XIM IV OGUE

SEP & OCT 2019 Facebook Page Performance

SEPTEMBER 2019
Content Performance: Snapshot

On average, a post published in September reached about 1,760 users, got about 51
engagements, and an average ER of 3%.

Given that it boosted two videos this average reach and average number of
engagements were high considering than that page has yet to establish a solid organic
fan base.

F A C E B O O K : C O N T E N T P E R F O R M A N C E

SEP 2019

Average Reach per Post 1,760

Average No. of Engagements per Post 51

Average Post Engagement Rate (ER) 3%

Content Performance: Boosted Videos

While the boosted videos

published in September
garnered average post
engagement rates, they
garnered high view rates.

The video about new

arrivals appeared more
than 10,000 times on users’
feed – with 27% converted
into video views. Reach 6,406 4,839

As for the video about the Non-video Views Engagements 133 49

sale, it appeared more
Post ER 2% 1%
than 7,000 times on users’
feeds and was almost Total Impressions 10,608 7,247
always watched, garnering
a view rate of 87%. Video Views 2,839 6,300

View Rate 27% 87%

Content Performance: September Posts

Date* Post REACH ENGAGE ENGAGE Date* Post REACH ENGAGE ENGAGE
MENTS MENT RATE MENTS MENT RATE

Sep 13 128 14 11% Sep 23 356 38 11%

Sep 17 Sep 26
*Boosted
6,406 133 2% *Boosted
4,839 49 1%

Sep 20 83 5 6% Sep 26 107 7 7%

Content Performance: September Posts

Date* Post REACH ENGAGE ENGAGE

MENTS MENT RATE

Sep 29 398 112 28%

OCTOBER 2019
Content Performance: Snapshot

2,000 20% On average, a post published in

1,760
October reached about 109 users, got
1,500 15%
about 15 engagements, and an
14% average ER of 14%.
1,000 10%
Unlike in September, no posts was
boosted this month, hence, both
500
3% 5% average reach and average number of
51
109 engagements per post decreased –
15
0 0% with the former dropping faster than the
SEP 2019 OCT 2019 latter – naturally resulting in an ER that is
Ave rage Reach pe r Post Ave rage No. of Engagements pe r Post Ave rage Post Engageme nt Rate (ER) 11 percentage points higher.

F A C E B O O K : C O N T E N T P E R F O R M A N C E

SEP 2019 OCT 2019 Gr vs SEP 2019

Average Reach per Post 1,760 109 -94%

Average No. of Engagements per Post 51 15 -71%

Average Post Engagement Rate (ER) 3% 14% 369%

Content Performance: October Posts

Date* Post REACH ENGAGE ENGAGE Date* Post REACH ENGAGE ENGAGE
MENTS MENT RATE MENTS MENT RATE

Oct 1 116 10 9% Oct 18 117 47 40%

Oct 3 158 20 13% Oct 23 163 17 10%

Oct 15 139 12 10% Oct 25 49 3 6%

Content Performance: October Posts

Date* Post REACH ENGAGE ENGAGE

MENTS MENT RATE

Oct 29 59 3 5%

Oct 30 74 3 5%
Summary and Recommendations

• On average, a post published in September reached about 1,760 users, got about 51 engagements,
and an average ER of 3%. Given that it boosted two videos this average reach and average number of
engagements were high considering than that page has yet to establish a solid organic fan base.

• The boosted videos also performed well in terms of being viewed. The video about the new arrivals was
watched by more than 2 in 5 users who have seen it, while the one about the sale was watched by
more than 4 in 5 users who have seen it.

• On average, a post published in October reached about 109 users, got about 15 engagements, and an
average ER of 14%. Unlike in September, no posts was boosted this month, hence, both average reach
and average number of engagements per post decreased – with the former dropping faster than the
latter – naturally resulting in an ER that is 11 percentage points higher.

• The organic posts published by the page on both months, albeit garnering high ERs, most likely only did
so as they reached so few users.

• Given all these, it can be gleaned that content publishing frequency may be lessened, if it means
getting to invest in boosting more content. Provided that the brand is new and people are yet to be
aware of it, investing in strategic media placements – more than in producing always-on content –
should be prioritized.