Market analysis and Pricing ranges of Korean cosmetic in Bangladesh

It seems like in Bangladesh Dhaka, the metropolitan is booming with the demand of Korean

cosmetics. Even though in Korean skincare routine consists of 7 to 10 layers of beauty routine

steps, people do not follow all the steps but few. Like Serum, sheet masks, sleeping masks and

other cleansers, moisturizers are more popular choices for skincare.

People mostly started using Korean cosmetic as western cosmetics may consist harmful chemical

and that might have effect in on their skin in the long run. Hence Korean cosmetics became a

smart acceptable choice as Korean skincare products tend to have a reputation to be made by

more natural product but also effective. SO even though expensive but if the product review is

good, it is excepted by girls.

More and more girls here due to the effect of social media has become fashion and skincare

conscious and would likely to go to greater height to ensure healthier, brighter skin. Since brown

people tend to get tan more than fair people and the city is air is getting more polluted every day

it has been a daily struggle for urban girls and women to keep their skin healthy brighten. Hence,

there is a huge demand for Whitening and brightening products that actually works even though

the market is flooded with such labeled products. People still look for the good healthier option

and is ready to pay more for a better, effective product. Due to the mass usage and popularity of

usage of social media and internet it has become very easy for anyone to check review and then

buy a product. Also not to mention that the market is also flooded with both high end to low end

western and Korean ,Chinese and Thai cosmetics all targeting the same customer .all of it results

into a new very competitive market for a new cosmetics brand to enter.
Pricing of Product sold

The pricing strategy is almost same of all the Korean cosmetics resellers

pricing differences is 100-250 tk more or less can be observed .Hence

sharing the price list of one of the few popular reseller “Kosmetica’’

KOSMETICA Life peeling gel – 500 Tk offer price (regular 1100 tk)/=

KOSMETICA Hope 5 alpha control cleansing gel - 900 0ffer price (regular price 1900 TK)/=

