TABLE OF CONTENT

SI. NO PARTICULARS PAGE

NO.
Title page
Acknowledgement
Declaration
Certificate
List of tables
List of charts
1 Introduction and design of the study 1
1.1 Industry Profile 2
1.2 Company Profile 11
1.3 Objective of the study 20
1.4 Scope of the study 21
1.5 Limitation of the study 22
2 Review of literature 23
3 Research methodology 27
3.1 Research design 27
3.2 Sampling design 27
3.3 Data collection 28
3.4 Statistical tools and techniques 28
4 Data analysis and interpretation 30
5 Summary of findings, suggestion and conclusion 72
6 Bibliography
7 Appendix

LIST OF TABLES

TABLE NAME OF THE TABLE PAGE

NO. NO.
4.1 Occupation of the respondents 30

4.2 Income group of the respondents 32

4.3 Influence to purchase Apollo tyre [ranking method] 34

 4.4 Using this Apollo tyre 36

4.5 Purchasing Apollo tyre 38

4.6 Showroom treat as customers 40

4.7 Leading brand in the market 42

Satisfied with the advertisement 44

4.8
4.9 Mode of payment 46

4.10 Face any problem using Apollo tyre 48

4.11 Level of opinion for Apollo tyre 50

4.12 Opinion about sales promotion activities 52

4.13 Satisfaction level of Apollo tyre quality 54

4,.14 Satisfaction level of Apollo tyre market growth 56

4.15 Apollo tyre satisfied your purpose 58

4.16 Industries like that market potential technology in Apollo tyre product of 60
the respondents
4.17 Consumer expectation from TLS tyre 62

4.18 Advantages for use Apollo tyre 64

4.19 Mostly buy TLS tyre 66

4.20 Recommend your friends and businessman 68

LIST OF CHARTS

CHART NAME OF THE CHART PAGE

NO. NO.
4.1 Occupation of the respondents 31

4.2 Income group of the respondents 33

4.3 Influence to purchase Apollo tyre [ranking method] 35

4.4 Using this Apollo tyre 37

4.5 Purchasing Apollo tyre 39

4.6 Showroom treat as customers 41

4.7 Leading brand in the market 43

Satisfied with the advertisement 45

4.8
4.9 Mode of payment 47

4.10 Face any problem using Apollo tyre 49

4.11 Level of opinion for Apollo tyre 51

4.12 Opinion about sales promotion activities 53

4.13 Satisfaction level of Apollo tyre quality 55

4,.14 Satisfaction level of Apollo tyre market growth 57

4.15 Apollo tyre satisfied your purpose 59

4.16 Industries like that market potential technology in Apollo tyre product 61
of the respondents
4.17 Consumer expectation from TLS tyre 63

4.18 Advantages for use Apollo tyre 65

4.19 Mostly buy TLS tyre 67

4.20 Recommend your friends and businessman 69