Entrepreneurship

Module guide 2016 - 2017

 Author(s) Anoesjka Timmermans & Harriet Robijn

Programme Manager John Sterk Director IBMS and TMA

Wil Hazelhof Director IBL

Module ID 6116ESP

Academic Year 2016 - 2017

EC 10

Contact hours 74

Course site https://dlwo.dem.hva.nl

AMSIB 2016 - 2017

Contents

1. Module overview4
1.1 Content .............................................................................................................. 4
1.2 Learning goals.................................................................................................... 5
1.3 Coherence with other modules ......................................................................... 5
1.4 Study materials & recommended further reading ............................................ 6
1.5 Questions and who to contact .......................................................................... 7

2. Set-up of this module8

2.1 Teaching methodology ...................................................................................... 8

3. Assignments & Assessments8

3.1 Assignment details ............................................................................................ 9

4. Exams 17

5. Resit 17

6. General regulations 18

7. Lesson plan 19

Appendix 1: Relationship with your programme’s profile competencies 25

AMSIB 2016 - 2017

1. Module overview
This guide gives you an overview of the minor Entrepreneurship and its subsequenst modules. More detailed
information can be found on the DLWO (https://dlwo.dem.hva.nl)

1.1 Content

Since start-ups are not small versions of big companies, a different approach is required to develop a successful
business. As such the main output of the module Entrepreneurship is not a 5-year business plan, but instead a
portfolio of start-up activities and an iteratively validated business proposition to launch an innovative,
internationally scalable new venture, either as an individual start-up or as a new venture within an existing
organization.

In the module Entrepreneurship we study, discuss and experiment with a combination of traditional and
contemporary business development insights, methods, theories and tools in order to facilitate you to start
your own business or develop (incept) a new business concept for an existing company with an omnidirectional
scope.

The minor differentiates itself from other Entrepreneurship programs in its 3 pillar approach to
Entrepreneurship;

1. Theory & research in entrepreneurship-> deepening your understanding of entrepreneurship and its various
disciplines from an academic perspective, by actively conducting research, as well as studying and reflecting
upon practical case studies and research papers on the various issues that are concerned in building a
successful businesses, either as an individual startup or as part of a corporate entrepreneurial initiative;

2. Entrepreneurship in practice -> experiencing entrepreneurship from a practical perspective, co-creating

innovative business concepts with various stakeholders, creating, testing, iterating, pivoting, redesigning,
testing, iterating, etc., and

3. Development of personal entrepreneurial skills & behaviour -> developing your entrepreneurial skills such as
pitching, presenting, customer orientation, customer development, selling, buying, negotiating, planning and
dealing with diversity and internationalization.

The module Entrepreneurship focuses on the practical and personal development aspects of starting a new
venture, utilizing the lean start up tool developed in Silicon Valley and applied globally by numerous startups.
In the module we assume a somewhat linear process, which iterates frequently, containing the following
topics: opportunity discovery / creation, ideation, value creation, customer & market orientation and customer
& market development, feasibility anlaysis, preparing your marketing & sales, business modeling and business
planning & analysis.

AMSIB 2016 - 2017

1.2 Learning goals

# You can:

Utilize customer discovery and customer validation research and theory to develop an innovative,
1. scalable business concept, applying the topics in contemporary and traditional entrepreneurship
thinking and research

Develop a business model through continuous interaction with stakeholders, pivoting and iterating
2. until the concept is proven

3. Develop a business proposition to launch a new venture (start-up or corporate, new business venture)

4. Pitch business concept for relevant stakeholder(s) to introduce the new venture into the market

Develop and justify a variety of business scenarios including an entrepreneurial development path from
5. idea to established company

Develop personal entrepreneurial skills and behaviour to individually be able to establish a business,
6. interact with and convince various stakeholders

7. Reflect on one’s own entrepreneurial knowledge, skills and behaviour, and learning process

Appendix 1 defines the relationship of the learning goals within this module with your programme’s profile
competences.

1.3 Coherence with other modules

The module Entrepreneurship is aligned with the other modules in the minor (Cases in Entrepreneurship,
Entrepreneurial Finance & Law, Managing Entrepreneurship & Innovation and Sales & Negotiations). In
addition to deepening your understanding on the various themes in entrepreneurship, this module applies the
theories, tools and case studies are applied in the context of the new to start venture.

