Issue: How Ramly Mart will maintain costumer’s confidence in food safety and hygiene?

Consumers have a right to expect that the foods they purchase and consume will be safe
and of high quality. They have a right to voice their opinions about the food control
procedures, standards and activities that governments and industry use to ascertain that the
food supply has these characteristics. Based on our research, we find there are some
rumours Ramly Mart are not considered about hygiene factor during frozen food processing
thus lead to decreasing in customer’s confident in food safety to the product offered by
Ramly Halal Mart.

As we know Ramly Halal Mart is known for their fresh and frozen food. Therefore in order to
maintain the safety of foods, it must be store in a manner that it remains fresh when used in
different recipes. Perishable food items must be stored properly in a freezer in order to
preserve them for later use. Freezing helps to slow the process of decay, thus minimising
the chances for food poisoning, when for example meat is used at a later date. According to
Ramly Halal Mart’s staff, practicing proper food safety and hygiene protocols, while cooking
or preparing food, reduces the risk of illnesses thus will increase the confidence of customer.
Stocks will be come from headquarters which located at Kuala Lumpur. Therefore, handling
& transportation of frozen food play the crucial part in order to maintain its freshness. The
best hygiene practices to be use are proper storage, segregation, temperature and etc. Next
the frozen product must be store in clean storage and the staffs also need to ensure all the
equipment including cutting board, freezer, store and many more should be thoroughly
washed & cleaned before and in between two usages.

In RMO period, Ramly Halal Mart should be tighten their food safety and hygiene practice in
among staffs and customers. It is to ensure the cleanliness and prevent the infection of virus
among customers. What they can do are staffs must wash hands properly & frequently with
antiseptic soap before & after handling food in the mart. They also need to wash & clean
utensils with good quality detergent after every use. Next, maintain food at proper
temperature, for the correct time to kill any bacteria or pathogens. Temperature In between
50C to 630C is considered as ‘Danger Zone’ as at that temperature bacteria thrive and
multiply very fast. Compromising with the simple rules mentioned above could reduce risk of
cross contamination and food poisoning, which can be dangerous or even deadly. Ramly
Halal mart also prepared hand sanitizer outside of mart and check the temperature of each
customer before come into the mart.

Last but not least, According to Ramly Mart representative, food hygiene test is typically
performed by a trained professional, certified lab before the products are transfer to any
Ramly Mart branches around Malaysia.
Demand for easy to eat and nutritious Frozen Food among Consumers

Many consumers are increasingly looking for a convenient frozen dessert-based snack,
which delivers health benefits, tastes good, and offers a healthy snacking experience. The
frozen food that sold by Ramly Mart come in variety of frozen food. Those frozen food
such as nugget, beef patty, meatball and many more give opportunity for customer to have
easy eating experiences that go beyond the traditional three-square meal experience
(good and filling meal). They can, therefore, provide positive nutrition and help reduce
nutrition deficiency. All Ramly’s product are process using high quality of meat which give
fully nutrient to consumers.

Ramly Mart is located at strategic place

Ramly Halal Mart Sdn Bhd choose places that is suitable for the business to open so that
the customers can buy their products easily. It is located at Kuala Terengganu which is
known as one of popular place in Terengganu. This is because they wanted to make sure
that their customers can get their product even if the supermarkets are closed. Besides,
Ramly Halal Mart Sdn Bhd have chosen to distribute their product in supermarkets such as
Tesco, Giant, Mydin and Aeon. The reason is because supermarkets is actually a focused
place where people go not only to buy groceries but instead, they go to movies and do other
stuff too. There is a high possibility for people to come and buy the products if they use
supermarkets such as Tesco, Giant and Mydin as the intermediaries to distribute their
products.

Marketing and Promotion

Another critical success factor of Ramly Halal Mart is the promotion and marketing skill that
company have. The marketing department of Ramly SDN BHD is so skilled and experience
in doing the promotion until the brand can still sustain until now. Marketing is about how the
organization is going to publicize and elevate the business to the society. Ramly Halal Mart
Sdn Bhd create a promotion campaign that would attract the Malaysian’s consumer in
purchasing their product line. The types of promotion that Ramly Halal Mart Sdn Bhd did is,
in terms of making an advertisement through the new and old media such as newspapers,
magazines, brochures, radio, television, banner, billboard, social network, online
newspapers, and etc. Besides, Ramly Halal Mart Sdn Bhd also use a celebrity and
influencer to promote their product because celebrity has the ability to influence the
customers to make a purchase of their product which will burse out their profit.