Nature of business; Clothing marketing

In of our company we are basing on the marketing of apparel, accessories, and other clothing-
related products to the consumer. It involves the advertisement of our clothing materials.

The goal of clothing marketing is to identify target consumers and develop promotion strategies that
encourage the consumers to buy a product.

Business description;

Julie’s clothing retailer Co. will provide the clothing related products such as clothing lines for
women, men and children, sportswear and accessories that will be needed to make clothing
products.

Marketing analysis;

Competitors assessment;

As a company we will entitle customers to a 10% discount after 10 purchases.We will offer clothing
to fit all body sizes to both men and women.

Our location is central and accesible to our target customers.

We maintained a detailed record on each customer in order for customer follow-up and promotional
purposes.

Organizational/management plan

The goal of business:

The competition in the fashion industry is stiff, therefore the main goal to achieve for our company
to succeed we will;

 Find reliable distributors inorder to order to expose our clothing label to the market.
 Identifying consumer trends.Our company will be constantly on top of the consumers trend
and their constant changes. A good start will be attending runway and fashion shows so that
you have a good sense of the trends that are trending in the market.
 Get a recognition for our brand that is familiar to all our consumers that is of high quality.
 Testing new ideas.In order for our clothing line to succeed we will test out new business
ideas and market ideas.
-take as much feedback as you can from your customers and other customers.
Scope of our business
Clotjing retailing in our company has a very wide scope since it provides tremendous
opportunities of employment because it requires number of employees to help in the
business.
Also clothing retail includes anything that the retailer wishes to sell directly to final
consumers for their non business uses.
Our management plan for the company includes the marketing strategy where by in this
stage you decide how you will sell your clothing products.
Financial situation by creating an expenses budget, income projections that includes the
profit and loss statements.
After having our business plan ready prepared we share the ideas with the team members
and finalizing our plan using the feedback from our team.