China Fitness and

Wellbeing Trends
2018

December 2018
China Fitness & Wellbeing Industry Quick Facts

$7bn
10.4% 9,701 360Mil  435Mil

15-24 25-34 35-44 45-54 55-64 65-74

53% 46% 48% 61% 77% 79%

37% 43% 41% 25% 11% 8%

27% 31% 28% 18% 8% 5%

20% 25% 21% 13% 9% 8%

16% 19% 17% 10% 8% 7%

Data sources: IBISWorld 2018. CNRS JAN-DEC 2017

Content

CULTURE

USER EXPERIENCE

INNOVATION
Culture
Fitness motivations beyond health
Focus shifts from being healthy to looking fit

IMPLICATION FOR BRANDS:

Data sources: South China Morning Post, Most smokers in China have no plans to quit, study finds, 2017;
World Health Organization: China’s addiction to an outdated and impoverishing economy, 2017
Affordable health hazard
Low price and social conventions keep the number of smokers high

IMPLICATION FOR BRANDS:

Data sources: South China Morning Post, Most smokers in China have no plans to quit, study finds, 2017;
World Health Organization: China’s addiction to an outdated and impoverishing economy, 2017
Event-based fitness
Getting healthy and being part of a social movement

IMPLICATION FOR BRANDS:

Data sources: Chinese Athletics Association

Lululemon owned brand site ,Unroll China Unites and Elevates the Power of Practice,
User
Experience
Athleisure Movement
The new way the younger generation shows off wealth

IMPLICATION FOR BRANDS:

Data sources: Jing Daily, Chinese Consumers are driving the high-end athleisure Marketing which is posed to overtake Luxury by 2020
South China Morning Post, Athleisure wear sales in China grow, but as a fashion trend it is still in its infancy
Quartz, People love gyms like CrossFit and Pure Barre because they’ve made fancy fitness a status symbol
You Are What You Eat
Chinese consumers are paying closer attention to food labels and
ingredients

IMPLICATION FOR BRANDS:

Data sources: Mintel : Chinese consumers more focused on overall fitness October 2017
CBNDATA Koubei + Alibaba ecommerce report 2017
Fitness X Entertainment
When clubbing and dancing are getting people healthy

IMPLICATION FOR BRANDS:

Data sources: South China Morning Post “The China fitness club making workouts as exciting as a concert, with
music at the centre of every class and instructors like DJs”
Innovation
The Evolution of a Gym Membership
Digital disruption of the fitness industry making it more accessible

IMPLICATION FOR BRANDS:

Data sources: IBIS World

AI Integration Within Health &
Wellbeing
Tackling the next medical frontier of early prevention

IMPLICATION FOR BRANDS:

Data sources: Deal Street Asia, Tencent –backed Chinese startup WeDoctor wants to be the Amazon of healthcare
Engadget. China’s hospitals turn to AI to make up for doctor shortage
Handy health data
Chinese consumer at the forefront of using wearables to
track their overall health and wellness

IMPLICATION FOR BRANDS:

Data sources: eMarketer December 2017

PWC Total Retail 2017