Running Head: UNIT 5 DISCUSSION BOARD 1

Unit 5 Discussion Board

Name
Institution Affiliation
UNIT 5 DISCUSSION BOARD 2

Unit 5 Discussion Board

Main post

My target audience will include students in high school and working adults. They are the

ones who have the greatest need to further their learning as it will enable them to acquire the

skills and credentials needed at their workplaces. I will also include older individuals to some

extent as they may need the skills in their entrepreneurial aspirations upon planning for

retirement. Anyone with the thirst for learning will be tapped into and informed.

My message will include the value of having a diverse set of skills in today’s job market.

I will also highlight the convenience of getting a degree online. It is easier to incorporate it into

anyone’s schedule. I will emphasize on the lecture’s expertise on the field and the impact their

experience and teaching will have on the student. The pricing will also be affordable to all

individuals as scholarships and grants will be offered to the lucky few. The message will be

different in different parts of the country since circumstances differ. I will identify their utmost

desires and create emphasis on those things.

For public relations, I will use various mass media to create awareness for a larger group

of people. The media involved will be print media such as newspapers and education-related

magazines, broadcast media such as television and radio, and social media on the internet such as

Facebook, Instagram, and in-app advertisements. Technology has improved, and the internet is

accessible to most citizens in the united states. The digital space has created a free platform to

engage in brand awareness and also market a service. Social media influencers exist, and I will

use one with a considerable following to inform others of the course, especially one who has

done an online course before.

UNIT 5 DISCUSSION BOARD 3

Response to Joshua Tate

I agree with Joshua’s response concerning creating belief in individuals who don’t think

school is for them, or they are too old for learning. Education is a continual process, and it does

not have to be a boring adventure to pursue, especially if one chooses a course that aligns with

their interests.

However, concerning his thoughts on how he will approach public relations, I do not

think that his technique is effective. Prospective students do not need to feel like a business is

being shoved on them; they require to be spoken to in such an advisory way. That will make

them consider pursuing further education online is what they want as it will benefit them.

Response to Jeani Madert

I agree with maximizing the extended 3 p’s applicable to service marketing but not

product marketing. Strategies focusing on the people, process, and physical evidence will go a

long way in distinguishing how the online learning experience will be compared to the usual

physical class lessons. Due to the lack of physical contact between the students and lecturers and

the students themselves, follow-up support should be offered to students who encounter

difficulties during learning.