ASSIGNMENT #01 (Individual Assignment)

Submitted By: Amandeep Singh

Group information:

GROUP 04

AMANDEEP SINGH (8665092)

MAHENDI MANISHKUMAR PATEL (8565541)

Coronavirus is a noteworthy human and animal infection that can cause an ailment. In late 2019, a novel
coronavirus was perceived as the reason for a lot of cases of pneumonia disease in Wuhan, China. It
spread rapidly, realizing a pandemic all through China, trailed by an extending number of cases in
various countries all through the world. In Feb. 2020, the WHO (World Health Organization) allocated
the term COVID-19 to coronavirus 2019. Numerous individuals have needed to self-isolate to secure
their well-being or care for their kids. Also, most seniors have constrained their exercises as they are at
more serious danger of complications if they contract the infection. Therefore, the deliberate area has
been understaffed. Most of the cultural, sports and educational activities have been dropped because of
the proximity of members in the conveyance of the great or administration. This was likewise the
situation for a few different business activities (e.g., Restaurants, Cloth stores). Demand drops for items
and services considered unnecessary when most people stay at home. Provincial governments decide if
every industry is essential else not and promoted the essential area and appreciated the employees who
are working the essential services. A few sectors of Canada's economy are comprised of a bigger portion
of small and medium-sized entrepreneurs (SMEs), which might not have the income to counterbalance
huge income misfortunes over prolong period. Mainly the non-essential sectors are considered in this
category of the economy sector and the sectors that face the most negatively affected are hospitality,
arts/recreation, retail and personal services. According to a survey conducted by the Canadian
Federation of Independent Business (CFIB), half of small businesses reported a drop in sales due to
COVID-19. Some workplaces reduce hours for their staff and some started the temporary layoffs. About
half of the sectors will not be able to sale their products if they are lacking of Face-to-Face contact with
the customers, according to the CFIB survey.

Men's Clothing Stores is the Identified business segment that is impacted by the Covid-19 and in which
the writer interested in.

Description: This industry involves foundations essentially occupied with retailing a general line of new
men's and boys' dresses that are ready-to-wear. These foundations may also provide some basic
alterations, for example, stitching, taking in or letting out creases, or extending or shortening sleeves.

The NAICS code for this business segment is 44811.

Total Stores: There are 383 Employers for the men’s clothing store and 153 non-
employers/indeterminate in Ontario.

Number of Employees: There are 127 stores that have the employee range 1-4. These stores are
considered in the Micro Employment size category. There are 253 stores that have the employee range
5-99. These stores are considered in the Small Employment size category. There are 253 stores that have
the employee range 100-499. These stores are considered in the Medium Employment size category.
There is no large employment size category store in Ontario as there is no store that has more than 500
employees working on it.

Revenue: Their average revenue in Canada is approximate $552.8 thousand with about 69.9% of
profitable rate.
Purpose:

The main purpose of this business is to offer quality, name their brand in a variety of sizes and styles to
oblige all different body styles and shapes with respect to the current trends and the future trends.

Goals:

 The very first goal would be to identify the current consumer trends along with the items they
can want in the future.
 Always try to remain their business as a Profitable business.
 Branding is another important fashion goal.
 Investing in the broad showcasing and publicizing systems that can uncover the business items.
 Have reliable distributors who can expose the business label in the market.
 Showcase an assorted range of items for your clients for various circumstances and seasons.

Business Function:

• Visual Merchandising: Structuring and setting up business features to help clients is a critical
commitment in the retail clothing industry. Window dressers and item displayers’ configuration eye-
getting shows to pull in the thought of buyers. Retailers who check out trade shows moreover need to
use visual marketing to draw in customers.

• Showcasing: People in the retail clothing industry regularly grandstand their things through print
publicizing. Proprietors and supervisors may be locked in with choosing advancing procedures and
setting the displaying money related arrangement. Print publicizing as paper and magazine
advertisements similarly as customary postal mail postcards to report arrangements and advancements
are also used to showcase their items.

• Overseeing Staff: Store the board assumes a significant job in the clothing organizations. Retail
store managers enlist and oversee store work power. Positions in a retail store can consolidate sales
reps and assistants, IT experts and bookkeepers. The director/chief ensures that individuals are
prepared for their positions and that they play out their jobs well.

• Stock Control: The retail clothing owner or manager may be answerable for stock control. This
infers there must be a framework set up to reveal when more product ought to be mentioned. The
director's commitments fuse guaranteeing orders are in on time, paying for the solicitation and checking
what sum is spent to ensure about more items ready to move.