KOSMETICA Hope PLC solution – 700 TK offer price (1100 regular price)/=

KOSMETICA Life cleansing foam- 500 Tk offer (1100 regular)/=

KOSMETICA Glow tee tree 70 spot – 900 TK offer (1700 regular)/=

Leegeehaam Hyal B5 Ampoule.- 2100/=

Missha madecanol -700/=

Klairs foaming cleanser- 1300/=

LANEIGE- 2500/=

KLAIRS Rich Moist Soothing Serum-1900/=

LANEIGE cica sleeping mask -2500/=

LANEIGE lip sleeping mask – 1500/=

ISN tree bifida ampule-1700/=

ByWishtrend vitamin 75 maximized cream – 1900/=

Klairs midnight blue calming ream -1900/=

Fermented Complex 94 Boosting Essence’- 1700/=

Centella Green Level All In One Mild Pad- 1900/=

 Heimish All Clean Balm-1500/=

low pH formula gel cleanser 150ml-1100/=

Leegeehaam Vita Propolis Ampoule -1900/=

Leegeehaam life pure cleansing oil -1100 on sale (1700 regular)/=

Fundamental Care achieved with Premium Formulation.-2500/=

TONYMOLY - Panda's Dream Clear Pact SPF25 PA++ -900/=

TONYMOLY Floria Brightening Foam Cleanser :- 900,1100/=

Klairs Rich Moist Soothing Cream-1900/=

Klairs hypoallergenic vitamin serum-1700/=

Panda's Dream Pocket Lip Balm-700/=

Wonder Ceramide Mocchi Toner -1615/=

Aloe 99% Chok Chok Soothing Gel -700/=

PURITO Sea Buckthorn Cream -1700/=

Galacto Niacin Essence-1700/=

Ginseng Eye Cream-2125/=

Panda's Dream Eye Patch-250/=

Egg Pore Blackhead Steam Balm-1100/=

Leegeehaam Hyal B5 Ampoule.-2100/=

Mi Miracle AHAs-BHAs-PHAs 30 days miracle tonner -1500/=

The Chok Chok Green Tea Watery Eye Cream-1700 /=

I'm from Honey Mask -2700/=

The Mugwort Essence-2700/=

The chok chok green tea no wash cleansing water-1500/=

Kiss Kiss Lip Essence Balm-: 500/=

I’m from rice toner -1955/=

Acid-duo Hibiscus 63 cream-1900/=

KLAIRS Fundamental Ampule Mist-2300/=

A'Pieu From The Black Cleansing Balm 40g-৳900.00

A'pieu From The Black Morning Cleansing Gel 150ml-৳1,000.00

April Skin Magic Snow Fixing Foundation-৳1,900.00

April Skin Magic Snow Cream 70ml-৳1,820.00

April Skin Magic Snow Cushion 2.0-৳1,900.00

April Skin Magic Snow Mask-৳220.00

April Skin Magic Snow Pad-৳500.00

April Skin Turn-up Color Treatment-৳1,100.00

Magic Snow Cream-৳2,500.00

Pinkyclay Nose Pack

৳1,800.0

Rose Glam Moisture Cover Foundation-৳1,900.00

Banila Co Clean It Zero Classic-৳1,800.00

[BY WISHTREND] Mandelic Acid 5% Skin Prep Water-৳1,700.00

Cosrx One Step Pimple Clear Pads-৳1,650.00

Cosrx Advanced Snail 96 Mucin Power Essence-৳1,500.00

Cosrx AHA 7 Whitehead Power Liquid-৳1,300.00

Cosrx AHA/BHA Clarifying Treatment Toner-৳1,300.00

Cosrx Aloe Vera Oil-Free Moisture Cream-৳1,550.00

Cosrx BHA Blackhead Power Liquid-৳1,300.00

Cosrx Centella Blemish Cream-৳1,350.00

Cosrx Galactomyces 95 Whitening Power Essence-৳1,500.00

Cosrx Low Ph Good Morning Gel Cleanser-৳1,100.00

Cosrx Oil-Free Ultra Moisturizing Lotion-৳1,550.00

Cosrx Salicylic Acid Daily Gentle Cleanser-৳1,000.00

Cosrx Ultimate Nourishing Rice Overnight Spa Mask-৳1,250.00

Dr Jart+ Rubber Mask - Clear Skin Lover-৳970.00

Dr. Jart+ Rubber Mask - Bright Lover৳970.00

Dr. Jart+ Rubber Mask - Hydration Lover -৳970.00

Etude House Bubble Tea Sleeping Pack 100g-৳1,100.00

I'M FROM GINSENG MASK-৳2,700.00

I'M FROM HONEY MASK -৳3,000.00

JIGOTT Pure Clean Aloe Peel Off Pack - 180ml-৳900.00

JIGOTT Pure Clean Black Snail Peel Off Pack 180ml-৳900.00

JIGOTT Pure Clean Char Coal Peel Off Pack 180ml-৳900.00

Klairs Freshly Juiced Vitamin Drop 35ml-৳1,700.00

Klairs Gentle Black Deep Cleansing Oil-৳1,700.00

Klairs Mid-day Blue Sun Lotion-৳1,700.00

Klairs Supple Preparation Facial Toner৳1,500.00

Laneige Water Glow Gel Foundation-৳3,100.00

LANEIGE BB Cushion Pore Control-৳3,000.00

LANEIGE Clear-C Peeling Mask-৳2,950.00

LANEIGE Firming Sleeping Mask-৳2,500.00

LANEIGE Mini Pore Water Clay Mask 70ml-৳2,500.00

LANEIGE Perfect Renew Cream_EX-৳4,500.00

LANEIGE Time Freeze Firming Sleeping Mask-৳2,900.00

LANEIGE Time Freeze Intensive Cream-৳4,500.00

Multiberry Yogurt Repairing Mask-৳2,500.00

La'dor Hydro LPP Treatment-৳1,100.00

La’dor Scalp Scaling Spa Hair Ampoule-৳250.00

La'dor Keratin Power Fill Up Slipping Clinic Ampoule-৳250.00

La'dor Tea Tree Scalp Clinic Hair Pack-৳900.00

La’dor Perfect Hair Fill Up Ampoule-৳150.00

LJH Dr's Care Pink Gel 50ml

LJH Dr's Care Pink Gel 50ml-৳1,100.00

LJH Medicare Soap 110g -৳700.00

MISSHA Time Revolution Immortal Youth Eye Cream EX-৳2,800.00

MISSHA Time Revolution Immortal Youth Cream-৳3,500.00

Mizon Black Snail All-in-One Cream-৳2,100.00

Nature Republic Argan Essential Deep Care Conditioner 300ml-৳1,700.00

Nature Republic Argan Essential Deep Care Hair Pack 200ml-৳1,100.00

Nature Republic Argan Essential Deep Care Shampoo 300ml-৳1,700.00

Nature Republic Provence Calendula Ice Puff Sun SPF50+/PA+++-৳1,600.00

Nature Republic Soothing & Moisture Aloe Vera 92% Gel 300ml-৳900.00

Nature Republic Super Aqua Max Combination Watery Cream-৳1,700.00

Nature Republic Super Aqua Max Fresh Watery Cream -৳1,700.00

Nature Republic Super Aqua Max Moisture Watery Cream-৳1,700.00

NEOGEN Bio-Peel Gauze Peeling Lemon-৳1,700.

