Documente Academic
Documente Profesional
Documente Cultură
PRESENTING
WITH IMPACT
DAN STEER
CONTENTS
INTRODUCTION
TRAINING PURPOSE AND OBJECTIVES ...............................................................................4
HOW DO YOU FEEL ABOUT YOUR PRESENTATION SKILLS?..............................................5
WHAT IS THE POINT OF PRESENTING? ...................................... page not included here
WHAT MAKES A PRESENTATION WITH IMPACT? ................................................................6
10 STEPS TO CREATING SUCCESSFUL PRESENTATIONS ......... page not included here
MESSAGE
A GOOD MESSAGE HAS A COMMERCIAL SPIRIT ...............................................................7
KNOW YOUR OBJECTIVE/S........................................................... page not included here
KNOW YOUR AUDIENCE .............................................................. page not included here
TYPES OF INFORMATION ........................................................... Erreur ! Signet non défini.
STRUCTURE
PRESENTATION STRUCTURE....................................................... page not included here
A GOOD INTRODUCTION ........................................................... page not included here
THE BODY OF YOUR PRESENTATION ......................................... page not included here
INTONATION AND FLOW ......................................................................................................8
QUALITY TRANSITIONS ........................................................................................................9
CONCLUDING YOUR PRESENTATION ........................................ page not included here
CONTENT
ADAPTING CONTENT TO SUIT LEARNING STYLES .................... page not included here
ADAPTING CONTENT TO SUIT REPRESENTATIONAL SYSTEMS page not included here
POSITIVE, PLAIN AND PRECISE LANGUAGE .............................. page not included here
USING VISUAL SUPPORTS ........................................................... page not included here
GRAPHS, TABLES AND GRAPHICS ............................................. page not included here
USING EXERCISES ...............................................................................................................10
USE STORY TO MAKE YOUR POINT ...................................................................................11
STYLE
THREE LEVELS OF COMMUNICATION ........................................ page not included here
BODY LANGUAGE TIPS ................................................................ page not included here
MAXIMISE YOUR VOICE ............................................................... page not included here
ATTENTION SPAN OF THE AUDIENCE ........................................ page not included here
GETTING AND KEEPING ATTENTION: 5 LAWS ........................... page not included here
USE OPEN QUESTIONS TO GET YOUR AUDIENCE TALKING............................................12
DEALING WITH AUDIENCE QUESTIONS ..................................... page not included here
DEALING WITH INTERRUPTIONS ................................................ page not included here
WHY STRESS? ......................................................................................................................13
DEALING WITH STRESS AND CONFIDENCE............................... page not included here
FUN STUFF .................................................................................... page not included here
FINAL WORDS ON PREPARATION .............................................. page not included here
FINAL WORDS
LEARNING AND IMPROVEMENT POINTS, DAY 1 ....................... page not included here
LEARNING AND IMPROVEMENT POINTS, DAY 2 ....................... page not included here
REFERENCES .......................................................................................................................14
YOUR TRAINER: DAN STEER ..............................................................................................15
Some people will pass off the opportunity to present, giving it to someone else
who is “a natural” or who is “good at that sort of thing”. The skills required however
are not just for “those people” – they are simple, easy and learnable.
During this training, you will learn how to deliver presentations with impact.
Training objectives
• Improve!
The success of your presentation lies on the foundation of 4 things – pay attention to each
pillar in order to do a good job!
Being commercial is not just for sales people – it is about positioning your message to suit
both the needs of your audience and yourself. In a presentation, it is important to be
commercial.
The first pillar of a successful presentation is having the right message. This will be a
blend of what you want to say (and achieve) and what the audience wants to
hear (and achieve).
Once you know what your own objective is, you need to start thinking about the
audience – in this way, you will be able to position your message to suit them.
* ...in fact, the truth of this commercial principle is true for all the 4 pillars of a
presentation: Adapt to your audience!
Intonation is not just about voice (see later in this workbook). By removing monotony from
your presentation structure, you can bring more flow and improve the audience
experience.
Throughout this document, you can find lots of examples on how to create
intonation in your presentation (transitions, storytelling, visual supports,
interactivity….).
QUALITY TRANSITIONS
A good transition between parts of your presentation underlines its structure. It keeps the
audience’s attention and helps them to know where they are and where they are going.
Follow some of these guidelines to create attention grabbing transitions for your
audience:
Visual cues
Show the audience you are moving from one part of your presentation to
another
Verbal cues
Tell your audience what is going on at each transition, for example:
Pace-changers
A transition is a good moment to change the pace of your presentation:
USING EXERCISES
Sometimes it can be useful to have an exercise included in your presentation. To get the
most attention, recall and understanding from the audience, apply the following diamond
structure to your exercise moment…
Must like during the rest of your presentation, you need to work to keep the
audience’s attention and create recall of your message. Use this structure:
Truth (and your message) will not always pass easily. People need to be convinced and
they need help to imagine for themselves what you are talking about. Use story to help
make your point more easily, build imagination, persuade and create recall.
According to Annette Simmons (author of “The Story Factor”) there are 6 main
types of story that can be used to help pass your message:
• Tells the audience about the • Like the boy who cried wolf,
person they are listening to the audience will learn the
and reinforces WIIFM importance of something
Sometimes an audience has nothing to say. Sometimes they don’t dare to speak. (And
sometimes they won’t shut up!). If you want to get your audience talking (instead of just
nodding their heads!), you need to ask them the right kind of questions.
…but that’s not always enough. If you would like to encourage your audience to
speak up from time-to-time, it helps to ask them some questions.
WHAT …..?
WHY ….?
HOW ….?
WHEN ….?
WHO ….?
WHERE ….?
WHICH …..?
WHY STRESS?
During several years of delivering training on “Presenting with Impact”, the author of this
document has heard a lot of reasons for why people are stressed about their
presentations. There are many solutions for dealing with this stress (mostly preparation) and
the first step is to know: Why am I stressed?
• Lack of preparation
• Unclear message
• Fear of talking in public, being in the spotlight
• Perfectionism
• Unknown audience
• Known audience (e.g. “my manager will be there”)
• Experts in the room
• Fear of judgement, lack of recognition
• Bad memories (of the last presentation)
• Things don’t go as planned, things don’t work
• Not sure of what the outcome will be
• Will they appreciate me? Believe me?
REFERENCES
• Communication
• Management and leadership
• Personal effectiveness
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