Study of Retail Store in Solapur City

“NIKE” - Just Do It.

Subject : Retail Management
{BBA III}
Group Members: Roll No.
Jay Joshi 2816
Mahadev Kotale 2818
M Sanathkumar 2819
Dhananjay Nagaonkar 2823
Shubham Randive 2829
 Retailing

According to Philip Kotler, “Retailing

include all the activities involved in selling
goods and services to final consumers for
their personal or non-business use.”
 Types of Retail

Organized Retail Unorganized

Retail
Introduction
 Introduction
 Industry :
Manufacturing and designing sportswear and
sports equipments.

 Founded :
Jan.1964 as Blue Robbin Sports came to be known
as NIKE.

 Meaning of NIKE:
NIKE means wing goddess of victory.
 Introduction Cont…
 Founders :
William J. “Bill” Bowerman and Philip H. Knight

 Headquarters :
Washington country, Oregon, United States.

 Key People:
Philip H. Knight (Chairman)
Mark Parker (CEO and President)
 Products / Merchandise:
Athletic shoes, Apparels, Sports Equipments and
Accessories.
NIKE
In Solapur City
 Introduction
In Solapur City

 Name:
NIKE (Just Do It…!)

 Address:
Employment Chowk, VIP Road, Solapur 413002.

 Establishment Year in Solapur :

13th Oct. 2014
 Name of Owner:
Mr. Rishab Soni
Retail Format
 Discount Store

Departmental

Convenience

Types of Retail Format Specialty Store

Hypermarket

Supermarket

Catalogue Store
 Specialty Store
 A store specializing in a particular type of merchandise or
single product of durable goods or range of normally
complimentary durable goods product categories is
termed as a specialty store.

 Usually concentrate on apparel, jewellery,

fabrics, sporting goods, furniture etc.

Example: NIKE
Store Location
 Store Location
Address:
Employment Chowk, VIP Road, Solapur 413002.
 High Street Location:

I.
• Nike falls under high street location.

II.
• Basically deals with very high customer traffic.

III.
• Draws people during business hours.

IV.
• Heavy public transportation.

V.
• Residential area.
 High Street Location:
 Area Covered :

I.
• Total Area Covered : 1200 sq.ft.

II.
• 870 sq.ft. covered by actual store.

III.
• 330 sq.ft covered for Parking.
 Accessibility:

• Situated in the main commercial area of the city i.e.

I. Employment chowk.

II.
• 1 km from Railway station and 4 km from bus stand.

• The distance from NaviPeth which is a shopping hub is

III. about 3 km.
 Location Background :

I.
• Number of customers visiting this area is huge.

• All type of customers visit this place which is a big

II. advantage for Nike store.
• Enjoys other facilities like clean surroundings and proper
III. roads.
 Nearby Competitors:

There is an advantage for Nike Store as it has only

one competitor which is the Reebok Store (Park Chowk).
Store Details
 Store Design
 It is a very strong tool in the hands of the retailer, for
communicating and creating the image of the store in the minds
of the customers.

 The environment, which is created in the retail store, is a

combination of the exterior look of the store.
Store Design

Store Design

Exterior Interior
 Exterior
• Exterior refers to the external image and appearance of the
I. store.

II.
• Nike store is a store in a shopping complex.

• There is a staircase that leads the

III. store.
 Exterior
I.
• There is parking area in front of the store.

II.
• The outer side of store is covered with the glasses.
 Exterior

I. • Window Display

II. • Store Name

III. • Inviting Entrance

Window Display
Inviting Entrance
Store Name
Store Theme
 Store Theme
 Store theme is a theme that gives the idea about
the store to the customers.
 Store Marquee
 Marquee generally means the first mark of identification.
 Store Frontage
 Store Frontage is a factor that influences the
customer.
 It is a reflection of the personality of the store.
 Target Customers
I.
• Sports athletes.

II.
• Wide range of verities including both Male and Female.

III.
• They do not deal with anything related to kids.
 Interior
 Interior store design is a function of the aesthetics
within the store.

 The merchandise sold within and the space used

for the same and the overall layout of the store.
 Space Planning
 Space planning helps a retailer to determine the amount of space
available for selling and for storage.
Atmosphere & Aesthetics
 Atmosphere deals with things like visual communications,
lighting, colour, music and scent, etc.
Lighting & Ventilation
Merchandise
 Merchandise

Footwear Sportswear Athletic wear

Consists Consists Consists

a) Running Shoes a) Protective Equipments a) T-shirts
b) Basketball Shoes b) Gloves b) Shirts
c) Soccer Shoes c) Bags c) Track Pant
d) Sipper Shoes d) Wrist Bands d) Polo Shirts
e) Slippers e) Socks e) Shorts
Footwear
Sportswear
Athletic Wear
Promotion
 Publicity of Nike is done through SMS & Social
medias.
 Word of mouth publicity.
 People
I.
• Employees.

II.
• Employee task.

III.
• Recruitment.
Technology
 Suggestions
I.
• Nike Store could increase their parking space

• Nike Store can also extend their promotional activities in

II. the city.
• Nike Store can provide one more changing room or trail
III. room.
• Nike Store may also expand their sport range in case of
VI. accessories related to other sports.
• Nike Store can keep their prices reasonable as it can be
V. affordable to everyone..