Entrepreneurship relates to Marketing Management through the necessity to identify opportunities, segment
markets and determine target markets, and to develop product/service-concepts for them.
The course relates to the Research subjects by the necessity to conduct both primary and secondary research
for the various assignments, and by the need to validate research findings for its application in the new to start
venture.
There is a strong linkage to Leadership and Change Management in that especially Intrapreneurship studies the
implications of enabling corporate entrepreneurship and organisational understanding in creating business
models.

AMSIB 2016 - 2017

1.4 Study materials & recommended further reading

Required study materials:

Study books

Title Author(s) Publisher Year Edition ISBN

Bruce R. Barringer & Pearson 2012 EBook 9780273761

Entrepreneurship, Successfully R. Duane Ireland Education, UK or 402
launching new ventures Paperb
ack

Other study materials

Title Author(s) Where to find this material?

Alexander www.businessmodelgeneration.com
Business Model Generation Osterwalder Online book

Lean Start Up Eric Ries http://theleanstartup.com/principles

Why the Lean Start up Changes Steve Blank (2013) https://hbr.org/2013/05/why-the-lean-start-up-

Everything changes-everything

Saras Sarasvathy http://www.effectuation.org/sites/default/files/

What makes entrepreneurs documents/what-makes-entrepreneurs-
entrepreneurial entrepreneurial-sarasvathy.pdf

http://www.oecd.org/cfe/leed/Cooney_entrepre
EntrepreneurialSkillsfor neurship_skills_HGF.pdf
Growth-Oriented Businesses Th.M. Cooney 2012

Mark de Jong and DLWO: Entrepreneurship – Business Model

Disrupting beliefs: A new Menno van Dijk in Innovation
approach to business model McKinsey Quarterly
innovation July 2015

The Four steps to Epiphany –

SuccessfulStrategiesfor Steven Blank (2006) DLWO: Entrepreneurship
Products that Win

Making Ideas Work – The Global Jaruzelski, Loehr & DLWO: Entrepreneurship
Innovation 1000 Holman (2012)

Recommended further reading:

Study books

Title Author(s) Publisher Year Edition ISBN

Penquin Books 2011 Paperb 978-0-670-

The Lean Startup Eric Ries Lt - ack 92160-7
2016

AMSIB 2016 - 2017

1.5 Questions and who to contact

Questions about the module’s content and study materials can be addressed to your lecturer(s) during the
lessons. Weekly coaching sessions will be planned with your venture team. The consultation hours of the
individual lecturers as well as their office location can be found in the lecturers’ profile on the DLWO.

AMSIB 2016 - 2017

2. Set-up of this module
2.1 Teaching methodology

The course will consist of weekly meetings, which require preparation through reading of topic related
materials. Classes will be characterized by interactive lectures and workshops as well as discussions regarding
the topics. From week 3 onwards weekly 30 minutes coaching sessions will be scheduled for each venture team
to discuss progress, portfolio and venture (team) issues.

3. Assignments & Assessments

Weight Learning Objective

Assignments / Tests Due Date
(%)

Entrepreneurship Portfolio (6415ESP_AS) 50% Week 12 1, 2, 4, 5, 6 and 7

1 Business opportunity validation & iteration 1

(50% Group; 50% Individual)
2 Test canvas Value 1
(50% Group; 50% Individual)
Pin-/Storyboard (Group)
3 Business Model Canvas (Individual) 1, 2
4 Mid term reflection (individual) 1, 2
5 Networking event (individual) 6, 7
6 Commercial (group) 4, 6
7 Personal reflection paper (individual) 1, 2, 3, 4
8 6, 7

Freeform Business Proposition (6415ESP_OP) 30% Week 12 3, 4, 5

50% team, 25% Individual contributions, 25% peer

Industry & value chain analysis

Market & Competitor analysis
Production / Procurement
Marketing & Promotion
Sales
Organisation
Financial

