STUDENT ASSESSMENT

TASK 1

BSBMKG605

Evaluate international marketing opportunities

Student Name:
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Assessment Task 1: Project – review and assess global marketing

opportunities

T ASK SUMMARY

For this task you are required to research and analyse the global market environment, assess
marketing factors and risks and identify the viability of international marketing opportunities.

R ESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK

 Access to textbooks and other learning materials.

 Access to a computer, printer, Internet and email software (if required).

 Access to workplace international marketing evaluation documents, strategic plans and

marketing plans

WHEN AND WHERE DO I NEED TO COMPLETE THIS TASK?

 This task may be done in your own time as homework or you may be given time to do this task in
class (where applicable).
Write in the due date as advised by your assessor: _________________________________________

WHAT DO I NEED TO SUBMIT?

 Report
 2 x SWOT analyses
 2 x PESTLE analyses
 2 x Risk assessments
 2 x Cost-benefit analyses

INSTRUCTIONS

This assessment task requires you to research and analyse the global market environment and
identify two international marketplaces that you would like to penetrate. Access and read an
organisation’s international marketing evaluation documents, strategic plans and marketing plans
before you begin, to assist you with this project.

You are required to select a product that is made and manufactured in Australia and two countries
that you would like to export the product to.
You are required to document an analysis of the global business environment, assess market
factors and risks and provide recommendations as to which of your two chosen countries would be
more viable to market to. You are required to conduct a SWOT and PESTLE analysis as well as a risk
assessment on the two counties that you would like to market to.
You are then required to conduct a cost-benefit analysis on each of the international marketing
opportunities and identify which opportunity is more viable.
You must submit your project as a written report along with the required supporting documents.
1. Review the global market.
Select one Australian made and manufactured product to market internationally.
Review the global market to determine the viability of international marketing opportunities and
select two international countries to market the product to.
You are required to submit a detailed, clear and concise report, remembering to reference your
sources of information.

BSBMKG605 STUDENT ASSESSMENT TASK 1 Orange International College Pty Ltd

Version 1.1 CRICOS No: 03446A | RTO No: 41315
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You are required to include the following information in your report:

 Provide an overview of the product and/or company that you want to take into the global
marketplace including the manufacturing processes and location.
 List the current Free Trade Agreements currently in place between Australia and international
markets and discuss the how these agreements can assist with trading successfully in these
countries.
 Discuss two Australian standards, policies and/or guidelines around importing and exporting
products.
 Describe the environmental issues and guidelines that impact both Australian and international
trade.
 Provide a brief overview of the Universal Declaration of Human Rights and three Australian
human rights legislations. Discuss the ethical considerations relating to international trade.
 Explain the role that the Organisation for Economic Cooperation and Development (OECD) plays
on international marketing.
 Based on your research, discuss the two countries that you have chosen to market your product
to including a rationale for your decision.
 For each of the two countries that you have chosen, briefly discuss their country’s economic,
social and industry directions.
 Discuss any trade policies, agreements or barriers that your chosen countries may have in place
that could potentially impact on your marketing opportunities.

 Discuss the Australian and International labelling and packaging legislation (commerce marking)
that relates to the export of your product to your chosen countries.
 Explain three negotiating strategies that could assist you when negotiating your Australian
products into the foreign market place.
2. Identify risk factors
Based on the information that you have researched, you are now required to assess the
opportunities and risk factors associated with the international marketing opportunities that you
have chosen.
 Develop a SWOT analysis to determine the potential for exporting your product to each of your
chosen countries. You are required to develop a SWOT analysis for each of the two countries
that you have chosen, identifying strengths, opportunities, weaknesses and threats.
 Develop a PESTLE analysis to assess the social, cultural, political and economic factors
impacting on your marketing opportunities. You are required to develop a PESTLE analysis for
each of the two countries that you have chosen.

 Based on your research, SWOT and PESTLE analysis, conduct a risk assessment to identify the
potential risks associated with marketing your product to your chosen countries. Identify and
record potential risk control options. You are required to source a suitable risk assessment
template and conduct a risk assessment for each of the two countries that you have chosen.
Include the following risk factors in your assessment:
– Political risks
– Financial risks
– Corruption risks
– Any other risks that you have identified
You must identify the risk, rate the risk and determine the level of acceptability.
3. Report on international marketing viability
You are now required to conduct a cost-benefit analysis to determine if marketing your chosen
product to your two chosen international marketplaces would be viable.
You are required to submit a cost-benefit analysis for each of your chosen international
marketplaces. Include the following information in each cost-benefit analysis:

 Itemised tangible costs, including one time and ongoing costs

BSBMKG605 STUDENT ASSESSMENT TASK 1 Orange International College Pty Ltd

Version 1.1 CRICOS No: 03446A | RTO No: 41315
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 Itemised intangible costs

 Estimated projected benefits (based on evidence from research on similar projects)

Calculate and compare each marketing opportunities costs and benefits.

Once you have completed your cost benefit analysis, record your findings in your report. Include the
following information:
 Discuss the probable return on investment the marketing opportunities will have for the
Australian product/company.
 Explain what the financial viability of each marketing opportunity will be to the Australian
company and which opportunity would be a more viable option.

What do I need to hand in for this task? Have I completed this?

Report 

2 x SWOT analyses 

2 x PESTLE analyses 

2 x Risk assessments 

2 x Cost-benefit analyses 

BSBMKG605 STUDENT ASSESSMENT TASK 1 Orange International College Pty Ltd

Version 1.1 CRICOS No: 03446A | RTO No: 41315
 Orange International College Pty Ltd | ABN: 15 167 063 596
RTO No: 41315 | CRICOS Provider Code: 03446A
Level 6, 420 Collins Street Melbourne Victoria 3000
Phone: +61 3 9670 2985 | Email: info@orange.edu.au | Web: orange.edu.au