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But, what’s easy to forget is that candidates are also looking at you. They're
scanning your profile to see if you are someone they want to talk to. And, that
means you want to make sure you stand out from other recruiters.
To help you understand the most popular terms talent pros are using to describe
themselves, our data team analyzed millions of LinkedIn profiles worldwide for
our annual LinkedIn buzzwords list. Below are the top words used by recruiters
last year.
‘Skilled,’ ‘motivated,’ and ‘responsible’ were the three newcomers to the list, while
‘focused’, ‘excellent’ and ‘generalist’—which featured in fourth, seventh and ninth
place last year—dropped off. In addition, more people have begin to use the
word “expert,” which moved from the #8 spot to #5.
Our research shows that just having a picture makes your profile 21x more likely
to be viewed by others. It’s one of the most important elements of your Linkedin
profile and it’s your first chance to make a good impression.
So, don’t just use any old picture—use one that truly represents you. It doesn’t
need to be super formal. The most important that it’s up-to-date and represents
your professional style.
Having a photographer take your picture is always a great option, but it can also
be expensive. If it’s not in your budget, check out our post: 5 Tips for Picking the
Right LinkedIn Profile Picture.
When writing a LinkedIn profile headline (the line of text that appears just below
your name), many people simply list the facts: their company and/or job title. But,
after your picture, this is the first thing people will see—it’s your own personal ad.
And, if it’s good, it will get you noticed.
A creative headline can be the conversation starter that connects you with a
candidate or with a colleague that can lead to your next hire or referral. Write
what makes you unique and highlight your own personal brand when possible.
If you need some more inspiration, here are some great examples of recruiter’s
whose headlines stand out.
3. Invest time in your LinkedIn profile summary, and write with candidates
in mind
You’re busy. And, writing your LinkedIn profile summary might not sound like
something you should prioritize. However, it’s essential. This is where you
showcase your personal brand and really tell your story. It’s where candidates
will get to know you and where you can be a brand ambassadors for your
company. It's also influences whether or not a prospect will want to talk to you.
That said, consider your summary a strategic piece of content that can improve
your effectiveness as a recruiter. And if you’re wondering what a great summary
looks like, you’re in luck—we’ve highlighted seven LinkedIn summaries that
stand out.
If you are an expert or very passionate about a given topic, show that off by
writing about it. You can easily write and publish long-form posts on LinkedIn or
post a video, where candidates and everyone in your network will see. Offering
your opinions on industry matters demonstrates that you are knowledgeable and
well informed, which in turn builds your personal brand and credibility.
If the idea of writing a post doesn't appeal to you, simply sharing interesting
articles on the topic from reputable sources is also a great way to build your
brand and can be a great conversation starter.
To receive blog posts like this one straight in your inbox, subscribe to the
blog newsletter.
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