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FOOTNOTES AND ENDNOTES ACTIVITY 1 INSTRUCTIONS

A Note about Footnotes and Endnotes

They are usually placed at the foot of the page to which they
refer. Select an appropriate sign, for example the asterisk (*),
double dagger (¥) or even numbering. The sign is inserted after
the text to which the footnote refers. Endnotes are placed at the
end of the document

1. Open the word document Footnotes and Endnotes Activity 1.


2. Place each section on a separate page.
3. Double-space the document.
4. Full-justify the document.
5. Bold and centre-justify the paragraph headings.
6. Place page numbers on the outside of each page.
7. Add the following footnotes to the document in the following locations.
(i) Overall family branding….*
________________________________________________________
* greece2000.virtualave.net/mktg/ Class Notes on Marketing.

(ii) … Duncan Hines for cake and muffin mixes. ¥


________________________________________________________
¥
Johnson E. M. Fundamentals of Marketing: From Product to Profit. American
Management Association. 2nd Ed.

8. Add the following endnotes to the document in the following locations.


(i) … usually in the same product category. i
________________________________________________________
i
greece2000.virtualave.net/mktg/ Class Notes on Marketing.

Benefits of a Brand
There are many benefits of developing a brand. The brand allows the consumer to see the
product and associate it with something he/she likes or dislikes. “McDonald’s food taste
great.” It also allows the customer to recognize the person whose product he/she is
purchasing, for example, the McDonald’s trademark of bright red and yellow colours and
huge golden arches. Since the consumer already knows what he/she wants, it reduces the
length of time spent buying the good. Knowing a brand can aid consumers in evaluating
the quality of a product, thereby reducing a seemingly risky purchase. It can also give a
psychological boost to an individual who links certain brands to status an prestige.

Branding also provides numerous benefits to the corporations. To begin with, they are
able to differentiate between their product and their competitor’s. They can create an
image geared toward their specific customer market, in McDonald’s case, the family. It
associates the product with something the customer knows, thus making it easier for the
customer to make a buy again. Knowing the product and what it signifies, also allows the
customer to be less concerned with the price. It makes them less concerned with
comparing the price of the product they know, with one that they know less about. The
phrase “Stick with what you know,” comes to mind. The introduction of a new product
for example, Egg McMuffin in 1973, caused instant recognition of the product with the
McDonald’s brand. It may be less costly to the company to produce a product with the
same brand than an entirely new brand. In producing it under the same brand nurtures
brand loyalty and the company holds on to its share of the market.

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