PRECIO $ 12- $55 $5.99-$16.99 $0.70-$8.

40
PLAZA 2,622 (2019) 7,363 (2019) 750(2019)
Multinacional Multinacional EUA Y Canada
PRODUCTO $ 2.2 millones (2019) $ 2.0 millones (2018) $ 192.62 millones (2018)
ventas ventas Ventas
PROMOCION $ 141.57 millones (2019) $ 375,9 millones (2016) $ 6.46 millones (2014)
Publicidad y marketing Publicidad y marketing Publicidad y marketing
MARKETING MIX

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Referencias
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https://www.fastfoodmenuprices.com/chipotle-prices/

Guttmann, A. (25 de Abril de 2018). Taco Bell advertising spending in the United States from 2013
to 2016. Statista.com. Obtenido de https://www.statista.com/statistics/830413/taco-bell-
ad-spend-usa/
Latestmenuprice.com. (s.f.). Taco Bell Menu Price 2020 - Check Taco Bell Restaurent Menu.
Recuperado el 5 de Mayo de 2020, de https://latestmenuprice.com/taco-bell-menu/

Latestmenuprices.com. (s.f.). Qdoba Mexican Grill Menu Price 2020 - Check Qdoba Mexican Grill
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Lock, S. (20 de Noviembre de 2019). Number of Qdoba restaurants from 2011 to 2017.
Statista.com. Obtenido de https://www.statista.com/statistics/321486/number-of-qdoba-
restaurants/

Lock, S. (27 de Mayo de 2019). Qdoba Mexican Eats company-owned restaurant sales from 2011
to 2018. Statista.com. Obtenido de https://www.statista.com/statistics/321478/qdoba-
restaurant-sales/

Lock, S. (11 de Febrero de 2020). Average restaurant sales of Chipotle Mexican Grill from 2008 to
2019. Statista.com. Obtenido de https://www.statista.com/statistics/221465/chipotle-
average-restaurant-sales/

Lock, S. (11 de Febrero de 2020). Chipotle: ad & marketing cost 2006-2019. Statista.com. Obtenido
de https://www.statista.com/statistics/504077/chipotle-ad-marketing-spend/

lock, S. (21 de Febrero de 2020). Number of Taco Bell restaurants worldwide from 2010 to 2019.
Statista.com. Obtenido de https://www.statista.com/statistics/256824/taco-bell-
restaurants-worldwide/

S, L. (9 de Agosto de 2019). Taco Bell - average sales per unit in the United States from 2006 to
2018. Statista.com. Obtenido de https://www.statista.com/statistics/205803/taco-bell-
sales-per-system-unit-since-2006/

S, L. (s.f.). Chipotle Mexican Grill - Statistics & Facts. Recuperado el 5 de Mayo de 2020, de
https://www.statista.com/topics/2717/chipotle-mexican-grill/

Statista Research Department. (11 de Mayo de 2015). Qdoba Mexican Eats advertising spending in
the United States from 2012 to 2014. Statista.com. Obtenido de
https://www.statista.com/statistics/505220/qdoba-ad-spend-usa/

Wikipedia.org. (s.f.). Qdoba. Recuperado el 5 de Mayo de 2020, de

https://en.wikipedia.org/wiki/Qdoba