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KINCAID’S CONVERGEN
MODEL
INTRODUCTION TO DEVELOPME
COMMUNICATION
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CONVERGENCE SUPERIMPOSE

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CONVERGENCE SUPERIMPOSE

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Kincaid’s view that the
purpose of the
communication process 
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mutual understanding, You're Reading a Preview

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However, in the case of
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development communicatio
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there is a point of referenc 
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and that is the nearest poin You're Reading a Preview

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For instance, point D is

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A communication situatio
between Individual A and
that lead to converging 
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midpoints A and B and You're Reading a Preview

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The study of human
communication has been
afforded the status of a 
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science for four decades You're Reading a Preview

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The initial attempt may

be credited to Lasswell 
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consisted of “Who says
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This followed by Shannon

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model of communication You're Reading a Preview

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These models have been

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A view of
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usually vertical, rather
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A source bias based on

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• A tendency to focus on th
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A tendency to concentra
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A belief in one-way
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causation which
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In order to develop an adequate

model of the communication
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not all of these biases, Kincaid You're Reading a Preview

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JANE JOSON 
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KARL LOUISE SALIBIO

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DAPHNEY E. DELA CRUZ You're Reading a Preview

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