Central Written Exam (6415ESP_TS) 20% S1T1 / S2T4 7

100%

AMSIB 2016 - 2017

 3.1 To do Portfolio:

1 – Business Opportunity Validation Materials to be studied Due Date Learning

Objective
Create least 2-4 potential business
opportunities (per group), somewhere in the Textbook Chapter 2 Week 3 1, 2, 6, 7
industry’s value chain and individually work out “Cognitive foundations of
for one opportunity entrepreneurship:
o What: Explain what it is you wish to offer The origins of ideas, creativity
o Whom: Define your target group and innovations”
o Why: What do you think they currently miss
in relation to what you offer?
Textbook Chapter 3
“Opportunity Recognition: when
Consider the questions: entrepreneurship begins”
o Who would I address? (target group)
o What might they need to make their lives or “Making ideas Work” Jaruzelski
businesses easier, more fun, more successful, et al, 2012
more exciting, less expensive, etc)
o What do they currently do or buy in that
sense? Lean Start-Up®
o What might they miss? www.leanstartup.com
o What could be improved in the current
offering on the market?

Go on a Trendsafari and document your

findings http://vimeo.com/44800332
Talk to at least: or http://philmckinney.com/arch
o 5 potential end-users, ives/2007/02/podcast-trend-
o 3 potential resellers, and safari.html
o 6 other potential stakeholders (suppliers,
competitors, promotors)
in this PMC to obtain their views, ideas and
comments

Report your findings, your key learnings and

how it changed your thoughts well written,
min 2 pages, max 4 pages (50% of the grade)

As a group discuss the business opportunities

investigated and determine and justify the one
or two most interesting opportunities to
continue with, 1-2 pages (50% grade)

International Business School 2016 - 2017

International Business School 2016 - 2017
 Portfolio task 2 Materials to be studied Due Date Learning Goal
Validated Test Canvas

Complete the Test Canvas Value for chosen Test canvas Value Week 5 1, 2, 3 and 6
business idea WWWWH
Brain writing
Lotus Blossom
Validate your assumptions with primary
SCAMPER
research amongst your testpanel and as many
more potential customers as possible
(interview using the mom-test)

Assessment Model:
TBD

Portfolio task 3 Materials to be studied Due Date Learning Goal

Pin-Story Board
How to create a story board Week 6 4
Create a customer avatar based on 2 nd at: http://www.fastcodesign.com
validation/iteration cycle and present him/her /1672917/the-8-steps-to-
and their loves, likes, dislikes and frustrations creating-a-great-storyboard
in a pin-board (Instagram) or story board
Lotus Blossom
SCAMPER
Testcanvas value

Assessment model:

International Business School 2016 - 2017

 Portfolio task 4 Business Model Innovation Materials to be studied Due Date Learning Goal
(Individual)
Each group member chooses a different angle
Business Model Generation Week 7 1, 2, 3
(55-Business Model Innovations)
Canvas by A. Osterwalder
Complete the new innovative Business Model
(presentation and book abstract
Canvas for your company to be
on DLWO)

Work out the justification of the business BMC Explanation by Osterwalder

model canvas in a 4 page document. Make at:
sure to be as detailed and thorough as https://www.youtube.com/watch
possible to grasp full understanding of what ?v=JMm1BrSH6VE
you need to do, obtain and develop to turn (short version)
your idea into a profitable business. Make
sure all you write down is relevant and
appropriate for your business and be critical https://www.youtube.com/watch
as a team. Ask yourselves frequently “Will ?v=RzkdJiax6Tw
this cut it? (extended version)

Textbook Ch6
“Developing an Effective Business
Answer the following questions:
Model”
What value proposition will you offer to which
customer groups (express benefits sought)?
Business Model Innovation
Which channels do you need to establish to
gain attention, market access and co-creative
capacity with stakeholders?

What types of customer relationships are

necessary to build long-lasting customer
loyalty from your end users?

Which activities do you need to undertake in

the 3 phases of business development.
Critically look at all the activities you need to
undertake to bring this business into reality,
budget the expenses involved (each activity
costs time and money, find out what each
activity will cost to avoid unwelcome
surprises).

What will you do yourselves or under your

direct management and what will you do in
cooperation or outsource to 3rd parties?
Why?

