Name: Phan Thi Ngoc Anh

Social Responsibility Successes and Failures

(re: Chapter 4)

CATEG SUCCESS FAILURE

ORY
1. Company: Company:Apple
Walmart URL:
https://paperssolution.com/file/reasons-of-
URL: apple-s-failure-in-csr-strategy-7075/
https://corporate.walmart.com
/article/walmart-addresses- Description:
global-challenges-through- - In past few years, several issues has
business-and-philanthropy been identified in CSR strategy of
Description: Apple Inc. These issues are
- Walmart is the identified in Apple’s annual audit
world’s largest report of 2012; these issues are as
corporate follows:
Corporate
philanthropist. In
Philanthro + Apple Inc. has remained
py FY2016, Walmart
and the Walmart unsuccessful to comply with
Foundation donated hazardous substance management
more than $1.4 practices with the rate of 32 %.
billion in cash and
+ Apple Inc. has remained fail to
in-kind, and Walmart
prevent worker’s injuries with the
associates
rate of 35 percent, and Apple Inc.
contributed more
has remained unsuccessful to
than 1.25 million
comply with working hours limits
hours of their time
with the rate of 35 %.
outside of work to
(Sage.blogspot.co.uk, 2012)
volunteer causes.
The highlight of its - There are few reasons of Apple’s
employee giving failure in terms of Corporate Social
programs consists of Responsibility, which are as
 the Walmart VIP follows:
program where the + Lack of Stakeholder Engagement
company provides Strategy: The greatest example is
grants of $250 to Greenpeace where Apple Inc. shown no
nonprofits where interest to share information about the
employees volunteer power consumption of Apple’s North
at least 25 hours. To Carolina data center. As a result, Chinese
make it even better, reported on the environmental issues of
each employee can Apple Supply Chain in China. Further,
request up to four of Apple Inc. also feels very reluctant to
these grants share information with media about CSR
annually. which created issues. In order to improve
- Walmart and the their CSR position in the market Apple
Walmart Foundation should develop a strategy to engage with
use philanthropy in stakeholders. It will improve their overall
combination with position in the market especially in terms
Walmart's business of CSR strategy (Gluck, 2012).
initiatives as well as
+ Apple is not focusing on CSR strategies
the efforts of others
because their primary motive is to earn
in civil society,
healthy profits but they are missing CSR
business, and
strategy which is gaining huge success in
government to drive
corporate world.
systemic
improvements in  
economic
opportunity, supply
chain sustainability,
and community
resilience. The
problems being
addressed are both
large scale and
complex, but
Walmart believes
that by working with
their grantees and
collaborators from
the private sector,
they can lead the
way in driving
 significant, lasting
change.

2. Company:
Microsoft
URL:
https://blog.bluelupin.com/3-
brilliant-examples-of-
corporate-social-responsibility-
used-to-improve-brand-
identity/
Description:
- Microsoft has been
one of the largest
corporate
philanthropists in the
United States and
across the world. Not
only has the
company donated
billions of dollars in
cash and software to
causes around the
world, but the
company also has
robust employee
giving programs.
- As a leading
technology
company, Microsoft
aims its CSR to be
forward-thinking,
targeting the world
of tomorrow. That’s
why they’ve helped
over 12 million
 youth in 54
countries, providing
them with computer
science learning
experiences. They
also spent 3 billion
in 2018 alone at
minority owned
businesses. Microsof
t has also donated
1.4 billion in
software and
services to
nonprofits
worldwide.
- Some of the works
that have been
carried out by
Microsoft are as
follows:

