1.Select two brands in the vacation and travel industry.

After looking at their

websites describe the kind of consumers each is seek to attract. Also, describe either
company can use demographics and behavioral variables to measure consumer’s
consumption preferences.
Answer the question no.1

The tourism industry has undergone rapid growth of unsurpassed nature over the last several
decades. This has mainly been due to the advent of a 'borderless' world and increased
information dissemination about the majestic sceneries throughout the world also, this is the
period of globalization. People want to travel from one country to another. Some take this as a
habit. I have chosen two brands in the travel and vacation industry one is Tour Operators
Association of Bangladesh and another is Share Trip.

Tour Operators Association Of Bangladesh attract the consumers by providing one stop service, secure
food and lodging, efficient spot visit and economically cost effective transection in every step which will
be more safe and authentic.This agency has been collecting demographic and behavioral variables yearly
aimed at profiling tourist characteristics, consumer knowledge, and attitude. Demographic and
behavioral variables tell more than just providing petsonal detailed. Therefore it is wise to take into
consideration the role of these factors when assessing preference of their vacation activities. On the
other hand Share Trip travel agency is revolutionizing the way they book travel services. With share trip
website and mobile app, booking customers flight, hotel or holiday become more fun that consumers
would think . With exciting games and real rewards like free trips and air ticket makes share trip more
fun to use. Customers can also win trip coin by playing games and booking services from them, that
customers can use to avail discount.The travel agency using the demographic and behavioral variables in
influencing consumer consumption preference when making travel decisions, with specific reference to
choosing between bookings through a travel agent like them. This agency made an interesting finding
that unlike popular belief;the age of travellers does not relate to choice of booking via the internet or
travel agent. However significance relationships are found between travellers income level and race, on
the hand; and booking domestic flights online or through a travel agent, on the other hand.
2.Toyata has built a huge manufacturing company that can produce millions of cars each
year for a wide variety of consumers. Why is it able to grow so much bigger than any other
auto manufacturer? How does Toyota ensuring its product differentiation by
manufacturing a car brand for everyone. Explain.

Answer the question no.2

The Toyota company grow so much bigger than any other auto manufacture because of the act according to
preference of the customer market segment. Toyota company produce large range of subcompacts to luxury and
sports vehicles to SUV's, trucks, minivans, and buses. They segment their products according to need of customer.
They create their market segment. They produce scion car that is target the teenage and it becomes famous
among the teenage.

The differentiation strategy adopted by toyota helps it in manufacturing products which are different from the
competitors products. The differentiation strategy allows toyota to price its products according to its own wish,as
its products are different from the competitors products. The marketing strategy of toyota has been successful in
acquiring the market share, as it has been able to provide products according to the needs of the customers. The
marketing objectives of toyota in UK as well as Saudi Arabia are achieved due to different marketing strategies
adopted in different countries. On the other hand,it is also seen that the marketing strategy of Ford to sell same
product globally has resulted in failure, as it incurred losses. This emphasises that the marketing strategy of any
company should be set according to the local market, and one strategy can not be fill all the geographic locations.
Thus, it can be said that the marketing strategy plays a vital role in the success of toyota, as it adopts different
strategies in different countries of operations. The differentiation strategy adopted by toyota is helpful in
increasing the sales, and achieving the market objectives.