The precision marketing framework

Target the right person with the right message at the right moment and through the right channel

WHO? WHERE AND WHEN?

The targeting The touchpoint

● Significant pools of audience ● The right platform where

● Selected based on data-driven to find your audience
insights, with priority given to ● At the right stage of its
people already showing interest consumer journey
● Activable online
Precision
marketing
HOW? A data-driven framework WITH WHICH RESULTS?
The messaging for online activation The measure

● Short and catchy

● Visible branding ● Must answer actual questions
● Fit for platform and audience ● Based on marketing objectives
● Mobile friendly ● Helps refine next campaigns
● With call to action
OLD
Target the right person with the right message at the right moment

WHO? WHERE AND WHEN?

The targeting The touchpoint

● Significant pools of audience ● The right platform where

● Selected based on data-driven to find your audience
insights, with priority given to ● At the right stage of its
people already showing interest consumer journey
● Activable online
Precision
marketing
HOW? A data-driven framework WITH WHICH RESULTS?
The messaging for online activation The measure

● Short and catchy

● Visible branding ● Must answer actual questions
● Fit for platform and audience ● Based on marketing objectives
● Mobile friendly ● Helps refine next campaigns
● With call to action
 The Precision Marketing Infographic
Target the right person with the right message at the right moment

Who ? Where and when ?

The targeting The touchpoint
● Significant pools of audience
● The right platform where to
● Selected based on data-driven
find your audience
insights, with priority given to
● At the right stage of its
Versionpeople Precision
1 already showing interest
consumer journey
● Activable online
marketing
How ? A data-driven With which results ?
The messaging framework for online The measure
activation
● Short and catchy ● Must answer actual questions
● Visible branding ● Based on marketing objectives
● Fit for platform and audience ● Helps refine next campaigns
● Mobile friendly
● With call to action

4. Digital activation and precision marketing Omnichannel strategies