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EXAMEN:
Buyer = Is the first who had contact with the product, who
purchased.
Marketing.
The principal purpose is Satisfaction.
Satisfy the needs and want of a human.
Marketing management
Planning before sale dor buyed something
The marketing mix !!
Market segmentation.
Market: people or business interested in purchasing power.
Market segmentation: strategy of dividing a market into groups of
customers with similar needs, into larges to smallers.
FODA SWOT
• Fuerza strenghts
• Oportunidad weakness
• Debilidades opportunity
• Amenaza trends
Alternative approaches
• Undifferentiated (for everybody)
• Concentrated (special people, places, ocation)
• Differentiated (segmentation, mujer, hombre, edad )
• Customized (personalized)