What resources will you need for what? Be

specific. Human, physical, financial and
capital is not sufficient. Explain what you
need and why.

Which companies would you like to or need to

partner up with?
- What will be their role & contribution and
what will be yours?

Explain & Justify the money making model

International Business School 2016 - 2017

Assessment criteria portfolio task 4: Business Model Innovation Canvas

The student can: Programme's profile Level Professional product/activity Weight

competencies:
Create and justify III.6 (Int.) Marketing & Sales
novel and Management
II.5 Entrepreneurial Provides insight into the supply side of
appropriate the market in order to enable the
business concepts Management
III.6 (Int.) Marketing & Sales 3 exercise of value creation 10%
Management
II.5 Entrepreneurial Provides insight into the demand side of
Management the market in order to enable the
III.6 (Int.) Marketing & Sales exercise of value creation
Management 3 10%
Canvas provides good insight in what
the company should do to build a
successful customer oriented marketing
campaign
3 10%
II.3 (Int.) Strategic Vision
Development Value Proposition brings real value, is
II.4 Business Proc. & Change novel and appropriate for company and
Management market
3 15%
II.5 Entrepreneurial
Management Canvas reveals all key activities and
II.4 Business Proc. & Change explains how they are needed to bring
Management value to the market.
3 15%
II.3 (Int.) Strategic Vision Canvas reveals key resources needed to
Development bring value to the market and key
II.4 Business Proc. & Change partners to contribute the necessary
Management resources
II.3 (Int.) Strategic Vision 3 Money Making model in line with 15%
Development customer profiles, value proposition and
II.5 Entrepreneurial trends in society and market.
Management
II.5 Entrepreneurial
Management 3 15%
II.4 Business Proc. & Change
Management
Canvas and explanation answers all
relevant questions and motivates the
3 choices made 10%

Portfolio task 5 – Networking Materials to be studied Due Date Learning Goal

Critically select and visit a networking event Week 7 6
that benefits your business

Prepare your story: Inverted U

- the problem,
- the solution, Johari window
- the market,
- the team
- the needed partnerships / skills / Pitch canvas
assets

Collect at least 10 business cards from people

you wish to follow up with

Explain how you will follow up with them and

what you aim to get from these connections

International Business School 2016 - 2017

 Assignment 6 and 8 Materials to be studied Due Date Learning
Personal reflection paper – Mid term & Final Objectives

Based on your experiences during the

Entrepreneurship module (so far) we ask you to All material used in the course Final
reflect on the development of your week of 6, 7
entrepreneurial skills. the
semester
(Dec or
Include also your experiences from the June)
Effectuation assignment, the results of your E-
scan at the beginning of the course, the mid-
term evaluation

Include feedback from your peers in the report.

Final report:
Select a minimum of 4 articles studied during the
minor Entrepreneurship (in any one of the 5
courses) and reflect upon how the theories in
each article have contributed to your ability to
build a business in general and to the
development of your entrepreneurial skills in
particular.

Midterm & Final:

Identify your
- key learnings,
- your points of attention (what you still
need to work on)
- strengths
Use examples of specific situations to explain
and motivate your strengths/weaknesses and
the development you made.
Explain what you think you may need to further
develop your points of attention and key
learnings.

Deliverables
1) A paper with a self-reflection in which you:
a. describe the difference in your
attitude towards Entrepreneurship
between the beginning and the
current point in time of the module
b. describe your entrepreneurial
strengths and weaknesses, including
examples and feedback of peers
c. a 180 degree assessment on your
entrepreneurial skills and behaviour
by yourself and your team members
d. Reflect on how the theories in each of
the selected articles supported you in
building your business and in you
becoming a (better) entrepreneur

International Business School 2016 - 2017

Assessment criteria assignment 6 and 8: Personal reflection paper (mid term and final)

Portfolio task 7 – Commercial Materials to be studied Due Learning Goal

Date
Create a commercial based on a story board How to create a story board Week 4
that expresses: at: http://www.fastcodesign.com 12
- the idea, /1672917/the-8-steps-to- (as part
- the value proposition, creating-a-great-storyboard of your
- the value components, pitch)
- the target group
that tells the stories and expresses the Class presentation regarding
experience felt Design Thinking on DLWO

