Layne Litsinger

laynelitsinger@gmail.com
(410) 916-1035
Hard-working, dedicated and versatile public relations professional.

Education

Drexel University M.S. December 2019

Philadelphia, Pa.
 M.S. in Communication with a focus in Public Communication
 Dean’s Fellow Scholarship
 Dean’s List 2018, 2019; Cumulative GPA 3.97

University of Maryland, College Park B.A. May 2018

College Park, Md.
 Philip Merrill College of Journalism. B.A. in multiplatform journalism
 French Studies minor
 Dean’s List 2015, 2016, 2017; Cumulative GPA 3.2; Major GPA 3.68

NCAA Division 1A Five-Year Student Athlete, Field Hockey

 2018, 2019 CAA Commissioner’s Academic Honor Roll
 NFHCA DI National Academic Squad
 4 x Scholar Athlete; All-Academic Big Ten
 3 Time Big Ten Regular Season Champion; 2016 Big Ten Tournament Champion
 2017 NCAA Tournament Finalist

Public Relations Experience

Account Executive, Brian Communications June 2019-Present

Philadelphia, Pa.
 Assist with media relations and earned and owned public relations placements such as media
lists, draft pitches, outreach, interview preparation.
 Review and assist oversight with agency’s day-to-day social channels.
 Help organize and run agency’s college internship program.
Assistant Account Executive
 Assist with four clients in the consumer, construction, healthcare and education industries
 Assist with media relations and earned and owned public relations placements such as media lists, draft
pitches, outreach, interview preparation.
 Plan and manage day-to-day social media accounts of Brian Communications (Twitter, LinkedIn and
Instagram), and pull monthly analytics through Hootsuite and the Brian Communications social channels.

Public Relations Intern, Brian Communications January- May 2019

Conshohocken, Pa.
 Media relations – drafted and sent pitches, media list creation, backgrounders
 Assisted with clients in the consumer and construction industries

Public Relations Intern, imre May-August 2018

Sparks, Md.
 Worked with consumer, sports and financial services clients
 Performed social tracking, created media lists, edited press releases, and wrote media pitches

Journalism Experience

Broadcast Commentator, Drexel Athletics, DragonsTV August 2019- present

Philadelphia, Pa.
 Commentate live and individually for the Varsity Field Hockey program
 Provide play-by-play, color commentary and additional field hockey insight

Social & Multiplatform Reporter, Capital News Service January- April 2018
Annapolis, Md.
 Covered General Assembly and state legislation in Annapolis, Md.
 Wrote 5 articles shared on the Associated Press newswire, picked up by larger outlets including
The Washington Post and Los Angeles Times

Intern, Greenbelt News Review May- August 2017

Greenbelt, Md.
 Staff writer, reporter that published 3 articles about community news and events
 Assisted as a copy editor and organizer of newspaper collections

Staff Writer, Pulsefeedz May 2016- May 2017

College Park, Md.
 Covered news and entertainment on and around campus

Sports Writer, WMUC August 2014-May 2015

College Park, Md.
 Covered Women’s Lacrosse and Field Hockey; wrote recaps and blog from on-the-road experiences

Additional Work Experience

Marketing Intern, SC&H Group May-August 2016

Sparks, Md.
 Helped audit and write for website
 Developed one white paper with team members

Social Media Manager, WILD (Women in Leadership Development) May 2017-August 2017
College Park, Md.
 Helped in creation of social media pages for group
 Brainstormed ideas for media attention, and how to get more athletes involved

Field Hockey Camp Coach, University of Maryland, College Park August 2014- August 2017
College Park, Md.
 Coached different teams of high school players
 Ran drills and taught field hockey skills

Field Hockey Club Coach, Washington Wolves Club August 2014-May 2015
College Park, Md.
 Trained 30 U-16 players
 Planned and ran drills to enhance player individual skill

Skills

 Team Dynamics (NCAA) – Work rate, Conflict Analysis and Resolution, Time Management
 Media Relations – Drafting press releases, media list creation, press release writing, pitching
 Research on industry trends, social media, background
 Event Planning and Editorial Calendars
 Public Relations tools – Cision, Meltwater, TalkWalker, TVEyes, HARO, Asana, Basecamp,
 Social Media Channels – Instagram, Facebook, Snapchat, Twitter, Pinterest, LinkedIn, YouTube
 News Writing, Copy Editing, Reporting, Photography, some Videography, Byline and Blog writing
 Layne Litsinger
laynelitsinger@gmail.com
(410) 916-1035
Hard-working, dedicated and versatile public relations professional.

 Multimedia Layout, Visual Media, Interactive Web Design and Development, Microsoft Programs
 Adobe Premiere (InDesign, Photoshop, Premiere Pro)
 Journalism Ethics and Law, Public Communication Ethics
 Hootsuite Social Media Marketing Certification (August 2019)
 Mailchimp, Google Ads, Google Analytics