• Client help: Retail clothing managers and owner give customer backing to manage grievances
and issues as they emerge. How the client experiences customer help can mean the differentiation
between a satisfied recurrent customer and an incensed customer who takes the business elsewhere.

FUNCTION DECOMPOSITION and STAKEHOLDERS: the functional decomposition for the clothing
industry can be decompose in few categories. Business visionaries start a business and CEO runs co.
Recruits laborers to reap crude materials, for example, cotton, fleece, cowhide, plastic, elastic, oil.
Design recruits laborers who work the crude materials into a dress. Recruits planners to makes dress in
certain style Advertising and showcasing, including promotion organizations and famous people are
engaged with bringing issues to light for style industry Transportation organizations are influenced by
the design business as they are utilized to convey the structured garments to retail locations and other
selling areas. The government is influenced by the style industry as it gives work to residents and they
get charges from the organization Customers are influenced by the style industry as they buy the
garments fabricated and structured by the organization. Groups of laborers are influenced as they
depend on the pay given from the design business Staff related to schools, for example, educators,
administrators, and heads are influenced as families from laborers who work in the style business send
their kids to class. Petroleum gas/oil organizations are influenced as transportation which conveys the
structured garments depend on fuel to control the vehicles. Food and Drink organizations are influenced
by the design business as they are recruited to cook the assembly line laborers with strengthening
suppers. Power and Water gracefully benefits are influenced as they give force and water to industrial
facilities and work environments with the goal that structured garments can be created and sold TV
stations and telecom organizations are influenced by style industry as they are utilized to
promote/showcase the organization's planned apparel shopping centers are influenced by the design
business as they need dress retail locations to work so individuals are pulled in into setting off to the
shopping center.

IDENTIFIED PROBLEM: The specific problem that can be observe in this industry during the Covid-19 is
that most of the employers needs to shut their doors as per the govt. instructions. Due to the social
distancing, it is not that possible to go inside the store and do shopping along with others. Since the
virus is spreading very rapidly, the govt. announces the official lockdown, in which all the non-essential
services need to shut their door to avoid any sort of public gathering that an reduce the chances of
spreading the virus. Most of the people want to purchase in-stores by checking the quality of the clothes
along with the style/ trends. Even they can try the clothes to check for their appropriate sizes. But by
closing the stores, all such thing could not be placed, hence resulted in the downfall in sales and the
economy.

SOLUTION: The IT solution of the problem identified above can be introducing the online shopping sites/
applications so that the people can access the remote application anywhere and anytime. There will not
be present physically in the store to purchase some stuff as the people can browser and order any
product through web. Almost every individual is made to stay home to save themselves and if they need
anything to buy, they can place an order online and they will get the demanded item soon.

FEASIBILITY OF THE SOLUTION: The above mentioned solution can decrease the difficulties of the retail
store employers and the customers as well. If people can find the product for which they are looking for,
they will increase their shopping satisfactions as they can save their traveling time. Also they can order
anything so they do not need to worry about the store timings. The main feature in this solution is that if
an item is running out of order in one store, then the individuals may needs to try any other brand or
visit somewhere else. But making an order online, can ease their efforts. They do not need to go
somewhere else as they can change the store location through web to order an item for themselves.
SWOT Analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths: the strengths for the men’s retail store can be the financial backing of the retailers. Cheaper
prices of the wholesale items, raw items or the cheaper labor can also be another strengths. Also, if the
company is selling something unique as compare to its competitors present in the market can also be
considered as the strength of the company.

Weaknesses: By doing some statistical surveying, there might be an option for the retailers by which
they can verify if it has the weak image of the brand as compare it with the key competitors. For
instance, if a retail store sell the mix range of products such as cheaper products and expensive
products, there might be some chances that the store may or may not has the significant impact in the
consumer’s mind that can impact as the weakness of the retail industry.

Opportunities: Opportunities may include some of the consumer’s need that has not been filled yet. For
instance, if there are only men’s round neck T-shirts available in the store and the clients are looking for
some other variants in the T-shirts then the business owner can introduce some new style in the T-shirts
that can fulfil the customer’s demands. Also, a retail store figure out the opportunity to purchase some
of the small retail store or cheap material to develop the quality product and to increase the sales of the
company, using the SWOT analysis.

Threats; there are several threats that can be explored using the SWOT analysis such as the decreasing
the demands of the product/brand/company, wars about the product prices with the market
competitors, change of need of the product with respect to the time, season and environment is also a
threat factor in the retail stores.

References Used:

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