Dark Analytics Market To Reach USD

1541.4 Million By 2026| Microsoft,

AvePoint, Teradata, Symantec,
Datameer
Market Summary

Adoption of artificial intelligence and machine

learning for dark data analysis is propelling the
market growth.

Market Size – USD 261.7 Million in 2018, Market

Growth - CAGR of 24.9%, Market Trends – Advent
of digitization has increased e-commerce sales.
 Our Approach
Market Summary

The Global Dark Analytics market is forecasted to reach USD 1541.4 Million by 2026, according to a new report
by Reports and Data. Data Analytics refers to the use of dark data to analyze and provide insights about
customers, markets, and organizations. Dark data refers to the unused digital information. Employees,
consumers, and businesses provide various information using sources like social media, IoT, financial
transactions, and so on. From the data, relevant information is stored and used by interested users. But a
section of unused data; the left behind is referred to as 'dark' data. By using machine learning and artificial
intelligence, the largely unusable data can be structured and put that in order to make it more usable. The
market for dark analytics is influenced by the increasing adoption of dark analytics in the healthcare sector.

The factors mentioned above collectively create opportunities for market growth, while factors such as non-
uniformity of data and lack of skilled personnel in the market pose limitations in the market. However, each
factor would have a definite impact on the market during the forecast period. Consistent advancements in the
information and communications technology market owing to innovative efforts have enhanced the efficiency
of the dark analytics market.

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 Our Approach
Market Summary

Further key findings from the report suggest

• On the basis of component, the solutions type segment held a larger market share of 60.4% in the
year 2018. The growth is attributed to the increasing adoption of dark analytics tools that include
IBM Watson, SAP HANA 2, Datumize Observer, Apache Hadoop, and Microsoft Cognitive Services.
These tools possess features, such as video and sound analytics, machine learning, computer vision,
and advanced pattern recognition.
• The on-premise segment is forecasted to grow with a higher CAGR of 25.3% during the forecast
period. This is due to the rising security concerns across the BFSI and healthcare sectors and
increasing regulation across telecommunication sectors.
• The marketing business application segment held the largest market share of 43.3% in the year
2018. Marketing is one of the vital business applications of any organization. The company’s
marketing activity generates enormous customer data through sources, such as sales records, social
media, websites, and cellphones. This stored data holds the potential to be a company’s most vital
marketing resource, using which a company can create scalable and repeatable marketing
processes.
To identify the key trends in the industry, click on the link below:
https://www.reportsanddata.com/report-detail/dark-analytics-market
 Our Approach
Market Summary

Key participants include Microsoft, AvePoint, Teradata, Symantec, Datameer, IBM, SAP SE, Amazon Web
Services, Micro Focus, and Dell EMC, among others.

For the purpose of this report, Reports and Data have segmented into the global Dark Analytics market
on the basis of component, deployment type, business application, end-use industry, and region:

Component Outlook (Revenue, USD Billion; 2016-2026)

Solution
Services

Deployment Type Outlook (Revenue, USD Billion; 2016-2026)

On-Premise
Cloud
 Our Approach
Market Summary

Business Applications Outlook (Revenue, USD Billion; 2016-2026)

Marketing
Operations
Finance
Human Resources
Others

End-Use Industry Outlook (Revenue, USD Billion; 2016-2026)

Retail & E-Commerce
BFSI
Healthcare
Travel & Hospitality
Government
Telecommunication
Others

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About
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