Introduction:

Daraz.pk is an online retail platform dedicated to bringing e commerce to the Pakistani market.

Mission:
its mission is to transform what ‘shopping’ means by providing complete end to end fulfillment with
particular focus on customer satisfaction. It aims to be the first ‘buy anything online’ store where one
can access the ‘Whats hot’ in fashion to the ‘Whats now’ in technology from the comfort of their homes.

Vision:
Daraz.pk has been working tirelessly to bring a simple, easy and safe online shopping mechanism that's
accessible with just a click of a button. Having retained market leader status early, Daraz.pk continues to
innovate, develop and adopt the best solutions possible to make things better, faster and more cost
effective. Headquartered in Karachi, Pakistan, Daraz.pk has established a strong presence across all
provinces in Pakistan.

PEST Analysis

Political:
There is no such political influence to Daraz.

Economic:
Income growth affects positively whereas inflation negatively like it does to other retailers.

Socio-cultural:

Nowadays there is a high integration of internet in daily life so Daraz utilized this factor by addressing
the fashion need of people through providing them with an online portal where they can shop from over
300 brands.

Technological:

They are technologically Innovative.

SWOT Analysis
Strengths:
• Secure:

• Feasible modes of payments

• Offers Ubiquity to customers

• Diverse branded products in clothing category

Weaknesses:
• Low Profit margins

• Operates in few categories

Opportunities:
• E-commerce growing with the advancement of society

• Rapid Growth in internet users resulting in more customers.

Threats:
• Breaches of security

• Increase in online retailers due to high demand.

Strategy:

The SWOT Analysis makes it visible that Daraz exercises extensive promotional plans to get people more
familiar with this app. They use price as their competitive advantage and the fast guaranteed delivery
with in 3-4 business makes it more desirable than other online retailers. Although they do not have a big
profit margin but sales are mostly high due to the lower prices.

Mission: Nestlé’s mission of "Good Food, Good Life" is to provide consumers with the best tasting,
most nutritious choices in a wide range of food and beverage categories and eating occasions, from
morning to night.

Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved
shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling
preferred products.

SWOT Analysis

Strength
 Have a very long history of over 140 years.
 Considered the innovation leader in the global food and nutrition sector with 3500 scientists in
company R&D network.
 Unmatched research and development capabilities.
 Has a very strong workforce.
 Strong geographic presence having operating factories in 77 countries in all six continents and
with one of the best geographically diversified revenue sources.

 Unrivaled product and brand portfolio.

  Environmental sustainability efforts.

 Ownership of some of the most recognizable brands in the world.

Weakness
 Less consumer research in few areas.
 Criticism over high water usage, selling contaminated food, anti-unionism, forced child labor and
using other unethical practices.
 Increasing instances of product recalls hampering brand equity.
 Entering into markets that are already mature and can give a tough competition to new
entrants.

Opportunities
 Clear and accurate labeling indicating of any harmful products.

 Transparency in material sourcing.

 Well-known company and strong brand name.

 Healths based on products are becoming more popular in the world.

Threats
 Poor quality water and its scarcity.

 Increased competition in the beverage and food industries.

 The price of coffee beans could significantly rise due to major weather disaster.

 Some markets they are entering are already mature Global competitor.

Strategy:
 The success of Nestlé is built on Nutrition, Health and Wellness strategy. Food and beverages
are core to Nestlé .The core strategy is to enhance the quality of consumer’s lives every day,
everywhere by offering tastier and healthier food and beverage choices and encouraging a
healthy lifestyle.
 The other strategy is the quality assurance and product safety.
 Nestlé is committed to responsible, reliable consumer communication that empowers
consumers to exercise their right to informed choice and promotes healthier diets.
 Nestlé strategic leadership is to force the business to become more efficient, to create a regional
manufacturing network, integrate the company’s business on a global scale and to reduce
marketing expenditures by exploiting the synergies between brands.