Tell the story in images, supported by key

words

Assessment model task 7: Commercial

The student can: Programme's profile Level

competencies:

Professional product/activity Weight

1 Create and III.6 (Int.) Marketing & Sales Commercial is expressive and
justify novel and Mgm II.5 Entrepreneurial 3 creative 30%
appropriate Management Market is well represented and
business ideas matches the idea
and concepts 20%
Commercial is self explanatory
by means of Product Market Fit 20%
Commercial catches attention &
arouses curiosity of target group
30%

International Business School 2016 - 2017

 6415ESP_OP Materials to be studied Due Date Learning
Free form Business Proposition (75%) Objectives

Complete a business plan, in line with the All materials used in the Final 1, 2, 3, 4, 5
business approach chosen and opportunity module Entrepreneurship, week of and 6
discovered or created, answering the following plus applicable materials the
questions: used in Managing semester
Entrepreneurship & (Dec or
Innovation and June)
• Mission & Vision of the enterprise Entrepreneurial Finance &
• Strategic & operational objectives Law, Cases in
• Production / Procurement Entrepreneurship and Sales &
• Marketing & Promotion Negotiations should be
• Sales (B2B) applied in the business
• How the new venture will be organized proposition, as the business
• Financial planning plan is the result of you being
• What funding is necessary and how will this ready to plan your business
be obtained? execution and foreseen
• Who will implement the business? growth.

Make sure you either start or have started the

business during the minor, or that you have
agreements with stakeholders to get started,
or have a third party company who will
implement your business proposal and pay for
your research and prototype.

Assessment criteria assignment 6: Freeform Business Proposition

The student can: Programme's profile

Business
competencies: Level Proposition
Product in the assignment Weight
Create and justify II.5 Entrepreneurial Argumentation of choices in
innovative business Management II.4 final Business Model (Canvas)
model Business Proc. & Change 3 Business Insight is complete, relevant and
Mgm interconnected
II.5 Entrepreneurial 10%
Develop and justify Management II.4
and entrepreneurial Proposition shows how the
Business Proc. & Change
development path Product / Service can be
Mgm Production
from idea to 3 made, including quotation /
Procurement agreement with
established
company producer/manufactuer
10%
III.6 (Int.) Marketing & Marketing campaign /
Sales Mgm approach matches PMC,
3 communicates value
proposition and appeals
Marketing 10%
Unique and distinct value
proposition set out against
the main competition in the
market
10%
III.6 (Int.) Marketing & Unique selling point clearly
Sales Mgm stated and sales approach
matches market potential or
3 Sales market characteristics. Sales
through channels where
successrate is high(est)
20%
Bonus
Proof of contact with max
potential buyers / resellers 10%

International Business School 2016 - 2017

 Network of partners and
Identify and justify division of work &
Management &
the core assets and 3 responsibilities is
Organisation
competencies professional, realistic,
II.5 Entrepreneurial
required scalable and durable
Management II.4 15%
Business Proc. & Change
Identify and justify Mgm
venture capital and
other key resources 3 Finance Money Making model,
needed and how to expected revenue and ROI are
obtain them relevant, realistic and scalable 10%

II.5 Entrepreneurial Covers all the relevant

Construct a variety Management II.4
of effective business impacts on production,
Business Proc. & Change 3
scenarios organisation and
Mgm (pre)finance/investment
Scenario Planning 15%

6415ESP_OP Materials to be studied Due Date

Peer Assessment (25%)
Each team gets 240 points to divide amongst the team 240 points are to be
members. Together the team is responsible for making a divided over all the
division based on performance of the team members in the Assessment in BP:
group members Week: 12
process. The person with the highest appreciation receives
the highest number of points from the group members.

4.Exam

6415ESP_TS (Central) Written Exam (20%) Materials to be studied Due Date Learning Goal

Knowledge test consisting of open questions • Textbook S1T, S2T 7

covering all topics and materials discussed Chapters 2-11, 13 and 14
during the module
• All materials discussed in class

5.Resit

If the average grade obtained for this module is below 5.5 you must do a resit. Which resit(s) you must do
depends on which part(s) is/were insufficient. The different situations are illustrated in the table below.