1. The organization
introduced the Lagos
Solar project in
Nigeria, which helps
in creating power
and electricity by
charging batteries
with the help of solar
panels and smart
inverters that are all
connected to the
Microsoft Azure IoT
technology.
2. Microsoft’s
YouthSpark project
envisions to entitle
 300 million young
people globally with
opportunities for
education,
employment, and
entrepreneurship
3. During the 2016’s
financial year,
Microsoft introduced
the annual training
on Standards of
Business Conduct,
which resulted in
more than 99% of its
employees
graduating. The
training was made
available globally in
17 languages.
4. Microsoft has had a
formal commitment
to respect human
rights as a signatory
of the United
Nations Global
Compact since 2016.
5. Microsoft reduces its
carbon footprints by
utilizing wind, solar,
and hydro power
electricity. This is
where 44% of the
electricity used by
Microsoft data
centres comes from.
Employ
ee
Company: Google Company: Apple
Health URL: URL:
and https://notesmatic.com/2019/0 https://paperssolution.com/file/reasons-of-
Safety 5/google-csr-and-sustainability/ apple-s-failure-in-csr-strategy-7075/
Description: Description:
- Google apart from - In past few years, several issues has
being a leading been identified in CSR strategy of
technology brand is Apple Inc. These issues are
also known for its identified in Apple’s annual audit
good image in the report of 2012; these issues are as
field of HR. For follows:
several years
continuously, it has + Apple Inc. has remained
been ranked as one unsuccessful to comply with
of the best places to hazardous substance management
work. practices with the rate of 32 %.
- Google’s CSR
efforts address the + Apple Inc. has remained fail to
interests of its prevent worker’s injuries with the
employees as a rate of 35 percent, and Apple Inc.
major stakeholder has remained unsuccessful to
group through comply with working hours limits
competitive with the rate of 35 %.
compensation and a (Sage.blogspot.co.uk, 2012)
fun workplace
design. The
company’s
compensation
strategy includes
high salaries and
various incentives
and benefits, such as
free meals and
flexible workflows.
Google’s facilities
are also fun
workplaces where
workers can
exercise, play games
and enjoy sharing
ideas with each
other. Also, the
company indirectly
addresses the
working conditions
of suppliers’
employees through
the Google Supplier
Code of Conduct,
which cover
concerns on
employment
practices and
occupational health
and safety. Thus,
Google’s CSR
efforts effectively
satisfy the interests
of employees as
stakeholders in the
business.
Enviro
nmenta
Company: Company: DentWizard
1.
l LEGO International Corp
Stewar URL: https://www.ehstoday.com/industrial-
dship URL:
hygiene/article/21917626/osha-auto-
https://www.susta
reconditioning-company-failed-to-protect-
inabilityvibes.co
workers?
m/ethics-and- fbclid=IwAR1m_tgNf0Y0aC4PHq9aSwbTJmbFnm
responsibility/201 8s8vPTMTykNEFadAhZlPR7TCcV5o0
9/7/25/top-
companies-with-
Description:
Dent Wizard International Corp. is
leading-csr-
facing $51,000 in penalties for multiple
reputation
safety failures at its Manheim, Pa.
Description: location. OSHA issued 31 serious and
- The Lego Group nine other-than-serious health and safety
communicates a citations on June 1. OSHA received a
great dedication to complaint alleging hazards in the
environmental and company’s spray-painting operations,
social causes. The prompting an inspection on Dec. 14,
company says it lives 2015. The alleged serious violations
up by 12 responsible included:
business principles
that set what’s
expected from its  Not training employees
production sites, on chemical hazards.
suppliers and  Not evaluating the workplace for
partners and on respiratory hazards, and
topics such as ethics, other respiratory
people, children, and protection deficiencies.
the environment.  Storing combustible waste in
They also say they unsafe containers and not removing
run audits to assess them daily.
suppliers’  Not ensuring that spray-painting
performance on areas were built with fire-resistant
these principles. materials, sprinklers and dust tight
- The Lego Group also lights, wiring, receptacles and
 has goals towards breaker boxes.  
eliminating waste as  Permitting workers to use spray
it reviews the products containing toxic
materials used in its compounds with potential to cause
products. The asthma-like reactions, and with
company also says it potential cancer risk to humans.
has circular economy  Not providing adequate protective
initiatives to provide equipment and eye-wash stations.
consumers the
chance to pass on “Dent Wizard allowed heat lamps in spray
their LEGO bricks to painting booths, which created a serious
children in need. fire risk and jeopardized worker safety,”
- Their plans include said Kevin Kilp, OSHA’s area director in
using 100% Harrisburg. “This and other dangerous
renewable energy by safety and health hazards associated with
2020 and investing using spray products with toxic
in their own compounds highlight the importance of
alternative energy protecting workers through an effective
sources, as well as workplace safety and health program.”
committing to an
investment of $150
million dollars in the
next 15 years, aimed
at reducing the
carbon footprint and
waste output of the
company (CNN,
2015).

2. Company:
GOOGLE
URL:
https://research-
methodology.net/goo
gle-corporate-social-
responsibility-csr/

Description:
- In 2015, Google has
 diverted 84% of
waste from its global
data centre
operations away
from landfills, and so
far in 2016, it has
diverted 86%.
- In 2015, 19% of the
servers Google
deployed were
remanufactured
machines
- In 2015, 52% of the
components Google
used for machine
upgrades in company
data centres were
refurbished
inventory

- The Google Green

encourages the
members of the
organization to use
and support
resources
efficiently and create
renewable power.
Investments made by
the organization in
these sectors have
had positive effects
like an overall drop
of about 50%, in
power requirements
for their data centres,
and the savings are
then redirected to
other areas of the
business or to
 investors.

- Other than that,

according to the
Reputation institute,
the organization is
one of the first tech
employers to release
workplace diversity
statistics, which has
devoted itself to
increasing Internet
access.

Company:  Ebay
Minorit URL:
y and
Women
Company: https://www.forbes.com/sites/susanadams/201
3/03/07/the-best-and-worst-companies-for-
’s Starbucks women-and-minorities/?
Employ
ment URL: https://research- fbclid=IwAR0jFy_h9S5I4nu6FzmgefG7oJ3g-
1VrcJcLfLSDH8Pu6unUYFkqJ4wipYU#6c4cc7b27
and methodology.net/starbucks-
4f5
Advanc csr-corporate-social-
ement responsibility/ Description:
Description: - No women or minority top
- At present about executives, two women on board
40% of Starbucks of 12. The company offers
domestic partner benefits to
US employees are
LGBT employees.
minorities and 65%
are women.
- Among vice
presidents, 48% are
 women and 15% are
minorities.
- Within the top
leadership team,
comprising senior
vice presidents and
higher executives
18% are minorities
and 29% are women.
- Starbucks Corp. is
aiming to eliminate
pay disparities based
on gender and race, a
move that it says will
level the field for
employees across the
globe.
- Starbucks promises
100% pay equality
for women and
minorities. The
coffee giant said
Wednesday it would
achieve and maintain
100% equal pay for
all its employees,
known as partners,
who perform similar
work in company-
operated markets. It
didn’t give a timeline
for the goal, which
includes countries
such as the U.K.,
France, Canada,
Japan and China.
Starbucks already
has done this
domestically, it said.