall work together in agreement of their duties, scope,
and limitations to achieve a successful community-based tourism.
 Community- serves as the reservoir of manpower, in order for a project to be
successful, the community must agree with it. They have to be consulted on any
tourism-related projects as they are the direct recipients of its impact.
 Government- acts as the intermediary between the community and the private
sector. It entices potential investors to invest in the country.
 Private Sector- provides the influx of investments as well as capacity building for
the community.
The network was highly connected, while the collaboration patterns among
groups exhibit a modular structure with features of both horizontality and leadership.
Therefore, different socio-cultural community groups with distinct roles, concerns, and
priorities collaborate to manage tourism activities. To ensure inclusivity, community
groups are defined by gender, age, birthplace, level of education, participation in tourism
associations, type of income-generating activity, tourism occupation, and lastly years of
experience in Community-based tourism (CBT).
2. Discuss what is meant by value innovation as the emphasis of Blue Ocean Strategy
(BOS).
Blue Ocean Strategy (BOS) uses the logic of value innovation. Value innovation
means thinking beyond outperforming the rivals in an existing industry, and focuses on
creating a leap in value for buyers and the company, thereby opening a new and
uncontested market space. Value innovation places equal emphasis on value and
innovation.
Often, companies do this by harnessing incremental improvements in the
technology available to them. Value innovators, on the other hand, make a leap forward,
and so render their existing competition irrelevant to the buyers they are targeting.