Situation: The resit will consitst of the Your average The

following test(s): module grade resit(s)
after resit will be will be
calculated using scheduled
the following in:
weights:

1• Average grade for the whole module No resit needed N.A. N.A.
≥ 5.5

International Business School 2016 - 2017

 Situation: The resit will consitst of the Your average The
following test(s): module grade resit(s)
after resit will be will be
calculated using scheduled
the following in:
weights:

2• Average grade for the whole module Assignments failed throughout 6415ESP_AS 50%
the semester must be retaken 6415ESP_OP 30%< 5.5
January /
during the semester. Highest 6415ESP_TS 20%
June
obtainable grade for retaken
assignments is 6.0

6.General regulations

1 You are required to prepare for lessons. If you come to class unprepared, the lecturer has the right to deny
you access to the lesson. What is requested of you in terms of lesson preparation is stated below and/ or on
the DLWO for this module.

4 You must bring a laptop to school for each class. It is your responsibility to make sure that the battery lasts
throughout each lesson. If you fail to bring a laptop to class and/or if the battery does not last throughout
class, this is regarded as not being prepared. A lecturer then has the right to deny you (further) access to
that lesson.

5 The assignments will not be graded if the level of English is inadequate or if other non-compliance with the
IBS Reporting Guidelines is verified. If that is the case, you have to hand in your assignment again in the
appointed resit period.

International Business School 2016 - 2017

7.Lesson plan

International Business School 2016 - 2017

International Business School 2016 - 2017
 Semester Preparation before class Lesson
week

Read Ch1 Introduction MENT & Entrepreneurship

“Introduction to Entrepreneurship”
Read Entrepreneurial Skills for
Growth Oriented Businesses
(Cooney, 2012)
Make the ACE Entrepreneurship test
for which you will receive an invite
by eamil and bring printed results to
class
Prepare a pecha kucha (10 pictures;
20 seconds per picture) about
yourself and your business idea(s)
• Who are you?
W1 • Why did you choose (M)ENT?
• What do you know about
entrepreneurship?
• What business/entrepreneurial
experience do you bring?
• What are your entrepreneurial
ambitions?
• What do you expect to get from
(M)ENT?
• Who do you know that can help
you establish your venture?
• What is your business idea
Entrepreneurial metaphors
Intro – presentation MENT
Trends: What do you need to benefit from trends that
appeal to you?
Entrepreneurial habits
The ACE Entrepreneurship Scan
Who has experience & ambition to become an
entrepreneur? Separate from others.
• Pecha Kucha’s (10 pictures, each 20 sec.) personal
introductions
Entrepreneurs do NOT work alone. What is your role
in a team?
Where good ideas come from (goal-oriented vs
means-oriented), how good ideas become better
ideas, how more is better and better is more.
Effectuation assignment: generate as much profit as
possible with a preliminary investment of EUR 2,00
per person.

Work out these questions in 10

pictures (powerpoint), 20 seconds
explanation per picture / question
and bring them in a set of cards

International Business School 2016 - 2017

 Semester Preparation before class Lesson
week

Effectuation assignment
Make a video or photo report about
the assignment
Study Ch 5 – “Industry and
Competitor Analysis”
Read: “The Four steps to Epiphany –
Successful Strategies for Products
that Win” by Steve Blank
• Effectuation reports (video/photo) – 45 min
• Present your findings and preliminary industry
analysis
• Purpose & Entrepreneurship (Simon Sinek)
Preliminary group formation & business opportunity
discussion

Work out your idea for a business Essence of feasibility research / market orientation
W2 opportunity and check its potential
with people around you
How to get the right answers from customers – “The
For inspiration on
Mom-Test”
trends: http://www.trendhunter.co
m/
Compile first iteration of Value Test Canvas

Discuss & Research:

o What makes an opportunity feasible?
o What are the most important trends in your
industry?
o What characterizes your industry?
o Who are the dominant players?
o What can you learn from your competitors?

