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Introduction
The use of data for competitive advantage is not new to the retail industry—having taken a
pioneering role for cultivating customer analytics both online and in-store. As a result, modern
retailers leverage a growing collection of retail data to understand everything from customer
buying behavior, product trends and product pricing optimization, to what to stock, how much
to buy, what products to suggest to repeat customers, precise ad targeting, and so much more.
Today, deep learning techniques are poised to clearly effective for retailers, but it’s all about
disrupt the retail industry. As artificial neural putting it to work in the right areas and adding
networks become more and more efficient, and in predictive capabilities.
as graphics processing units (GPUs) get more and
more powerful, so does their influence on retail. In this white paper...
Imagine a world in which deep learning-based
systems know precisely what a customer wants. We will explore how AI, machine learning
In such a scenario, retailers would cater to their and deep learning are transforming the
customers more quickly and more efficiently.
retail industry in many positive directions
Using deep learning, sophisticated image
including:
classification and recognition algorithms would
instantly locate the product with the lowest price Inventory and supply chain management
and the best quality, saving consumers both time Analysis of customer buying patterns
and money. Analyzing traffic patterns
Imagine further a world in which deep learning Providing assortment planning
techniques predict future preferences and needs. Performing retail analytics at scale
Retailers would no longer buy excessive stock in Fighting cyberfraud
items in order to make up for an eventual rise
in the demand, because they would know ahead
of time the demand for certain products. It would In order to sort out important nomenclature,
be a situation of mutual gain for both retailers a recent insideHPC Special Report — Riding the
and customers. The possibilities are endless. Wave of Machine Learning & Deep Learning —
offers a closer look at the differentiation
A recent study by McKinsey found that U.S. retailer
between AI, machine learning and deep learning,
supply chain operations who have adopted data
and the impact they’re having on the global
and analytics have seen up to a 19% increase in
business landscape.
operating margin over the last five years. Data is
CONTENTS
Introduction............................................................... 2 Dell EMC Machine Learning and Deep Learning
Intelligent Retail Inventory Management.................. 3 Ready Bundles........................................................... 8
Analyzing Buying Patterns......................................... 4 Dell EMC Deep Learning Ready Bundle
Analyzing Traffic Patterns.......................................... 5 with NVIDIA............................................................ 8
Assortment Planning................................................. 5 Dell EMC Machine and Deep Learning
Reference Configurations....................................... 8
Retail Analytics at Scale............................................. 6
Summary................................................................... 9
Deep Learning for Maintaining Privacy and
Combating Cyberfraud.............................................. 7 Further Resources..................................................... 9
2
© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com
Reinventing the Retail Industry through Machine and Deep Learning
3
© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com
Reinventing the Retail Industry through Machine and Deep Learning
4
© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com
Reinventing the Retail Industry through Machine and Deep Learning
5
© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com
Reinventing the Retail Industry through Machine and Deep Learning
7
© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com
Reinventing the Retail Industry through Machine and Deep Learning
Summary
As we’ve seen in this white paper, the landscape
of traditional retail is undergoing a seismic shift. Whether your goal is to optimize your
A rapidly evolving competitive environment, supply chain, use existing data to
a global move towards digital shopping, and the increase sales conversion, or customize
ever-changing sentiments of highly informed the consumer shopping experience
buyers are forcing a new perspective in the with predictive modeling, deep learning
industry. From this new perspective, we’re seeing
the adoption of accelerated analytics, robotics,
can help you meet your challenge.
and deep learning.
Where do you stand? It definitely is time to
The use of AI in retail spans every aspect of the
take action to engage these technologies for
industry. Whether your goal is to optimize your
competitive advantage. Here are some useful
supply chain, use existing data to increase sales
resources designed to help you take the next
conversion, or customize the consumer shopping
step with Dell EMC and NVIDIA:
experience with predictive modeling, deep learning
can help you meet your challenge. • Dell EMC HPC Community, an online
destination where you can interact with
Retailers have either adapted to the new retail Dell Rockstars, independent experts and
technology trends in retail data analytics or they technology enthusiasts who solve technical
have unceremoniously exited the business—beset issues, assist community members, and
by an inability to adapt to changing customer influence new products and services.
preferences and expectations. Those that have
• NVIDA Deep Learning Institute (DLI), offering
adapted have done so by navigating as deftly
hands-on training for developers, data
as possible, by gathering as much retail data as
scientists, and researchers looking to solve
possible and by carefully sifting through it with
the world’s most challenging problems with
new analytical techniques designed to not only
deep learning using the latest GPU-accelerated
spot trends but to predict them.
deep learning platforms.
Further Resources
Dell EMC/AI
Dell EMC Machine Learning Knowledge Center
McKinsey Report: The age of analytics: Competing in a data-driven world
insideHPC Special Report: Riding the Wave of Machine Learning & Deep Learning
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© 2018, insideHPC, LLC www.insidehpc.com | 508-259-8570 | kevin@insidehpc.com