United International University

Strategic Management
MGT 4356 (B)

Class Assignment - 3
SWOT Analysis

Submitted To
Farhana Rashid
Assistant Professor

Submitted By
Mumit Shawlin
ID: 111 152 229
Section : B

Submission Date: May 7, 2020

Table of Contents
Company Overview...............................................................................................................................1
Vision....................................................................................................................................................1
Products................................................................................................................................................2
Market Share........................................................................................................................................2
SWOT Analysis......................................................................................................................................3
Strategy.................................................................................................................................................3
Company Overview
Hewlett Packard company (HP) is an American multinational Information Technology organization
that provides hardware and software services to small, medium and large sized businesses across
industries. It also has an extensive range of IT products to offer.

Full Name Hewlett-Packard (HP) Industry Technology

Founded 1939 Sector Public

Founder William Redington Hewlett Country USA
CEO Meg Whitman Website hp.com

Vision
To create technology that makes life better for everyone.

1
Products

Printers Digital Cameras

HP Software products Mobile phones
Desktop calculators and computers Thin clients
Business notebooks Workstations
Enterprise storage Storage area management
Telepresence and videoconferencing Scanners
HP Converged Cloud products Pocket Computer
Tablet computers Personal desktops
Business desktops Servers
Personal notebooks ProCurve
"StorageWorks" Storage element managers External hard disk drives

Market Share

2
SWOT Analysis

Opportunities

Weaknesses Strengths

Threats

The HP is one of the leading organization’s in its industry. HP maintains its prominent position in
market by carefully analyzing and reviewing the SWOT analysis. SWOT analysis an immensely
interactive process and requires effective coordination among various departments within the firm
such as – marketing, finance, operations, management information systems and strategic planning.

Strategy

The company's strategy and innovations are driven by four key factors: market and customer trends,
competitive dynamics, investor perspective, and practical capabilities. Innovation decisions are
measured carefully against the capabilities to ensure that HP can deliver both innovation and
execution.

3
 HP Hewlett-Packard SWOT Analysis

Below are the Strengths in the SWOT Analysis of HP Hewlett-Packard:

1. Employee strength of 3,50,000 worldwide
2. It has maximum market share in the PC market
HP Hewlett-
3. It’s consumer centric approach makes it a reliable choice
Packard
4. It has got good after sales service which helps to maintain good consumer
Strengths
relationship
5. It’s ability to bring out news designs and innovation at affordable cost
6. Good distribution network across the world

Here are the weaknesses in the HP Hewlett-Packard SWOT Analysis:

1. Market share growth is slow due to competition; Fake products/ imitations affects
HP Hewlett-
sales
Packard
2. Due to mass production it is unable to provide customize solutions  to the
Weaknesses
customers
3. Its lagging in digital entertainment market

Following are the Opportunities in HP Hewlett-Packard SWOT Analysis:

HP Hewlett- 1. With increase in IT awareness the scope for supply of desktops and  laptops is
Packard increasing
Opportunities 2. It has opportunity for growth in service industry because it has bought “EDS” which
is world’s No. 2 service provider

The threats in the SWOT Analysis of HP Hewlett-Packard are as mentioned:

1. People are becoming more cost conscious so the profit margins have become low so
HP Hewlett- pricing is an issue
Packard Threats 2. With increase in number of local players there is threat of component pricing
3. Due to economic downturn, increase competition and saturated market there is
slow revenue growth