Study Ch2 – The Entrepreneurial Process, its iterative steps and

“Recognizing Opportunities and steps
Generating Ideas” – and apply the
learning objectives to your
perceived business opportunity
Workshop Ideation – creating your first ideas.

Read:
• Study Making Ideas Work by
Jaruzelski, Loehr & Holman
Refresh your knowledge on
W3 customer segmentation &
positioning

• Conduct a preliminary customer

orientation research to test the
your first hypotheses regarding
your perceived business
opportunities (assignment 1)

Assignment: Submit Business

opportunity validation (Assignment
1)

International Business School 2016 - 2017

 Semester Preparation before class
week
• Bring images, magazines, clippings,
W4 glue, colour, any possible visual
presentation elements of your VP
• Study Ch3:
“Feasibility analysis”
• Study Ch6 “Developing an Effective
and Innovative Business Model”
• Read: “Disrupting beliefs: A new
approach to business model
innovation”
W5
• Refresh understanding of Business
Model Canvas by Ostenwalder
• Which company/companies in
your industry are leading in
business model innovation?
• Where do you see opportunities to
innovate in your industry?
• Assignment: Submit validated
Value test canvas (Assignment 2)
• Assignment: Make a Pin / Story
board (assignment 3)
W6 • Assignment: submit your midterm
reflection
Study Ch4
“Writing a Business Plan”
W7
Assignment: Finalize innovation on
Business Model (assignment 4)
Assignment: submit your networking
experience
International Business School 2016 - 2017
Lesson
Workshop: how to build your prototype
After workshop: revisit your testpanel to test your
prototype bring results to next week’s lesson.
Business Model Innovation, using Osterwalder’s
Business Model Canvas®
Core Assets & Competencies needed to succeed;
Partners & Partnerships
Business Model Innovation workshop – innovation of a
traditional industry
Explanation Individual Business model innovation
assignment
Use of Magic Triangle and VRIO analysis (Business
Methods Toolkit)
Networking and Pitching
Coaching of separate groups including personal
reflection.
How have the theories from the various courses
helped me / us so far in developing the business idea
and myself as entrepreneur?
Where am I/are we now? What have I/we learned?
What do I/we need? Where am I/do we go from here?
Start individually and discuss in groups
Autumn Break
workshop writing a Business Plan
• Criticize 2 business plans
• Apply all theory to your own business proposition –
focus on gaining traction
Appendix 1: Relationship with your programme’s profile competencies
Semester Preparation before class Lesson
week

L You can: • Study Ch11 “Unique Marketing guest speaker emarketing & guerilla marketing
G Issues” (Adriana Krawczyk)

W8
Utilize research and theory in developing an innovative business concept;
1. Customer Journey profiling setting up a promotion
contemporary and traditional entrepreneurship thinking and research
campaign
Develop a business model through continuous interaction with stakeholders, pivoting and iterating until the
2. concept is proven Using brand pyramid (business method toolkit)

3. Develop a business proposition to launch a new venture (start-up or corporate, new business venture)
Self study week
4. Pitch business concept for relevant stakeholder(s) to introduce the newyour
Start writing venture into the
business planmarket

Develop and justifyCh

• Study a variety of business
9 “Building a New-scenarios including an entrepreneurial development path from idea
5. to established company
Venture Team” Building a fast growing firm
Develop personal entrepreneurial skills and behaviour to individually be able to establish a business, interact
6. W9 • Ch 13-14
with and convince Preparing
various for and
stakeholders Guest speakers
Evaluating the Challenges of
Growth” and “Strategies for Firm
LG IBMS ProfileGrowth”
Competencies Level

3. International Strategic Vision Devleopment 3

4. Business Process & Change Management 3

W10 Sales – Internationalisation via sales channels
5. Entrepreneurial Management 3
Guest
6. (International) Marketing & Sales Management 3
Ch8 “Assessing a New Venture’s Getting Financing or Funding and non-financial key
W11 Financial Strength and Viability”, and resources

Ch10 “Getting Financing or Funding”

Submit Freeform Business Plan, Peer Dragon’s Den, Minor Evaluation & Closing of Minor
W12 Assessment (=part of BP) and Self festivities
Reflection Report (assignment 5)
(due date ………..)

International Business School 2016 - 2017