NEOGEN Bio-Peel Gauze Peeling Wine-৳1,700.00

NEOGEN Cereal Real Fresh Foam Cleanser-৳1,500.00

NEOGEN Cranberry Real Fresh Foam Cleanser-৳1,500.00

NEOGEN Green Tea Real Fresh Foam Cleanser-৳1,500.00

NEOGEN Real Fresh Green Tea Cleansing Stick-৳1,500.00

NEOGEN BIO-PEEL GAUZE PEELING GREEN TEA-৳1,700.00

SKINMISO PORE CORSET SERUM-৳2,500.00

SKINMISO PORE ZERO NIGHT CREAM-৳2,100.00

SKINMISO RICE FOAM CLEANSING-৳1,500.00

SKINMISO SPOT REPAIRING SERUM-৳1,700.00

Secret Key Lemon Sparkling Cleansing Foam-৳900.00

Secret Key Lemon Sparkling Cleansing Oil-৳900.00

Secret Key Lemon Sparkling Peeling Gel-৳1,000.00

Secret Key Lemon Sparkling Peeling Pad-৳1,150.00

Secret Key Pink Racoony Hydro-gel Eye & Cheek Patch-৳1,100.00

Secret Key Snow White Cream-৳1,300.00

Secret key Snow White Milky Lotion-৳1,400.00

Secret Key Snow White Milky Pack-৳1,600.00

Secret Key Snow White Spot Gel -৳1,200.00

Secret Key Starting Treatment Cream-৳1,750.00

Secret Key Starting Treatment Essence [Rose Edition]-৳1,800.00

SKINFOOD Peach Cotton Cushion SPF50 /PA 15g,-৳1,650.00

SKINFOOD Peach Cotton Pore Pact 9g-৳1,100.00

SKINFOOD Tea Tree Clearing Toner 150ml-৳1,400.00

SKINFOOD Tea Tree Fresh Cleansing Foam 150ml-৳1,100.00

SKINFOOD Tea Tree Spot Oil 10ml-৳1,000.00

SKINFOOD Peach Cotton Cushion SPF50 /PA 15g,-৳1,650.00

SKINFOOD Peach Cotton Pore Pact 9g-৳1,100.00

SKINFOOD Tea Tree Clearing Toner 150ml-৳1,400.00

SKINFOOD Tea Tree Fresh Cleansing Foam 150ml-৳1,100.00

SKINFOOD Tea Tree Spot Oil 10ml-৳1,000.00

The Face Shop Jeju Volcanic Lava Pore Cleansing Foam 150ml-৳1,100.00

The face shop Jeju Volcanic Lava Pore Mud Pack 100g -৳1,400.00

The Face Shop Jeju Volcanic Lava Pore Scrub Foam 150ml-৳1,100.00

The Face Shop Jeju Volcanic Lava Pore Toner 150ml-৳1,600.00

The Face shop The Therapy Essential Tonic Treatment 150ml-৳2,100.00

The Face Shop The Therapy Oil Drop Anti-aging Serum 45ml-৳2,000.00

The Face shop The Therapy Secret Made Anti Aging Cream 50ml-৳2,700.00

[ innisfree] Whitening pore skin 150ml-৳1,900.00

Innisfree White Pore Facial Cleanser 150Ml-৳1,100.00

No sebum mineral powder 5g-৳550.00

TIA'M My Little Pore No Sebum Cream 50ml- 1900 bdt

Innisfree Jeju Orchid Enriched Cream 50ml-2200

KOELCIA Yogufresh Aqua Shot Cream 50g 1400 bdt

Koelcia] whiteing cream 50g - 1000 BDT..

Rest Up Warm Patch 1pcs Pack (4 Type)- 150Tk/Pcs

Whitening Pore Sleeping Pack Ex-1800

innisfree Jeju Volcanic Pore Toner 2X- 1800 BDT

skin food black suger perfect first serum- 2050/=

all around safe black water proof sun SPF50+/PA++- 1100/=

skin food egg pore mask- 720/=

skin food black sugar wash off mask -720/=

skin food rice wash off mask-720/=

berrisom lip tint -720/=

natural republic Aloe gel – 900/=

snail 3D baim BB cream SPF 40- 350/=

yuja niacin 30 days blemish care serum- 1300/=

klairs freashly juiced vitamin drop- 1700/=

klairs freshly juiced vitamin E mask – 2100/=

Purit0- centclla green level safe sun SPF 50+pa+++-1700/=

I’m from mugwort spot gel- 1500/=

Some bymi snail truecica Miracle repair toner -1500/=

Tonymoly sheet mask-150=

Tonymoly wonder rice smoothing toner- 1900/=

Klairs supply preparation facial toner- 1500/=

Klairs soft airy UV essence -1900/=

Snail truecica miracle repair serum-1300/=

Pure vitamin C serum -1700/=

Purito centella green level all in one mild pad- 1700/=

Klairs supply preparation all-over lotion- 2100/=

ISN sensitive balance sun protection-1500/=

Hayo mayo hair nutrition mask 250 ml- 1300/=

The chok chok green tea watery essence 55ml – 1700/=

The chok chok green tea cleansing water 300ml – 1500/=

Somebymi truecica miracle 100 calming sun cream SPF 50+PA++++ -1300/tk